Coral Care

What Coral Care does

Coral Care is a venture-backed, U.S.-based two-sided digital health marketplace that connects families of children with developmental needs to a vetted network of 500+ licensed pediatric Speech-Language Pathologists, Occupational Therapists, and Physical Therapists for in-home therapy sessions. Founded in 2023 by Jen Wirt and operationally headquartered in Dobbs Ferry, New York, the company operates across nine U.S. states (Massachusetts, Connecticut, New Hampshire, Rhode Island, Pennsylvania, Virginia, Texas, Illinois, New Jersey) with announced expansion into Dallas, Houston, Chicago, Philadelphia, and Pittsburgh, serving 10,000+ families across 1,500+ zip codes. The core platform spans a consumer website and app (joincoralcare.com, app.joincoralcare.com), a provider recruitment and operations portal (providers.joincoralcare.com, growwithcoral.com), a partner/referral portal, and internal systems for eligibility verification, credentialing, scheduling, documentation, and insurance billing, all maintained under HIPAA, FERPA, COPPA, and CCPA compliance.

The product surface is organized around three core clinical service lines (Pediatric Speech Therapy, Pediatric Occupational Therapy, and Pediatric Physical Therapy) plus specialized programs for Autism and ADHD, a free 3-minute online developmental screener, age-banded developmental guides and milestone checklists, and a content hub (The Coral Reef) that includes 120+ expert articles and an annual State of Pediatric Development report. Adjacent partner programs include free on-site screening days for schools and daycares, a closed-loop referral workflow for pediatricians, complementary in-home and embedded SLP/OT staffing for ABA clinics, and an Early Intervention transition program for children aging out at age 3. The platform reportedly reduces clinician administrative workload by up to 15 hours per week, with published outcomes including a 9-day median time from first call to first session, 72% of sessions showing upward progress, 86% care plan continuation, and a 4.9/5 average parent rating.

Coral Care's business model is primarily a managed-services / marketplace-commission hybrid. Most families pay a $20–$40 in-network copay per visit; Coral Care is in-network with 20+ major insurers across 9 states and files all claims directly. A self-pay channel is available at $250 for an initial evaluation and $125 per ongoing session (HSA/FSA accepted; TEFA accepted in Texas), with monthly superbills for out-of-network reimbursement. The company pursues a hybrid go-to-market combining direct-to-consumer self-serve, a care-concierge inside-sales layer, partner-driven referral channels (schools, pediatricians, ABA clinics, EI centers), and clinician-facing marketplace supply, with revenue also flowing through on-site embedded staffing in ABA facilities and an announced expansion into Medicaid-covered services. Total reported funding is approximately $21 million across a $1.3M pre-seed (Jan 2024), a $5.2M seed (Sept 2024), and a $13M Series A (Feb 2026, led by Haymaker Ventures).

Name

Coral Care

Legal name

Coral Care, Inc.

Website

https://joincoralcare.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Coral Care operates a two-sided marketplace connecting families of children with developmental needs to a vetted network of 500+ licensed pediatric speech, occupational, and physical therapists for in-home, insurance-covered therapy across 9 U.S. states, supported by a HIPAA-compliant platform for matching, scheduling, billing, and outcomes tracking.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Home Health Care Services (62161), Child Care Services (62441), Child Care Services (624410)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Medical Complexity & Medically Fragile Childcare (G-tube, trach, seizure care) (HSAAAIAG)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric therapy marketplace
• In-home speech therapy
• Pediatric occupational therapy
• Developmental therapy platform
• Insurance-covered therapy services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. In-network insurance billing: Coral Care is in-network with 20+ major insurers across 9 states; it verifies benefits, files claims, and handles billing directly. Most families pay a $20–$40 copay per visit; this is the primary revenue stream.
2. Self-pay / out-of-network therapy sessions: Direct self-pay pricing for uninsured or out-of-network families: $250 initial evaluation, $125 per ongoing session; monthly superbills provided for out-of-network reimbursement.
3. Marketplace facilitation for clinicians' private practices: Coral Care operates as a full-service intermediary connecting therapists who want to launch private practices with families needing in-home care; Coral Care provides credentialing, scheduling, documentation, and billing infrastructure while clinicians deliver the therapy.
4. Medicaid-covered services expansion: Series A funding earmarked to extend in-home therapy services to Medicaid-covered populations, opening a public-payer revenue stream.
5. Partner / referral channel revenue (schools, pediatricians, ABA clinics, EI): Revenue generated from therapy sessions booked through referral partners; on-site embedded SLP/OT staffing inside ABA clinics is billed through Coral Care using families' Speech and OT benefits.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Coral Care operates a two-sided marketplace platform that connects families of children with developmental needs to a network of 500+ licensed pediatric speech-language pathologists, occupational therapists, and physical therapists who deliver in-home therapy sessions. The company verifies insurance benefits, files claims, and handles credentialing, scheduling, documentation, and billing on behalf of clinicians, allowing families to access therapy in-network with major insurers without a referral or formal diagnosis and typically starting within 9 days.

Product overview

Coral Care is a single unified digital health marketplace platform, centered on the Coral Care website (joincoralcare.com) and app (app.joincoralcare.com), that connects families with a vetted network of 500+ licensed pediatric specialists for in-home care. Around this core platform sit three clinical service lines — Pediatric Speech Therapy, Pediatric Occupational Therapy, and Pediatric Physical Therapy — delivered through specialized programs such as the Autism Support Program and ADHD Support Program. Adjacent offerings include the Free Online Developmental Screener (self-service intake), the Provider Matching & Meet Our Providers Directory (searchable clinician marketplace), The Coral Reef content hub (with the Developmental Guides & Milestone Checklists and the State of Pediatric Development 2026 report), and partner programs for Schools & Daycares (free on-site screenings), Pediatricians (referral workflow), ABA Clinics (complementary in-home or on-site services), and Early Intervention Centers (continuity of care at age 3). The Grow with Coral Provider Recruitment portal feeds the clinician side of the marketplace, and all services are coordinated through HIPAA-compliant handling of protected health information per the published Privacy Policy.

Differentiator

Problem solved

Functional benefit

Brands

• The Coral Reef: Coral Care's content hub — articles, developmental tools, guides, screener, and local resources for families.

Products and services

• Pediatric Speech Therapy In-home pediatric speech-language therapy delivered by licensed SLPs addressing speech and language delays, articulation and phonological disorders, childhood apraxia, fluency and voice disorders, and feeding/swallowing issues; sessions are play-based, in-network with major insurers, and require no referral.
• Pediatric Occupational Therapy In-home pediatric occupational therapy delivered by licensed OTs to address sensory processing challenges, emotional regulation, handwriting and fine motor skills, daily living skills, and school readiness/transitions.
• Pediatric Physical Therapy In-home pediatric physical therapy delivered by licensed PTs and DPTs focusing on delayed motor milestones, frequent falls or clumsiness, walking or gait concerns, low strength or endurance, and post-injury or post-surgery rehabilitation.
• Autism Support Program Neurodiversity-affirming in-home speech, OT, and PT program for autistic children spanning infants through young adults, coordinated across communication, sensory, motor, and daily living goals; does not include ABA services.
• ADHD Support Program In-home occupational therapy-led program for children with ADHD addressing focus and attention, impulse control and body regulation, executive function, emotional regulation, and sensory/motor needs; no ADHD diagnosis required to start.
• Free Online Developmental Screener A 3-minute parent-facing screener that checks speech, motor, sensory, feeding, and social milestones; built by licensed pediatric developmental therapists and offers personalized next-step guidance routing families to booking.
• Schools & Daycares Screening Program Free, fully managed developmental screening days delivered on-site at schools and daycares by licensed clinicians, covering speech/language and OT; families receive jargon-free reports within 5 business days at no cost to the school, with HIPAA/FERPA-compliant data handling.
• Pediatrician Referral Program Closed-loop referral workflow for pediatric practices to refer patients for in-home speech, OT, and PT with most families starting therapy within 2 days; Coral Care reports progress back to the referring practice.
• ABA Clinic Partnership Program Program that delivers complementary in-home Speech, OT, and PT around existing ABA hours, plus an on-site clinic partnership model embedding Coral Care's licensed SLPs/OTs inside ABA facilities to protect BCBA supervision hours and utilization.
• Early Intervention Transition Program Continuity-of-care program for children aging out of state Early Intervention services at age 3, transitioning them to insurance-covered in-home speech, OT, and PT to avoid a gap in therapy.
• Meet Our Providers Directory Searchable directory of 500+ vetted licensed SLPs, OTs, and PTs in Coral Care's network, filterable by therapy type, location, availability, and insurance status, with detailed provider bios, credentials, and ratings.
• Grow with Coral Provider Recruitment Recruitment portal and value proposition for licensed SLPs, OTs, and PTs to join Coral Care's in-home network with flexible scheduling, no administrative burden (Coral Care handles billing, scheduling, and insurance), and competitive pay.

Quantifiable outcome

• Median 9 days from first call to first therapy session
• +8 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

13 partnerships are on record, tiered core payer partner and payer partner.

• Blue Cross Blue Shieldcore payer partnerChannel Partner/ Reseller/ DistributorIn-network payer across multiple states (MA, IL, RI, TX) — Coral Care files claims directly and most families pay a $20–$40 copay.
• Cignacore payer partnerChannel Partner/ Reseller/ DistributorIn-network for SLP across MA, PA, IL, and VA; featured as a logo on Coral Care's homepage partner strip.
• Anthem Blue Cross Blue Shieldcore payer partnerChannel Partner/ Reseller/ DistributorIn-network across NH, CT, and VA.
• Harvard Pilgrim Health Carecore payer partnerChannel Partner/ Reseller/ DistributorIn-network across MA, NH, and CT.
• Tufts Health Plancore payer partnerChannel Partner/ Reseller/ DistributorIn-network across MA, NH, and CT.
• Highmarkcore payer partnerChannel Partner/ Reseller/ DistributorIn-network in PA.
• Capital Blue Crosspayer partnerChannel Partner/ Reseller/ DistributorIn-network in PA.
• Independence Blue Crosspayer partnerChannel Partner/ Reseller/ DistributorIn-network in PA.
• Horizon Blue Cross Blue Shieldpayer partnerChannel Partner/ Reseller/ DistributorIn-network in NJ.
• Baylor Scott & Whitepayer partnerChannel Partner/ Reseller/ DistributorIn-network in TX; TEFA funds accepted for OT, SLP, and PT services.
• Mass General Brigham Health Planpayer partnerChannel Partner/ Reseller/ DistributorIn-network in MA; featured as a logo on Coral Care's homepage.
• Sentara Health Planspayer partnerChannel Partner/ Reseller/ DistributorIn-network for OT and PT in VA.
• Curativepayer partnerChannel Partner/ Reseller/ DistributorIn-network across MA, NH, IL, TX, and CT.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Expressable: Expressable is an online speech-therapy platform pairing families with licensed SLPs, mirroring Coral Care's marketplace model for pediatric speech-language therapy. Both sell insurance-accepted, no-referral-required care with similar provider-side value propositions around flexible caseloads and reduced admin.
• Better Speech: Better Speech is an online speech-therapy marketplace connecting adults and children with licensed SLPs via telehealth. It overlaps Coral Care on the speech-language-therapy side of the marketplace, addressing similar speech, language, and articulation needs through a self-serve, insurance-friendly funnel.
• Galileo: Galileo is a multi-specialty pediatric care provider combining in-home, virtual, and digital modalities, including developmental and behavioral support. It is comparable to Coral Care as a hybrid in-home/insurance-accepted pediatric therapy platform with a clinician-employee model rather than a true marketplace.

Broad incumbents

• Hopebridge: Hopebridge is a large, well-capitalized center-based ABA therapy provider with a footprint across multiple U.S. states. It is comparable to Coral Care as a pediatric therapy services company pursuing payer contracts, multi-state expansion, and complementary therapy offerings (speech, OT) alongside behavioral care.
• Centria Healthcare: Centria Healthcare is a national provider of home- and center-based ABA and related pediatric therapies. It competes with Coral Care for the same families, payer contracts, and clinician supply, and increasingly bundles SLP/OT alongside ABA programming.
• BlueSprig Pediatrics: BlueSprig is one of the largest U.S. operators of ABA clinics for children with autism, with a growing footprint of complementary therapy services. It is comparable to Coral Care as a multi-state, insurance-accepted pediatric therapy platform targeting the same developmental-disorder population.
• LEARN Behavioral: LEARN Behavioral is a national network of ABA providers serving children with autism across many U.S. states. It overlaps Coral Care on the pediatric therapy services side and is a comparable counterparty for partner, referral, and embedded-services arrangements.
• Brightline: Brightline is a pediatric and family behavioral-health platform offering therapy, psychiatry, and coaching covered by insurance. It is comparable to Coral Care as an insurance-accepted, pediatric-focused digital health company pursuing national expansion and employer/payer distribution.

Emerging players

• Kadiant: Kadiant is a multi-state ABA therapy provider focused on center-based and home-based services for children with autism. It is comparable to Coral Care as a peer in the broader pediatric developmental-therapy market and a potential ABA-clinic channel partner.
• Hazel Health: Hazel Health provides in-school telehealth services (mental and physical health) to K-12 students via partnerships with school districts. It is comparable to Coral Care as a partner-led, school-channel pediatric services platform and competes for the same school screening and embedded-services relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/joincoralcare
• LinkedInlinkedin.com/company/coral-care

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Care