Send Payments

What Send Payments does

Send Payments (legally SendFX Limited) is a Sydney-based cross-border payments provider founded in 2019, offering international money transfer and FX services to individuals, small and medium businesses, and large enterprises across more than 100 currencies and 170+ countries. The company operates three core product tiers: a self-serve Personal Payments service for individual remitters, a Business Payments tier with multi-currency wallet capabilities (up to 19 currencies held simultaneously), and an Enterprise Solutions layer built around a public API and white-label infrastructure for embedding cross-border payments into partner platforms. The underlying platform provides multi-currency wallet technology, FX conversion with multi-currency routing, KYC/AML/CTF compliance management, real-time reporting, and developer-facing API documentation at developer.sendpayments.com.

The company's go-to-market combines a self-serve online registration portal (hub.sendpayments.com) for individuals and SMBs with an enterprise field-sales motion for large brands and corporates, and a multi-model channel partnership programme offering API integration, white-label, bespoke, and referral engagement. Send is regulated by ASIC and AUSTRAC and holds its own Australian Financial Services Licence (AFSL 509635), which is treated as a core differentiator against unregulated or remittance-only competitors.

Send earns revenue primarily through FX spreads on currency conversions and transaction-based fees across its three product tiers, supplemented by enterprise API and embedded-payments agreements and by partnership and licensing arrangements with channel partners. The company has processed more than $5 billion in cumulative transactions since 2021, serves over 200 brands and 1,700+ law firms, and has secured distribution partnerships with Pexa, Pay.com.au, Dye & Durham, BankVic, Move Bank, Boardroom, and Vialto, with the legal and corporate-services verticals being particular areas of focus.

Name

Send Payments

Legal name

SendFX Limited

Website

https://sendpayments.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cross-Border Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

akta.pro secondary industries

Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), Cross-Border Collections & Local Receiving (Pay-ins) (FSAMAIAI)

Keywords

• Cross-border payments
• International money transfers
• Multi-currency wallet
• FX conversion services
• Embedded payment API

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cross-border Payment Transactions: Revenue generated from FX spreads on currency conversions and transaction fees for international money transfers. The company offers competitive exchange rates and no hidden fees.
2. Enterprise API and Embedded Payments: Revenue from enterprise clients embedding Send's payment capabilities through API integration, white-label, or bespoke partnership models.
3. Partnership and Licensing Fees: Revenue from channel partners including referral fees, partnership licensing, and revenue sharing arrangements with businesses integrating Send's payment solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Send Payments operates a cross-border payments platform that enables individuals, businesses, and enterprises to send and receive international payments in 100+ currencies across 170+ countries. The platform includes multi-currency wallet capabilities (up to 19 currencies), FX conversion, an enterprise-grade Send API for embedded payments, and dedicated account management. Revenue is generated through FX spreads on currency conversions and partnership/licensing fees from API, white-label, bespoke, and referral integrations.

Product overview

Send Payments operates as a cross-border payments platform offering three core product tiers (Personal, Business, and Enterprise) plus specialized solution verticals for legal services, corporate services, and payments businesses. The core platform provides international money transfers in 100+ currencies across 170+ countries with multi-currency wallet capabilities (up to 19 currencies). Enterprise and partnership solutions include flexible engagement models (API integration, white label, bespoke, and referral) allowing partners to embed Send's cross-border payment capabilities into their own customer experiences. The Send API serves as the technical foundation enabling developers and enterprise clients to integrate FX and payment functionality. The company also provides dedicated account management and compliance services as differentiating features across all product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Payments International money transfer service for individuals, offering competitive exchange rates, dedicated account management, and no hidden fees for overseas transfers in 100+ currencies to 170+ countries.
• Business Payments Cross-border payment solutions for businesses, including multi-currency wallets in up to 19 currencies, international supplier payments, and overseas payroll management across 100+ currencies and 170+ countries.
• Enterprise Solutions Enterprise-grade API solution enabling businesses to embed cross-border payment capabilities into their existing customer experience, with scalable modular infrastructure and built-in compliance and risk management.
• Send API Public-facing API that enables businesses to integrate FX and cross-border payment capabilities into their existing applications and customer experiences, with documentation available at developer.sendpayments.com.
• API Partnership Model Full API integration model allowing partners to embed Send's cross-border payment capabilities directly into their own platforms, enabling customer ownership and a seamless end-user experience.
• White Label Partnership White-label solution allowing businesses to offer Send's international payment capabilities under their own brand, providing new revenue streams while maintaining customer relationships.
• Bespoke Solutions Custom-built cross-border payment solutions tailored to specific partner needs and ideal customer experiences, designed by Send's product specialists.
• Referral Partnership Referral-based partnership model for businesses to direct customers to Send's payment services, unlocking additional revenue streams with minimal integration complexity.

Quantifiable outcome

• Transfers delivered within 24 hours compared to 3 business days for traditional banks
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Dye & DurhamcoreStrategic or Co-development Partner · 13 May 2026Dye & Durham partnered with Send Payments to simplify international payments for law firms and conveyancers. The partnership enables more cost-effective, faster, and simplified international payment workflows for legal professionals.
• Pay.com.aucoreStrategic or Co-development Partner · 21 October 2025Pay.com.au launched International Payments powered by Send Payments. The integration seamlessly embeds cross-border payment capabilities into the Pay.com.au platform, enabling their customers to access international payment services.
• PexaflagshipGTM or Marketing PartnerPexa, a property exchange platform, integrates Send's international payment capabilities for property settlements involving cross-border transactions.
• Move BankcoreGTM or Marketing PartnerMove Bank offers Send's international payment services to their customers through a partnership arrangement.
• BankViccoreGTM or Marketing PartnerBankVic, a credit union, provides Send's international payment capabilities to their members through partnership integration.
• BoardroomcoreGTM or Marketing PartnerBoardroom, a share registry and corporate services company, uses Send's payment solutions for international dividend distributions and share sales.
• VialtocoreGTM or Marketing PartnerVialto partners with Send for international payment services for legal and corporate clients requiring cross-border transaction capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wise (formerly TransferWise): Wise is a global leader in cross-border money transfers for individuals and businesses with multi-currency account capabilities. It competes directly with Send Payments across personal and business international transfers, with much larger scale and brand recognition.
• OFX: OFX is an Australian-founded cross-border payments and FX provider serving individuals, businesses, and online sellers. It is the most direct domestic peer to Send Payments, operating in the same corridors with overlapping product positioning for SMB and individual remittance customers.
• Remitly: Remitly is a digital remittance platform focused on cross-border money transfers from developed markets to emerging markets. It competes with Send Payments' personal payments vertical and is publicly listed, offering a public-market comparable for the model.
• Convera: Convera is a global business-to-business cross-border payments provider serving corporates, educational institutions, and financial intermediaries. It overlaps with Send Payments' enterprise and embedded payment offerings and has hired senior talent that overlaps with Send's leadership bench.
• WorldRemit: WorldRemit is a digital cross-border money transfer platform serving individuals sending funds to friends and family across emerging markets. It competes directly with Send Payments' personal remittance product with a similar digital-first, mobile-led approach.
• Airwallex: Airwallex is an Australian-founded global payments and FX platform offering multi-currency accounts, transfers, and embedded finance APIs to businesses. It is one of the most direct competitors to Send Payments' enterprise and business product lines in the Australian and APAC markets.

Broad incumbents

• Western Union: Western Union is a global incumbent in cross-border money transfers and remittances with a vast agent network across 200+ countries. It represents the legacy incumbent competing with Send Payments across individual and SMB segments, though it operates a fundamentally different agent-based distribution model.

Emerging players

• Currencycloud: Currencycloud provides cross-border payments infrastructure via API for banks, fintechs, and platforms. It overlaps with Send Payments' enterprise API and embedded payments business and is itself a possible white-label infrastructure partner or competitor for embedded FX.
• dLocal: dLocal is a payments platform focused on emerging markets cross-border commerce and payouts. It is a relevant peer for Send Payments' emerging market payout corridors and enterprise cross-border expansion ambitions, though it focuses more on merchant acquiring.

Regional players

• Novatti Group: Novatti is an Australian fintech offering international payments, remittance, and prepaid card products across Asia-Pacific. It was an early investor in Send Payments and competes in overlapping Australian and APAC corridors, making it a regional peer and ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sendpayments
• Facebookfacebook.com/sendpaymentscom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Send Payments