Name

Cut+Dry

Legal name

Cut and Dry Inc.

Website

https://cutanddry.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (Distributors): Flat-fee SaaS subscription model for independent foodservice distributors. Pricing is based on scale and needs, not transaction volume. No per-user fees, no percentage-based order charges, and no hidden add-ons.
2. SaaS Platform Subscription (Manufacturers): Subscription-based platform for food manufacturers to manage product data and run targeted digital marketing campaigns across the distributor network, with ROI tracked per campaign.
3. Advertising Revenue (Carrot Ads): Revenue from food manufacturers advertising on the platform through Instacart's Carrot Ads technology, enabling targeted promotions at point of sale. Creates new digital advertising revenue streams for distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cut+Dry is a B2B e-commerce and sales enablement platform purpose-built for the U.S. foodservice industry, serving independent foodservice distributors, food manufacturers, and restaurant operators. The platform provides digital ordering, AI-powered order intake (email, text, PDF, voicemail), structured product data management (Rosetta), integrated digital payments (Cut+Dry Pay), sales rep enablement tools, and targeted manufacturer marketing campaigns through a white-label, distributor-owned storefront model.

Product overview

Cut+Dry is a B2B e-commerce and sales enablement platform for the foodservice industry, built on a modular platform-plus-modules architecture serving three distinct user segments: distributors, manufacturers, and restaurants. The core Cut+Dry Platform provides digital ordering, AI-powered order processing via AI Order Desk, and integrated payments through Cut+Dry Pay. For distributors, key modules include the Sales Rep Command Center for account management, Rosetta for product data management (which serves as UniPro's official product data backbone), Broadcast Promotions & Messaging for targeted marketing, Automatic Recurring Orders, Proof of Delivery, Driver App, and Dispatch & Route Management. For restaurants, the platform offers Digital Ordering, Digital Pay for invoice management, and Cashback Rewards. The company also integrates Instacart's Carrot Ads technology for manufacturer advertising capabilities. The platform's AI foundation was originally built as Codify.ai, which focused on structured product data before evolving into the comprehensive Cut+Dry offering.

Differentiator

Problem solved

Functional benefit

Brands

• Codify.ai: An AI and data platform built to fix foodservice data, serving as the underlying technology for Cut+Dry's structured product data capabilities.

Products and services

• Cut+Dry Platform Main e-commerce and sales enablement platform for foodservice distribution, serving distributors, manufacturers, and restaurants with digital ordering, product data management, AI-powered order processing, integrated payments, and sales rep tools as an integrated suite.
• AI Order Desk AI-powered order intake system that transcribes and processes orders from emails, texts, PDFs, and voicemails into structured digital orders, reducing manual entry and processing errors. Provides 50% faster order processing compared to manual entry.
• Cut+Dry Pay Integrated digital payment solution enabling ACH and credit card payments, automated invoicing, autopay, and real-time AR visibility for accelerated cash flow. Reduces collection time by 22-50%.
• Rosetta AI-powered product data structuring engine that cleans, standardizes, and synchronizes product information including attributes, nutritionals, images, and taxonomy across trading partners in the Cut+Dry network. Acts as the platform's product data backbone for 1.9M+ SKUs.
• Restaurant Digital Ordering Digital ordering platform for restaurants to place orders with contracted distributors, featuring real-time pricing, product images, saved lists, and 24/7 ordering capability from any device. Free for restaurants with no pricing or contract changes.
• Codify.ai Sub-brand representing the original AI and data platform built to fix foodservice data, serving as the underlying technology foundation for Cut+Dry's structured product data and order processing capabilities.
• Sales Rep Command Center Centralized dashboard giving sales reps real-time visibility into customer accounts, ordering trends, at-risk accounts, product recommendations, payment status, and territory analytics to manage accounts more efficiently. Enables 2x accounts handled per rep.
• Universal Product Book Centralized 1.9M+ SKU product database providing enriched product information including images, attributes, and catalog quality scoring. Serves as UniPro's official product data backbone across the distributor network.
• Carrot Ads Integration Advertising integration with Instacart's Carrot Ads technology enabling food manufacturers to reach buyers at point of sale and providing distributors with digital advertising revenue opportunities. Drives 8-20x ROI on manufacturer campaigns.

Quantifiable outcome

• 23%+ average sales growth within first year for distributors
• +15 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• InstacartcoreStrategic or Co-development Partner · 6 January 2025Cut+Dry and Instacart announced a partnership to integrate Instacart's Carrot Ads technology across Cut+Dry's platform, creating one of the largest digital advertising platforms for the foodservice industry. The collaboration enables food manufacturers to reach buyers at the point of sale while providing distributors and operators with new digital advertising revenue opportunities. Carrot Ads capabilities on Cut+Dry became available to brands over the next few quarters following the January 2026 announcement.
• UniPro FoodservicecoreTechnology or IntegrationCut+Dry serves as UniPro's official product data backbone, standardizing and distributing manufacturer product catalogs across 450+ UniPro distributors, reaching over 160,000 transacting operators nationwide. This is a foundational distribution and data integration partnership.
• Codify.aicoreTechnology or IntegrationCodify.ai was the original technology foundation for Cut+Dry — built before AI was a mainstream buzzword to fix foodservice data problems. The platform was originally developed as Codify.ai to solve fragmented product data and inconsistent data standards in foodservice.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Square for Restaurants: Square for Restaurants provides POS and operations software for independent restaurants. While primarily POS-focused, its ordering integrations and broad SMB restaurant reach overlap with Cut+Dry's restaurant-facing ordering surface and represent an adjacent incumbent platform that could expand vertically.
• Toast: Toast is a leading restaurant POS and operations platform with a growing commerce and supplier ordering footprint. It serves a similar independent restaurant base and represents a potential horizontal competitor as it expands into distributor-facing features.
• Sysco (Digital / Sysco LABS): Sysco is the largest US foodservice distributor and has invested heavily in digital platforms through Sysco LABS — the very organization Cut+Dry's founders built. Sysco's internal capabilities, customer relationships, and scale make it the most consequential incumbent competitor and potential disruptor of Cut+Dry's independent distributor base.
• Pepper (US Foods): Pepper was a B2B e-commerce platform for restaurants that was acquired by US Foods. It is now embedded in US Foods' broader distributor offering and represents how an incumbent broadliner has internalized a Cut+Dry-like platform — a competitive and structural threat to Cut+Dry's independent distributor customers.

Direct peers

• Choco: Choco is a B2B food ordering platform connecting distributors, wholesalers, and restaurants with a digital ordering and communication workflow. It is the closest direct competitor to Cut+Dry in foodservice distribution e-commerce, addressing the same multi-sided market with overlapping AI-driven ordering features.
• MarketMan: MarketMan provides restaurant inventory management, supplier ordering, and food cost control software. It directly overlaps with Cut+Dry's restaurant-facing digital ordering and supplier management capabilities and serves a comparable SMB-to-mid-market restaurant operator base.
• BlueCart: BlueCart was a B2B online ordering platform connecting restaurants with their suppliers. It directly mirrors Cut+Dry's restaurant-distributor ordering workflow and represents a comparable product category even though its market traction has varied.

Emerging players

• Restaurant365: Restaurant365 is a cloud-based restaurant ERP including accounting, inventory, and operations. It serves the same independent restaurant customer base that Cut+Dry targets and is a partial overlap in supplier ordering and invoice management, though not in distributor-side commerce.
• Ordermark: Ordermark consolidates restaurant supply ordering across multiple distributors into a single workflow. While more focused on consolidation than full commerce platform, it overlaps with Cut+Dry's restaurant-facing ordering and digital invoice management functionality.

Others

• Instacart (Carrot Ads): Instacart is Cut+Dry's strategic partner for Carrot Ads-based digital advertising. While primarily a B2C grocery delivery platform, its B2B advertising business overlaps with Cut+Dry's manufacturer monetization layer and could become an adjacent competitor in foodservice digital commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/john-beatty-b4b59422

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cut+Dry