What Cacheflow does

Cacheflow was a B2B SaaS company founded in 2021 in Los Altos, California, that built a zero-code sales platform automating the proposal-to-payment lifecycle for software sellers. Its core technology stack combined a Configure, Price, Quote (CPQ) engine with an embedded flexible payment platform and automated checkout experiences, addressing frictions in SaaS procurement such as manual quoting, slow collections, and limited buyer payment flexibility. The company offered upfront cash to software sellers while streamlining the buying experience for SaaS customers, positioning itself horizontally across the B2B SaaS segment.

The product portfolio expanded over time: a Flexible Payment Platform and CPQ solution formed the core offering, and in August 2024 Cacheflow launched a Revenue Recognition add-on module in partnership with APPropoz REVvue, integrating automated revenue management and financial reporting for Salesforce-based software companies. Pricing was not publicly disclosed, and the company operated with a small team of 11-50 employees. Revenue model specifics are not in the source material, but the product shape implies subscription SaaS pricing augmented by payment/transaction-based monetization.

Cacheflow exited stealth in November 2021 with a $6 million seed round led by GGV Capital (Notable Capital), with participation from Pelion Ventures and Neythri Futures Fund, and followed with an approximately $10 million round in December 2022 led by Google Ventures. In October 2024, HubSpot acquired Cacheflow to integrate its subscription billing and CPQ capabilities into HubSpot's Commerce Hub/Revenue Hub, ending Cacheflow's operation as an independent company.

Name

Cacheflow

Website

https://getcacheflow.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

11–50 employees

Short description

Cacheflow was a B2B SaaS platform that automated the proposal-to-payment process for software companies via CPQ, embedded flexible payments, and automated checkout. Acquired by HubSpot in October 2024 and integrated into its Commerce Hub.

Ownership category

akta.pro rank

Product category

SaaS Billing and CPQ Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industries

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Saas billing software
• Cpq solutions
• Subscription billing
• Quote to cash
• Payment automation

Headquarters

HQ city

Los Altos

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Cacheflow provides a zero-code SaaS sales platform that automates the proposal-to-payment process. The platform delivers CPQ (Configure, Price, Quote) functionality, embedded flexible payment options, automated checkout experiences, and revenue recognition automation targeted at B2B SaaS companies and their buyers.

Product overview

Cacheflow was a SaaS payment and billing platform offering flexible payment options, automated checkout, and CPQ (Configure, Price, Quote) solutions for B2B software companies. The product portfolio included a core Flexible Payment Platform, CPQ software for sales teams, and a Revenue Recognition add-on module launched in collaboration with APPropoz REVvue. In October 2024, Cacheflow was acquired by HubSpot and its technology was integrated into HubSpot's Commerce Hub, which now offers CPQ, billing, and payments software as part of the Revenue Hub product line.

Differentiator

Problem solved

Functional benefit

Brands

• Revenue Recognition: A product launched in collaboration with APPropoz REVvue, designed to automate revenue management and financial reporting for software companies using Salesforce.

Products and services

• CPQ (Configure, Price, Quote)
• Flexible Payment Platform
• Revenue Recognition

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• APPropoz REVvueproduct_partnershipTechnology or Integration · 9 August 2024Cacheflow launched its Revenue Recognition product in collaboration with APPropoz REVvue. The partnership was designed to automate revenue management and financial reporting for software companies using Salesforce, simplifying contract tracking and ensuring compliance with accounting standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DealHub: DealHub is a direct competitor in the CPQ and quote-to-cash space for B2B SaaS, offering configure-price-quote, billing, and subscription management — the same core workflow Cacheflow targeted.
• Chargebee: Chargebee is a subscription billing and revenue management platform serving SaaS companies, directly comparable to Cacheflow's billing, subscription, and revenue-recognition capabilities.
• Stripe Billing: Stripe Billing offers recurring billing, subscription management, and embedded checkout for SaaS and digital businesses, overlapping directly with Cacheflow's billing and automated-checkout modules.
• Zuora: Zuora is a subscription management and billing platform purpose-built for SaaS and recurring-revenue businesses, competing head-on with Cacheflow's subscription billing and quote-to-cash automation.
• Maxio: Maxio combines SaaSOptics (revenue recognition/financial reporting) and Chargify (subscription billing), addressing the same billing-plus-revenue-recognition wedge that Cacheflow's core product and Revenue Recognition module targeted.
• Recurly: Recurly provides subscription billing, recurring payments, and revenue management for SaaS and digital goods, serving the same B2B SaaS buyer persona as Cacheflow.

Broad incumbents

• Salesforce CPQ (Salesforce Industries): Salesforce CPQ is the dominant CRM-native quote-to-cash product bundled into the broader Salesforce platform, a major incumbent in the same workflow space where Cacheflow competed before its HubSpot acquisition.
• HubSpot Revenue Hub (parent): HubSpot's Revenue Hub is the CPQ, billing, and payments product line that now incorporates Cacheflow's technology, making it both the acquirer and the broader platform into which Cacheflow's capabilities are integrated.
• Bill.com: Bill.com is a public B2B billing, invoicing, and payments platform serving SMBs and mid-market companies, with overlapping automated-billing and embedded-payment capabilities relevant to Cacheflow's flexible-payment positioning.

Emerging players

• Pleo: Pleo is a European business payment and spend management platform offering flexible payment terms and embedded finance for B2B buyers — adjacent to Cacheflow's flexible-payment thesis but oriented around corporate cards and expense rather than SaaS subscription checkout.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getcacheflow
• LinkedInlinkedin.com/company/getcacheflow

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cacheflow