What Appropoz Solutions does

APPropoz Solutions is a Cupertino, US-based, bootstrapped software company founded in 2013 by Terry Lydon (CEO) and Ricardo Gonzalez. It builds REVvue, a 100% native Salesforce application for revenue management and revenue performance that automates revenue schedules, supports compliance with ASC 606, IFRS 15, and GAAP, and delivers real-time visibility into SaaS metrics including ARR, MRR, NRR, and GRR. The product is built entirely on the Salesforce platform, retaining all data within the customer's own Salesforce instance, and supports five configurable rule types (single transaction, amortized, milestone, consumption, and blended) with overrides at the opportunity, order, and line-item level.

REVvue is distributed as a subscription SaaS product primarily through the Salesforce AppExchange marketplace, supplemented by a sales-led direct engagement motion targeting finance and revenue operations leaders. A free trial is available via AppExchange, and pricing is quote-based with no publicly disclosed tiers. The company targets subscription/SaaS companies, organizations with complex revenue arrangements (milestone, event-driven, bundled), and travel/events firms requiring multi-system revenue reconciliation. Named customers include Total Safety, Phocuswright, Trustonic, SAASTEPS, LINDA.NL, NOVADE, and Altrad RMD Kwikform, spanning safety services, travel research, telecom, retail, and construction verticals across the US, UK, Netherlands, Australia, and Singapore.

The company operates with 11-50 employees, has never raised institutional funding, and is owned by its two co-founders. Its partner ecosystem includes Salesforce (core AppExchange partner), Funnelcast (forecasting integration), SAASTEPS (subscription management), Funnelsource (revenue operations), GoCloudz (implementation), and Fexle (consulting). Differentiation centers on Salesforce-native architecture, domain specialization in revenue recognition compliance, and a two-week-or-less implementation timeline.

Name

Appropoz Solutions

Legal name

APPropoz Solutions

Website

https://appropoz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

APPropoz Solutions builds REVvue, a 100% native Salesforce application that automates revenue recognition, forecasting, and SaaS metrics for finance and revenue operations teams. It serves subscription, SaaS, and complex-revenue companies across the US, UK, Netherlands, Australia, and Singapore.

Ownership category

akta.pro rank

Product category

Revenue Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

Keywords

• Revenue management software
• Revenue recognition automation
• Saas revenue forecasting
• Salesforce native applications
• Subscription billing metrics

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. REVvue Subscription/App License: REVvue is a Salesforce-native SaaS application distributed through Salesforce AppExchange. Revenue is generated through subscription licensing for the revenue management platform, with pricing based on Salesforce user seats or organization-level licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Appropoz Solutions sells REVvue, a 100% native Salesforce application that automates revenue schedules and provides real-time revenue visibility, accurate forecasting, and out-of-the-box configurable SaaS metrics (ARR, MRR, NRR, GRR). The product supports ASC 606 and IFRS 15 compliance via rules-based automation covering single transaction, amortized, milestone, consumption, and blended bundle revenue scenarios. All customer data is retained inside the customer's Salesforce instance, with implementation typically completed in two weeks or less.

Product overview

APPropoz Solutions offers a single unified product called REVvue, a 100% native Salesforce application for revenue management and revenue performance. REVvue automates revenue schedules, supports ASC 606 and IFRS 15 compliance, and provides real-time revenue visibility, forecasting, and configurable SaaS metrics (ARR, MRR, NRR, GRR). The solution integrates seamlessly with the Salesforce platform and stores all data within the customer's Salesforce instance.

Differentiator

Problem solved

Functional benefit

Brands

• REVvue: A powerful, easy-to-use, and flexible 100% native Salesforce application for Revenue Management and Revenue Performance. REVvue delivers complete real-time revenue visibility, accurate revenue forecasting, automated revenue recognition, and out-of-the-box configurable SaaS metrics (ARR, MRR, NRR, GRR).

Products and services

• REVvue

Quantifiable outcome

• Implementation in two weeks or less
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationAs a Salesforce native AppExchange partner, APPropoz Solutions brings real-time revenue recognition, reporting, and forecasting to Salesforce customers without leaving the platform. REVvue integrates seamlessly with Salesforce leveraging existing data structures and workflows.
• GoCloudzminorImplementation/ SI/ Consulting PartnerGo Cloudz collaborates with APPropoz to deliver cloud-based solutions that optimize Salesforce implementations, focusing on efficient revenue management and operational excellence.
• FunnelsourceminorStrategic or Co-development PartnerFunnelsource partners with APPropoz to align sales activities with financial success metrics, offering advanced revenue operations solutions within the Salesforce ecosystem.
• FexleminorImplementation/ SI/ Consulting PartnerFexle and APPropoz provide Salesforce consulting and implementation services, enhancing revenue management and compliance with financial reporting standards for businesses.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maxio (SaaSOptics): Maxio's SaaSOptics product provides SaaS-focused revenue recognition, subscription billing, and ARR/MRR/NRR/GRR metric tracking — directly overlapping REVvue's core use case for SaaS and subscription companies managing compliance on a CRM-native stack.
• Recurly: Recurly offers subscription billing, revenue recognition, and SaaS metric reporting aimed at recurring-revenue businesses; it competes with REVvue's billing-adjacent and SaaS-metric feature set for the same subscription-focused buyer.
• Conga (formerly Apttus): Conga offers CPQ, billing, and revenue management solutions natively on Salesforce AppExchange, directly competing with REVvue for the same Salesforce-customer buyer in revenue operations; both target finance and RevOps leaders with Salesforce-integrated tooling.
• Chargebee: Chargebee is a subscription billing and revenue management platform with revenue recognition features targeting SaaS and subscription businesses; it overlaps with REVvue on automated recurring revenue workflows and SaaS metric reporting.
• Zuora Revenue (formerly RevPro): Zuora Revenue is a subscription-focused revenue recognition and accounting automation platform; like REVvue, it automates ASC 606 / IFRS 15 schedules and supports SaaS metrics for recurring-revenue businesses, making it a direct functional competitor despite Zuora's broader billing scope.

Broad incumbents

• BlackLine: BlackLine is a financial close and accounting automation platform that addresses revenue-related close, reconciliation, and compliance workflows; it is adjacent to REVvue's GAAP-compliance and recognition-scheduling use case for the finance organization buyer.
• Stripe Billing: Stripe Billing provides subscription billing and revenue management tooling tightly integrated with the Stripe payments platform; it overlaps with REVvue in subscription revenue workflows and serves as a broader incumbent alternative for SaaS and digital businesses.
• Sage Intacct: Sage Intacct is a cloud financial management platform offering revenue recognition, billing, and financial reporting for mid-market and enterprise customers; it represents the broader financial software incumbent category that REVvue competes against for the finance buyer's wallet.
• NetSuite SuiteBilling (Oracle): NetSuite provides revenue management, billing, and subscription metric functionality as part of its broader ERP suite; it competes with REVvue for the financial operations buyer, especially among companies looking for an integrated finance platform rather than a Salesforce-native point solution.

Emerging players

• FloQast: FloQast provides financial close management and accounting workflow automation; while not Salesforce-native, it addresses the same finance operations buyer that REVvue targets for revenue-related close and reconciliation accuracy.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appropoz Solutions