What Plancraft does

Plancraft GmbH is a Hamburg-based SaaS company founded in 2020 that sells cloud-based management software to small and medium-sized craft and construction businesses (Handwerker) in the DACH region. The platform digitizes the full back-office workflow of a trades business — quote creation, order confirmations, project and workforce scheduling, mobile on-site measurement, time tracking, construction documentation with digital signatures, e-invoicing, post-calculation, automated payment reminders, and accounting export — accessed via browser, iOS, Android, Mac, and Windows, with dedicated feature modules and trade-specific configurations across 15+ German craft verticals including painters, roofers, tilers, carpenters, electricians, SHK (Sanitär/Heizung/Klima), and PV installers.

The underlying technology stack combines a cloud-hosted multi-tenant SaaS architecture with native mobile apps, AI-powered document recognition for incoming invoice processing (KI-gestützte Eingangsrechnungsverarbeitung), a conversational AI assistant branded PORTA by plancraft, and integrations with DATEV (German accounting standard), Datanorm/GAEB (material catalog import), Stripe (payment processing including SEPA, Klarna, PayPal, Apple/Google Pay), and standard marketing infrastructure (HubSpot, Webflow, Google, Meta). Compliance positioning includes GoBD, DSGVO/GDPR, and EU-based server hosting, with E-Rechnung (legally compliant e-invoicing) as a regulated workflow.

Plancraft operates a subscription-based SaaS revenue model with quote-based pricing tiers aligned to business size (1–4, 5–9, 10+ employees), annual and monthly billing options, a 7-day free trial with no credit card required, and special free programs for Meisterschüler (master craftsmen in training). The go-to-market combines product-led self-serve onboarding with sales-assisted product demos and quote-based enterprise engagement for larger craft businesses. The company reports over 30,000 craftsmen using the platform, processes over $1B in construction volume, and has raised approximately €52M across seed (2022), Series A (June 2024, Creandum-led), and Series B (August 2025) rounds, with stated intent to expand beyond the DACH region across Europe.

Name

Plancraft

Legal name

Plancraft GmbH

Website

https://plancraft.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Plancraft is a Hamburg-based SaaS company founded in 2020 that provides cloud-based, AI-supported management software (quoting, scheduling, time tracking, invoicing, DATEV export) for over 30,000 small and medium-sized craft businesses across 15+ German trade verticals, primarily in the DACH region with European expansion underway.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Abonnement): Plancraft operates as a subscription-based SaaS model. Customers pay recurring fees (monthly or annually) for access to the full software platform. Annual subscriptions offer discounted rates compared to monthly billing. The subscription includes cloud hosting, all software modules, mobile app access, and updates. A 7-day free trial is offered with no credit card required. Auto-renewal at the end of each subscription period; one-day cancellation notice required.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels14 records

Core offering

Plancraft is a cloud-based SaaS platform that digitizes the full administrative workflow for small and medium-sized craft and trades businesses (Handwerker). It covers quotation, project scheduling, time tracking, construction documentation, e-invoicing, incoming invoice processing with AI-powered scanning, and DATEV export — accessible via browser and native mobile apps on iOS, Android, Mac, and Windows.

Product overview

Plancraft is a Hamburg-based SaaS company offering an all-in-one trades management software platform for craft and construction businesses in the DACH region and beyond. The core product is the plancraft platform — a cloud-based, browser-accessible software that digitizes all core office workflows for tradespeople (Handwerker), including document creation (Auftragsdokumente), project scheduling (Plantafel), construction documentation (Baudokumentation), time tracking (Zeiterfassung), communication (Chat), costing and post-calculation (Kalkulation/Nachkalkulation), incoming invoice management (Eingangsrechnungen), e-invoicing (E-Rechnung), and accounting export (DATEV). The platform is modular, with these feature modules available as part of the unified product. plancraft is accessible via web browser, Mac, Windows, iOS, and Android, and also offers a specialized AI assistant product called PORTA by plancraft. The company also provides a free visibility scanning tool. plancraft serves over 30,000 tradespeople across more than 15 different trade segments (Gewerke) including painters, roofers, tilers, carpenters, electricians, plumbers, general contractors, and more.

Differentiator

Problem solved

Functional benefit

Brands

• PORTA by plancraft: AI assistant offered by Plancraft for craftsmen.

Products and services

• Plancraft All-in-one cloud-based trade management SaaS for small and medium-sized craft businesses, covering quotation, project planning, time tracking, construction documentation, invoicing, and cost analysis via browser, iOS, Android, Mac, and Windows.
• PORTA by plancraft AI assistant integrated into the plancraft platform providing AI-driven assistance for tradespeople.
• Plancraft Sichtbarkeits-Scanner (Visibility Scanner) Free online tool to check a craft business's online visibility, marketed with the 'Neu' (new) tag on the website.

Quantifiable outcome

• 8 hours per week average time savings for users
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DATEVcoreTechnology or IntegrationDATEV is Germany's leading accounting software cooperative used by tax advisors and accountants. Plancraft has a native DATEV export feature that allows customers to transfer financial data (invoices, time records) seamlessly to their tax advisors, simplifying payroll and accounting processes.
• Malermeister Andy (Creator Partner)coreGTM or Marketing PartnerMalermeister Andy (Mister Handwerk 2020, YouTube/Instagram creator) is a prominent power user and content creator who promotes Plancraft to his audience of tradespeople. He reports €5,400 monthly savings using the software and features Plancraft on his social channels.
• Plancraft Creator FamilyminorGTM or Marketing PartnerA community/influencer program (Plancraft Creator Family) that includes trade professionals creating content about their Plancraft experience, building word-of-mouth and social proof among German tradespeople.
• Plancraft PartnerbetriebeminorGTM or Marketing PartnerPartner businesses (Partnerbetriebe) program for businesses that actively recommend and endorse Plancraft to their network.

Scale indicators7 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• HERO Software: HERO Software is a German SaaS platform for craft businesses and tradespeople, offering quotes, invoicing, project management, and time tracking. It is the most direct competitor to Plancraft in the DACH region and is explicitly named on Plancraft's competitor comparison pages.
• ToolTime: ToolTime is a Hamburg-based SaaS for craftsmen and tradespeople in the DACH region, offering project documentation, time tracking, and invoicing. Direct competitor with identical SMB craft target market and overlapping product modules.
• BauMaster: BauMaster is a German software platform for construction and craft businesses, providing project management, costing, and invoicing workflows. Competes with Plancraft for the same German trades SMB customer base.
• 123erfasst: 123erfasst is a German construction site mobile workforce management and time tracking solution, with strong presence among German trades. Direct competitor in the construction SMB software market.
• Craftnote: Craftnote is a German construction site documentation and project management platform for tradespeople. Competes with Plancraft's project communication, documentation, and reporting modules.
• Orca ∈ Orca CSC: Orca CSC is a German construction SaaS player serving craft businesses and contractors with operations management. Direct competitor in the German craft software market.

Broad incumbents

• Procore: Procore is a global leader in construction management SaaS, serving large general contractors and project owners. While upscaled and oriented to enterprise construction, it competes indirectly for the upper end of Plancraft's mid-market craft segment.
• Buildertrend: Buildertrend is a leading US-based construction project management SaaS for residential builders and remodelers. Comparable business model to Plancraft's, but US-focused and broader in scope.
• Jobber: Jobber is a field service management SaaS for SMB service businesses (HVAC, plumbing, electrical) in North America. Comparable SMB-focused service business software model, although broader than trades-specific.

Emerging players

• monday.com: monday.com is a horizontal work management platform increasingly used by SMB construction and craft businesses for project tracking. While not craft-specialized, it competes for the same SMB customer wallet and is much larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcadHJ4OovMpWn7Nzpfs3UA
• Facebookfacebook.com/plancraftgmbh
• LinkedInlinkedin.com/company/plancraft-gmbh
• Instagraminstagram.com/plancraft.app/?hl=de
• TikToktiktok.com/@plancraft
• Xx.com/plancraft3

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plancraft