Zeekr

What Zeekr does

Zeekr is a premium electric vehicle brand founded in March 2021 by Zhejiang Geely Holding Group, headquartered in Hangzhou, China, and listed on the NYSE under ticker ZK. The company designs, manufactures, and sells luxury electric and plug-in hybrid vehicles built primarily on its proprietary Sustainable Experience Architecture (SEA) modular EV platform, which supports multiple body styles and powertrains. Core products include the Zeekr 001 shooting brake (and 001 FR performance variant), 007 luxury sedan, X and 7X SUVs, 009 luxury MPV and 009 Grand ultra-luxury MPV, the flagship 9X plug-in hybrid SUV (up to 1,381 hp, 1,250 km combined range), and the 8X high-performance hybrid SUV. Vehicle technology emphasizes 900V high-voltage architecture, ultra-fast charging (up to 480 kW; 10-80% in ~17-19 minutes), CATL 6C Qilin batteries, Nvidia Thor-U compute (700 TOPS), and Mobileye SuperVision ADAS. Beyond passenger vehicles, Zeekr co-develops purpose-built robotaxis with Waymo (RT and Ojai models) for autonomous ride-hailing fleets in the U.S.

Zeekr operates a direct-to-consumer go-to-market model with brand-owned showrooms and galleries supplemented by regional distributor partnerships (e.g., Jameel Motors in Italy, Autohub Group in the Philippines, Kam Lung Motor Group in Hong Kong/Macau, Euro Motors in Brazil), enabling rapid market entry across 50+ countries and 60+ cities spanning Asia Pacific, Europe, Eurasia, Latin America, and the Middle East & Africa. Pricing spans mass-premium to ultra-luxury tiers (Zeekr X from AUD 48,900 in Australia; Zeekr 9X from RMB 455,900 in China; flagship models priced above RMB 500,000 in domestic market), typically positioned below comparable German luxury rivals. Revenue is generated primarily through hardware sales of EVs, with the brand targeting affluent individual consumers, corporate fleet operators, and luxury MPV/VIP transport use cases. Supporting ecosystem assets include over 860 ultra-fast charging stations across 183 Chinese cities and partnerships with Vodafone Business and 3SS for connected-car services.

The company is privately structured within the Geely ecosystem and was previously funded through a $500M Series A in August 2021 (Intel Capital, CATL, Bilibili) and a $750M Series A in February 2023 at a $13B post-money valuation (Mobileye, CATL). In February 2025, Zeekr acquired Lynk & Co, consolidating two premium brands under Geely Group. By June 2026, cumulative global deliveries surpassed 800,000 vehicles, with monthly run-rate volume of more than 34,000 units, average transaction price of RMB 360,000, and leading luxury market share positions in Hong Kong (40.7%), Thailand, Malaysia, Australia, and Mexico.

Name

Zeekr

Legal name

Zeekr International Services Limited

Website

https://zeekrlife.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zeekr is a Chinese premium electric vehicle brand under Geely Group, designing and manufacturing luxury BEVs and PHEVs across sedans, SUVs, and MPVs on its proprietary SEA platform. The company sells across 50+ countries through direct-to-consumer showrooms and regional dealer partners, targeting affluent global consumers with high-performance, ultra-fast-charging vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Primary revenue stream from direct sales of luxury electric vehicles including sedans, SUVs, and MPVs. Zeekr operates on a direct-to-consumer model with brand showrooms and online configuration tools, selling vehicles at various price points from mass-premium to ultra-luxury segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Zeekr develops, manufactures, and sells premium electric vehicles and plug-in hybrid vehicles through a direct-to-consumer model with brand-owned showrooms and dealer partnerships. The product lineup spans sedans, SUVs, MPVs, and shooting brakes built on Geely's modular SEA platform, featuring 900V architecture, ultra-fast charging, and advanced ADAS. The brand also supplies purpose-built robotaxi vehicles to Waymo for autonomous ride-hailing services.

Product overview

Zeekr is a luxury electric vehicle brand under Geely Holding Group, offering a comprehensive portfolio of pure electric and plug-in hybrid vehicles built on the SEA (Sustainable Experience Architecture) platform. The core product lineup includes performance models (001, 001 FR), luxury sedans (007), SUVs (7X, X), MPVs (009, 009 Grand), and flagship models (8X, 9X), with the 9X representing the ultra-luxury plug-in hybrid SUV range. The brand extends into autonomous mobility through the Waymo partnership for robotaxi development (RT, Ojai), while the MIX electric minivan addresses the versatile family segment. All vehicles feature advanced technologies including 800V high-voltage platforms, ultra-fast charging capabilities, and AI-powered driver assistance systems. The product architecture shares core platforms across models while differentiating through performance, luxury, and technology specifications to serve segments from urban commuting to ultra-luxury transportation.

Differentiator

Problem solved

Functional benefit

Brands

• ZEEKR 9-Series: Dual flagship models including the ultra-luxury ZEEKR 9X SUV and ultra-luxury ZEEKR 009 Grand MPV, representing the brand's top-tier premium offerings.

Products and services

• Zeekr 001 Luxury Shooting Brake electric vehicle. Zeekr's flagship model combining pure electric performance with premium design.
• Zeekr 001 FR Pure Electric Shooting Brake Supercar. Track-ready performance variant with the highest specifications in the Zeekr lineup.
• Zeekr 009 Pure Electric Luxury MPV. Seven-seat premium multi-purpose vehicle redefining expectations of luxury transportation with nearly 70,000 units delivered.
• Zeekr 009 Grand Four-Seat Ultra-Luxury Flagship MPV. Ultimate expression of luxury with exclusive four-seat configuration targeting VIP transport and ultra-premium family use.
• Zeekr Luxury Sedan (007) Pure Electric Luxury Sedan. Premium electric sedan combining luxury features with efficient electric mobility.
• Zeekr 7X Luxury 5-Seater SUV. SUV that intuitively adapts to global families with spacious, fast, and safe design. Achieved 5-star safety ratings from both Euro NCAP and ANCAP.
• Zeekr X New Premium Versatile SUV. Bold, intelligent, and comfortable urban SUV empowering lifestyle. Won Euro NCAP Best in Class Award in 2025.
• Zeekr 9X Ultra-luxury flagship SUV with 900V silicon carbide electric drive system delivering over 1,030 kW. Plug-in hybrid powertrain with up to 1,381hp in tri-motor variant and combined CLTC range up to 1,250km. Dominates China's large SUV market with one in three luxury vehicles sold above 500,000 yuan being a 9X.
• Zeekr 8X High-performance flagship hybrid SUV with combined power output exceeding 1,000 kW through 2.0T engine and three-motor system. First model to feature Geely's G-ASD advanced driver assistance system.
• Zeekr RT (Waymo Robotaxi) Steering-wheel-free robotaxi developed jointly with Waymo. Purpose-built for autonomous ride-hailing with no traditional vehicle controls, four passengers seated facing front and back around displays.
• Zeekr MIX Electric minivan featuring innovative interior design with flexible seating configurations for versatile family and lifestyle use.
• Refreshed Zeekr 009 Refreshed version of the 009 luxury MPV with Nvidia Thor-U chip (700 TOPS), full-stack 900V high-voltage platform, and dual-motor powertrain delivering up to 925 horsepower across three trims.

Quantifiable outcome

• 40.7% market share in Hong Kong luxury vehicle segment (Jan-May 2026)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and major.

• DC HandalcoreTechnology or Integration · 11 June 2026Zeekr Malaysia signed agreement with Malaysian EV charging network operator DC Handal to provide customers access to high-speed charging stations. Partnership adds seven new charging locations along the North-South Expressway corridor, each with at least two charging points of minimum 120kW capacity, complementing DC Handal's existing network of around 250 charging points.
• WaymomajorStrategic or Co-development Partner · 7 June 2026Waymo and Zeekr jointly developed the Zeekr RT, a steering-wheel-free robotaxi purpose-built for autonomous ride-hailing. The vehicle began trial operations in Silicon Valley using Waymo's 6th-generation Driver technology. Waymo is also using Zeekr Ojai minivans for its robotaxi fleet.
• Vodafone BusinesscoreTechnology or Integration · 3 June 2026Vodafone Business and Geely Technology Europe extended partnership to provide Internet in the Car, Mobile Private Networks, and Cloud Connect solutions for vehicle innovation. The partnership enables diagnostics, over-the-air software updates, and secure data transfer while supporting Geely's operations across Germany and Sweden.
• Geely Technology Europe (GTEU)coreTechnology or Integration · 31 March 2026Geely Technology Europe and 3SS launched Zeekr's Entertainment Hub across Europe, a next-generation in-car media platform integrating global content services and personalized features using Android Automotive OS.
• Jameel MotorscoreChannel Partner/ Reseller/ Distributor · 19 February 2026Jameel Motors serves as Zeekr's distributing partner for the Italian market as part of European expansion strategy. Zeekr entered Italian market on February 19, 2026 with plans to begin deliveries and open retail locations in spring.
• Autohub GroupcoreChannel Partner/ Reseller/ Distributor · 3 March 2024Autohub Group reinforced commitment to sustainable mobility by securing distributorship of ZEEKR EV for the Philippines market.
• Kam Lung Motor GroupcoreChannel Partner/ Reseller/ DistributorKam Lung Motor Group became importer and dealer of Zeekr in Hong Kong and Macau markets.
• Euro MotorscoreChannel Partner/ Reseller/ DistributorZeekr partnered with Grupo Euro Motors to increase presence in the premium car sector in interior São Paulo, Brazil.

Scale indicators18 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Li Auto: Chinese premium SUV and PHEV specialist competing directly with Zeekr in the large SUV and luxury family segments. Both target affluent Chinese families with extended-range and BEV offerings.
• XPeng: Chinese smart EV competitor with comparable positioning around advanced ADAS, premium sedan and SUV offerings (G6, G9, P7+), and aggressive global expansion plans overlapping with Zeekr's footprint.
• Tesla: Global premium EV leader competing head-to-head with Zeekr in markets like Korea (Zeekr 7X targets Tesla Model Y) and across Europe. Both compete on range, charging infrastructure, and software-defined vehicle capabilities.
• NIO: Chinese premium electric vehicle maker offering sedans and SUVs in similar price brackets to Zeekr. Both target affluent Chinese consumers with premium positioning, advanced ADAS, and battery-swap/ultra-fast charging infrastructure.
• Polestar: Geely Group sibling brand also building premium EVs on the SEA platform; competes directly with Zeekr in European and Asian markets with overlapping positioning in performance-oriented luxury EVs.
• Lucid Motors: US-based ultra-luxury EV maker with Lucid Air and Gravity SUV targeting similar affluent buyers as Zeekr 9X and 001 FR; comparable technology focus on range, performance, and premium positioning.

Broad incumbents

• BYD: China's largest EV manufacturer with scale and vertical integration advantages; competes with Zeekr in mass-premium and luxury segments through Denza, Yangwang, and Fang Cheng Bao sub-brands, especially in China.
• Porsche: Ultra-luxury performance brand with Taycan and Macan EV directly competing with Zeekr 9X and 001 FR at the top end; represents the traditional European luxury benchmark Zeekr is targeting to disrupt on price-performance.
• Mercedes-Benz EQ: European luxury incumbent with EQS, EQE, EQB, and EQV electric lineup competing with Zeekr 009 Grand, 9X, and 7X; represents the established luxury benchmark Zeekr undercuts on price while matching on technology.
• BMW i Series: German premium automaker with iX, i7, and i4 EVs competing in the same luxury SUV and sedan segments as Zeekr 7X, 9X, and 007 across European and Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ZEEKRGlobal
• Facebookfacebook.com/zeekruniverse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeekr