What Evertune does

Evertune is a New York-based Generative Engine Optimization (GEO) platform founded in April 2024 that helps brands measure, optimize, and activate their visibility across AI-mediated search and shopping experiences. The company's core product is a unified AI marketing platform organized into five modules — User Insights, GEO/AI Brand Monitoring, AI Website Optimization, Content Activation, and AI Advertising — which together analyze how major LLMs (ChatGPT, Gemini, Claude, Perplexity, Meta AI, DeepSeek, Google AI Mode/Overviews, Copilot) describe and recommend brands. Its underlying technology combines three proprietary data sources: direct API connections to underlying LLMs, consumer app data collection, and EverPanel, a demographically-balanced consumer panel of approximately 25 million people that has analyzed 150M+ prompts. Evertune prompts more than 100,000 questions per brand across 250+ categories to compute its AI Brand Score (0-100), Visibility Score, and Average Position metrics.

The platform's downstream activation layer includes the Visibility Boost ChatGPT Ad Agent (built on OpenAI's native ads program), AI Retargeting (embedded as Custom/Standard Categories in The Trade Desk and Index Exchange DSPs/SSPs), AI Search Intent, and Partner Connect integrations with impact.com and PartnerStack for affiliate and creator activation. Evertune generates revenue primarily through enterprise SaaS subscriptions sold via a demo-led sales motion to mid-market and enterprise CMOs, with one third-party benchmark citing enterprise pricing of approximately $3,000 per month per brand. Customers include WPP/Choreograph, Athenahealth, Roku, Virgin Voyages, Hexclad, Canada Goose, and Miro, with the company claiming Fortune 500 brands across ten verticals (Finance, Retail/E-Commerce, Automotive, Pharma, Tech, Travel, Food/Beverage, Entertainment, CPG, B2B). To date, Evertune has raised $19M across a $4M seed round (Oct 2024, Eniac Ventures-led) and a $15M Series A (Aug 2025, Felicis Ventures-led), plus an undisclosed strategic investment from impact.com (Dec 2025).

Name

Evertune

Legal name

Evertune, Inc.

Website

https://evertune.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Evertune is a Generative Engine Optimization (GEO) platform that measures, optimizes, and activates brand visibility across AI search and shopping via direct LLM API access, a 25M-user consumer panel, and integrations with The Trade Desk, Index Exchange, and impact.com, serving Fortune 500 CMOs across ten verticals.

Ownership category

akta.pro rank

Product category

AI Marketing Analytics / Generative Engine Optimization Platform

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Generative engine optimization
• AI brand monitoring
• AI search visibility
• LLM analytics platform
• AI marketing software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Subscriptions: B2B SaaS subscriptions sold to mid-market and enterprise brand CMOs and marketing leaders, with tiered access to AI Visibility monitoring (AI Brand Index, Word Association, Consumer Preferences, Shopping Intelligence), Content Activation tools (Content Studio, Partner Connect), and AI Advertising products (Visibility Boost, AI Retargeting, AI Search Intent). Customers book demos to receive custom pricing.
2. Per-Brand Pricing: Per third-party review, Evertune's enterprise tier is priced at approximately $3,000 per month, suggesting a usage/brand-tiered pricing component layered on top of core subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Evertune is a unified AI marketing and Generative Engine Optimization (GEO) platform that helps brands measure, optimize, and activate their visibility in AI search. The platform combines three proprietary data sources (direct LLM API access, consumer app data, and EverPanel consumer panel of ~25M people) to deliver statistically significant AI Brand Scores, then connects organic AI visibility data to paid activation via ChatGPT-native ads and programmatic retargeting through The Trade Desk and Index Exchange.

Product overview

Evertune is a unified AI marketing and Generative Engine Optimization (GEO) platform organized as a platform-plus-modules architecture, launched in April 2024 and headquartered in New York City. The platform combines three proprietary data sources — direct LLM API access, consumer app data collection, and EverPanel (a consumer panel of ~25M people) — to deliver statistically significant AI visibility insights, which then feed into a connected activation layer. The offering comprises five core modules: (1) User Insights, which includes AI Usage and Prompt Volumes to track AI adoption and demand; (2) Generative Engine Optimization (GEO) / AI Brand Monitoring, which encompasses the AI Brand Index, Shopping Intelligence, Consumer Preferences, and Word Association reports; (3) AI Website Optimization, centered on the AI Site Audit; (4) Content Activation, comprising Content Analytics, Content Studio, and Partner Connect (with direct integrations to Impact.com and PartnerStack); and (5) AI Advertising, which includes the Visibility Boost ChatGPT Ad Agent, AI Search Intent (powered by integrations with The Trade Desk and Index Exchange), and AI Retargeting. Together the modules let brands measure organic AI visibility, optimize websites and content for AI crawlers, and activate paid campaigns inside AI conversations and on AI-cited sources.

Differentiator

Problem solved

Functional benefit

Products and services

• User Insights Tracks real AI search behavior and prompt volumes using EverPanel consumer panel data and direct LLM API access; includes AI Usage adoption trends and Prompt Volumes estimation for brands, products, or topics across major AI models.
• Generative Engine Optimization (GEO) / AI Brand Monitoring Tracks and benchmarks how ChatGPT, AI Mode, AI Overview, Claude, Gemini, Perplexity, Meta, DeepSeek, and Copilot describe a brand; comprises the AI Brand Index, Shopping Intelligence, Consumer Preferences, and Word Association reports for AI visibility measurement and competitor intelligence.
• AI Website Optimization (AI Site Audit) Evaluates how effectively a website can be read and understood by AI bots with page-level scoring and domain-wide metrics covering AI crawlability, content quality for AI search, structured data/JSON-LD implementation, and key topics integration.
• Content Activation Data-driven content creation and publishing for AI visibility, comprising Content Analytics (sources analysis with AI Education Score, Topic Relevance, Brand Relevance, Brand Share of Voice), Content Studio (LLM-friendly blog post generation), and Partner Connect (one-click export of prioritized domain lists to impact.com and PartnerStack).
• AI Advertising The first ads platform built on AI visibility data, comprising Visibility Boost (paid placements inside ChatGPT conversations using context hints), AI Search Intent (ads on AI-cited sources via The Trade Desk and Index Exchange with 70+ standard categories plus custom categories), and AI Retargeting (programmatic follow-on across the open web after users leave AI conversations).
• AI Brand Index A 0-100 AI Brand Score snapshot of a brand's overall AI visibility compared to competitors when the brand is not in the prompt; combines Visibility Score (frequency of mentions) and Average Position to quantify unaided brand awareness across AI models.
• Shopping Intelligence Tracks ChatGPT shopping recommendations including Shopping Trigger Rate, Shopping Visibility, product performance with pricing/reviews, retailer analysis, and competitive pricing comparisons; initially integrated with ChatGPT with additional AI models planned.
• Word Association Visual sentiment analysis of how AI models describe a brand (aided awareness); calculates Association Score, Sentiment Score, and Overall Sentiment Score as a word cloud sized by frequency and colored by sentiment, with timeline tracking.
• Consumer Preferences Attribute-level brand visibility report revealing the top 10 consumer preferences in a category ranked by AI model consensus, with brand performance per attribute, competitive comparison radar chart, category leaderboard, and interactive word cloud.
• AI Usage Reveals AI adoption among a target audience using EverPanel consumer panel data; provides rolling 12-month time series, site-category selection, model comparison across ChatGPT/Gemini/Claude/Meta/Perplexity, and benchmarking against Google and Bing.
• Prompt Volumes Estimates monthly AI prompts for any brand, product, or topic across major AI models based on EverPanel data, with historical trends, share across assistants, and related topics, clustering prompts into topics rather than keywords to capture conversational variation.
• AI Retargeting Programmatic retargeting that reaches users after they click through from AI chatbot citations, activated through The Trade Desk and Index Exchange with Custom Categories (brand-specific AI-cited source lists) and 70+ pre-built Standard Categories refreshed every 24 hours.
• Visibility Boost (ChatGPT Ad Agent) First-to-market campaign management layer built on top of ChatGPT's native sponsored unit program; uses Evertune's AI visibility data to target conversations where a brand isn't being recommended, with structured targeting and context hints to inform ad creative and placement.

Quantifiable outcome

• B2B software brand achieved 173% improvement in Gemini and 105% improvement in ChatGPT Search within 2 months, reaching top-10 AI ranking
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• The Trade DeskflagshipTechnology or Integration · 11 February 2026Strategic AI retargeting integration announced February 11, 2026 enabling programmatic activation of Evertune's AI-cited source lists through The Trade Desk DSP, both as Custom Categories and 70+ pre-built Standard Categories. The Trade Desk is also the company where Evertune's founders previously built their careers.
• Index ExchangeflagshipTechnology or Integration · 11 February 2026Co-announced AI retargeting integration on February 11, 2026 enabling advertisers to push Evertune's AI-cited source lists to Index Exchange as Custom Categories or activate across 70+ pre-built Standard Categories for AI-influenced programmatic retargeting campaigns.
• impact.comflagshipStrategic or Co-development Partner · 16 December 2025Announced a strategic partnership on December 16, 2025 integrating Evertune's AI Brand Monitoring data into impact.com's partnership platform, enabling brands to track how LLMs reference them and activate creator/publisher partnerships based on AI citation insights. impact.com also made a strategic investment in Evertune as part of the deal. AI Search Visibility Reports (with AI Brand Score and Domain Mentions metrics) launched to select brands with broader rollout in early 2026.
• PartnerStackcoreTechnology or IntegrationIntegrated as a distribution platform for Evertune's Partner Connect product, enabling marketers to push prioritized source lists from Content Analytics directly to PartnerStack for affiliate campaign activation alongside impact.com.
• OpenAI (ChatGPT)flagshipTechnology or IntegrationBuilt the first ChatGPT-native ads manager (Visibility Boost) leveraging ChatGPT's sponsored unit program. Evertune's platform uses direct API access to ChatGPT and integrated Shopping Intelligence with ChatGPT product recommendations (with additional AI models planned).
• U of Digital AI Literacy AllianceminorGTM or Marketing PartnerMember of the AI Literacy Alliance launched by U of Digital with 14 industry partners to advance AI knowledge across marketing and advertising through education, research, and curriculum development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Profound: Profound is a direct Evertune competitor offering AI visibility tracking and Generative Engine Optimization analytics for brands across ChatGPT, Perplexity, Claude, and Gemini. It targets the same enterprise CMO buyer with similar prompt-volume and brand-mention scoring, and is widely cited alongside Evertune as a category leader.
• Otterly.AI: Otterly.AI is a direct GEO/AI-search-monitoring competitor focused on brand mention tracking, sentiment analysis, and citation source analysis across generative search engines. It targets similar mid-market and enterprise marketing teams and competes head-to-head with Evertune on the AI brand visibility use case.
• Goodie AI: Goodie AI is an emerging GEO platform providing AI brand visibility monitoring, prompt optimization, and citation analysis across major LLMs. It competes directly with Evertune's AI Brand Index, Word Association, and Consumer Preferences products for the same enterprise brand marketer.

Broad incumbents

• Semrush: Semrush is the incumbent SEO platform used by hundreds of thousands of marketers globally and has been extending into LLM/AI search visibility tracking. It competes with Evertune from a position of established enterprise relationships, large data infrastructure, and bundled pricing that can undercut pure-play GEO vendors.
• Ahrefs: Ahrefs is a leading SEO and content intelligence platform with proprietary web crawl data that enables it to expand into AI search visibility and citation-source analysis. It competes with Evertune broadly in the 'search visibility intelligence' category with a much larger user base and lower-friction self-serve pricing.
• Similarweb: Similarweb is a public digital intelligence platform providing traffic, engagement, and market share analytics, increasingly extending into AI search and referral tracking from ChatGPT and other LLMs. It competes with Evertune at the competitive-intelligence layer for enterprise buyers who already pay for Similarweb subscriptions.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform with deep Fortune 500 penetration that has been actively adding AI search visibility features. It competes with Evertune for enterprise CMO budgets where buyers prefer to consolidate vendors within existing multi-year SEO contracts.
• Brandwatch: Brandwatch is a leading social listening and consumer intelligence platform that overlaps with Evertune's Word Association and sentiment-analytics capabilities. Evertune's CMO Jaclyn Ranere's previous stint and SVP Product Mike Kalmakis's tenure at Brandwatch underscore the operational overlap in the broader 'brand intelligence' category.
• Conductor: Conductor is an enterprise organic marketing platform that has been actively launching AI search visibility and GEO modules to extend its SEO suite. It competes with Evertune for large-enterprise content and SEO teams looking for a single platform for traditional SEO plus emerging AI search optimization.

Others

• The Trade Desk: The Trade Desk is Evertune's flagship DSP distribution partner and the company where the founders previously built their careers. It is not a direct competitor — Evertune's AI Search Intent and AI Retargeting products activate through TTD — but it is the single most strategically important counterparty in Evertune's go-to-market, and a TTD-built GEO layer would be Evertune's most consequential competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@evertune-ai/videos
• LinkedInlinkedin.com/company/evertune-ai
• Xx.com/evertune_ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evertune