What Novatti Group does

Novatti Group Limited (ASX:NOV) is an Australian-listed digital banking and payments company headquartered in Melbourne that operates a multi-vertical payments platform spanning online card acceptance, in-person payments (QR codes, terminals, SoftPOS), card issuing with BIN sponsorship, and international cross-border payments with Asian wallet integrations (Alipay, WeChat Pay, UnionPay). The company's underlying technology includes a public developer API, BIN sponsorship arrangements enabling fintechs to launch Visa-network card programs, SoftPOS mobile acceptance, and a regulated AUDD stablecoin issued through a 45%-owned subsidiary (AUDC Pty Ltd) that processes payments on the Stellar blockchain and is now authorized as a non-cash payment facility by ASIC. Novatti generated approximately $3.3 billion in gross transaction value in calendar year 2024 across roughly 30,000+ payment points in Malaysia (via the 2021 ATX acquisition) plus Australian and New Zealand operations, and reached a positive operating cashflow milestone of A$0.2 million in the September 2025 quarter.

Novatti's business model is anchored on transaction-based fees from processed payments, supplemented by managed-service revenue from BIN sponsorship arrangements with fintechs (e.g., Vivi Money), card-issuing program fees, and minority interest in the AUDD stablecoin subsidiary. Pricing is custom and transaction-based, negotiated directly with enterprise and mid-market clients. Its primary customer segments are Education (e.g., UNSW tuition collection via Alipay), PropTech (e.g., RentPay rental payments), and Fintech infrastructure partners, with secondary exposure to Pharma, Travel & Entertainment, and Accommodation. Go-to-market combines direct enterprise sales with API-first developer distribution and channel partnerships, including academic collaborations with RMIT and Deakin on payment fraud research and a role in the federally backed Care Economy CRC.

The company holds an Australian Financial Services Licence (AFSL 448066), PCI-DSS, and ISO 27001 certifications, which together with its listed-company status and nearly three decades of claimed payment industry experience form the basis of its regulatory and trust moat. Strategic direction in 2025–2026 has emphasized three priorities: scaling the AUDD stablecoin franchise through ASIC authorization and global exchange listings, deepening the BIN sponsorship channel via AI-native fintech partnerships, and reinforcing governance through new Non-Executive Director appointments. Revenue figures provided in the input data appear internally inconsistent with disclosed GTV, headcount, and cashflow signals and are not relied upon for triangulation.

Name

Novatti Group

Legal name

Novatti Group Limited

Website

https://novatti.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Novatti Group (ASX:NOV) is an Australian-listed payments company operating online, in-person, card-issuing, and cross-border payment infrastructure with Asian wallet integrations, serving enterprise clients in education, PropTech, and fintech across Australia, New Zealand, and Malaysia.

Ownership category

akta.pro rank

Product category

Payment Processing Infrastructure

NAICS

Credit Card Issuing (52221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Card Issuing Platforms (Issuer Processing) (FSAGABAD)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)

Keywords

• Digital payment processing
• Card issuing services
• Cross-border payments
• BIN sponsorship services
• Payment infrastructure platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Novatti earns transaction fees on payments processed through its platform, including online payments, in-person payments via terminals and QR codes, and international cross-border payments.
2. BIN Sponsorship Services: Revenue from providing BIN sponsorship arrangements to fintechs and businesses launching card programs, enabling access to card networks (Visa, Mastercard).
3. Card Issuing: Revenue from issuing physical and virtual cards including digital cards, closed loop cards, and reloadable white label cards for businesses.
4. Stablecoin Infrastructure (AUDC): Novatti holds approximately 45% non-controlling interest in AUDC Pty Ltd, which issues the AUDD stablecoin. Revenue derived from equity interest and infrastructure support for stablecoin operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Novatti Group operates a payment processing platform that enables businesses to accept online card payments (Visa, Mastercard, Amex, Apple Pay, Google Pay, Samsung Pay, Alipay, WeChat Pay, UnionPay), process in-person payments via QR codes, terminals, and SoftPOS, issue digital/closed-loop/white-label cards under BIN sponsorship, and execute cross-border international payments. It serves enterprise and mid-market clients across Australia, New Zealand, Malaysia, and Chinese consumer-facing channels, and holds a minority interest in AUDC Pty Ltd which issues the AUDD stablecoin.

Product overview

Novatti Group is an ASX-listed payments company offering a comprehensive platform of payment solutions organized into four core product areas: Online Payments (card acceptance, Asian wallets, PayByLink, Direct Debit), In-Person Payments (QR codes, terminals, SoftPOS), Card Issuing (digital cards, closed loop cards, reloadable white label cards, BIN sponsorship), and International Payments (Billpay, cross-border payments). The company also offers AUDD, an AUD-backed stablecoin through its subsidiary AUDC. Novatti processes approximately $3.3 billion in gross transaction value annually (CY24) and provides payment infrastructure supporting Visa and Mastercard networks along with Chinese payment platforms including Alipay and WeChat Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Payments

Quantifiable outcome

• $3.3 billion in gross transaction value processed in CY 2024
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Vivi MoneycoreChannel Partner/ Reseller/ Distributor · 22 March 2026Vivi Money launched an AI-native financial platform built on Pismo's core banking infrastructure and connected to Visa's global payments network through Novatti's BIN sponsorship arrangement. Novatti enables Vivi Money to offer globally accepted Visa debit cards, foreign exchange pricing, and high-interest savings accounts.
• VisacoreTechnology or Integration · 22 March 2026Visa's global payments network connects through Novatti's BIN sponsorship arrangement, enabling fintech partners like Vivi Money to issue Visa debit cards. Novatti serves as BIN sponsor facilitating access to Visa's payment infrastructure.
• PismocoreTechnology or Integration · 22 March 2026Pismo provides cloud-native core banking infrastructure for Vivi Money's AI-native financial platform. Novatti's BIN sponsorship connects Pismo's banking infrastructure to Visa's global payments network.
• AUDC Pty LtdcoreStrategic or Co-development Partner · 11 March 2026Novatti holds approximately 45% non-controlling interest in AUDC Pty Ltd, which operates the AUDD stablecoin. AUDC received AFSL authorization from ASIC in March 2026, enabling regulated issuance of non-cash payment facilities. AUDD has achieved milestones including listing on Coinbase's global retail platform and surpassing $1.4 billion in payments volume on Stellar blockchain.
• ATX (Acquisition)coreStrategic or Co-development Partner · 21 October 2021Novatti acquired Malaysian fintech ATX for approximately US$7.1 million (A$9.9 million). The acquisition expanded Novatti's access to over 30,000 payment points in Malaysia and supports expansion in Southeast Asia.
• UNSW (University of New South Wales)coreChannel Partner/ Reseller/ DistributorUNSW integrated Alipay into the MyUNSW Student Portal through Novatti and the Xetta platform. This enables Chinese international students to pay tuition fees in Chinese Yuan while improving settlement and reconciliation workflows for the university.
• XettamajorTechnology or IntegrationXetta platform delivers Alipay integrations for education providers in partnership with Novatti. The platform enables Chinese payment methods for international student fee payments.
• RentPay (Rent.com.au)coreChannel Partner/ Reseller/ DistributorNovatti provides payment infrastructure powering RentPay's platform, enabling renters to pay using diverse methods including Asian wallets. Novatti facilitates Asian wallet payments for RentPay's international users, supporting proptech innovation in the rental market.
• Care Economy CRCmajorStrategic or Co-development PartnerNovatti partnered with the Care Economy Cooperative Research Centre, which received $35 million in federal funding under Round 25 CRC grants. Novatti contributes payment expertise to drive innovation in Australia's $327 billion care sector.
• RMIT UniversitymajorStrategic or Co-development PartnerNovatti collaborates with RMIT University on CRC-P industry workshops focused on fraud prevention, privacy, and innovation in payments. Joint research develops digital platforms to make crypto transactions more secure and scalable.
• Deakin UniversitymajorStrategic or Co-development PartnerNovatti partners with Deakin University on cooperative research projects for fraud prevention in digital payments. Collaboration between industry and academia develops innovative security solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tyro Payments: ASX-listed Australian payments and merchant acquiring business with POS, eCommerce, and lending products. Comparable as a domestic Australian payments platform competing for the same SME and enterprise merchants.
• Nium: Singapore-based cross-border payments and card-issuing infrastructure provider serving fintechs and corporates. Comparable to Novatti's BIN sponsorship, international payments, and Asian cross-border focus.
• Zeller: Australian payments and merchant services provider offering EFTPOS terminals, online payments, and business banking. Comparable to Novatti's in-person payments, card acceptance, and SME merchant offerings in ANZ.
• Airwallex: Australia/Melbourne-headquartered cross-border payments platform serving SMEs and platforms with multi-currency accounts, card issuing, and FX. Comparable to Novatti's international payments and card-issuing stack, with much larger scale.

Broad incumbents

• Block (Square): Owner of Square seller payments and Cash App, providing POS terminals, online checkout, and card-issuing infrastructure. Comparable in SoftPOS, POS, and merchant acquiring.
• Adyen: Global payment processing platform providing unified online, in-person, and platform-based payments for enterprise merchants. Comparable to Novatti's online, in-person, and card-issuing infrastructure at much larger scale.
• Stripe: Global payments and financial infrastructure platform covering online acceptance, in-person (Stripe Terminal), Issuing, and Connect. Comparable to Novatti's full-stack payment offerings as the dominant incumbent.

Regional players

• 2C2P: Southeast Asian payment service provider offering acceptance, alternative payments, and card processing across ASEAN. Comparable to Novatti's regional ambitions seeded by the ATX acquisition in Malaysia.
• Ezypay: Australia/NZ recurring billing and direct-debit payment provider. Comparable to Novatti's Direct Debit product set and education/proptech billing use cases in the ANZ market.
• POLi Payments: Australia/NZ online direct-debit payment method owned by Australia Post, widely used by merchants and billers. Comparable to Novatti's Direct Debit and online payment offerings in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novattipayments
• Facebookfacebook.com/novattipayments
• LinkedInlinkedin.com/company/novattipayments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novatti Group