Small Door

What Small Door does

Small Door is a membership-based veterinary care company operating physical clinics and a proprietary mobile platform in major US metropolitan areas. The company offers a multi-tier membership (referenced as Access, Premium, Premium Plus) priced at $149/pet/year, granting access to wellness exams, 24/7 telemedicine, same-or-next-day appointments, surgery, dentistry, urgent care, diagnostics, and pharmacy services. As of 2025, it operates approximately 15-16 clinic locations across New York City (six locations including Park Slope and Williamsburg), the Boston metro area (Brookline, Burlington, Cambridge, Newton Centre), and the Washington DC metro area (14th St, Bethesda, McLean, Navy Yard, Spring Valley), with a stated plan to reach 19 practices within six quarters through expansion into Maryland, Virginia, and Illinois.

The company runs a tech-enabled, hospitality-driven model combining AAHA-accredited clinical care (meeting 900+ standards achieved by only 12-15% of North American practices) with a dedicated iOS/Android application for appointment booking, telehealth, and medical record access. Small Door is structured as Small Door, Inc. with wholly-owned operating subsidiaries Small Door Veterinary PLLC and Small Door Veterinary DC PLLC. Revenue mechanics include recurring annual membership subscriptions, fee-for-service veterinary care ($135/exam for non-members under the Pay As You Go option), and ancillary services including pharmacy and travel certificates. The company is Certified B Corp, one of the first in veterinary care, and was named America's Best Animal Hospitals 2026 by Newsweek. Customer acquisition runs through content marketing, organic social, a $100-per-side referral program, and earned media.

Total disclosed equity funding stands at approximately $98.5 million as of July 2025, following a $55M Series C (including equity and debt). The company reports record profitability in 2025, indicating the membership-clinic model has reached commercial maturity in its existing markets. Leadership includes co-founder and CEO Florent Peyre, first COO Kristen Lombardi, CFO Mikhayl Alam, and Head of People Collin Russell.

Name

Small Door

Legal name

Small Door, Inc.

Website

https://smalldoorvet.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Small Door is a membership-based veterinary care company operating 16 AAHA-accredited clinics across NYC, Boston, and the DC metro area, offering 24/7 telemedicine, same-day appointments, and preventive care through a $149/pet/year subscription model targeting urban pet owners.

Ownership category

akta.pro rank

Product category

Veterinary Care Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Membership veterinary care
• Pet healthcare services
• Veterinary telemedicine
• Animal hospital clinics
• Pet wellness exams

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Subscriptions: Recurring annual membership fees of $149 per pet providing access to free annual exams, reduced exam fees, 24/7 telehealth, and priority appointments. Memberships auto-renew annually for 12-month terms.
2. Fee-for-Service Veterinary Care: Pay As You Go option at $135 per exam for non-members. Additional revenue from surgical procedures, dental cleanings, diagnostic testing, vaccinations, pharmacy, and other veterinary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Small Door operates a membership-based veterinary care model where pet owners pay an annual subscription ($149/pet/year) to access a network of company-operated physical clinics offering wellness exams, vaccinations, dental care, surgery, urgent care, diagnostics, pharmacy services, and 24/7 telemedicine. Services are delivered through 16+ AAHA-accredited clinics across NYC, Boston, and Washington DC, supported by a proprietary mobile app for appointment booking and telehealth access. Non-members can also access care on a Pay As You Go basis at $135 per exam.

Product overview

Small Door is a membership-based veterinary care company offering a tech-enabled, hospitality-driven approach to pet healthcare. The core offering is a three-tiered membership model (Access, Premium, Premium Plus) providing access to a network of physical veterinary practices across New York City, Boston, and Washington D.C./Virginia. Members receive services including annual wellness exams, 24/7 telemedicine, urgent care, surgery, dental care, diagnostics, and pharmacy services. The company operates 16 physical clinic locations and supplements in-person care with a dedicated mobile app for appointment management and telehealth access. Small Door emphasizes transparent pricing, AAHA accreditation, and hospitality-grade veterinary care as differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership-Based Veterinary Care A membership-first veterinary care model offering three tiers (Access, Premium, Premium Plus) that provides access to veterinary services including annual exams, 24/7 telehealth, and same or next-day appointments for a monthly or annual fee. Targeted at urban pet owners seeking predictable costs and on-demand access.
• Pet Surgery In-house surgical procedures including soft tissue surgery, spaying and neutering, and other specialized surgical interventions performed by licensed veterinarians at Small Door's clinics. Available to both members and Pay As You Go customers.
• Wellness & Preventative Care Exams Comprehensive wellness and preventative care examinations including vaccinations, dental care, teeth cleanings, and routine health checkups. The annual wellness or sick visit is included in the membership tier.
• Pet Urgent Care & Emergencies Urgent care and emergency veterinary services for pets requiring immediate medical attention, supported by 24/7 telehealth triage through the mobile app.
• Spaying & Neutering Surgical sterilization procedures for pets performed by licensed veterinarians at Small Door's clinics.
• Pet Travel Certificates Documentation services for pets traveling domestically or internationally, including health certificates and required regulatory paperwork.
• Diagnostic Testing & Radiology In-house diagnostic laboratory and digital radiology services enabling rapid diagnosis of pet health conditions, with results integrated into the pet's electronic medical record.
• Pharmacy On-site pharmacy providing medications and prescriptions for pets, integrated with clinic visits and the mobile app.
• 24/7 Veterinary Telemedicine Round-the-clock telehealth service enabling members to consult with veterinary professionals via the mobile app for guidance and peace of mind without leaving home. Included with membership.
• Small Door Mobile Application Dedicated iOS and Android mobile application enabling members to book appointments, access 24/7 telehealth, manage their membership account, view medical records, and communicate with the veterinary care team. Available on the Apple App Store and Google Play Store.

Quantifiable outcome

• AAHA accredited - only 12-15% of practices in North America meet 900+ standards of care
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Modern Animal: Modern Animal offers a membership-based veterinary care model with unlimited exams and 24/7 virtual care, mirroring Small Door's subscription approach. Operates clinics in LA, San Francisco, and other metros with the same premium, design-forward positioning.
• Bond Vet: Bond Vet operates tech-enabled, modern-design veterinary clinics in NYC, Boston, DC, and other major metros with a similar focus on transparent pricing, app-driven booking, and elevated client experience — the closest direct competitor to Small Door's urban membership model.
• Petfolk: Petfolk runs membership-based veterinary clinics in the Southeast US with a similar tech-enabled, hospitality-driven approach. Comparable business model targeting urban/suburban pet owners with subscription plus fee-for-service revenue.

Emerging players

• Dutch: Dutch is a subscription-based pet telehealth and pharmacy provider offering unlimited vet consultations and medication delivery. Competes with Small Door on the membership/recurring-revenue axis and on low-acuity consultation volume.
• The Vets: The Vets delivers mobile/house-call veterinary services in major US metros, competing for the same premium urban pet owner segment but via in-home visits rather than physical clinics — a partial overlap on customer profile and tech-enabled positioning.
• Vetster: Vetster is an online pet telehealth marketplace connecting pet owners with veterinarians on-demand. Addresses similar 24/7 telemedicine use case as Small Door's app-based telehealth but without the in-clinic component.

Broad incumbents

• Banfield Pet Hospital: Banfield (Mars Veterinary Health) operates 1,000+ veterinary clinics primarily inside PetSmart stores with an Optimum Wellness Plan subscription product — a direct subscription-model precedent in the category and a major scaled competitor.
• BluePearl Pet Hospital: BluePearl (Mars Veterinary Health) is a leading specialty and emergency veterinary hospital network. Indirect overlap with Small Door's urgent care and surgical services, and represents the broader corporate consolidation backdrop.
• Heartland Veterinary Partners: Heartland is a veterinary hospital consolidator partnering with general practice and specialty clinics across the US. Comparable in multi-site clinic operations and represents both a peer and a potential acquirer/partner for premium regional groups.
• VCA Animal Hospitals: VCA (owned by Mars Veterinary Health) is one of the largest veterinary hospital networks in North America with 1,000+ locations. Represents the broad incumbent competitive threat across both general practice and specialty/specialty services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/smalldoorvet
• Xx.com/smalldoorvet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Door