Good's Insurance

What Good's Insurance does

Good's Insurance Agency, Inc. is a family-owned independent insurance brokerage founded in 1949 by Amos "Benny" Good in Central Pennsylvania and operated today under the Managing Principal Jason Good. The firm specializes in commercial trucking and fleet insurance — auto liability, physical damage, cargo, general liability, bobtail/non-trucking, workers compensation, and occupational accident — and complements that core with broader business lines (cyber liability, farm, retail, workers compensation, commercial umbrella) and personal lines (home, auto, umbrella, motorcycle, RV, specialty coverages). Its technology stack is industry-standard: third-party agency management with a Vertafore-powered 24/7 client portal for policy servicing, certificates, claims reporting, ID cards, and bill pay; no proprietary platforms or AI/ML capabilities are disclosed.

Name

Good's Insurance

Legal name

Good's Insurance Agency, Inc.

Website

https://goodsinsuranceagency.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Good's Insurance Agency is a family-owned independent brokerage specializing in commercial trucking and fleet coverage, with complementary business and personal lines, licensed in 25+ states and serving SMBs, owner-operators, and individuals via licensed producers and a Vertafore client portal.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage (Independent Agency)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial trucking insurance
• Fleet insurance coverage
• Independent insurance agency
• Business insurance brokerage
• Personal lines insurance

Headquarters

HQ city

Leola

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Good's Insurance Agency operates as an independent insurance agency earning commissions from multiple insurance carrier partners. The agency represents multiple insurance companies including Acuity, Amerisafe, Cowbell Cyber, Daily Underwriters of America, First Insurance Funding, Great West Casualty Company, Lackawanna Insurance Group, Liberty Mutual, Midwestern Insurance Alliance, Mutual Benefit Group, Progressive, Sentry Insurance Company, and Travelers. Commissions are earned on new policy placements and renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Good's Insurance Agency is an independent insurance brokerage that places commercial trucking, fleet, business, and personal insurance coverage with multiple carrier partners on behalf of clients across 25+ U.S. states. The firm earns commissions on new policy placements and renewals through licensed producers, online quote forms, and a Vertafore-powered client portal, with a particular specialty in transportation/trucking insurance built over 70+ years. The agency operates as a family-owned firm (recently rebranded to Trucordia) and represents carriers including Acuity, Amerisafe, Cowbell Cyber, Great West Casualty, Liberty Mutual, Progressive, Travelers, and Sentry.

Product overview

Good's Insurance Agency operates as an independent insurance agency offering a portfolio of insurance products through multiple carrier partnerships. The core offering centers on transportation/trucking insurance and fleet coverage, supplemented by a comprehensive range of commercial lines (business, workers compensation, cyber liability, umbrella, farm, retail) and personal lines (home, auto, umbrella, motorcycle, RV, and specialty coverages). The agency serves clients across 25+ states from offices in Pennsylvania and Arizona, positioning itself as an independent advisor that matches clients with appropriate coverage from its network of insurance carrier partners including Acuity, Amerisafe, Cowbell Cyber, Daily Underwriters of America, Great West Casualty Company, Liberty Mutual, Progressive, Travelers, and others. The agency rebranded as Trucordia while maintaining the Good's Insurance Agency brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Trucking Insurance Commercial trucking insurance covering auto liability, physical damage, cargo liability, general liability, and specialized trucking coverages including bobtail (non-trucking liability), garagekeepers, trailer interchange, and motor truck cargo; tailored for motor carriers, owner-operators, private carriers, and fleet operators running interstate and intrastate operations.
• Fleet Insurance Single policy covering all of a company's owned cars and trucks, providing coverage for damage caused by employees driving company vehicles; targeted at commercial fleet operators.
• Business Insurance Coverage and risk management solutions for businesses of all sizes, including specialized business, business owners, workers compensation, cyber liability, environmental, farm, general liability, commercial property, commercial umbrella, employment practices liability, builders risk, liquor liability, surety bonds, inland marine, systems breakdown, and retail business insurance.
• Personal Insurance Trusted advice and insurance solutions to protect individuals and families, including home, auto, umbrella, motorcycle, RV, renters, condo, watercraft, snowmobile, classic car, mobile home, and identity theft insurance.

Quantifiable outcome

• Clients have been with the agency for decades, with testimonials citing relationships spanning 30+ years

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Make-A-Wish Philadelphia, Northern Delaware, and Susquehanna ValleycoreStrategic or Co-development Partner · 1 January 2016Official insurance agency of the 28th Annual Mother's Day Truck Convoy in 2016. Active participant in Make-A-Wish Foundation through annual truck convoy event.
• AcuitycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and personal insurance products. Acuity offers claims reporting (800-242-7666) and bill pay services for Good's Insurance clients.
• AmerisafecoreChannel Partner/ Reseller/ DistributorSpecialized insurance carrier for trucking and transportation risks. Claims: 800-699-6240, Billing: 337-460-2286.
• Cowbell CybercoreChannel Partner/ Reseller/ DistributorCyber insurance specialist providing coverage for cyber liability risks. Claims: 833-633-8666.
• Daily Underwriters of AmericacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Claims: 866-268-3862. After-hours claims: 877-346-0300.
• First Insurance FundingcoreChannel Partner/ Reseller/ DistributorPremium financing partner for insurance policies. Phone: 800-837-2511.
• Great West Casualty CompanycoreChannel Partner/ Reseller/ DistributorSpecialized trucking insurance carrier. Claims: 800-228-8040. Good's Insurance producers attend Great West Casualty Truck Producer School for training.
• Lackawanna Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier. Claims: 888-280-5225, Billing: 888-280-5225.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing commercial and personal lines. Claims: 774-322-9212, Billing: 800-824-7317.
• Midwestern Insurance AlliancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Claims reporting through mwiaadministrators.com, Billing: 800-356-8457.
• Mutual Benefit GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier. Claims: 800-283-3531, Billing: 877-306-0894.
• Progressive CommercialcoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier for trucking and business risks. Claims: 800-776-4737.
• Sentry Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Claims: 800-473-6879, Billing: 800-473-6879.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial insurance carrier. Claims: 800-238-6225, Billing: 800-842-5075.
• Insurance Agents & Brokers (IA&B)coreStrategic or Co-development PartnerPremier professional association for independent insurance agents in Pennsylvania, Maryland, and Delaware. Provides access to professional development, advocacy, industry information, training, and collaborative networking with member agencies.
• UIIA (Uniform Intermodal Interchange and Repairers Association)minorStrategic or Co-development PartnerValue-added information services offering efficiencies promoting intermodal growth and productivity.
• American Trucking Association (ATA)minorStrategic or Co-development PartnerNational trucking industry association representing America's trucking industry members.
• Pennsylvania Motor Trucking Association (PMTA)minorStrategic or Co-development PartnerState trucking association identifying key issues impacting the Pennsylvania trucking industry.
• Marcello & Kivisto, LLCminorImplementation/ SI/ Consulting PartnerTransportation law firm providing legal services for the trucking industry. Content contributor to agency's Trucking Insights blog.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heffernan Insurance Brokers: Mid-sized independent commercial insurance brokerage with strong transportation practice serving fleet and trucking clients nationally. Comparable independent-agency model, multi-state licensing, and specialization in commercial trucking and fleet risks.
• RPS (Risk Placement Services) / Ryan Specialty: Specialty wholesale broker and managing general agency with deep transportation/trucking practice, placing commercial auto and motor truck cargo for retail agents. Highly comparable as a trucking-focused insurance intermediary operating alongside carrier partners.
• TrueNorth Companies: Mid-market independent insurance brokerage and risk advisory firm offering commercial, transportation, and personal lines across multiple U.S. states. Closely mirrors Good's multi-line, multi-state independent agency model with transportation as a core vertical.
• The Buckner Company: Mid-market independent insurance agency focused on transportation and trucking insurance with multi-state reach. Closely aligned with Good's niche trucking focus and family-owned independent agency heritage.
• Higginbotham: Large independent insurance brokerage offering commercial, transportation, personal, and employee benefits across 20+ states. Comparable in multi-state independent-agency structure and commercial trucking/fleet placement.

Broad incumbents

• USI Insurance Services: Large national insurance brokerage and consulting firm serving middle-market commercial clients including transportation. Comparable in commercial brokerage services and carrier-leveraged placement, but with much broader portfolio and scale.
• Hub International: Major North American insurance brokerage with strong transportation and trucking practice serving commercial fleets and owner-operators. Overlaps in commercial trucking brokerage but at materially larger national scale.
• Acrisure: Top-10 global insurance brokerage with extensive commercial transportation capabilities and an aggressive roll-up strategy of independent agencies. Comparable in offering commercial and personal lines through acquired independents, but operates at vastly greater scale.

Emerging players

• CoverWallet: Digital commercial insurance broker offering online quotes for trucking, fleet, and small business lines. Represents the digital-first competitive threat to traditional independent agencies in small-fleet and owner-operator segments.
• Next Insurance: Insurtech focused on digital binding of small commercial policies including trucking and fleet coverage. Competes with Good's in the same end-customer segment via direct-to-insured online experience rather than through agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Goodsinsuranceagency
• LinkedInlinkedin.com/company/goodsinsuranceagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good's Insurance