Better Health

What Better Health does

Better Health is a San Francisco-based, venture-backed medical supplier founded in 2019 that operates a direct-to-consumer platform bundling home delivery of chronic-condition medical supplies (diabetes, urology, ostomy, wound care) with peer coaching, educational content, and end-to-end insurance billing. The company serves individuals managing chronic conditions across 48 U.S. states, with supplies reimbursed primarily through Medicare, Medicaid, Medicare Advantage, and commercial insurers such as Humana, Cigna, Oscar, and Aetna; members typically pay $0 out of pocket for covered items, and the company does not currently accept cash-pay for certain products.

The underlying technology combines an e-commerce storefront (joinbetter.com) with an insurance integration and billing system that handles eligibility verification and reimbursement across government and commercial payers. The product surface spans durable medical equipment (CGMs, intermittent and external catheters, ostomy barriers and pouches, wound care) and VR Therapy devices for pain management and mental health, all delivered under the same insurance-covered model. In June 2024 the company announced an AI Integration Initiative aimed at embedding AI into chronic-condition management, funded by a $14 million strategic round.

Commercially, Better Health runs a hybrid go-to-market: a self-serve DTC channel (web, SMS, phone) plus a B2B channel of 150+ health plan and health system partnerships that drive member referrals, and a provider referral workflow for out-of-network patients. The company reports 90% member retention and 97% recommendation rate, with 64% of members avoiding a healthcare visit and 47% reporting improved psychological distress. Better Health has raised $27.5M in total funding across a 2021 Series A (Caffeinated Capital, General Catalyst) and the 2024 strategic round (Healthworx, UHealth, Mosaic General Partnership, Samsung Next, and existing investors).

Name

Better Health

Legal name

Better Health Supplies

Website

https://joinbetter.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Better Health is a San Francisco-based medical supplier bundling home-delivered chronic-condition supplies (diabetes, urology, ostomy, wound care, VR therapy) with peer coaching, education, and insurance billing for individuals and 150+ health plans across 48 U.S. states.

Ownership category

akta.pro rank

Product category

Medical Supplies & Chronic Care

NAICS

All Other Outpatient Care Centers (621498)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

akta.pro secondary industry

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)

Keywords

• Chronic care supplies
• Durable medical equipment
• Ostomy urology supplies
• Peer health coaching
• VR pain therapy

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supply Sales (Insurance Reimbursed): Revenue generated from selling medical supplies (diabetes, urology, ostomy, wound care products) where costs are covered through insurance reimbursement from Medicare, Medicaid, Medicare Advantage, and private insurers. Members typically pay $0 out of pocket.
2. B2B Contracts with Health Plans: Partnership revenue from health plans and health systems who refer members to Better Health for chronic care management. 150+ health plans and health systems currently served.
3. Peer Support Coaching Services: Peer coaching services provided by trained coaches living with the same conditions, offered as part of the membership benefits package

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Better Health is a modern medical supplier that delivers an end-to-end chronic-care solution combining curated medical supplies (diabetes CGMs, urology catheters, ostomy pouches, VR therapy devices), peer-support coaching from trained coaches living with the same conditions, expert patient education, and free home delivery with insurance billing handled end-to-end across Medicare, Medicaid, Medicare Advantage, and commercial plans.

Product overview

Better Health is a modern medical supplier offering a unified platform that combines curated medical supplies with peer support and expert content. The platform provides five core product categories: Diabetes supplies (CGMs and devices), Urology supplies (catheters), Ostomy supplies (pouches and accessories), Wound Care products, and VR Therapy for pain management and mental health. These products are complemented by peer coaching services from trained coaches living with the same conditions, and comprehensive patient education resources including blog posts, videos, and guides. The company operates as a single integrated offering rather than modular components, serving individuals, payers (health insurance), and healthcare providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Supplies Diabetes management products including Continuous Glucose Monitors (CGMs) and additional diabetes supplies from leading brands, sold to individuals with insurance coverage and shipped directly to their homes.
• Urology Supplies Comprehensive urology supplies including intermittent catheters, male external catheters, and female external catheters from leading brands, delivered with insurance billing handled by Better Health.
• Ostomy Supplies Complete ostomy product line including barriers and pouches, leakage control solutions, skin prep products, and ostomy accessories from leading brands, delivered with insurance handled.
• VR Therapy VR-based therapeutic solution providing drug-free chronic pain relief and mental health support including anxiety and stress management, covered by insurance and bundled with Better Health's care experience.
• Peer Support Coaching Personalized coaching from trained peer coaches who live with the same condition as the member, providing product and lifestyle support for chronic condition management as part of the membership experience.
• Patient Education Content and resources including blog posts, videos, and guides that help members live better with chronic conditions at home, covering ostomy, urology, and diabetes lifestyle, basics, and post-surgical topics.

Quantifiable outcome

• 64% of members were able to avoid a healthcare visit
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• MedicarecoreGTM or Marketing PartnerMedicare insurance coverage accepted at Better Health. Members with Medicare can access medical supplies with $0 out-of-pocket costs. Medicare is a key insurance partner driving member acquisition.
• MedicaidcoreGTM or Marketing PartnerMedicaid insurance coverage accepted at Better Health. State-based Medicaid programs provide coverage for qualifying members to access medical supplies.
• HumanacoreGTM or Marketing PartnerMedicare Advantage partner whose members have access to Better Health's medical supplies and chronic care management services. Humana logo displayed as trusted insurance partner.
• CignacoreGTM or Marketing PartnerCommercial insurance partner whose members can access Better Health's medical supplies and chronic care support. Cigna logo displayed as trusted insurance partner.
• Oscar HealthcoreGTM or Marketing PartnerCommercial insurance partner whose members can access Better Health's medical supplies and chronic care support. Oscar Health logo displayed as trusted insurance partner.
• AetnacoreGTM or Marketing PartnerCommercial insurance partner whose members can access Better Health's medical supplies and chronic care support. Aetna logo displayed as trusted insurance partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 180 Medical: Specialized supplier of catheters, ostomy, and incontinence supplies that bills insurance directly and emphasizes patient education and support. Highly comparable niche focus and payer-integrated distribution.
• Aeroflow Healthcare: National DME supplier with chronic care focus across urology, ostomy, diabetes, and wound care, accepting Medicare, Medicaid, and commercial insurance. Closest comparable to Better Health's bundled supply-plus-support model for chronic condition members.
• Byram Healthcare: Established medical supply distributor specializing in urology, ostomy, wound care, and diabetes supplies with direct insurance billing. Direct competitor in the same core product categories Better Health serves.
• Liberator Medical: Long-standing DME supplier for ostomy, urology, and incontinence products with direct insurance billing and recurring home delivery. Operates a similar member-service model for chronic care populations.
• Comfort Medical: DME provider for catheters, ostomy, and incontinence products with insurance handling and home delivery. Operates in an overlapping niche with similar payer-first economics.
• US Med: Direct-to-home medical supplier specializing in urology, diabetes, ostomy, and wound care, with insurance billing and reordering support. Competes head-to-head in Better Health's core categories.

Emerging players

• Vivante Health: Digital gut health chronic care platform with payer and employer contracts. Comparable in bundling education, coaching, and condition management for chronic populations via insurance channels.
• Omada Health: Digital chronic condition management platform (diabetes, hypertension, behavioral health) partnered with payers and employers. Adjacent in chronic care delivery and payer contract model, though focused on coaching/software rather than supplies.

Broad incumbents

• CVS Health (CVS Caremark / Coram): Integrated payer-provider-pharmacy-retail giant with home DME delivery and chronic care management through Caremark and Coram. Represents the structural threat of retail/pharmacy incumbents expanding into Better Health's category.
• AdaptHealth (formerly Apria): Large national DME provider with home delivery of sleep, respiratory, diabetes, and urology/ostomy supplies. Significantly larger scale and broader category coverage, competing with Better Health for payer contracts and patient referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BetterHealthGroup
• Facebookfacebook.com/join.better.health
• LinkedInlinkedin.com/company/better-health-technologies-inc
• Xx.com/join_better

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Health