Vodafone Business Centre West
- Company typePrivate
- Founded2015
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Vodafone Business Centre West firmographics
Firmographics- Name
- Vodafone Business Centre West
- Legal name
- VBC Group
- Website
- https://vbcwest.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vodafone Business Centre West industry classification
Industry- Product category
- Business Telecommunications Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Enterprise & B2B Mobile Network Operators (HDAIAAAB)
Keywords
Where Vodafone Business Centre West is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Vodafone Business Centre West business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Business Mobile Plans: Recurring subscription revenue from business mobile phone plans with unlimited standard national talk & text and generous data inclusions. Revenue generated through monthly/annual plan fees for business mobile connections.
- Business Broadband (NBN): Recurring subscription revenue from Vodafone NBN business plans for fixed-line connectivity.
- Hardware Sales: Hardware devices including smartphones (iPhone), tablets, smartwatches, and Pocket WiFi devices sold alongside or separately from service plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Flex Plans - Award-winning plans for 10+ connections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vodafone Business Centre West product offering
Product offeringCore offering
VBC Group, operating as VBC Hub and Vodafone Business Centre West, is Vodafone's largest channel partner in Australia, reselling Vodafone business mobile plans, NBN fixed-line broadband, and cellular-enabled hardware (iPhones, tablets, smartwatches, Pocket WiFi) to Australian SMBs and enterprises. They provide dedicated Personal Account Managers for businesses with 10+ connections, award-winning Business Flex plans with fleet-based discounting, $5/day roaming in 100+ destinations, and B2B account management with combined telco experience of over 20 years.
Product overview
VBC Hub operates as Vodafone's largest channel partner in Australia, offering a portfolio of business telecommunications products and services. The core offering centers on Business Flex Plans—an award-winning multi-connection mobile platform for enterprises with 10+ connections, providing unlimited national talk and text with generous data inclusions. This platform is complemented by individual mobile plans including Sim Only Plans and Apple iPhone Plans for smaller businesses. Fixed-line connectivity is served through Vodafone NBN Plans. The portfolio extends to IoT and mobile devices including Pocket WiFi hotspots, Smart Watches, and Tablet Plans. All products leverage Vodafone's 5G-ready network covering over 1 million square kilometres and 98.4% of Australians, with the $5 Roaming feature available across 100+ destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vodafone Sim Only Plan Mobile phone plan providing SIM card-only service with data, unlimited standard national talk and text, resold by VBC Hub for Australian business customers.
- Vodafone NBN Plan Fixed-line internet service leveraging Australia's National Broadband Network, sold by VBC Hub to Australian businesses on recurring subscription plans.
- Vodafone Pocket WiFi Portable wireless hotspot device providing mobile internet connectivity, sold by VBC Hub for Australian businesses needing on-the-go connectivity.
- Vodafone Smart Watch Smart watch device with cellular connectivity offered by VBC Hub for business customers needing wearable connectivity.
- Vodafone Tablet Plans Data plans designed for tablet devices with cellular connectivity, sold by VBC Hub for Australian businesses.
- Vodafone Apple iPhone Plans Mobile phone plans bundled with Apple iPhone hardware, sold by VBC Hub as part of its business device portfolio.
- Business Flex Plans Canstar award-winning multi-connection mobile platform for businesses with 10+ connections, featuring unlimited standard national talk and text, generous data inclusions, dedicated Personal Account Management, and fleet-based discounting; resold by VBC Hub across Australia.
Quantifiable outcome
- 5G network covers over 1 million square kilometres reaching 98.4% of Australians
- +2 more outcomes
Companies that use Vodafone Business Centre West
Customer profileSegments3 records
Ideal customer profiles3 records
Vodafone Business Centre West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vodafone Business Centre West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VodafonecoreVBC Hub operates as Vodafone's largest channel partner in Australia, reselling Vodafone business plans including mobile, NBN, and related telecommunications services. This is the primary business relationship that defines VBC Hub's entire service offering and revenue model.
Scale indicators5 records
Recent moves3 records
Expansion highlights4 records
Vodafone Business Centre West competitors and assessment
Company assessmentDirect peers
- MATE Communicate: Australian MVNO reselling Telstra wholesale mobile and NBN services with a focus on transparency and value. Comparable channel-reseller business model targeting similar SMB and consumer segments in the Australian market.
- Pennytel: Australian mobile reseller offering low-cost prepaid and postpaid plans on the Optus network. Comparable business model — pure-play reseller of MNO capacity — competing for the same SMB and value-conscious customer pool.
- Boost Mobile Australia: Telstra Network reseller operating as a Mobile Virtual Network Operator (MVNO) in Australia, selling prepaid and postpaid mobile plans. Direct comparable to VBC Hub in business model — reselling another carrier's network under its own brand — though Boost is consumer-led.
- Tangerine Telecom: Australian MVNO reselling Telstra wholesale mobile and NBN services with NBN-focused bundles. Comparable to VBC Hub as a small-to-mid-market Australian telecom reseller, though Tangerine is more consumer/SMB weighted.
- Aussie Broadband: Large Australian independent NBN and mobile provider that resells wholesale network capacity (Telstra Wholesale, Optus) to businesses and consumers. Comparable as an Australian reseller/channel partner for fixed-line and mobile services with a strong SMB/enterprise tilt.
- Belong: Telstra-owned mobile and broadband reseller serving Australian consumers and small businesses with no-frills plans. Comparable to VBC Hub as a carrier-aligned reseller targeting price-sensitive Australian customers, though Belong focuses on consumer/SMB while VBC Hub is more B2B-weighted.
Regional players
- Commander (AGL/Vocus channel): Australian B2B-focused telecom and IT services provider offering mobile, NBN, and managed services. Comparable as a B2B telecom channel partner/reseller targeting similar SMB and mid-market customers across Australia.
Broad incumbents
- Macquarie Telecom: Australian B2B-focused telecom and cloud provider serving mid-market and enterprise customers with mobile, data, and hosting services. Comparable as a competitor in the Australian B2B telecommunications segment, though Macquarie owns more of its own infrastructure.
- Optus Business: Direct B2B division of Australia's second-largest MNO, providing mobile, fixed-line, and managed connectivity to enterprises. Comparable as a large incumbent competitor for the same enterprise accounts VBC Hub targets, with infrastructure ownership and broader portfolio.
- Telstra Business: Direct B2B sales arm of Australia's largest MNO, offering mobile, NBN, and enterprise connectivity solutions with dedicated account management. Comparable as a competitor for the same enterprise mobile/broadband accounts VBC Hub serves via Vodafone, but with vastly greater scale and infrastructure ownership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Vodafone Business Centre West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vodafone Business Centre West leadership team
Management profileNumber of profiles
Profiles1 record
Vodafone Business Centre West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vodafone Business Centre West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vodafone Business Centre West
What does Vodafone Business Centre West do?
VBC Group, operating as VBC Hub and Vodafone Business Centre West, is Vodafone's largest channel partner in Australia, reselling Vodafone business mobile plans, NBN fixed-line broadband, and cellular-enabled hardware (iPhones, tablets, smartwatches, Pocket WiFi) to Australian SMBs and enterprises. They provide dedicated Personal Account Managers for businesses with 10+ connections, award-winning Business Flex plans with fleet-based discounting, $5/day roaming in 100+ destinations, and B2B account management with combined telco experience of over 20 years.
Is Vodafone Business Centre West a public or private company?
Vodafone Business Centre West is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vodafone Business Centre West founded?
Vodafone Business Centre West was founded in 2015. It employs 11 to 50 people.
Where is Vodafone Business Centre West based?
Vodafone Business Centre West is headquartered in North Sydney, Australia, in the Oceania region.
How does Vodafone Business Centre West make money?
Three revenue lines are on record. Business Mobile Plans are the primary driver. The others are business Broadband (NBN) and hardware Sales.
Who are Vodafone Business Centre West's main competitors?
Direct peers on record are MATE Communicate, Pennytel, Boost Mobile Australia, Tangerine Telecom, Aussie Broadband and Belong. Commander (AGL/Vocus channel) is listed as a regional player. Broad incumbents are Macquarie Telecom, Optus Business and Telstra Business.
Does Vodafone Business Centre West have an API?
No public API is recorded for Vodafone Business Centre West.
What industry is Vodafone Business Centre West in?
Vodafone Business Centre West's product category is Business Telecommunications Services. Its primary akta.pro industry code is HDAIAAAB, Enterprise & B2B Mobile Network Operators. Its NAICS code is 517121 and its SIC code is 4812.