Softr
Softr is a Berlin-based AI-native no-code platform, founded in 2019, enabling non-technical business users to build custom internal tools, client portals, and CRMs via natural-language prompts and pre-built components, serving over 7,000 organizations globally.
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softr does
Softr is a Berlin-based, privately held software company founded in 2019 (legal entity: Softr Platforms GmbH) that operates an AI-native no-code platform for building custom business applications. The platform enables non-technical business users to construct production-ready internal tools, client portals, CRMs, intranets, ERPs, and dashboards via a combination of pre-built building blocks, drag-and-drop interface, and natural-language prompts, without writing code. Softr serves SMBs and, increasingly, mid-market and enterprise customers, with 7,000+ organizations reportedly using the platform since 2020 and a community of 1M+ builders; named logos include Netflix, Google, Stripe, UPS, NBA, MIT, Celonis, Clay, and Make.com, among others.
The platform is built around eight core product surfaces: AI Co-Builder (full-stack application generation from natural language), Vibe Coding Block (custom code component generation), Softr Databases (native relational database with AI agent support), Workflows (multi-step automation), Forms (data collection with conditional logic), Mobile Apps (PWA generation), Ask AI (conversational database queries), and Database AI Agents (autonomous record enrichment and web-sourced insights). The architecture integrates with 25+ external systems including Airtable, Notion, Google Sheets, HubSpot, monday.com, ClickUp, Coda, Supabase, MySQL, PostgreSQL, BigQuery, Stripe, Slack, and the major AI providers (OpenAI, Anthropic, Google Gemini). Security and compliance posture includes SOC 2 Type II and GDPR readiness. A library of 30+ pre-built templates (Client Portal, Sales CRM, ERP, Investor Portal, Recruitment, Legal Case Management, ESG Reporting, etc.) accelerates time-to-value, and a REST API plus webhook support enable custom integrations.
Softr operates a freemium-to-enterprise SaaS model with five published tiers: Free ($0/month, up to 10 users, 5,000 records, 500 workflow executions/month), Basic ($49/month annual, 20 users, 50,000 records), Professional ($139/month, 100 users, 500,000 records), Business ($269/month, 500 users, 1M records, 25,000 workflow executions), and a custom Enterprise tier (SSO via SAML/OpenID, custom workflow limits, dedicated success manager, team training, multi-year contracts). Go-to-market blends a product-led growth motion (free tier, self-serve signup, content/SEO, comparison pages) with an enterprise sales overlay (Book a demo / Contact sales) and a Certified Partner channel for agency-led implementations. The company has raised approximately $16 million in total disclosed funding, with a $13.5 million Series A closed in January 2022 led by FirstMark Capital and Atlantic Labs, and reports operating profitably without additional external funding since 2022.
Softr firmographics
Firmographics- Name
- Softr
- Legal name
- Softr
- Website
- https://softr.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Softr is a Berlin-based AI-native no-code platform, founded in 2019, enabling non-technical business users to build custom internal tools, client portals, and CRMs via natural-language prompts and pre-built components, serving over 7,000 organizations globally.
- Ownership category
- akta.pro rank
Softr industry classification
Industry- Product category
- No-Code Application Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- DevOps, SRE & Platform Engineering (EDAOAIAD)
- akta.pro secondary industry
- Automatic Speech Recognition (ASR) (HDAAAFAA)
Keywords
Where Softr is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Softr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with plans ranging from free (limited features) to enterprise. Revenue generated from monthly/annual subscriptions based on app count, user seats, record limits, and workflow execution limits. No per-seat pricing for end-users of built apps, only for team members building/managing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for individuals/small teams |
| Subscription | Annual | Basic tier for growing teams |
| Subscription | Annual | Professional tier for larger organizations |
| Subscription | Annual | Business tier for scaling teams |
| Subscription | Multi-year contract | Enterprise tier with custom requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Softr product offering
Product offeringCore offering
Softr is an AI-native no-code platform that enables non-technical business users to build custom portals, internal tools, CRMs, dashboards, and business applications from natural language prompts or visual building blocks. The platform combines AI Co-Builder app generation, native relational databases, workflow automation, role-based permissions, and 17+ data source integrations into a single software-as-a-service product for SMBs and enterprises.
Product overview
Softr is an AI-native no-code platform for building business software. The platform consists of a core app-building suite (AI Co-Builder, Databases, Workflows, Forms, Mobile Apps, Ask AI, Database AI Agents) that enables non-technical teams to create custom portals, CRMs, intranets, and internal tools from natural language prompts or visual building blocks. The platform integrates with 25+ external data sources (Airtable, Google Sheets, Notion, HubSpot, Supabase, SQL databases, OpenAI, Anthropic, Google Gemini, Stripe, Slack, and more) and offers 30+ pre-built templates for common business use cases including Client Portals, Sales CRMs, Inventory Management, ERP systems, and Project Trackers.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Co-Builder AI-powered app-building feature that generates complete business applications from natural language prompts, including database structures, user interfaces, permissions, workflows, and logic automatically. Targeted at non-technical business teams needing custom business apps.
- Softr Databases Native relational database system for storing and managing data within the Softr platform, replacing the need for external data sources like Airtable or Google Sheets. Built for non-technical teams to manage application data.
- Workflows Native workflow automation engine for connecting tools, automating multi-step processes, and triggering actions based on status changes or data updates. Designed for business operations teams needing to automate routine and complex processes.
- Forms Form builder for collecting data and automating flows, including conditional forms and bulk record submission. Targeted at business teams needing structured data input.
- Mobile Apps (PWA Builder) Progressive Web App (PWA) builder that turns web applications into mobile-accessible apps without app store requirements. Built for teams wanting to extend their Softr apps to mobile devices.
- Ask AI Built-in AI chat assistant enabling natural language database queries and conversational data retrieval. Targeted at end-users of applications built on Softr who need to query information conversationally.
- Database AI Agents AI agents that run on autopilot to automatically enrich records, summarize notes, pull insights from the web, and automate data operations. Built for organizations needing automated data management.
- Softr REST API REST API and webhook support enabling developers to connect Softr with external enterprise systems and build custom integrations to any external tool or data source.
Quantifiable outcome
- 70% reduction in administrative workload
- +4 more outcomes
Companies that use Softr
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Softr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability7 records
Feature8 records
Softr partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Softr competitors and assessment
Company assessmentDirect peers
- Bubble: Bubble is a no-code platform for building web applications without coding. Directly comparable to Softr in core value proposition (visual app building for non-developers), though Bubble emphasizes general-purpose web apps while Softr focuses on business apps/portals/internal tools.
- Retool: Retool is a low-code platform for building internal tools, dashboards, and admin panels. Closely comparable in target use case (internal business applications) and customer base (operations teams), but Retool is more developer-oriented with higher ACVs and stronger enterprise positioning.
- Glide: Glide is a no-code platform that turns spreadsheets into custom apps and business tools. Directly comparable target market (SMBs building apps from data sources), with Softr explicitly listing Glide among its competitive comparison pages.
- Bubble vs Softr: Listed for completeness — Softr explicitly positions itself against Bubble via dedicated comparison pages. Bubble has stronger general web-app flexibility while Softr emphasizes business/portal/internal tool use cases with native AI generation.
- FlutterFlow: FlutterFlow is a no-code platform for building mobile and web applications using Flutter. Comparable in no-code app building approach and target market, though FlutterFlow emphasizes mobile-first design while Softr focuses on business portals and internal tools.
Emerging players
- Lovable: Lovable (formerly GPT Engineer) is an AI-native app builder that generates full-stack web applications from natural language prompts. Directly comparable to Softr's AI Co-Builder in core capability, representing the AI-native generation wave that competes with Softr's positioning.
- StackBlitz (Bolt): StackBlitz's Bolt is an AI-powered web app builder generating full-stack applications from natural language. Directly comparable AI-native generation capability to Softr's AI Co-Builder, representing a well-funded emerging competitor in the AI app generation category.
Broad incumbents
- Airtable: Airtable is a low-code platform combining spreadsheets and database functionality with app-building capabilities via Airtable Interfaces. Softr's native database and AI features increasingly compete with Airtable, and Softr explicitly positions against Airtable in its comparison pages.
- AppSheet (Google Cloud): Google AppSheet is a no-code platform for building mobile and web apps from data sources. Comparable in target market (business users building apps without code) but with significantly stronger enterprise distribution via Google Cloud and Workspace bundling.
- Microsoft Power Apps: Microsoft Power Apps is a low-code platform within the Power Platform suite for building business applications. Directly comparable use cases (internal tools, portals, custom business apps), but with deep Microsoft 365/Azure enterprise distribution that represents Softr's competitive ceiling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Softr social profiles
Digital presenceSoftr compliance and trust
Trust signalCompliance2 records
Softr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softr leadership team
Management profileNumber of profiles
Profiles2 records
Softr funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softr
What does Softr do?
Softr is an AI-native no-code platform that enables non-technical business users to build custom portals, internal tools, CRMs, dashboards, and business applications from natural language prompts or visual building blocks. The platform combines AI Co-Builder app generation, native relational databases, workflow automation, role-based permissions, and 17+ data source integrations into a single software-as-a-service product for SMBs and enterprises.
Is Softr a public or private company?
Softr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Softr founded?
Softr was founded in 2019. It employs 11 to 50 people.
Where is Softr based?
Softr is headquartered in Berlin, Germany, in the Europe region.
How does Softr make money?
One revenue line is on record: subscription SaaS.
Who are Softr's main competitors?
Direct peers on record are Bubble, Retool, Glide, Bubble vs Softr and FlutterFlow. Emerging players are Lovable and StackBlitz (Bolt). Broad incumbents are Airtable, AppSheet (Google Cloud) and Microsoft Power Apps.
Does Softr have an API?
Yes. Softr provides a REST API and webhook support enabling developers to connect the platform with external enterprise systems and build custom integrations. The REST API allows connecting apps to any external tool or data source. Developer documentation is at docs.softr.io.
What industry is Softr in?
Softr's product category is No-Code Application Platform. Its primary akta.pro industry code is EDAOAIAD, DevOps, SRE & Platform Engineering, with a secondary code of HDAAAFAA, Automatic Speech Recognition (ASR). Its NAICS code is 513210 and its SIC code is 7372.