Lowe’s

Name

Lowe’s

Legal name

Lowe's Companies, Inc.

Website

https://lowes.com

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI)

Keywords

• Home improvement retail
• Building materials supply
• Appliance retail
• Professional contractor services
• DIY home renovation

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Revenue from selling home improvement products across categories including appliances, building supplies, tools, outdoor equipment, flooring, paint, plumbing, and more through retail stores and online platforms
2. Private Label Credit Cards: Private label credit cards issued through Synchrony Bank, including MyLowe's Rewards Credit Card and MyLowe's Pro Rewards Credit Card with financing options, rewards, and promotional pricing
3. Pro Services: Services for professional contractors including dedicated Pro desks, bulk purchasing, installation services, and specialized support
4. Marketplace Commission: Third-party marketplace integrated into store systems allowing products not stocked in stores to be ordered and shipped directly to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Lowe's is the second-largest U.S. home improvement retailer, operating 1,750+ physical stores, an e-commerce platform (lowes.com), and a mobile app. It sells appliances, tools, building supplies, flooring, plumbing, lawn and garden products, paint, and home improvement services across DIY consumers and professional contractors, supported by loyalty programs, AI-powered shopping assistants, and flexible financing options including proprietary credit cards.

Product overview

Lowe's operates as a multi-channel home improvement retailer offering a unified platform across physical stores (over 1,750 locations), e-commerce (lowes.com), and mobile applications. The core product portfolio spans major home improvement categories including appliances, tools, building supplies, flooring, plumbing, lawn & garden, outdoor/patio, bathroom products, doors & windows, lighting, smart home, paint, automotive, and pet care. The company differentiates through AI-powered customer engagement tools (Mylow AI shopping assistant, MyLow Companion for store associates), specialized Pro services (MyLowe's Pro Rewards loyalty, Material Lists quoting tool, Blueprint Takeoffs, Pro Extended Aisle), subscription offerings (HomeCare+), and flexible financing options including proprietary credit cards, Affirm BNPL, Progressive Leasing, and the Synchrony-issued American Express co-brand card. The Creator: Into the Blue program extends creator partnerships into product development, while Lowe's Marketplace enables third-party sellers alongside first-party inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Kobalt: Lowe's own brand of tools and power equipment
• Project Source
• Style Selections
• allen + roth
• Harbor Breeze
• Origin 21
• MyLowe's Rewards
• MyLowe's Pro Rewards
• HomeCare+

Products and services

• Appliances Full range of home appliances including refrigerators, washers, dryers, dishwashers, ranges, ovens, cooktops, microwaves, and small kitchen appliances from brands including Whirlpool, Samsung, LG, GE, Frigidaire, and Bosch. Sold to DIY consumers and Pro customers across 1,750+ stores and lowes.com.
• Tools Hand tools, power tools, tool storage, and accessories across multiple brands including Kobalt (Lowe's exclusive), Craftsman, DeWalt, and other professional-grade tool lines for DIY and Pro customers.
• Building Supplies Lumber, cement, roofing materials, insulation, and other construction materials for building and renovation projects, primarily serving Pro contractors and DIY homeowners.
• Flooring Hardwood, laminate, vinyl plank, tile, and carpet flooring options with installation services available.
• Plumbing Pipes, fittings, fixtures, water heaters, and plumbing tools for residential and commercial plumbing projects.
• Lawn & Garden Plants, bulbs, seeds, fertilizer, lawn care equipment, outdoor power equipment, and landscaping materials including EGO, Toro, and Blackstone products.
• Outdoor/Patio Patio furniture, grills, outdoor cooking equipment, fire pits, gazebos, pergolas, pools, and outdoor decor.
• Bathroom Products Vanities, faucets, showers, bathtubs, toilets, sinks, and bathroom accessories, supported by the AI-powered Mylow Design tool for bathroom remodeling.
• Doors & Windows Interior and exterior doors, windows, storm doors, and garage door openers for residential applications.
• Lighting & Ceiling Fans Indoor and outdoor lighting fixtures, ceiling fans, and smart home lighting solutions.
• Smart Home/Security Smart home devices, security systems, Wi-Fi products, and home automation solutions.
• Paint Interior and exterior paint, stains, primers, and painting supplies including Valspar (Lowe's exclusive brand) with Valspar Defense scuff-resistant option.
• Installation Services Professional installation services for home improvement projects, connecting customers with vetted third-party contractors for appliances, flooring, bathrooms, kitchens, and other home improvement projects.
• Lowe's Rental Equipment rental service for professionals needing tools and equipment for specific jobs rather than permanent purchase.
• MyLowe's Pro Rewards Loyalty program for professional contractors offering 5% off every day, dedicated Pro checkout lanes, reserved parking, bulk savings, and fast delivery options.
• MyLowe's Rewards Consumer loyalty program providing everyday savings, special financing options, and reward points redeemable for MyLowe's Money, with over 30 million combined members alongside Pro Rewards.
• HomeCare+ Subscription service providing ongoing home maintenance and care services, including annual visits and service benefits (7 services, 2 annual visits) for DIY customers seeking regular home upkeep.
• Lowe's Credit Cards Range of credit card options including MyLowe's Rewards Credit Card (5% off every day or special financing), MyLowe's Pro Rewards Credit Card (5% off every day for business purchases), and MyLowe's Pro Rewards American Express Card, issued through Synchrony Bank.
• Lowe's Marketplace Third-party marketplace integrated into the My Red Vest store associate software, allowing associates to search marketplace products alongside Lowe's inventory and complete purchases directly in stores; orders ship directly to customers' homes.
• Material Lists AI-powered tool for Pro customers that converts handwritten notes, photos, and spreadsheets into quote-ready orders within minutes, using SKU matching and automated digitization. Supports English and Spanish.
• Blueprint Takeoffs Digital tool for Pro customers part of Lowe's connected, AI-driven intelligent tools suite designed to help professionals manage and grow their businesses.
• Pro Extended Aisle Digital tool expanding product availability for Pro customers as part of Lowe's strategy to provide smarter, faster solutions for professional contractors.
• Online Order Quoting Digital tool enabling Pro customers to build, edit, and purchase quotes online, saving time on job site material procurement.
• Creator: Into the Blue Program allowing online creators to pitch product ideas and receive support from Lowe's design and sourcing teams to bring products to store shelves. Builds on the Creator Network launched in 2025 with approximately 28,000 content creators.
• MrBeast Kids Club Workshops and Collectible Toy Kits Exclusive MyLowe's Rewards Kids Club workshops and monthly collectible buildable toy kits in collaboration with MrBeast, featuring exclusive MrBeast Swarms collectibles, available at 1,750+ stores.
• Lowe's App Mobile application enabling customers to track rewards, build quotes, reorder items, and use Scan to Pay functionality for in-store purchases.
• Mylow AI Shopping Assistant AI-powered shopping assistant that converts customers at three times the rate of non-users and handles over 1 million customer inquiries monthly, providing personalized product recommendations and support across Lowe's digital channels.
• MyLow Companion AI assistant for store associates deployed across approximately 1,750 stores and lowes.com, handling nearly one million customer interactions monthly and achieving double the conversion rates for users versus non-users, while increasing in-store customer satisfaction scores by 2%.
• Mylow Design Generative AI-powered tool for bathroom remodeling that provides virtual design assistance to customers planning bathroom projects.
• Lowe's Pay (Affirm BNPL) Buy now, pay later option on lowes.com allowing customers to spread payments over time with flexible financing, powered by Affirm.
• Lease-to-Own (Progressive Leasing) Lease-to-own option powered by Progressive Leasing, allowing customers to rent products with options to purchase early or return merchandise; $1 initial payment promotion (6/25/26 - 7/8/26).
• Animal & Pet Care Pet supplies including dog and cat food, beds, crates, toys, grooming supplies, pet doors, livestock supplies, poultry feed, and horse stall equipment.
• Automotive Automotive maintenance supplies, car batteries, trailers, EV chargers, and car care products.

Quantifiable outcome

• Mylow AI assistant converts customers at 3x the rate of non-users
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MrBeast (Jimmy Donaldson)coreGTM or Marketing Partner · 23 June 2026Creator partnership with MrBeast extending from content creation to product creation. Lowe's is the exclusive building partner for Beast Games series and has launched the Creator: Into the Blue program allowing creators to pitch product ideas for retail distribution. Includes MrBeast Kids Club workshops with monthly collectible toy kits at 1,750+ stores.
• Electronic Arts (EA Advertising)minorGTM or Marketing Partner · 15 June 2026In-game advertising partnership integrating Lowe's brand into EA Sports titles including Madden NFL and EA Sports FC through dynamic stadium signage, branded challenges, and custom content. Partnership targets EA's 120+ million monthly players.
• Live Nation EntertainmentcoreGTM or Marketing Partner · 11 June 2026Multi-year partnership giving MyLowe's Rewards and Pro members access to exclusive concert perks, discounted children's tickets, complimentary lawn chair rentals at select amphitheaters, and sweepstakes for free tickets. Lowe's is the first presenting partner for Live Nation's new amphitheater tailgate experience at venues including North Island Credit Union Amphitheatre, Ruoff Music Center, and Jiffy Lube Live.
• Business Roundtable Skilled Trades for America InitiativeminorStrategic or Co-development Partner · 26 May 2026Lowe's participating in Business Roundtable initiative convening CEOs, policymakers, and workforce partners to discuss public-private solutions for skilled labor shortages. Forum features practical approaches including Registered Apprenticeships and employer-aligned training partnerships.
• Synchrony FinancialcoreStrategic or Co-development Partner · 18 May 2026Expanded partnership to introduce MyLowe's Pro Rewards American Express Card and MyLowe's Pro Rewards Credit Card, designed for professional customers in home improvement sector. Enables earning rewards and access to financing both within Lowe's stores and anywhere American Express is accepted.
• Lowe's India (GCC)coreTechnology or IntegrationLowe's India Global Capability Centre deploying AI at scale across stores, including the Mylow Companion assistant across more than 1,700 stores handling nearly one million customer interactions monthly.
• Nvidia, BlackRock, Meta, GoogleminorOthersCoalition of major companies (Lowe's, Nvidia, BlackRock, Meta, Google) collectively committing $465 million or more to skilled trades training programs to address labor shortages for AI infrastructure demand.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Home Depot: The #1 U.S. home improvement retailer and Lowe's primary direct competitor. Operates a similar big-box home improvement model across ~2,000 stores with comparable categories (appliances, tools, building materials, Pro services), competing head-to-head on Pro loyalty programs, B2B contracts, and household DIY traffic.
• Menards: Private Midwestern U.S. home improvement chain with ~300+ stores across 15+ states. Direct competitor in DIY and Pro categories, often cited as the third major U.S. home improvement retailer behind Home Depot and Lowe's.
• Ace Hardware: Cooperative hardware retailer with thousands of independently owned U.S. stores. Competes in the broader hardware/home improvement space with a heavier neighborhood-store footprint versus Lowe's big-box format, overlapping in tools, paint, and seasonal categories.
• True Value Company: Hardware-focused cooperative retailer serving independent dealers across the U.S. Overlaps with Lowe's in paint, tools, plumbing, and electrical categories but operates at a smaller-store, more localized service level.
• Do it Best: U.S. hardware home improvement cooperative serving thousands of independent retailers. Competes with Lowe's in core hardware, paint, and building materials categories but at a smaller-store scale and via independent dealers.

Regional players

• Kingfisher plc: European home improvement retailer (B&Q, Castorama, Screwfix) operating UK and continental Europe. A near-analog business model to Lowe's in a different geography — useful for benchmarking omnichannel, Pro, and private-label strategies.
• Travis Perkins: UK-based builders' merchant and home improvement distributor. Comparable to Lowe's recent FBM/ADG acquisitions — heavily skewed toward trade/Pro customers in a different geography.
• Wickes: UK home improvement retailer targeting both DIY and Pro customers with stores and design/installation services. Same home-improvement retail vertical in a different geography, comparable to Lowe's core model at smaller scale.

Broad incumbents

• Amazon: E-commerce incumbent with growing presence in tools, appliances, and home improvement categories. Not a focused home improvement retailer, but represents the omnipresent competitive threat to Lowe's online and assortment moat.
• Walmart: Mass-market general merchandise and grocery retailer with growing online and in-store home, hardware, and appliance assortment. Adjacent competitor for value-conscious DIY and basic home improvement purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lowes
• Facebookfacebook.com/lowes

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowe’s