Cuponomia
Cuponomia is a Brazilian coupon and cashback aggregator serving consumers in Brazil, Chile, Colombia, and Mexico, partnering with 2,000+ retailers to deliver 20,000+ verified discount codes via web, Chrome extension, mobile apps, and a Prime subscription tier.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cuponomia does
Cuponomia is a Brazilian coupon and cashback aggregator platform founded in 2012 and operated under the legal entity Divulgação Virtual LTDA, headquartered in São José dos Campos, Brazil. The platform aggregates more than 20,000 verified discount codes and cashback offers across 2,000+ partner e-commerce stores, serving Brazilian online shoppers as its primary user base. Its product surface consists of a web platform (cuponomia.com.br), a Chrome browser extension with 700,000+ active users, and native mobile applications for iOS and Android, supplemented by a premium subscription tier called Cuponomia Prime.
The underlying business is an affiliate marketing model: Cuponomia earns commission from partner retailers when users transact through tracked links, then redistributes a portion to consumers as cashback, redeemable to a bank account once balances exceed R$20. The platform negotiates enhanced commission rates with retailers and surfaces "super cashback" promotions (often 10-30% for select merchants) as a key acquisition and engagement lever. Marketing reach is amplified by earned media coverage in TV Globo, Folha de São Paulo, TechCrunch, Forbes, and Época Negócios, alongside seasonal campaign pages for events such as Black Friday and Dia das Mães.
The company has expanded beyond Brazil into Chile, Colombia, and Mexico, and is LGPD-compliant with an appointed DPO. It is privately held with no disclosed venture funding rounds beyond an early 2012 participation by 500 Global, and it has no reported M&A activity, subsidiaries, or public-market filings.
Cuponomia firmographics
Firmographics- Name
- Cuponomia
- Legal name
- Divulgação Virtual LTDA
- Website
- https://cuponomia.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cuponomia is a Brazilian coupon and cashback aggregator serving consumers in Brazil, Chile, Colombia, and Mexico, partnering with 2,000+ retailers to deliver 20,000+ verified discount codes via web, Chrome extension, mobile apps, and a Prime subscription tier.
- Ownership category
- akta.pro rank
Cuponomia industry classification
Industry- Product category
- Coupon and Cashback Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Cuponomia is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cuponomia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate Commissions: Cuponomia earns commission from partner e-commerce stores when users make purchases through affiliate links. This is the primary revenue stream. The platform negotiates enhanced commission rates with retailers and passes a portion back to users as cashback.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Cuponomia product offering
Product offeringCore offering
Cuponomia operates a free online platform that aggregates more than 20,000 verified discount coupons and cashback offers from over 2,000 e-commerce partner stores, enabling Brazilian and Latin American online shoppers to save money on purchases. Users activate cashback before purchasing at partner retailers via affiliate links, and the platform delivers these offers through a website, a Chrome browser extension with 700,000+ users, and native iOS and Android mobile apps.
Product overview
Cuponomia é uma plataforma de cashback e cupons de desconto gratuita que opera com uma arquitetura de produto central complemented por módulos adicionais. A plataforma principal oferece agregação de cupons e cashback de mais de 2.000 lojas, enquanto a Extensão Cuponomia (add-on de navegador) e o App Cuponomia (aplicativo móvel para iOS e Android) expandem o acesso aos serviços. O programa Prime representa uma camada de assinatura premium com benefícios exclusivos. O modelo de receita é baseado em marketing de afiliados, onde a empresa recebe comissão das lojas parceiras e redistribui parte do valor aos usuários via cashback.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuponomia Platform (Main) Free web-based coupon and cashback aggregation platform offering over 20,000 verified discount codes from 2,000+ e-commerce partner stores for Brazilian and Latin American online shoppers.
- Cuponomia Browser Extension (Chrome)
Quantifiable outcome
- Users save money on every purchase through exclusive discount codes and cashback
- +1 more outcomes
Companies that use Cuponomia
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Cuponomia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cuponomia partnerships and signals
Strategic signalPartnerships
55 partnerships are on record, tiered core, major and minor.
- Casas BahiacoreMajor Brazilian department store and e-commerce retailer with 40 active discount coupons and 2.1% cashback rate on Cuponomia platform. One of the most popular stores on the platform.
- Magazine LuizacoreLeading Brazilian e-commerce retailer with 40 coupons and super cashback promotions up to 10%. Regular featured store in campaigns.
- NaturacoreBrazilian cosmetics and personal care brand with up to 15% super cashback and exclusive 20% discount coupons for first-time buyers.
- AliExpresscoreGlobal cross-border e-commerce platform with 33 active coupons and 2.1% cashback. Popular among Brazilian consumers for international products.
- Nike StoremajorAthletic footwear and apparel retailer with super cashback up to 10% (increased from 2%) and exclusive coupon codes.
- DellmajorTechnology company with up to 4% super cashback (increased from 0.5%) and exclusive 10% discount codes on accessories and monitors.
- Booking.commajorOnline travel agency with up to 4% cashback and access to Genius loyalty program benefits for Cuponomia users.
- adidasmajorSports apparel brand with 34 coupons and 3% standard cashback. Regular outlet promotions up to 60% off.
- KaBuM!majorBrazilian electronics retailer with 40 coupons and up to 1.1% cashback. Featured store for tech deals.
- AmericanasmajorBrazilian department store with super cashback up to 10% (increased from 2%) and 40 active coupons.
- Amazon BrazilcoreGlobal e-commerce giant with 40 active coupons. One of the most visited stores on platform with daily deals.
- Mercado LivrecoreLatin America's largest e-commerce marketplace with 40 coupons available to Cuponomia users.
- SheinmajorInternational fashion e-commerce with up to 5.5% cashback and 40 coupons. Frequent special promotions.
- Lojas RennermajorBrazilian fashion retailer with super cashback up to 10% and exclusive 15% discount coupons.
- O BoticáriomajorBrazilian cosmetics brand with up to 12% super cashback and exclusive 10% discount codes.
- Stanley (Igloo)minorPremium drinkware brand with up to 30% super cashback (increased from 3.5%) and 30% discount coupons.
- All Accor HotéisminorHotel chain with 12% super cashback (increased from 3%) and up to 20% off on international travel bookings.
- LATAM AirlinesminorLatin American airline with 8 coupons and 1.5% cashback for flight bookings.
- CentauromajorBrazilian sports retailer with 40 coupons and 2% cashback. Regular promotions including 40% off deals.
- SamsungmajorElectronics manufacturer with 40 coupons and 2% cashback. Regular deals including 50% off and free shipping.
- LG ElectronicsmajorElectronics brand with 39 coupons and 1% cashback. Featured in electronics category.
- UdemyminorOnline learning platform with 8% cashback and courses from R$24.90. Popular for professional development deals.
- Leroy MerlinmajorHome improvement retailer with 5% super cashback and exclusive 10% discount codes.
- C&AmajorBrazilian fashion retailer with 40 coupons, 3.1% cashback, and exclusive 30% off discount codes.
- NetshoesmajorSports e-commerce with 39 coupons and up to 15% super cashback. Regular exclusive deals.
- Colchões EmmaminorMattress brand with 21 coupons and 1.5% cashback. Part of home goods category.
- VivaraminorBrazilian jewelry and watch retailer with 23 coupons and 1.5% cashback. First purchase 10% off deal.
- Hoteis.comminorHotel booking platform with up to 6% super cashback and 5% exclusive discount codes.
- Loja do MecânicominorTools and machinery retailer with 1.6% super cashback and exclusive 10% discount codes.
- iHerbminorHealth and wellness e-commerce with 6% cashback and exclusive 20% off codes for new customers.
- Remessa OnlineminorInternational money transfer service with 1.5% cashback and 30% off spread discounts.
- ShopeemajorE-commerce platform with up to 5% cashback and daily coupons up to 50% off.
- HPminorTechnology company with 3.1% cashback and exclusive 15% off coupons for Father's Day campaigns.
- LenovominorTechnology manufacturer with 2.5% cashback and up to R$250 off discount codes.
- ElectroluxmajorAppliance brand with 40 coupons and 0.3% cashback. Featured in home appliances category.
- Beleza na WebmajorBrazilian beauty e-commerce with up to 12% super cashback and exclusive 15% discount codes.
- NuuvemminorDigital gaming platform with 1.7% cashback and deals up to 90% off on games.
- Sorte OnlineminorOnline lottery platform with 21% cashback and 20% off first purchase coupon.
- CobasiminorPet supplies retailer with up to 8% super cashback and exclusive 10% off first purchase codes.
- Pague MenosminorBrazilian pharmacy chain with up to 4% super cashback and 40 coupons.
- Extra (Grupo Carrefour)minorBrazilian hypermarket chain with 2.1% cashback and 3% discount codes.
- ASUSminorTechnology company with 5% cashback and up to 50% off deals. Featured in tech promotions.
- TrocafyminorSecond-hand electronics marketplace with 7% cashback and 5% off discount codes.
- KärcherminorCleaning equipment brand with 6% cashback and 12% off exclusive codes.
- AsicsminorAthletic footwear brand with 7% cashback and up to 65% off outlet deals.
- EudoraminorBrazilian cosmetics brand with up to 15% super cashback and 15% off first purchase codes.
- ConsulminorAppliance brand with 1% cashback and R$100 off exclusive coupon codes.
- HeringminorBrazilian clothing brand with 2.6% cashback and 15% off exclusive codes.
- KarstenminorBed and bath brand with 10% super cashback and 13 coupons available.
- Época CosméticosminorBrazilian beauty e-commerce with up to 5% super cashback and 34 coupons.
- Under ArmourminorAthletic apparel brand with 3.1% cashback and 30% off exclusive coupons.
- Ray-BanminorEyewear brand with 9% super cashback and up to 50% off selected models.
- OakleyminorEyewear and apparel brand with 9% super cashback and up to 50% off selections.
- Monte CarlominorJewelry brand with 4% cashback and 39 coupons including 10% site-wide discounts.
- Sunglass HutminorLuxury eyewear retailer with 9% super cashback and up to 50% off deals.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Cuponomia competitors and assessment
Company assessmentEmerging players
- PicPay: Brazilian digital wallet and fintech that has embedded cashback and coupon features into its payments app. Competes with Cuponomia for Brazilian consumer mindshare on cashback, though via a different primary product (wallet vs. extension).
Direct peers
- Coupons.com: Digital coupon platform offering printable, digital, and cashback coupon codes from major retailers. Comparable affiliate-driven model and target use case (online discount aggregation) to Cuponomia.
- BeFrugal: US cashback and coupon platform with browser extension and 5,000+ store partnerships. Closely comparable to Cuponomia in affiliate-driven revenue, multi-channel distribution, and coupon-plus-cashback hybrid offering.
- Méliuz: Brazil's largest publicly listed cashback platform, offering cashback and coupons across hundreds of retailers. Directly comparable to Cuponomia in business model, target customer (Brazilian online shoppers), and affiliate revenue approach, though operating at materially larger scale.
- Swagbucks: Rewards and cashback platform that pays users for online shopping, surveys, and activities. Comparable to Cuponomia in cashback-on-purchase mechanic and free consumer-facing model funded by affiliate commissions.
- Honey (PayPal): Browser extension and app that automatically finds and applies coupon codes and cashback at checkout. Comparable to Cuponomia in distribution model (browser extension-led) and affiliate revenue mechanism, though Honey is US/global and was acquired by PayPal for $4B.
- RetailMeNot: One of the largest digital coupon and cashback platforms globally. Operates the same affiliate-driven coupon aggregation model as Cuponomia across thousands of retailers, serving as the global category benchmark.
- Rakuten Cash Back: Cashback and rewards platform with browser extension and merchant network. Highly comparable to Cuponomia in affiliate revenue model, multi-channel distribution (extension, app, web), and shopper targeting.
- LetyShops: Cashback service popular across Europe and CIS markets with browser extension and 2,000+ store partnerships. Closely mirrors Cuponomia's model, scale, and multi-country footprint.
Regional players
- Buscapé: Brazilian price comparison and deals platform (now part of the Mercado Livre group). Overlaps with Cuponomia in coupon aggregation and Brazilian e-commerce shopper targeting, though integrated within a broader marketplace ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cuponomia social profiles
Digital presenceCuponomia compliance and trust
Trust signalCompliance1 record
Cuponomia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuponomia leadership team
Management profileNumber of profiles
Profiles4 records
Cuponomia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuponomia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuponomia
What does Cuponomia do?
Cuponomia operates a free online platform that aggregates more than 20,000 verified discount coupons and cashback offers from over 2,000 e-commerce partner stores, enabling Brazilian and Latin American online shoppers to save money on purchases. Users activate cashback before purchasing at partner retailers via affiliate links, and the platform delivers these offers through a website, a Chrome browser extension with 700,000+ users, and native iOS and Android mobile apps.
Is Cuponomia a public or private company?
Cuponomia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cuponomia founded?
Cuponomia was founded in 2012. It employs 11 to 50 people.
Where is Cuponomia based?
Cuponomia is headquartered in São Paulo, Brazil, in the Latin America region.
How does Cuponomia make money?
One revenue line is on record: affiliate Commissions.
Who are Cuponomia's main competitors?
PicPay is listed as an emerging player. Direct peers are Coupons.com, BeFrugal, Méliuz, Swagbucks, Honey (PayPal), RetailMeNot, Rakuten Cash Back and LetyShops. Buscapé is listed as a regional player.
Does Cuponomia have an API?
No public API is recorded for Cuponomia.
What industry is Cuponomia in?
Cuponomia's product category is Coupon and Cashback Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.