What Gravyty does

Gravyty is a privately held, AI-powered SaaS company that provides engagement and fundraising software to higher education institutions, nonprofits, and K-12 schools. Following a 2025 merger with Ivy.ai and Ocelot and a 2025 acquisition of Athlete Network, the company operates a seven-product suite that covers the full lifecycle of student and alumni engagement: Ivy & Ocelot (a unified GPT-4-powered virtual assistant delivering chat, voice, text, and SMS support in 100+ languages), Graduway (branded alumni networking and mentorship), Raise (AI-driven frontline fundraising outreach), Advance (digital giving days and online fundraising), Gratavid (personalized video messaging), Athlete Network (athletic department engagement with NIL compliance), and PeerPal (peer-to-peer fundraising). Underlying capabilities include a vector-based institutional knowledge store, donor prospect recommendation, generative AI email drafting, moves-management automation, and multimodal communication channels (chat, voice, WhatsApp, SMS, telephony, email, video).

The platform integrates with the dominant systems of record in the sector — Salesforce, Blackbaud, Raiser’s Edge NXT, Ellucian Banner/Colleague/Recruit, Canvas, Blackboard, and Moodle — via a published REST API and 100+ integrations, and is an Official Ellucian Integration Partner (Build Track). Gravyty monetizes through enterprise SaaS subscriptions negotiated on per-Order-Form, multi-year terms with annual billing; pricing is not publicly disclosed and is scoped to institution size, users, and module selection. Distribution is direct enterprise field sales augmented by partner referrals through Ellucian, Salesforce, and Blackbaud catalogs. The company reports 2,750+ institutional customers, 25.5M+ annual interactions, and $600M+ in customer-raised funds. Compliance posture includes SOC 2 Type II, PCI DSS, FERPA, GDPR, and HIPAA-aware hosting across US (Seattle headquarters and US data center) and Canadian (Toronto, PIPEDA) regions. Leadership is led by CEO Jay Kuhlman, with recent additions including CSO Matt Carlson, CFO Ashley Jones Lee, and CCO Lisa Haubenstock signaling a scaling phase. Total disclosed equity funding to date is approximately $23.5M, with the most recent priced round a 2020 K1 Investment Management investment of $21M.

Name

Gravyty

Legal name

Gravyty Inc.

Website

https://gravyty.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Gravyty is a privately held AI SaaS company serving higher education, nonprofit, and K-12 institutions with a seven-product suite spanning student support chatbots, alumni networking, AI-driven fundraising outreach, digital giving, athletics engagement, and personalized video messaging, delivered via enterprise subscriptions and 100+ system integrations.

Ownership category

akta.pro rank

Product category

Education Engagement and Fundraising Software

NAICS

Educational Support Services (6117), Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

akta.pro secondary industries

Fundraising & Annual Giving (EDALAOAB), Scholarships, Grants & Donor-Funded Awards Management (EDALAJAB)

Keywords

• AI fundraising software
• Alumni engagement platform
• Student support chatbot
• Education engagement software
• Nonprofit donor outreach

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Software-as-a-service licensing model with subscription fees paid on a recurring basis (monthly, annual, or multi-year terms). Customers pay fees for access to the Gravyty platform, documentation, and related services as specified in Order Forms. Fees are non-refundable and quoted in US dollars unless stated otherwise.
2. Platform Subscriptions: Individual product subscriptions including Ivy & Ocelot (AI virtual assistant), Graduway (alumni engagement), Raise (fundraising outreach), Advance (digital fundraising), Athlete Network (athletic engagement), and Gratavid (video messaging). Each product licensed separately under Order Forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gravyty provides an AI-powered engagement and fundraising SaaS platform purpose-built for higher education, K-12, and nonprofit institutions. The platform combines conversational AI, predictive donor analytics, and automation tools across seven interconnected products spanning 24/7 student support, alumni networking, donor outreach, digital fundraising, video stewardship, athletic community engagement, and peer-to-peer campaigns. It integrates natively with major CRMs, Student Information Systems, LMS platforms, and payment processors to deliver measurable outcomes such as 4x donor outreach increases and 5,700+ staff hours reclaimed.

Product overview

Gravyty is an AI-powered engagement and fundraising platform for higher education and nonprofit institutions, offering a comprehensive suite of seven interconnected products. The portfolio centers on Ivy & Ocelot (unified AI chatbot platform for student and alumni support), Graduway (alumni networking and mentorship), Raise (AI-powered fundraising outreach), and Advance (digital fundraising and giving day platform). Supporting tools include Gratavid (personalized video messaging for donor stewardship), Athlete Network (athletic community engagement acquired in 2025), and PeerPal (peer-to-peer fundraising). These products integrate with major CRM systems (Salesforce, Raiser’s Edge NXT, Blackbaud), Student Information Systems (Ellucian Banner, Colleague, Recruit), and Learning Management Systems, serving 2,750+ institutions across student lifecycle, alumni engagement, and fundraising use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Ivy & Ocelot Unified AI-powered virtual assistant platform combining Ivy.ai and Ocelot chatbots, delivering 24/7 AI-powered chat, voice, and text support for students and alumni across all communication channels with multilingual capabilities in 100+ languages. Built for higher education institutions.
• Graduway Branded alumni networking and engagement platform enabling colleges, universities, and nonprofits to build thriving online communities with mentorship programs, career development, job boards, event management, and integrated fundraising tools.
• Raise AI-powered fundraising outreach platform that helps frontline fundraisers focus on the right donors with intelligent prospect identification, automated email prompts, daily outreach plans, donor discovery, and CRM integration for seamless workflow.
• Advance Digital fundraising and giving day platform for online giving, crowdfunding, peer-to-peer fundraising, and year-round donation campaigns with customizable giving sites, embedded payments, and real-time analytics.
• Gratavid Personalized video messaging platform for donor stewardship, alumni engagement, and community outreach, enabling organizations to create, send, and track authentic video content including thank-you videos, impact videos, and milestone celebrations.
• Athlete Network Centralized digital platform for current and former student-athletes, helping athletic departments build lifelong communities with engagement tools, career development, NIL support, and integrated fundraising capabilities for sports programs.
• PeerPal Peer-to-peer fundraising tool enabling ambassadors to create personal fundraising pages and drive individual campaigns.

Quantifiable outcome

• 4x donor outreach increase and 31% year-over-year gift growth
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability11 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ElluciancoreTechnology or Integration · 1 March 2026Gravyty is an official Ellucian Integration Partner (Build Track), delivering student information system integrations that bring real-time Banner, Colleague, and Recruit data into conversational AI. Students get accurate answers instantly, and staff saves time on repetitive questions. This partnership enables Ivy & Ocelot to securely retrieve student balances, grades, holds, schedules, and GPA through Ellucian’s approved integration standards.
• SalesforcecoreTechnology or IntegrationGravyty is a trusted Salesforce integration partner, delivering seamless CRM connections that help institutions personalize outreach, track donor and student engagement, and drive better outcomes across the entire lifecycle. Supports bi-directional sync for donor management and student engagement tracking.
• BlackbaudcoreTechnology or IntegrationGravyty integrates directly with Blackbaud to help advancement teams move faster and give more. Fundraisers get smarter prospect insights, automated outreach, and data to build stronger donor relationships and grow giving. Supports Raiser’s Edge NXT integration.
• GooglesupportingTechnology or IntegrationRaise platform integrates with Gmail via Google Workspace APIs for email sending, interaction insights, and donor communication syncing. Complies with Google API Services User Data Policy with no advertising use or AI training on Gmail data.
• MicrosoftsupportingTechnology or IntegrationRaise integrates with Microsoft APIs including Microsoft Graph for Outlook email and calendar syncing via OAuth with user consent. Complies with Microsoft API Terms of Use for secure data handling.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Givebutter: Givebutter is a modern, donor-centric fundraising platform for nonprofits featuring online giving, events, auctions, and donor CRM. It competes with Gravyty Advance in the digital fundraising and giving day category for nonprofit customers.
• Element451: Element451 is an AI-powered student engagement, enrollment, and retention platform for higher education. It directly overlaps with Gravyty's Ivy & Ocelot student experience products, including conversational AI, CRM, and journey orchestration for the same institutional buyer.
• Slate by Technolutions: Slate is the leading admissions and student success CRM used by higher education institutions. While more focused on enrollment, it overlaps with Gravyty's student lifecycle products around prospect engagement, communications, and CRM functionality.
• GiveCampus: GiveCampus is a fundraising and alumni engagement platform built specifically for educational institutions, offering giving days, crowdfunding, and peer-to-peer campaigns. It competes directly with Gravyty Advance and PeerPal in the education fundraising category.

Broad incumbents

• Blackbaud: Blackbaud is the dominant provider of fundraising, CRM, and financial management software for nonprofits and higher education (Raiser's Edge NXT). It is a core integration partner for Gravyty but also a broad incumbent whose AI roadmap directly competes with Gravyty Raise and Advance.
• Anthology (formerly Blackboard): Anthology is a large higher education technology provider spanning LMS, SIS, student success, and CRM/admissions. It is a broad incumbent whose student engagement and retention products intersect with Gravyty's Ivy & Ocelot platform across the same institutional buyers.
• Salesforce.org (Salesforce Education Cloud & Nonprofit Cloud): Salesforce.org sells CRM platforms purpose-built for higher education institutions and nonprofits. As a Gravyty integration partner and the underlying CRM for many advancement teams, it competes head-on in donor and student engagement with Einstein AI features layered on top.
• Bonterra (formerly Network for Good / Convio): Bonterra provides fundraising, CRM, and case management software for nonprofits. It is a broad incumbent in the same nonprofit advancement and donor engagement space where Gravyty Advance and Raise compete.

Emerging players

• Modo Labs: Modo Labs provides a mobile-first engagement platform for higher education, including app-based communication and student services. It is an emerging player with partial overlap to Ivy & Ocelot's student communication and engagement capabilities.
• Ready Education: Ready Education builds student engagement and community apps for colleges and universities. It is an emerging competitor in the student experience category where Ivy & Ocelot operates, focused on retention and connection use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gravytyco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravyty