Ordermark
Ordermark by UrbanPiper is a SaaS platform that consolidates restaurant delivery orders from multiple third-party platforms into a single dashboard, serving 40,000+ restaurants globally through 250+ POS integrations and an AI-powered phone order product.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ordermark does
Ordermark by UrbanPiper is a restaurant technology SaaS platform that consolidates online delivery orders from multiple third-party aggregators — DoorDash, Uber Eats, Grubhub, Seamless, Caviar, Postmates, EatStreet, and Skip — into a single dashboard, eliminating the "tablet hell" of managing each delivery channel on separate devices. Founded in 2016 and headquartered in Los Angeles, the company integrates with 250+ POS systems (Toast, Square, Lightspeed, TouchBistro, Clover, Odoo, SumUp, Revel) to synchronize orders, menus, and inventory in real time, and offers 22+ ready reports across operations, stock, and revenue. The platform architecture comprises five modules: Ordermark (core order aggregation), Hub (POS integrations), Meraki (direct ordering websites/apps), Prime (POS and billing software), and Orderline (AI-powered phone order capture launched in 2025).
Ordermark operates a location-based subscription model. The Starter tier is publicly priced at $119 per location per month and includes unlimited orders, unlimited integrations, unified menu management, auto-accept orders, hardware, and 99.9%+ uptime. The Growth and Enterprise tiers require a demo and are priced custom, targeting multi-location and global chains. The company combines a product-led self-serve motion for Starter-tier SMB customers with a sales-led demo motion for Growth and Enterprise tiers, supplemented by POS-vendor and delivery-platform channel partnerships. ISO 27001, SOC 2, and GDPR certifications support enterprise procurement. Following the 2025 acquisition by UrbanPiper, Ordermark operates as a subsidiary of UrbanPiper Technology USA, Inc., unified under the "Ordermark by UrbanPiper" brand with a publicly stated goal of 10x U.S. market growth by 2027 across 13+ countries including the US, Canada, India, Australia, UK, UAE, Saudi Arabia, France, Spain, Ireland, Mexico, Chile, and Colombia.
Ordermark firmographics
Firmographics- Name
- Ordermark
- Legal name
- UrbanPiper Technology USA, Inc.
- Website
- https://ordermark.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Ordermark by UrbanPiper is a SaaS platform that consolidates restaurant delivery orders from multiple third-party platforms into a single dashboard, serving 40,000+ restaurants globally through 250+ POS integrations and an AI-powered phone order product.
- Ownership category
- akta.pro rank
Where Ordermark is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ordermark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription - Starter Plan: Monthly subscription at $119/location/month for the Starter tier, including unlimited orders, unlimited integrations, unified menu management, auto accept orders, real-time item availability, hardware included, best-in-class support, 99.9%+ uptime, multi-location reporting, dedicated account manager, and flexible billing options.
- Subscription - Growth Plan: Growth tier for growing organizations with multiple locations. Pricing not publicly disclosed - requires demo booking. Includes unlimited orders with likely additional features beyond Starter.
- Subscription - Enterprise Plan: Enterprise tier for multi-location organizations. Pricing not publicly disclosed - requires demo booking. Includes unlimited orders, unlimited integrations, and global priority support.
- Hardware Sales/Subsidy: Hardware is included with subscription but customers can be charged hardware failure fees if damaged or not returned upon termination. Post-paid payment model with 30-day cancellation notice required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Entry-level plan for single or few-location restaurants |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ordermark product offering
Product offeringCore offering
Ordermark by UrbanPiper is a SaaS platform that aggregates online food delivery orders from third-party platforms such as DoorDash, Uber Eats, Grubhub, Seamless, Caviar, Postmates, and EatStreet into a single dashboard for restaurants. The platform integrates with 250+ POS systems (Toast, Square, Lightspeed, TouchBistro, Clover, Revel, Odoo, SumUp) and provides unified menu management, real-time analytics, and AI-powered phone order automation.
Product overview
Ordermark by UrbanPiper is a unified restaurant operations platform that consolidates online order management across delivery aggregators and POS systems. The platform architecture consists of multiple integrated modules: the core Ordermark product provides unified order aggregation from DoorDash, Uber Eats, Grubhub, and other delivery platforms into a single dashboard; Hub enables POS integrations connecting 250+ systems including Lightspeed, Toast, and Square; Meraki provides direct ordering websites and apps; Prime offers restaurant billing and POS software; and Orderline (new) uses AI to automate phone order capture. The platform processed over 750 million orders globally and is trusted by 40,000+ restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- Ordermark by UrbanPiper Unified online order management platform that consolidates orders from DoorDash, Uber Eats, Grubhub, and other delivery platforms into a single dashboard, eliminating tablet chaos for restaurants.
- Hub POS integrations module that connects restaurants' existing POS systems with online ordering platforms, enabling unified order management from a single screen.
- Meraki Direct ordering websites and apps module that enables restaurants to create their own branded online ordering presence, driving direct customer orders without aggregator fees.
- Prime Restaurant billing and POS software module that provides comprehensive point-of-sale functionality alongside order management capabilities.
- Orderline AI-powered phone order automation that converts incoming phone calls into digital orders, helping restaurants capture revenue from phone orders that would otherwise be missed or handled manually.
Quantifiable outcome
- 750 million+ orders processed globally
- +3 more outcomes
Companies that use Ordermark
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Ordermark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature10 records
Ordermark partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and flagship.
- DoorDashcoreUrbanPiper is officially a DoorDash Preferred Integrations Partner. This partnership provides preferential positioning in the DoorDash partner ecosystem and enables co-marketing opportunities. The status signifies a deep, strategic relationship where Ordermark/UrbanPiper is recognized as a trusted integration partner for DoorDash's restaurant network.
- Toast (POS)coreToast POS integration is one of the flagship integrations in the UrbanPiper ecosystem. As one of the most widely used restaurant POS platforms, Toast integration enables Ordermark customers to seamlessly connect their Toast point-of-sale with delivery platforms.
- Square (POS)coreSquare POS integration enables restaurants using Square to connect their POS system with all major delivery platforms through Ordermark/UrbanPiper. Customer testimonials specifically mention seamless Square POS integration.
- Lightspeed (POS)coreLightspeed POS integration allows restaurants to manage orders and inventory through the Ordermark platform with Lightspeed as the point-of-sale system.
- TouchBistro (POS)coreTouchBistro integration enables restaurants using TouchBistro POS to connect with delivery platforms through Ordermark's unified dashboard.
- Clover (POS)majorClover POS integration expands the platform's reach to restaurants using Clover's POS hardware and software solutions.
- Uber EatscoreUber Eats is a core delivery platform partner, integrated into the Ordermark dashboard alongside DoorDash, Grubhub, and other delivery services for unified order management.
- GrubhubcoreGrubhub integration enables restaurants to manage Grubhub orders alongside other delivery platforms in the unified Ordermark dashboard.
- SeamlessmajorSeamless delivery platform integration allows restaurants to consolidate Seamless orders with other delivery platforms through Ordermark.
- CaviarmajorCaviar integration enables restaurants to manage Caviar delivery orders through the unified platform.
- PostmatesmajorPostmates integration allows restaurants to consolidate Postmates orders with other delivery platforms.
- EatStreetmajorEatStreet delivery platform integration for regional coverage in certain U.S. markets.
- UrbanPiper (Parent Company)flagshipOrdermark was acquired by UrbanPiper to unify the brand and drive U.S. market expansion. Ordermark now operates as 'Ordermark by UrbanPiper.' This merger combines Ordermark's U.S. market presence with UrbanPiper's global platform capabilities (40,000+ restaurants, 750M+ orders globally). The merger aims for 10x market growth in the U.S. by 2027.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ordermark competitors and assessment
Company assessmentDirect peers
- Otter (DoorDash): Direct competitor in online order aggregation for restaurants. Acquired by DoorDash in 2024, making it both a peer and a strategic threat to Ordermark's aggregator-agnostic positioning.
- Deliverect: Belgian-headquartered restaurant tech company providing order/delivery management software connecting POS systems with delivery platforms. Operates globally with comparable aggregator-neutral value proposition.
- Cuboh: Restaurant order management platform that consolidates third-party delivery orders into a single dashboard with POS integration. Closest direct US competitor to Ordermark's core offering.
- Olo: Public B2B SaaS provider of restaurant ordering platforms for large chains. Competes in direct ordering, dispatch, and rails integrations for enterprise restaurant brands, overlapping with Ordermark's enterprise tier.
- Chownow: Direct online ordering platform for independent restaurants, providing commission-free ordering websites and apps. Overlaps with Ordermark's Meraki module for direct ordering.
Emerging players
- Lunchbox: Restaurant e-commerce and ordering platform offering direct online ordering, catering, and marketing tools. Emerging player targeting similar restaurant digitization pain points as Ordermark.
Broad incumbents
- Toast: Leading restaurant POS platform with embedded online ordering and delivery management. Operates as a broader restaurant tech incumbent, sometimes competing and sometimes integrating with Ordermark's POS layer.
- SpotOn: Restaurant technology platform offering POS, payments, reservations, and online ordering. Broad incumbent in restaurant software with overlapping online ordering capabilities.
- Block (Square): Major POS and payments provider to restaurants via Square for Restaurants. One of Ordermark's flagship POS integration partners but also a competitor in the broader restaurant operations stack.
- Lightspeed Restaurant: Cloud-based POS for restaurants with native online ordering capabilities. Competes in the broader restaurant tech stack while also integrating as a key Ordermark POS partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ordermark social profiles
Digital presenceOrdermark compliance and trust
Trust signalCompliance3 records
Ordermark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ordermark leadership team
Management profileNumber of profiles
Profiles1 record
Ordermark funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ordermark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ordermark
What does Ordermark do?
Ordermark by UrbanPiper is a SaaS platform that aggregates online food delivery orders from third-party platforms such as DoorDash, Uber Eats, Grubhub, Seamless, Caviar, Postmates, and EatStreet into a single dashboard for restaurants. The platform integrates with 250+ POS systems (Toast, Square, Lightspeed, TouchBistro, Clover, Revel, Odoo, SumUp) and provides unified menu management, real-time analytics, and AI-powered phone order automation.
Is Ordermark a public or private company?
Ordermark is a private company. It is classified as corporate owned and is currently acquired.
When was Ordermark founded?
Ordermark was founded in 2016. It employs 101 to 250 people.
Where is Ordermark based?
Ordermark is headquartered in Los Angeles, United States, in the North America region.
How does Ordermark make money?
Four revenue lines are on record. Subscription - Starter Plan is the primary driver. The others are subscription - Growth Plan, subscription - Enterprise Plan and hardware Sales/Subsidy.
Who are Ordermark's main competitors?
Direct peers on record are Otter (DoorDash), Deliverect, Cuboh, Olo and Chownow. Lunchbox is listed as an emerging player. Broad incumbents are Toast, SpotOn, Block (Square) and Lightspeed Restaurant.
Does Ordermark have an API?
No public API is recorded for Ordermark.