PartnerTap
PartnerTap is a Seattle-based SaaS company that sells an enterprise partner ecosystem platform for account mapping, co-sell automation, and partner attribution reporting to large enterprises running indirect sales motions across channel, alliance, and partner marketing teams.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PartnerTap does
PartnerTap is a Seattle-based, privately-held SaaS company founded in 2016 that sells an enterprise partner ecosystem platform to large organizations running indirect sales motions. The platform combines account mapping, pipeline sharing, co-sell automation, and partner attribution reporting, enabling channel sales teams, alliances, business development, and partner marketing functions to identify customer overlaps, product whitespace, and high-propensity targets across partner networks; orchestrate multi-partner sales plays; and measure partner-sourced and partner-influenced pipeline and revenue.
The underlying technology is a real-time, multi-CRM ecosystem mapping engine that syncs natively with Salesforce (via a Managed Package including a custom object, 11 reports, and a dashboard) and integrates with Microsoft, HubSpot, Slack, Teams, Tableau, and PowerBI, supporting simultaneous mapping across 2 to 200+ CRM orgs. Core proprietary components include an Account Mapping Engine (customer overlap, whitespace, triangulation, propensity-to-buy targeting), Co-Sell Automation workflows (Send Account Lists, Rep Introductions, Nudge Reps), granular data sharing governance controls, 20+ account reports and 16 opportunity reports, 11 ecosystem-wide reports, and recently launched Ecosystem-aware Agents trained on the partner ecosystem data lake. Security and compliance posture includes SOC 2 Type II, GDPR, and CSPA certifications.
PartnerTap monetizes through subscription SaaS licensing on a quote-based enterprise pricing model with an annual billing cadence, complemented by a free account tier that enables partner self-onboarding via Salesforce SSO and a partner-invited signup path. Distribution combines direct enterprise field sales with channel distribution through TD Synnex and a network of resellers, plus discovery via the Salesforce AppExchange. The customer base is dominated by large publicly-traded enterprises across telecommunications (Lumen), hardware (HPE), human capital management (ADP), enterprise software (SAP), technology distribution (TD Synnex), communications/IT (GoTo), cloud communications (Genesys), and financial technology (Brex).
PartnerTap firmographics
Firmographics- Name
- PartnerTap
- Legal name
- PartnerTap, Inc.
- Website
- https://partnertap.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PartnerTap is a Seattle-based SaaS company that sells an enterprise partner ecosystem platform for account mapping, co-sell automation, and partner attribution reporting to large enterprises running indirect sales motions across channel, alliance, and partner marketing teams.
- Ownership category
- akta.pro rank
PartnerTap industry classification
Industry- Product category
- Partner Ecosystem Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
- akta.pro secondary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where PartnerTap is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PartnerTap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Licensing: Cloud-based SaaS platform sold via subscription. Pricing is quote-based and not publicly disclosed on the website. Free account tier available for partner onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account tier for partner onboarding |
| Subscription | Annual | Enterprise paid subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PartnerTap product offering
Product offeringCore offering
PartnerTap is an enterprise partner ecosystem platform that performs account mapping across partner CRMs, automates co-selling workflows, and orchestrates pipeline sharing and partner attribution. It synchronizes data in real time across 2-200 CRM organizations (Salesforce-native via a managed package plus other CRM systems), enabling channel, alliance, and sales teams to identify customer overlap, share pipeline, and track partner-sourced/influenced deals.
Product overview
PartnerTap is an enterprise partner ecosystem platform that combines account mapping, co-selling automation, and ecosystem orchestration into a unified system. The core Partner Ecosystem Platform serves as the foundation, supported by Account Mapping for identifying account overlaps and opportunities, Pipeline Sharing for real-time pipeline visibility, and Co-Sell Automation for orchestrating multi-partner sales plays. Additional modules include Channel Team Product for distribution partners, Sales Team Product for internal sales teams, and Ecosystem-aware Agents for AI-powered opportunity identification. The platform integrates natively with Salesforce CRM via a managed package and offers ecosystem-wide reporting with 11 standard reports. Organizations can control data sharing through granular account and opportunity sharing rules, enabling secure collaboration across the partner network.
Differentiator
Problem solved
Functional benefit
Products and services
- Account Mapping Standalone product that maps customer and account overlap across partner CRMs in real time, identifying shared accounts, whitespace, and joint opportunities. Targeted at channel, alliance, and partner operations teams at enterprises running multi-CRM environments.
- Pipeline Sharing Standalone product that enables partners to share active pipeline and deal data with each other through governed, real-time data sharing controls. Built for enterprises that need to coordinate joint pipeline with channel and alliance partners without exposing sensitive data.
- Co-Sell Automation Standalone product that automates co-selling workflows across partner ecosystems, including deal registration, joint engagement, and handoffs between channel and direct sales teams. Designed for enterprise sales and channel organizations running structured co-sell motions.
- Salesforce Managed Package Native Salesforce AppExchange managed package that installs PartnerTap inside Salesforce, enabling real-time account mapping, pipeline sharing, and co-sell automation directly within the Salesforce UI. Targeted at enterprises running on Salesforce CRM.
- PartnerTap Partner Ecosystem Platform (Enterprise Subscription) The umbrella enterprise subscription offering combining account mapping, pipeline sharing, co-sell automation, ecosystem reporting, and ecosystem-aware AI agents across 2-200 CRM orgs. Sold as a paid enterprise subscription to large organizations operating channel and alliance programs.
Quantifiable outcome
- 50% reduction in Partner Manager time spent weekly on manual account mapping and partner account inquiries
- +3 more outcomes
Companies that use PartnerTap
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles2 records
PartnerTap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature10 records
PartnerTap partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, key and supporting.
- Salesforcecore100% native integration with Salesforce CRM providing real-time data syncing without third-party tools. PartnerTap Salesforce Managed Package includes custom objects, reports, and dashboards for CRM-native partner data visibility. Available on Salesforce AppExchange with 5-star reviews.
- TD SynnexcoreListed as a trusted customer logo. TD Synnex is a major technology distributor that resells and distributes PartnerTap and other technology solutions through its partner network.
- Hyperscalers (Cloud Platforms)keyCloud hyperscalers are listed as a distinct partner category with dedicated use case pages for co-selling software. These partnerships enable joint go-to-market and co-selling orchestration with major cloud platform partner ecosystems.
- ISVs (Independent Software Vendors)keyISVs are identified as a primary partner type with dedicated sales mapping software pages. These technology partners co-sell and co-market through PartnerTap's ecosystem platform.
- ResellerskeyResellers are listed as a core partner type with dedicated reseller partner software pages. They sell through and distribute PartnerTap-enabled solutions.
- DistributorskeyDistributors are listed as a distinct partner type with dedicated mapping accounts pages for distributor workflows.
- System IntegratorssupportingSystems integrators are listed as a partner type with dedicated pages for mapping accounts with system integrators. GSIs coordinate sales plays with technology partners through the platform.
- Managed Service Providers (MSPs)supportingMSPs are listed as a partner type with dedicated ecosystem services mapping pages for coordinating service delivery across technology partners.
- MicrosoftsupportingNative integration with Microsoft ecosystem listed among core integrations (alongside Salesforce, HubSpot, Slack, Teams, Tableau, PowerBI).
- HubSpotsupportingNative integration with HubSpot CRM listed among core integrations.
- SlacksupportingNative integration with Slack for team collaboration and workflow notifications.
- Microsoft TeamssupportingNative integration with Microsoft Teams for team collaboration and workflow notifications.
- TableausupportingIntegration with Tableau for advanced analytics and visualization of partner ecosystem data.
- PowerBIsupportingIntegration with Microsoft PowerBI for advanced analytics and visualization of partner ecosystem data.
- MarketplacessupportingMarketplaces are listed as a partner type with dedicated ecosystem mapping tool pages for managing marketplace partner relationships.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PartnerTap competitors and assessment
Company assessmentDirect peers
- Crossbeam: Crossbeam is the closest direct competitor to PartnerTap, offering partner ecosystem account mapping, overlap visualization, and co-selling orchestration for B2B SaaS companies. Both target channel and alliance teams with CRM-integrated overlap data.
- Reveal: Reveal (the account-mapping spin-out of PartnerStack) provides partner overlap data and co-sell workflows, directly competing with PartnerTap's core account-mapping and partner attribution capabilities for SaaS partner ecosystems.
- Impact.com: Impact.com operates a broad partner management platform spanning affiliate, influencer, and B2B partnerships. Its partnership cloud overlaps with PartnerTap's co-sell and partner attribution capabilities for larger enterprises.
- Affinity: Affinity provides relationship intelligence and deal pipeline analytics that surface warm introductions across professional networks. While CRM-agnostic, it overlaps with PartnerTap in helping sales and partnership teams identify and act on relationship-driven opportunities.
- Impartner: Impartner is an established PRM vendor offering partner portals, channel management, and co-sell automation. It competes directly with PartnerTap in mid-market and enterprise channel sales deployments.
Emerging players
- Kiflo: Kiflo is a PRM platform focused on partner recruitment, onboarding, and pipeline management for SaaS companies. It overlaps with PartnerTap on co-sell workflows and partner pipeline attribution at the mid-market.
- Allbound: Allbound offers a partner relationship management platform with partner portals, enablement, and co-selling features. It competes with PartnerTap's channel team product for organizations seeking a unified PRM solution.
- Channeltivity: Channeltivity provides PRM software for channel sales teams, including partner portals, account mapping, and deal registration. It competes with PartnerTap in the channel sales and partner enablement segments.
- ZINFI Technologies: ZINFI provides unified partner relationship management software covering channel sales, partner marketing, and enablement. It competes with PartnerTap in mid-market and enterprise channel management deployments.
Broad incumbents
- Salesforce Partner Relationship Management: Salesforce offers native PRM capabilities and AppExchange ecosystem tools that overlap with PartnerTap's account mapping, deal registration, and partner management features — the most significant incumbent threat given PartnerTap's Salesforce-native positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PartnerTap social profiles
Digital presencePartnerTap compliance and trust
Trust signalCompliance3 records
PartnerTap financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartnerTap leadership team
Management profileNumber of profiles
Profiles5 records
PartnerTap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartnerTap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartnerTap
What does PartnerTap do?
PartnerTap is an enterprise partner ecosystem platform that performs account mapping across partner CRMs, automates co-selling workflows, and orchestrates pipeline sharing and partner attribution. It synchronizes data in real time across 2-200 CRM organizations (Salesforce-native via a managed package plus other CRM systems), enabling channel, alliance, and sales teams to identify customer overlap, share pipeline, and track partner-sourced/influenced deals.
Is PartnerTap a public or private company?
PartnerTap is a private company. It is classified as venture growth investor backed and is currently operating.
When was PartnerTap founded?
PartnerTap was founded in 2016. It employs 51 to 100 people.
Where is PartnerTap based?
PartnerTap is headquartered in Seattle, United States, in the North America region.
How does PartnerTap make money?
One revenue line is on record: subscription SaaS Licensing.
Who are PartnerTap's main competitors?
Direct peers on record are Crossbeam, Reveal, Impact.com, Affinity and Impartner. Emerging players are Kiflo, Allbound, Channeltivity and ZINFI Technologies. Salesforce Partner Relationship Management is listed as a broad incumbent.
Does PartnerTap have an API?
No public API is recorded for PartnerTap.
What industry is PartnerTap in?
PartnerTap's product category is Partner Ecosystem Management Software. Its primary akta.pro industry code is HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7370.