LocationMind
LocationMind is a University of Tokyo spin-off providing GPS-based human flow analytics, AI-powered movement prediction, and GNSS signal authentication technology to government agencies, transportation operators, advertisers, and real estate developers across Japan and 6+ international markets.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LocationMind does
LocationMind Inc. is a University of Tokyo spin-off founded in February 2019 from Professor Ryosuke Shibasaki's spatial information science laboratory. The company specializes in human flow analytics, AI-powered movement prediction, and GNSS signal authentication technology, serving enterprise clients and government agencies across transportation, advertising, real estate, tourism, public health, and infrastructure management. Headquartered in Tokyo with 107 employees as of March 2026, LocationMind operates with a stated mission to address when, where, and why population movements occur through data-driven analysis.
The company's core product is LocationMind xPop, a GPS-based human flow analytics SaaS offered as web dashboards and custom CSV data exports, built on an exclusive data partnership with NTT DOCOMO that provides daily anonymized mobile GPS data. The platform includes specialized variants: xPop for Transportation (covering 500 stations across 18 railway operators in Kanto), xPop for Real-Estate, xPop for Real-Time Monitoring (5-minute updates), and xPop for Tourism Economic Effect Analysis. Supporting products include Mobmap (time-series visualization), GNSS Signal Authentication (patented technology licensed from University of Tokyo and embedded in Japan's QZSS Michibiki satellite system), and IoT Solutions using LiDAR and UWB sensors for indoor spatial analysis. Proprietary AI/ML capabilities span traffic mode estimation, map matching, and human flow prediction models.
LocationMind operates a sales-led, direct enterprise go-to-market with annual subscription pricing (approximately 2.4-2.5M JPY for transportation analytics) supplemented by professional services, consulting, and government procurement. Revenue streams include recurring SaaS subscriptions, custom data services, consulting, GNSS security subscriptions, and IoT hardware. The company has raised cumulative funding exceeding $40M across multiple equity rounds since 2020, with strategic investors including Hino Motors, Shinki Bus, Mizuho Bank, Resona Bank, Daiwa House, Hakuhodo DY Ventures, and Kyodo News. Geographic footprint spans Japan plus active engagements in 6+ international markets including Saudi Arabia, Oman, Qatar, Kuwait, Indonesia, and India. The company holds ISO/IEC 27001:2022 certification and operates subsidiary AdvertisementMind Inc. for advertising and marketing services.
LocationMind firmographics
Firmographics- Name
- LocationMind
- Legal name
- LocationMind株式会社
- Website
- https://locationmind.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LocationMind is a University of Tokyo spin-off providing GPS-based human flow analytics, AI-powered movement prediction, and GNSS signal authentication technology to government agencies, transportation operators, advertisers, and real estate developers across Japan and 6+ international markets.
- Ownership category
- akta.pro rank
LocationMind industry classification
Industry- Product category
- Location Intelligence & Geospatial Analytics
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Location, Footfall & Mobility Intelligence (Origin-Destination, visitation) (THALAIAJ), Geocoding, Search & Place Data Platforms (BPAMANAC), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
Keywords
Where LocationMind is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
LocationMind business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Dashboard Services (LocationMind xPop): Subscription-based web dashboard providing real-time and historical human flow data visualization, updated daily with analyzed metrics including population density, movement patterns, and transport modes
- Professional Data Services (CSV/Custom Data): Customized aggregated data files delivered in CSV, Excel, or other formats based on specific client requirements including station passenger estimates and area-specific metrics
- Consulting & Analysis Services: Professional services including data utilization strategy consulting, DX support, and custom analysis reports for enterprise and government clients
- GNSS Signal Authentication Services: Security services for positioning signal authentication, targeting IoT manufacturers, autonomous vehicle companies, and infrastructure operators requiring verified location data
- IoT Solutions: Indoor/outdoor spatial analysis using LiDAR, UWB sensors and other remote sensing equipment, including sensor installation and data interpretation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | LocationMind xPop for Transportation (β版) |
| Subscription | Annual | LocationMind xPop for Station / for Train |
| Subscription | Annual | LocationMind xPop (General) |
| Freemium | Pay-as-you-go | MobMap Basic Features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
LocationMind product offering
Product offeringCore offering
LocationMind is a University of Tokyo spinoff that provides GPS-based human flow analytics, IoT-enabled indoor/outdoor spatial analysis, and GNSS signal authentication technology. Its primary offerings are the LocationMind xPop cloud dashboard and Mobmap visualization tool, which analyze anonymized mobile GPS data (primarily from NTT DOCOMO) to deliver population density, movement patterns, transport mode detection, and predictive analytics to enterprise and government clients.
Product overview
LocationMind is a University of Tokyo spinoff offering a portfolio of location intelligence products centered on two core platforms: LocationMind xPop (GPS-based people flow analysis SaaS/dashboard) and Mobmap (time-series visualization tool). xPop is offered as a web dashboard with tiered specializations including xPop for Transportation (OOH/rail advertising analytics), xPop for Real-Estate (property site analysis), xPop for Professional Data (custom CSV exports), and xPop for Real-Time Monitoring. The company also provides IoT solutions using LiDAR/UWB sensors and Space Division services including GNSS signal authentication technology for QZSS. All products leverage proprietary ML algorithms for traffic mode estimation, map matching, and expansion estimation applied to NTT Docomo GPS data.
Differentiator
Problem solved
Functional benefit
Brands
- LocationMind xPop: GPS-based human flow analysis service available as a web dashboard or CSV data. Provides population density, people's movement patterns, transport mode data, and infection risk analysis.
- MobMap
- LocationMind xTraffic
Products and services
- LocationMind xPop GPS-based people flow analysis cloud service providing web dashboards and CSV exports. Analyzes millions of anonymized GPS points daily from NTT DOCOMO data, offering population density, OD matrices, traffic mode estimation, and infection risk metrics with daily-updated reports. Targeted at enterprise and government clients needing location intelligence.
- Mobmap Video-like time-series visualization tool for people flow data. Browser-based operation with Leaflet mapping, free basic access, and optional paid add-ons for large-scale data handling. Used by data analysts and visualization specialists.
- LocationMind xPop for Transportation Transportation-specific OOH analytics dashboard providing station gate throughput estimation, train ridership by line, boarding/alighting station analysis, and gender/age demographic breakdowns for advertising media planning. Targets railway advertisers and OOH media planners.
- LocationMind xPop for Station / xPop for Train Specialized dashboards: xPop for Station estimates station gate throughput; xPop for Train estimates train ridership by line. Includes gender/age demographics, boarding/alighting station analysis for railway operators and OOH media buyers.
- LocationMind xPop for Real-Estate Real estate industry-specific SaaS for analyzing foot traffic patterns around facilities and development sites, enabling site selection decisions based on hourly population and demographic segmentation. Targets commercial real estate developers and retail chains.
- xPop for Real-Time Monitoring (xPop-RT) Real-time people flow monitoring service providing current-time traffic mode data updated every 5 minutes, targeting event management, disaster response, and transportation monitoring use cases.
- xPop for Professional Data Service Customized CSV data service delivering aggregated, processed location data tailored to client specifications. Provides station catchment area data, nationwide storefront foot traffic, and tourism circulation metrics as raw data files for client analytics teams.
- xPop for Tourism Economic Effect Analysis AI-powered tourism analysis report offering for local government tourism policy evaluation. Estimates economic effects of tourism using people flow data analytics to support evidence-based destination management.
- GNSS Signal Authentication Security technology for positioning signal authentication using electronic signatures on QZSS (Michibiki) satellite signals. Detects and excludes spoofed/fake positioning data, enabling trusted location verification for autonomous vehicles, drones, IoT devices, and critical infrastructure.
- IoT Solutions Indoor/outdoor spatial analysis using LiDAR and UWB remote sensing sensors. Provides facility occupancy measurement, congestion monitoring, and combined IoT + GPS big data multimodal analysis for precise indoor-outdoor people flow tracking.
- Space Division Services Satellite signal authentication technology and remote sensing analysis services. Includes QZSS signal authentication implementation, GNSS security for autonomous systems, and satellite image processing for land surface analysis. Targets satellite operators and autonomous system integrators.
Quantifiable outcome
- Bus ridership increased 1.3-1.5x after route optimization using GPS data
- +3 more outcomes
Companies that use LocationMind
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
LocationMind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
LocationMind partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- 公益財団法人日本交通公社 (JTBF)coreComprehensive partnership agreement signed to enhance tourism policy effectiveness by integrating research insights with AI-powered human flow data. Joint development of data analysis support services, dashboards, and training programs for Japanese tourism regions.
- KACST (King Abdulaziz City for Science and Technology)majorMOU signed with Saudi Arabia's national research institute for potential collaboration in geospatial technology and satellite applications.
- マップマーケティング株式会社 (MapMarketing)coreSales partnership beginning with collaboration on xPop series services, leveraging MapMarketing's established relationships in the location data and marketing industry.
- IIT Bombay, IIT Kharagpur, BITS PilanimajorAcademic partnerships with leading Indian technical institutes for technology development, research collaboration, and talent exchange in geospatial analysis and urban mobility.
- Olayan Saudi Holding Company (OSHCO)majorMOU signed for establishing joint venture company to develop business in Middle East and North Africa region. Signed during Saudi-Japan Investment Forum 2022 in Riyadh.
- National Energy Center (NEC) - OmanmajorMOU signed to combine NEC's renewable energy and smart meter expertise with LocationMind's geospatial and people flow analysis capabilities for future project development.
- 国立研究開発法人新エネルギー・産業技術総合開発機構 (NEDO)coreNEDO Supply Chain Data Challenge operator and partner in satellite-based situation monitoring system development for supply chain management, disaster response, and port logistics.
- 神姫バス株式会社 (Shinki Bus)coreMOU for bus route optimization using GPS data. Shinki Bus provides route bus GPS data; LocationMind analyzes data and develops optimization algorithms. Collaboration resulted in 1.3-1.5x increase in ridership after schedule optimization in spring 2023.
- 日野自動車株式会社 (Hino Motors)coreCapital and business alliance valued at 200 million JPY investment. Joint development of logistics solutions using Hino's vehicle probe data and LocationMind's analysis technology. First solution targeted for FY2022 release, focusing on fleet management and logistics optimization.
- NTT DOCOMOcoreStrategic data partnership providing LocationMind with GPS location data from NTT DOCOMO application users (docomo Map Navi), processed statistically and anonymized. This partnership forms the foundation of LocationMind's xPop data service, enabling population movement analysis across Japan.
- 株式会社三菱総合研究所 (MRI)coreOngoing collaboration including joint development of COVID-19 human flow analysis reports, Tokyo Digital Twin project participation, and various consulting projects. Multiple co-authored reports on tourism and population movement analysis.
- 東京大学 (University of Tokyo)coreJoint research agreement for accuracy improvement of large-scale location information analysis and security strengthening. LocationMind was founded from Professor Shibasaki's laboratory and maintains exclusive patent licensing for signal authentication technology.
- 株式会社エヌケービーブログウオッチャー (NKB)coreDevelopment partner for xPop for Transportation dashboard. NKB collaborates on transportation data analysis and provides industry expertise for OOH media planning applications.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
LocationMind competitors and assessment
Company assessmentBroad incumbents
- Mapbox: Developer-focused mapping and location platform providing APIs, SDKs, and geospatial visualization; overlaps with LocationMind's Mobmap/mapping visualization capabilities for embedded and custom map experiences.
- HERE Technologies: Global mapping and location platform offering movement data, geospatial analytics, and PNT services; overlaps with LocationMind's location analytics and GNSS signal authentication positioning.
- Foursquare: Established location intelligence platform offering POI data, foot-traffic analytics, and movement insights; overlaps with LocationMind's people-flow analytics and advertising-media-planning customers but serves a much broader international market.
- Zenrin: Japan's leading commercial mapping and geospatial data company; comparable on map-matching, navigation, and spatial-data services and is also a LocationMind investor (ZFP Fund), giving direct strategic adjacency.
Direct peers
- CARTO: Cloud-native location intelligence and spatial analytics platform providing visualization, data enrichment, and movement analysis; comparable to LocationMind's xPop/Mobmap stack for enterprise geospatial users.
- Cuebiq: Location analytics company providing anonymized mobility insights, audience segmentation, and footfall measurement; closely comparable to LocationMind's advertising, retail, and real-estate use cases.
- Placer.ai: US-based foot-traffic analytics platform using anonymized location data to provide visitation, demographic, and competitive intelligence for retailers, real estate, and advertisers — directly comparable to LocationMind's xPop dashboards and use cases.
- SafeGraph: Provider of high-precision POI, foot-traffic, and geospatial datasets to data scientists; comparable to LocationMind's professional data (CSV/Excel) offering for analysts and enterprises building on mobility data.
Regional players
- Pasco Corporation: Major Japanese geospatial data and satellite imagery provider serving government and infrastructure clients; comparable on Japan-specific surveying, mapping, and infrastructure analytics, with less focus on consumer-grade mobility SaaS.
Emerging players
- Unacast: Location data platform offering foot-traffic datasets and mobility insights for retailers, real estate, and advertisers; comparable in business model and customer segments to LocationMind's professional data services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LocationMind social profiles
Digital presenceLocationMind compliance and trust
Trust signalCompliance1 record
LocationMind financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocationMind leadership team
Management profileNumber of profiles
Profiles11 records
LocationMind subsidiaries and ownership
Company hierarchySubsidiaries1 record
LocationMind funding detail
Funding detailFunding overview
Funding rounds9 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocationMind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocationMind
What does LocationMind do?
LocationMind is a University of Tokyo spinoff that provides GPS-based human flow analytics, IoT-enabled indoor/outdoor spatial analysis, and GNSS signal authentication technology. Its primary offerings are the LocationMind xPop cloud dashboard and Mobmap visualization tool, which analyze anonymized mobile GPS data (primarily from NTT DOCOMO) to deliver population density, movement patterns, transport mode detection, and predictive analytics to enterprise and government clients.
Is LocationMind a public or private company?
LocationMind is a private company. It is classified as venture growth investor backed and is currently operating.
When was LocationMind founded?
LocationMind was founded in 2019. It employs 51 to 100 people.
Where is LocationMind based?
LocationMind is headquartered in Tokyo, Japan, in the Asia region.
How does LocationMind make money?
Five revenue lines are on record. SaaS Dashboard Services (LocationMind xPop) is the primary driver. The others are professional Data Services (CSV/Custom Data), consulting & Analysis Services, GNSS Signal Authentication Services and ioT Solutions.
Who are LocationMind's main competitors?
Broad incumbents on record are Mapbox, HERE Technologies, Foursquare and Zenrin. Direct peers are CARTO, Cuebiq, Placer.ai and SafeGraph. Pasco Corporation is listed as a regional player. Unacast is listed as an emerging player.
Does LocationMind have an API?
No public API is recorded for LocationMind.
What industry is LocationMind in?
LocationMind's product category is Location Intelligence & Geospatial Analytics. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of THALAIAJ, Location, Footfall & Mobility Intelligence (Origin-Destination, visitation). Its NAICS code is 541370 and its SIC code is 4700.