Liberator Medical Supply
Liberator Medical Supply is a privately held, direct-to-consumer U.S. distributor of sterile urinary catheters, ostomy supplies, and incontinence products, serving chronically-ill patients nationwide since 1999 through insurance billing, manufacturer partnerships, and its Patient Hub platform.
- Company typePrivate
- Founded1999
- HeadquartersStuart, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Liberator Medical Supply does
Liberator Medical Supply, Inc. is a privately held direct-to-consumer distributor of medical supplies founded in 1999 and headquartered in Stuart, Florida. The company specializes in sterile urinary catheters, ostomy supplies, and incontinence products for chronically-ill patients across the United States (including Alaska, Hawaii, and Puerto Rico). Its core technology is the Patient Hub online platform, powered by third-party vendor Brightree and accessible via web portal and dedicated iOS/Android mobile applications, which supports patient account management, reordering, and order tracking alongside traditional phone-based ordering through multiple support lines.
Liberator operates as a multi-brand distributor carrying inventory from approximately eleven manufacturers including Becton Dickinson (BD), Coloplast, Cure Medical, Hollister, ConvaTec, Wellspect (LoFric), Medline, CompactCath, Cymed, Securi-T USA, and Bioderm. The company markets one of the largest on-hand inventories of catheters and ostomy supplies in the United States, differentiated by a free sampling program that allows patients to evaluate products before committing to recurring monthly supply orders. The acquisition model is multi-channel: direct-to-consumer phone and e-commerce, healthcare provider referrals through the LINK clinician program, dedicated payer account management, and SMS-based engagement.
Revenue is generated primarily through direct insurance billing on behalf of patients. Liberator is in-network with over 3,000 insurance plans including Medicare Part B, handles all insurance paperwork, and bills payers directly, with patients responsible only for co-pays, deductibles, and non-covered items. The company holds BBB A+ accreditation for 18+ years and Joint Commission Provider Accreditation authorized by CMS. Known capital history includes a $5M funding round in April 2008 and a $7M round in March 2010; no subsequent funding activity is disclosed. Headcount is reported at 251-500 employees, and no public revenue figures have been disclosed.
Liberator Medical Supply firmographics
Firmographics- Name
- Liberator Medical Supply
- Legal name
- Liberator Medical Supply, Inc.
- Website
- https://liberatormedical.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Liberator Medical Supply is a privately held, direct-to-consumer U.S. distributor of sterile urinary catheters, ostomy supplies, and incontinence products, serving chronically-ill patients nationwide since 1999 through insurance billing, manufacturer partnerships, and its Patient Hub platform.
- Ownership category
- akta.pro rank
Liberator Medical Supply industry classification
Industry- Product category
- Medical Supply Distribution (Urological and Ostomy)
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)
- akta.pro secondary industry
- Urinary Catheters & Drainage (Intermittent/Foley Catheters, Bags, Securement) (HLAHALAI)
Keywords
Where Liberator Medical Supply is headquartered
LocationHeadquarters
- HQ city
- Stuart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liberator Medical Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Medical Supply Sales (Insurance Billable): Liberator Medical Supply generates revenue primarily by billing insurance plans directly for medical supplies. The company is in-network with over 3,000 insurance plans including Medicare Part B. They handle all insurance paperwork and billing for patients.
- Direct Patient Orders: Revenue from patients ordering supplies directly, including co-pays, deductibles, and out-of-pocket payments for items not covered by insurance.
- Sample Program: Free samples of nominal value shipped with orders, requiring doctor's prescription and enrollment. While samples themselves are free, they serve as a customer acquisition mechanism for recurring supply orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered medical supplies with patient co-pay/deductible |
| Freemium | Pay-as-you-go | Free sample program for qualified patients |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Liberator Medical Supply product offering
Product offeringCore offering
Liberator Medical Supply is a national direct-to-consumer distributor of sterile urological catheters, ostomy supplies, and incontinence products, operating one of the largest on-hand inventories in the U.S. The company bills patient insurance plans (including Medicare Part B) directly on behalf of patients, handles all paperwork, coordinates prescriptions with physicians, and ships products discreetly to homes across the continental U.S., Alaska, Hawaii, and Puerto Rico. Manufacturer-trained product specialists assist patients in selecting the correct catheter, ostomy, or incontinence product from leading brands such as BD, Coloplast, Cure Medical, Hollister, and ConvaTec.
Product overview
Liberator Medical Supply is a national provider of medical supplies specializing in urological catheters, ostomy supplies, and incontinence products. The company operates as a medical supply distributor offering one of the largest inventories in the U.S., with free samples from multiple suppliers including BD, Coloplast, Cure Medical, Hollister, ConvaTec, Medline, Wellspect, and others. The product portfolio centers on intermittent catheters (straight tip, coudé tip, hydrophilic, pre-lubricated, compact, closed system), male external catheters, and catheter accessories. Ostomy offerings include 1-piece and 2-piece pouching systems with associated accessories. The company differentiates through insurance navigation services, free discreet shipping, and manufacturer-trained product specialists who assist customers in selecting appropriate products. The Patient Hub online platform enables account management and reordering.
Differentiator
Problem solved
Functional benefit
Brands
- Patient Hub: Online system for managing Liberator Medical account and placing re-supply orders, also available as a mobile app by Brightree.
Products and services
- BD Ready-To-Use Hydrophilic Catheter
Quantifiable outcome
- In-network with over 3,000 insurance plans
- +3 more outcomes
Companies that use Liberator Medical Supply
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Liberator Medical Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Liberator Medical Supply partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BD (Becton, Dickinson and Company)coreBD is a major catheter supplier to Liberator Medical, providing products including the Magic³ Go hydrophilic catheter family, Ready-to-Use Hydrophilic Catheters, and related accessories. Liberator distributes BD products as an in-network provider.
- ColoplastcoreColoplast is a leading supplier of catheters and ostomy supplies. Products include SpeediCath Compact Plus and ostomy products like SenSura Mio and Brava accessories. Coloplast focuses on products designed for user lifestyle and symptom management.
- Cure MedicalcoreCure Medical supplies intermittent catheters featuring polished eyelets. Products include Cure Catheter, Cure Twist, Cure Ultra, and Cure Catheter Closed System. Cure Medical donates 10% of net income to SCI and CNS/D research.
- HollistercoreHollister provides catheter products including VaPro Plus Pocket Catheters and Advance Plus Intermittent Catheters. Also supplies ostomy products including CeraPlus formulation designed for peristomal skin health.
- ConvaTeccoreConvaTec is a global supplier of chronic condition products including GentleCath catheter line for men and women. Also provides ostomy supplies through the Eakin brand.
- CompactCathminorCompactCath offers compact, touchless, pre-lubricated catheters developed at Stanford University by clinicians and catheter users. Focuses on discretion and portability.
- MedlineminorMedline supplies vinyl, vinyl hydrophilic, and standard rubber latex intermittent catheters in lengths for men, women, and pediatric patients.
- Rüsch (Teleflex)minorRüsch provides urological drainage products including uncoated intermittent catheters, hydrophilic, closed systems, male external, and foley catheters.
- Wellspect (LoFric)minorWellspect is known for LoFric all-purpose, all-in-one catheters focusing on comfort, with models for both on-the-go and bedridden patients.
- Covidien (Medtronic)minorCovidien supplies Dover Red Rubber Urethral Catheters as part of Liberator's catheter inventory.
- CymedminorCymed ostomy products feature patented MicroSkin technology, prioritizing comfort and security in their pouching systems including one-piece, two-piece, drainable options.
- Securi-T USAminorSecuri-T USA offers a wide variety of ostomy-care systems and accessories, emphasizing unique fit for each person's unique ostomy pouching system.
- BiodermminorBioderm supplies catheter products as part of Liberator's brand portfolio.
- Bard Care (BD)coreBard Care provides catheter products including Clean-Cath catheters, Touchless Plus Closed System, and accessory products like leg bags and the Cunningham Clamp. VIP service email: [email protected].
- BrightreecoreBrightree provides the Patient Hub platform technology that powers Liberator's online patient account management and reordering system. Available as web portal and mobile app for iOS and Android.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Liberator Medical Supply competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Liberator Medical Supply social profiles
Digital presenceLiberator Medical Supply compliance and trust
Trust signalCompliance2 records
Liberator Medical Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberator Medical Supply leadership team
Management profileNumber of profiles
Profiles1 record
Liberator Medical Supply funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberator Medical Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberator Medical Supply
What does Liberator Medical Supply do?
Liberator Medical Supply is a national direct-to-consumer distributor of sterile urological catheters, ostomy supplies, and incontinence products, operating one of the largest on-hand inventories in the U.S. The company bills patient insurance plans (including Medicare Part B) directly on behalf of patients, handles all paperwork, coordinates prescriptions with physicians, and ships products discreetly to homes across the continental U.S., Alaska, Hawaii, and Puerto Rico. Manufacturer-trained product specialists assist patients in selecting the correct catheter, ostomy, or incontinence product from leading brands such as BD, Coloplast, Cure Medical, Hollister, and ConvaTec.
Is Liberator Medical Supply a public or private company?
Liberator Medical Supply is a private company. It is classified as corporate owned and is currently operating.
When was Liberator Medical Supply founded?
Liberator Medical Supply was founded in 1999. It employs 251 to 500 people.
Where is Liberator Medical Supply based?
Liberator Medical Supply is headquartered in Stuart, United States, in the North America region.
How does Liberator Medical Supply make money?
Three revenue lines are on record. Medical Supply Sales (Insurance Billable) is the primary driver. The others are direct Patient Orders and sample Program.
Does Liberator Medical Supply have an API?
No public API is recorded for Liberator Medical Supply.
What industry is Liberator Medical Supply in?
Liberator Medical Supply's product category is Medical Supply Distribution (Urological and Ostomy). Its primary akta.pro industry code is HSABAKAH, Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies), with a secondary code of HLAHALAI, Urinary Catheters & Drainage (Intermittent/Foley Catheters, Bags, Securement). Its NAICS code is 423450 and its SIC code is 5047.