Freshpaint
Freshpaint is a HIPAA-compliant healthcare marketing performance and compliance platform that replaces risky third-party tracking with privacy-first infrastructure. It serves 250+ healthcare organizations across hospitals, payers, dental groups, urgent care, orthopedics, and pharma with attribution, audience targeting, and AI-powered conversion optimization.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Freshpaint does
Freshpaint (legal entity Perfalytics, Inc.) is a venture-backed healthcare marketing performance and compliance platform founded in 2019 and headquartered in San Francisco. The company's core offering is a HIPAA-compliant Healthcare Privacy Platform that replaces risky third-party tracking pixels with a single compliant pixel and acts as a centralized data hub routing customer data from websites and applications to destinations such as Google Ads, Meta, Epic, and data warehouses. Modular add-ons include Freshpaint Audiences (privacy-first targeting with lookalikes and retargeting), Web Tracker Manager (visibility into third-party trackers and PHI exposure risk), Consent Manager (consent enforcement at the data layer), HIPAA-Compliant Maps, Freshpaint Video, Data Warehouse destinations, Ad Performance optimization, and an AI-powered Conversion Rate Optimization suite covering funnels, heatmaps, session replay, surveys, and natural-language AI insights.
The platform integrates with 100+ healthcare-specific tools and is used by 250+ healthcare organizations spanning hospitals and health systems, payers and health plans, urgent care and outpatient networks, dental support organizations, orthopedics groups, specialty providers, pharma and medical device manufacturers, and healthtech/virtual care platforms. Named customers include Baptist Health, Hackensack Meridian Health, CU Medicine, OrthoCarolina, Heartland Dental, Allergy Partners, BU Dental, St. Elizabeth Healthcare, American Family Care, and Priority Health, with reported outcomes ranging from an 80% drop in cost-per-lead (OrthoCarolina) to a $1.9M+ annual increase in appointment revenue for a national urgent care provider.
Freshpaint operates a hybrid go-to-market motion combining direct enterprise field sales (Book a Demo), a product-led growth free tier with self-serve onboarding, and a structured partner program for agencies and technology vendors. Revenue is generated primarily through subscription pricing based on Monthly Tracked Users (MTUs) with usage-based overage fees, supported by three contracted support tiers (Compliance, Enterprise, Elite Enterprise Plus). The company has raised approximately $46.85M across a $1.65M seed (2020), $14.5M Series A (April 2023), and $30.7M Series B (July 2024, led by Threshold). Ray Mina was elevated to CEO in March 2026, leading a leadership bench that includes a CTO, CRO, VP of Product, and SVP of Customer Success.
Freshpaint firmographics
Firmographics- Name
- Freshpaint
- Legal name
- Perfalytics, Inc.
- Website
- https://freshpaint.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Freshpaint is a HIPAA-compliant healthcare marketing performance and compliance platform that replaces risky third-party tracking with privacy-first infrastructure. It serves 250+ healthcare organizations across hospitals, payers, dental groups, urgent care, orthopedics, and pharma with attribution, audience targeting, and AI-powered conversion optimization.
- Ownership category
- akta.pro rank
Freshpaint industry classification
Industry- Product category
- Healthcare Marketing Analytics Software
- akta.pro primary industry
- De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)
- akta.pro secondary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Freshpaint is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freshpaint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform: Freshpaint operates as a subscription-based SaaS platform where customers pay recurring fees based on their usage (Monthly Tracked Users/MTUs). The company offers tiered pricing with enterprise options and charges overage fees when customers exceed their permitted MTU limits. Payment terms are typically 30 days from invoice date.
- Free Tier: Company launched a free tier to unlock customer data capabilities without engineering work, expanding addressable market to non-engineer users. Free tier serves as customer acquisition and PLG motion.
- Usage-Based Overage Fees: If Customer exceeds its permitted usage of Monthly Tracked Users for two consecutive months, Freshpaint charges Overage fees at rates set forth in the Order Form. These overage fees are prorated monthly for the remainder of the Subscription Term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Self-serve onboarding for non-engineers |
| Subscription | Monthly | Compliance (Level 1) Support |
| Subscription | Monthly | Enterprise (Level 2) Support |
| Subscription | Monthly | Elite Enterprise Plus (Level 3) Support |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
Freshpaint product offering
Product offeringCore offering
Freshpaint is a Healthcare Marketing Performance & Compliance Platform that replaces risky third-party tracking code with a HIPAA-compliant pixel and customer data infrastructure. It collects customer data from healthcare organization websites and routes it to analytics, advertising, and marketing destinations while maintaining HIPAA and BAA compliance. The platform enables healthcare marketers to track full-funnel attribution from ad click to attended appointment, run privacy-first audience targeting, and optimize marketing performance without exposing Protected Health Information (PHI).
Product overview
Freshpaint is a Healthcare Marketing Performance & Compliance Platform that combines a unified core platform with modular add-on capabilities. The core Healthcare Privacy Platform replaces risky third-party tracking with HIPAA-compliant infrastructure, while modules include Freshpaint Audiences (privacy-first targeting), Web Tracker Manager (compliance risk visibility), Consent Manager, Event Tracking, Conversion Rate Optimization with AI Insights, Data Warehouse, HIPAA-Compliant Maps, Video Hosting, Insights dashboard, and Ad Performance optimization. The platform connects to 100+ healthcare integrations including Epic, Google Ads, Meta, and other marketing tools. Trusted by 250+ healthcare organizations including Baptist Health, OrthoCarolina, CU Medicine, and Heartland Dental.
Differentiator
Problem solved
Functional benefit
Products and services
- Freshpaint Healthcare Privacy Platform Unified healthcare marketing performance and compliance platform that replaces risky third-party tracking code with a HIPAA-compliant pixel, enabling healthcare organizations to send data to analytics and advertising platforms while maintaining HIPAA and BAA compliance. Includes modular add-ons for audiences, consent management, web tracker monitoring, event tracking, conversion rate optimization, data warehouse destinations, HIPAA-compliant maps, and video hosting. Sold to enterprise healthcare organizations.
Quantifiable outcome
- 80% drop in Cost Per Lead - OrthoCarolina
- +8 more outcomes
Companies that use Freshpaint
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles3 records
Freshpaint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature12 records
Freshpaint partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered integration partner and marketing partner.
- CTM (CallTrackingMetrics)integration partnerCTM, a global conversation analytics company formerly known as CallTrackingMetrics, announced integration with Freshpaint as part of their conversation intelligence ecosystem expansion in June 2026. The integration is designed to improve data flow and customer interaction tracking for marketing, sales, and customer experience teams in healthcare.
- Marchexintegration partnerMarchex integration with Freshpaint enables healthcare marketers to connect call and conversation intelligence data with downstream marketing platforms for campaign optimization. The integration allows organizations to attribute marketing performance to patient appointments while maintaining compliance with healthcare privacy regulations.
- WebMD Ignitemarketing partnerWebMD Ignite and Freshpaint partnership announced in November 2023 to bring privacy-first approach to high-performance healthcare marketing. WebMD Ignite is a healthcare marketing solutions provider.
- Epicintegration partnerEpic EHR integration allows healthcare organizations to safely optimize ads from appointment data in Epic while maintaining HIPAA compliance. Freshpaint enables marketing attribution connected to actual patient appointments from the EHR system.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Freshpaint competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): Customer Data Platform that collects event data from web/mobile sources and routes to downstream analytics, advertising, and marketing destinations—the same core architecture as Freshpaint, but with a horizontal, non-healthcare-specialized focus.
- mParticle: Enterprise CDP offering data collection, audience building, and routing to 300+ marketing and analytics integrations; directly comparable as a horizontal CDP competitor to Freshpaint's healthcare-specialized stack.
- RudderStack: Warehouse-native CDP with event collection SDK, audience syncing, and routing to ad/marketing destinations—same CDP category as Freshpaint, including comparable Autotrack-style JavaScript implementations.
- Treasure Data: Enterprise CDP with strong data unification, identity resolution, and downstream activation to ad platforms; directly comparable CDP architecture and customer segment (large enterprises with complex marketing stacks).
- Tealium: CDP and tag management platform with a long-standing foothold in healthcare (Epic integration, HIPAA-aligned deployments); the closest direct competitor to Freshpaint's HIPAA-compliant CDP positioning for health systems.
Broad incumbents
- Adobe Experience Platform: Adobe's enterprise martech/data stack covers CDP, audience activation, and analytics with healthcare marketing features layered in via partner arrangements; competes for the same hospital marketing budgets but as part of a far broader portfolio.
- Salesforce Marketing Cloud / Data Cloud: Large-scale CDP and marketing cloud with healthcare vertical presence via Health Cloud; competes for enterprise healthcare marketing stack consolidation, though it is a general-purpose platform rather than a HIPAA-native CDP.
Emerging players
- Datavant: Healthcare data de-identification, connectivity, and tokenization platform that addresses PHI-safe data movement—an adjacent healthcare privacy specialization that overlaps with Freshpaint's privacy-preserving data infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Freshpaint social profiles
Digital presenceFreshpaint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freshpaint leadership team
Management profileNumber of profiles
Profiles12 records
Freshpaint funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freshpaint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freshpaint
What does Freshpaint do?
Freshpaint is a Healthcare Marketing Performance & Compliance Platform that replaces risky third-party tracking code with a HIPAA-compliant pixel and customer data infrastructure. It collects customer data from healthcare organization websites and routes it to analytics, advertising, and marketing destinations while maintaining HIPAA and BAA compliance. The platform enables healthcare marketers to track full-funnel attribution from ad click to attended appointment, run privacy-first audience targeting, and optimize marketing performance without exposing Protected Health Information (PHI).
Is Freshpaint a public or private company?
Freshpaint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freshpaint founded?
Freshpaint was founded in 2019. It employs 101 to 250 people.
Where is Freshpaint based?
Freshpaint is headquartered in San Francisco, United States, in the North America region.
How does Freshpaint make money?
Three revenue lines are on record. Subscription SaaS Platform is the primary driver. The others are free Tier and usage-Based Overage Fees.
Who are Freshpaint's main competitors?
Direct peers on record are Segment (Twilio), mParticle, RudderStack, Treasure Data and Tealium. Broad incumbents are Adobe Experience Platform and Salesforce Marketing Cloud / Data Cloud. Datavant is listed as an emerging player.
Does Freshpaint have an API?
Yes. Freshpaint offers APIs for collecting Customer Data, including the Freshpaint Autotrack JavaScript and SDK implementations. The Service allows Customer to collect Customer Data from Sources and send to Customer's chosen Destinations. Customers can implement Freshpaint Code (Autotrack JavaScript, SDK, or other code) on Customer Properties to enable data collection. The service also includes a self-hosted video streaming solution. Developer documentation is at documentation.freshpaint.io.
What industry is Freshpaint in?
Freshpaint's product category is Healthcare Marketing Analytics Software. Its primary akta.pro industry code is HLACAIAK, De-identification, Tokenization & Privacy-Preserving Data Platforms, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution.