Instanda
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Instanda firmographics
Firmographics- Name
- Instanda
- Legal name
- F2X GROUP LIMITED
- Website
- https://instanda.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Instanda industry classification
Industry- Product category
- Insurance Policy Administration Software (Insurtech)
- NAICS
- Other Insurance Related Activities (52429), Finance and Insurance (52)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Instanda is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Instanda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: AI-enabled no-code insurance policy administration platform delivered as SaaS subscription. Pricing based on value delivered to carriers and MGAs.
- Professional Services: Implementation, configuration, and training services to support platform deployment and adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription |
| Subscription | Annual | Platform Modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Instanda product offering
Product offeringCore offering
Instanda provides an AI-enabled, no-code insurance Policy Administration and Distribution System (PAS) delivered as a cloud-native SaaS platform. It enables insurance carriers and Managing General Agents (MGAs) to configure, price, launch and manage insurance products across Property & Casualty, Life and Health lines without engineering dependency. The platform includes specialized AI-driven modules for complex underwriting operations (INSTANDA Clear) and mass-scale commercial underwriting (INSTANDA MAX).
Product overview
INSTANDA is a unified AI-enabled no-code insurance platform that provides a modular product portfolio for carriers and MGAs. The core INSTANDA Platform serves as the foundation for policy administration and distribution, while specialized modules extend functionality including INSTANDA Clear (AI-supported underwriting and operations execution layer), INSTANDA MAX (AI-powered mass-scale commercial underwriting), Digital Distribution, Product Creation, and Reporting. The platform uses an API-first, cloud-native architecture that enables seamless integration with ecosystem partners including ServiceNow, DataCrest, and ISO Verisk. INSTANDA supports insurance across Property & Casualty, Life, and Health lines of business with global deployment capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- INSTANDA Clear: AI-supported underwriting and operations platform for insurers managing workflows across the policy lifecycle including underwriting referrals, fraud investigations, complaints, renewals, reinsurance processes and complex mid-term adjustments.
- INSTANDA MAX
Products and services
- INSTANDA Platform AI-augmented, cloud-native, no-code insurance Policy Administration and Distribution System that enables insurance carriers and MGAs to rapidly create, configure, price, launch and manage insurance products across Property & Casualty, Life and Health lines globally.
- INSTANDA Clear AI-supported underwriting and operations execution platform that brings complex human workflows (underwriting referrals, fraud investigations, complaints, renewals, reinsurance processes, mid-term adjustments) out of email and spreadsheets into a single governed environment with full audit trails. Includes an AI email inbox and assistive AI for quote/policy queries and wording.
- INSTANDA MAX AI-powered underwriting platform for commercial line and non-admitted insurers that underwrites tens-of-thousands of complex assets (vehicle fleets, property portfolios, extensive asset schedules) under a single policy in real-time using granular, item-level data categorization and AI-assisted pricing. The technology is patent pending.
- INSTANDA + ServiceNow Integrated Solution Joint integrated offering combining Instanda's no-code policy administration platform with ServiceNow's AI-driven workflow automation, delivering end-to-end digital capabilities spanning product configuration, policy servicing and claims management for insurers.
Quantifiable outcome
- 100x faster product development - 30 products and new MVPs in 8 weeks (vs. traditional 6-9 months)
- +11 more outcomes
Companies that use Instanda
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Instanda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature5 records
Instanda partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, regional, minor and major.
- ServiceNowcoreBuild Partner in ServiceNow Partner Program. Integrated offering combining INSTANDA's configurable no-code policy administration platform with ServiceNow's AI-driven workflow automation. Delivers end-to-end digital capabilities spanning product configuration, policy servicing, and claims management.
- Process FactoryregionalCollaboration to empower Nordic insurers and MGAs to innovate faster. Process Factory brings local expertise and implementation capabilities for the Nordic market.
- InsevoregionalPartnership to expand presence in Nordic insurance market (Denmark, Sweden, Norway, Finland). Focus on digital innovation and customer-centric products leveraging INSTANDA's no-code SaaS platform.
- Aspire SystemsminorPartnership to accelerate digital transformation in insurance through implementation services.
- ReSource ProcorePartnership to deliver insurance technology and operations solutions. Combines INSTANDA's platform with ReSource Pro's operational capabilities.
- DeloittemajorStrategic partner for implementation and consulting services. Listed as key strategic partner on INSTANDA website.
- PwCmajorStrategic partner for implementation and consulting services. Listed as key strategic partner on INSTANDA website.
- EYmajorStrategic partner for implementation and consulting services. Listed as key strategic partner on INSTANDA website.
- AccenturemajorStrategic partner for implementation and consulting services. Listed as key strategic partner on INSTANDA website.
- Publicis SapientmajorStrategic partner for digital transformation services. Listed as key strategic partner on INSTANDA website.
- AspireminorPartner for implementation services. Listed on INSTANDA website ecosystem page.
- MicrosoftcoreMicrosoft Partner. Cloud infrastructure and technology integration partnership.
- CelentminorAnalyst firm recognizing INSTANDA as Celent Model Insurer and Technology Standout in Life PAS report.
- Gallagher ReminorIncluded in Gallagher Re's Global Q2 InsurTech Report, providing market visibility.
Scale indicators16 records
Recent moves8 records
Expansion highlights7 records
Instanda competitors and assessment
Company assessmentDirect peers
- Guidewire Software: The leading core insurance platform vendor for P&C carriers. Directly competes with INSTANDA in policy administration, underwriting, and claims, serving the same carrier and MGA segments with a much larger installed base and deeper tier-1 enterprise relationships.
- Duck Creek Technologies: Cloud-native core insurance SaaS provider offering policy, billing, and claims modules. Competes head-to-head with INSTANDA in mid-market and enterprise P&C, with comparable SaaS delivery model and overlapping MGA focus.
- Sapiens International: Global provider of insurance software solutions across P&C, Life, and Workers' Comp. Overlaps with INSTANDA in core policy administration and digital transformation for carriers, with broader geographic reach and Life & Annuities depth.
- EIS Group: Core insurance platform vendor serving large global carriers with a digital, API-first PAS. Competes directly with INSTANDA in enterprise P&C and Life, particularly for large multi-line platform replacement deals.
- Majesco: Cloud-native core insurance SaaS provider for P&C and L&H. Competes with INSTANDA in mid-market carrier and MGA segments with comparable no-code/low-code positioning and module-based pricing.
- Insurity: Provider of cloud-based core insurance software and analytics for P&C carriers and MGAs. Overlaps with INSTANDA in policy administration, underwriting, and data analytics, with strong presence in the North American MGA market.
Regional players
- Prima Solutions: European insurance software vendor offering PAS and underwriting solutions primarily to P&C and Health carriers in France and broader EMEA. Comparable to INSTANDA in modular SaaS approach, with a stronger French-market footprint and complementary geographic coverage.
Emerging players
- Socotra: Cloud-native core insurance platform purpose-built for modern insurers. Targets startups and digital-first carriers with an API-first model similar in philosophy to INSTANDA, though with smaller scale and narrower geographic presence.
- Five Sigma: AI-native insurance claims and operations platform serving MGAs and carriers. Adjacent competitor to INSTANDA's INSTANDA Clear offering, focused specifically on AI-driven claims automation rather than full PAS.
Broad incumbents
- Salesforce (Insurance Cloud): Broader CRM and industry cloud platform with an Insurance Cloud offering that competes for distribution, engagement, and adjacent PAS workflows. Not a direct PAS replacement, but increasingly a competitor in the digital distribution layer where INSTANDA also plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Instanda social profiles
Digital presenceInstanda compliance and trust
Trust signalCompliance2 records
Instanda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instanda leadership team
Management profileNumber of profiles
Profiles11 records
Instanda subsidiaries and ownership
Company hierarchySubsidiaries3 records
Instanda funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instanda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instanda
What does Instanda do?
Instanda provides an AI-enabled, no-code insurance Policy Administration and Distribution System (PAS) delivered as a cloud-native SaaS platform. It enables insurance carriers and Managing General Agents (MGAs) to configure, price, launch and manage insurance products across Property & Casualty, Life and Health lines without engineering dependency. The platform includes specialized AI-driven modules for complex underwriting operations (INSTANDA Clear) and mass-scale commercial underwriting (INSTANDA MAX).
Is Instanda a public or private company?
Instanda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Instanda founded?
Instanda was founded in 2015. It employs 101 to 250 people.
Where is Instanda based?
Instanda is headquartered in London, United Kingdom, in the Europe region.
How does Instanda make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Instanda's main competitors?
Direct peers on record are Guidewire Software, Duck Creek Technologies, Sapiens International, EIS Group, Majesco and Insurity. Prima Solutions is listed as a regional player. Emerging players are Socotra and Five Sigma. Salesforce (Insurance Cloud) is listed as a broad incumbent.
Does Instanda have an API?
Yes. INSTANDA offers a configurable no-code platform with API-first architecture that enables seamless integration into existing architecture. The platform supports integrations with ecosystem solutions including data enrichment, validation, and third-party services.
What industry is Instanda in?
Instanda's product category is Insurance Policy Administration Software (Insurtech). Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code). Its NAICS code is 52429 and its SIC code is 7372.