Try Your Best
Try Your Best (TYB) is a community commerce platform that helps DTC brands build gamified loyalty programs — challenges, tier progression, digital collectibles, and early access — for Gen Z and Millennial consumers through native Shopify, Klaviyo, and Attentive integrations.
- Company typePrivate
- Founded2023
- HeadquartersTucson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Try Your Best does
Try Your Best (TYB) is a community commerce platform purpose-built for direct-to-consumer (DTC) brands, operating a B2B2C model that connects brand-side marketing teams with end consumers (primarily Gen Z and Millennial women). On the brand side, TYB provides a SaaS platform enabling structured participation programs including gamified challenges, tier progression, early access management, co-creation tools, verified reviews with affiliate tracking, and blockchain-based digital collectibles. On the consumer side, the company operates native iOS and Android applications (plus a web experience at web.tyb.xyz) where users earn coins, complete challenges, unlock rewards, and access exclusive product drops across a network of 200+ brands. The platform integrates natively with Shopify (for first-click attribution and customer profile syncing), Klaviyo (for segmented email flows based on community behavior), and Attentive (for SMS segmentation), embedding TYB into the dominant DTC marketing stack.
Underlying the consumer-facing mechanics is an Avalanche blockchain layer powering digital collectibles and tokens, which differentiates the loyalty mechanics from conventional points-based programs. The platform reports quantified outcomes including 65-96% higher lifetime value and 29-56% higher purchase frequency among community members relative to non-members across its brand network, with flagship case studies including Glossier (200K+ members, 1.1M content completions, 3x purchase frequency), Rare Beauty, SET Active ($1M generated in 1 hour via early access), OUAI, Poppi, and Urban Outfitters.
Commercially, TYB monetizes through quote-based enterprise subscriptions for brand partners, transaction fees on purchases and engagement activities processed through the platform, and commissions on digital collectibles transactions. The company has raised approximately $22.8 million across disclosed rounds, with an $11 million Series A closed in June 2025 co-led by Offline Ventures and Strobe Ventures, alongside participation from Coinbase, Castle Island Ventures, Blizzard Fund, and Unusual Ventures. The company is privately held, headquartered in Tucson, Arizona (legal entity TYB Technologies, LLC), and was founded by Ty Haney, previously the founder of Outdoor Voices.
Try Your Best firmographics
Firmographics- Name
- Try Your Best
- Legal name
- TYB Technologies, LLC
- Website
- https://tyb.xyz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Try Your Best (TYB) is a community commerce platform that helps DTC brands build gamified loyalty programs — challenges, tier progression, digital collectibles, and early access — for Gen Z and Millennial consumers through native Shopify, Klaviyo, and Attentive integrations.
- Ownership category
- akta.pro rank
Try Your Best industry classification
Industry- Product category
- Community Commerce Platform
- akta.pro primary industry
- Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB)
- akta.pro secondary industry
- BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where Try Your Best is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Try Your Best business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Platform SaaS: DTC brands pay for access to TYB's community commerce platform to create branded challenges, manage communities, and drive engagement with their customers
- Transaction Fees: Take rate on purchases and engagement activities processed through the TYB platform
- Digital Collectibles: Blockchain-based digital collectibles and tokens created and managed for brand partners, with associated transaction value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for DTC brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Try Your Best product offering
Product offeringCore offering
Try Your Best (TYB) is a blockchain-based community rewards platform that enables DTC brands to build structured participation programs where consumers earn coins, unlock tier progression, access early product drops, and collect digital collectibles through gamified challenges and brand engagement activities. The platform serves as a B2B subscription SaaS product for brands plus a free consumer-facing app available on iOS, Android, and web.
Product overview
Try Your Best (TYB) operates a unified community commerce platform with multiple integrated components: the core TYB Community Rewards Platform serves as the main offering, supplemented by platform features including Brand Challenges (structured gamified activities), Tier Progression System (engagement-based membership tiers), Early Access Management (product launch prioritization), Co-Creation Tools (brand decision participation), Obsessions (verified review system with affiliate tracking), and Digital Collectibles (blockchain-based collectibles on Avalanche). A native TYB Mobile App (iOS/Android) provides mobile access to all platform functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- TYB Community Rewards Platform Core community commerce platform sold to DTC brands on a subscription basis. Enables brand partners to launch gamified challenges, manage tier progression for fans, issue blockchain-based digital collectibles on Avalanche, drive co-creation programs, and synchronize community participation data with Shopify, Klaviyo, and Attentive. Also serves as the consumer-facing community hub where fans join brand communities and earn rewards.
- TYB Mobile App Native mobile application available on iOS App Store and Google Play Store that gives consumers access to the TYB community rewards platform, allowing them to join brand communities, complete challenges, track coin and tier progression, redeem rewards, and collect digital collectibles.
Quantifiable outcome
- 65-96% higher LTV among community members vs non-members across 200+ DTC brands
- +6 more outcomes
Companies that use Try Your Best
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Try Your Best technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Try Your Best partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Ava Labs (Avalanche)coreBlockchain infrastructure provider powering TYB's digital collectibles and blockchain-based loyalty rewards. Digital Collectibles are created and recorded on the Avalanche blockchain protocol and network.
- ShopifycoreE-commerce platform integration enabling first-click attribution, seamless affiliate tracking, customer profile synchronization, and direct connection between community engagement and purchase data.
- KlaviyocoreEmail and SMS marketing platform integration syncing community participation data for segmented communication flows including welcome sequences, performance summaries, re-engagement campaigns, and product launches.
- AttentivecoreSMS marketing platform integration enabling personalized engagement and behavioral segmentation based on community participation data including challenge completions, tier status, and affiliate activity.
- Urban OutfittersflagshipFlagship brand partner on TYB's community rewards platform, connecting with over 2 million users through gamified challenges and brand engagement activities.
- Rare BeautyflagshipFlagship brand partner on TYB's community rewards platform, connecting with over 2 million users through gamified challenges and brand engagement activities. Rare Beauty community has 275,930 members.
- GlossierflagshipFlagship brand partner with 200K+ community members on TYB. Glossier generated 1.1M content completions and achieved 3x higher purchase frequency among community members.
- SET ActiveflagshipFlagship brand partner generating $1M in 1 hour through community early access sales. 100K community members, 41% monthly engagement, 73% higher LTV vs non-members.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Try Your Best competitors and assessment
Company assessmentDirect peers
- Smile.io: Smile.io is a Shopify-focused loyalty program provider offering points, VIP tiers, and referral programs for tens of thousands of brands. Now operating as part of Yotpo, it remains a direct competitor to TYB's tier progression and rewards features within the Shopify ecosystem.
- Yotpo: Yotpo is a leading e-commerce retention marketing platform offering loyalty, reviews, SMS, and visual UGC for Shopify and other DTC brands. It is the most direct competitor to TYB, having acquired Smile.io to expand its loyalty tier offering to thousands of brands at scale.
- Galxe: Galxe (formerly Project Galaxy) is a Web3 credential data network running community quests, loyalty campaigns, and digital collectible programs for brands and protocols. It is the closest Web3-native analog to TYB's blockchain-collectible community rewards model.
- Layer3: Layer3 is a Web3 community engagement platform offering on-chain quests, rewards, and identity-based participation programs. It overlaps with TYB's challenge and rewards mechanics translated to a blockchain-native audience, making it a relevant peer in the Web3 community commerce space.
- Bash: Bash is a community commerce platform for consumer brands that turns fans into brand ambassadors through challenges, rewards, and gamified engagement. It targets the same DTC customer base as TYB with overlapping challenge and tier mechanics, positioning it as a near-direct competitor.
- Collab.Land: Collab.Land provides token-gated community management and digital collectible distribution primarily for Web3 communities on Discord and Telegram. It overlaps with TYB's digital collectibles and identity-based loyalty mechanics for community-driven consumer brands and DAOs.
- LoyaltyLion: LoyaltyLion is a Shopify-native loyalty and rewards platform serving thousands of DTC merchants with points, tiers, and referral programs. It competes head-to-head with TYB for the same brand customers, particularly in beauty and apparel, on community and rewards mechanics.
Broad incumbents
- Punchh: Punchh is an enterprise loyalty platform serving restaurant, hospitality, and CPG brands with mobile-first loyalty programs. While focused on larger omnichannel retailers rather than DTC pureplays, it overlaps with TYB on engagement-driven loyalty mechanics and is a relevant broader-incumbent benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Try Your Best social profiles
Digital presenceTry Your Best compliance and trust
Trust signalCompliance3 records
Try Your Best financial estimates
Financial estimateRevenue estimate
Valuation estimate
Try Your Best leadership team
Management profileNumber of profiles
Profiles1 record
Try Your Best funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Try Your Best M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Try Your Best
What does Try Your Best do?
Try Your Best (TYB) is a blockchain-based community rewards platform that enables DTC brands to build structured participation programs where consumers earn coins, unlock tier progression, access early product drops, and collect digital collectibles through gamified challenges and brand engagement activities. The platform serves as a B2B subscription SaaS product for brands plus a free consumer-facing app available on iOS, Android, and web.
Is Try Your Best a public or private company?
Try Your Best is a private company. It is classified as venture growth investor backed and is currently operating.
When was Try Your Best founded?
Try Your Best was founded in 2023. It employs 11 to 50 people.
Where is Try Your Best based?
Try Your Best is headquartered in Tucson, United States, in the North America region.
How does Try Your Best make money?
Three revenue lines are on record. Brand Platform SaaS are the primary driver. The others are transaction Fees and digital Collectibles.
Who are Try Your Best's main competitors?
Direct peers on record are Smile.io, Yotpo, Galxe, Layer3, Bash, Collab.Land and LoyaltyLion. Punchh is listed as a broad incumbent.
Does Try Your Best have an API?
No public API is recorded for Try Your Best.
What industry is Try Your Best in?
Try Your Best's product category is Community Commerce Platform. Its primary akta.pro industry code is FSAPACAB, Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters), with a secondary code of FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management).