Wander + Ivy
Wander + Ivy is a Denver-based, female-founded premium wine company that produces certified organic single-serve 187mL glass-bottle wines, selling direct-to-consumer via Shopify, through subscriptions and corporate gifting, and at natural/specialty retailers across 38 US states.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wander + Ivy does
Wander + Ivy (legally Dana's Organic Wines, Inc.) is a Denver-based, female-founded premium wine company founded in 2017 by Dana Spaulding. The company produces single-serve wines in proprietary 187mL (6.3 fl oz) glass bottles made from certified organic grapes with zero added sugar, addressing wine waste and portion control for individual consumers and gift-givers. The portfolio spans six core varietals (California Cabernet Sauvignon, Chardonnay, Pinot Noir; French Sauvignon Blanc and Rosé; Spanish Red Blend) plus limited-edition additions including 2024 sparkling releases (Bubbles and Rosé Bubbles) and a 2025 Orange Wine from organic Chenin Blanc. Sourcing is from family-owned organic vineyards in California (Mendocino County), France (Languedoc), and Spain (Valencia).
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (Shopify storefront with subscription offering 15% discount, configurable 8/16/24-bottle sets, and digital gift cards from $50-$200), corporate gifting B2B with volume discounts up to 20% for 240+ bottle orders, and retail distribution across Whole Foods Market, World Market, Sprouts Farmers Market, Natural Grocers, and Fresh Market. Pricing per bottle ranges from $8.00 to $9.50 depending on set size, with a $38 4-bottle Wine Lover's Gift Box entry SKU. The company ships to 38 US states (with restrictions in 13), employs 1-10 people, and has raised approximately $8.82M across four Rockies Venture Club offerings since 2020. Wander + Ivy donates 1% of sales to charity partners including Feeding America, Colorado Feeding Kids, and Baby2Baby, and has earned media coverage in Forbes, Vogue, TODAY, Glamour, Wine Enthusiast, Vanity Fair, Refinery29, The Zoe Report, Wine Access, and Thrillist.
Wander + Ivy firmographics
Firmographics- Name
- Wander + Ivy
- Legal name
- Dana's Organic Wines, Inc.
- Website
- https://wanderandivy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wander + Ivy is a Denver-based, female-founded premium wine company that produces certified organic single-serve 187mL glass-bottle wines, selling direct-to-consumer via Shopify, through subscriptions and corporate gifting, and at natural/specialty retailers across 38 US states.
- Ownership category
- akta.pro rank
Wander + Ivy industry classification
Industry- Product category
- Single-Serve Premium Wine
- NAICS
- Wineries (312130), Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Wander + Ivy is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wander + Ivy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchases of single bottles, wine sets, and gift boxes through the company's Shopify e-commerce platform. Customers can purchase individual varietals or curated sets in quantities of 8, 16, or 24 bottles.
- Wine Subscription: Recurring subscription model offering 15% discount on all orders. Subscribers can customize their wine box with preferred varietals and choose delivery frequency (monthly, bi-monthly, or quarterly). Subscription can be modified or cancelled at any time.
- Corporate Gifting: Custom corporate wine gift box program with volume discounts: 15% off for 48+ bottle orders, 20% off for 240+ bottle orders. Companies can customize gift boxes with preferred varietals for client gifts.
- Digital Gift Cards: Digital gift cards sold in denominations of $50, $75, $100, $150, and $200, allowing recipients to choose their own wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle pricing with quantity discounts |
| Unit Pricing | Pay-as-you-go | Mixed Varietals Set pricing |
| Unit Pricing | Pay-as-you-go | Wine Lover's Gift Box - 4 bottles |
| Subscription | Monthly | Subscription discount tier |
| Transaction based/ take rate | Multi-year contract | Corporate gifting volume discounts |
| Other | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wander + Ivy product offering
Product offeringCore offering
Wander + Ivy produces and sells premium wines packaged in proprietary 187mL (6.3 fl oz) single-serve glass bottles made from certified organic grapes with zero added sugar. The portfolio includes individual varietals (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Rosé, Red Wine Blend), limited editions (Orange Wine, Bubbles, Rosé Bubbles), curated multi-bottle gift sets, a flexible wine subscription, corporate gifting with volume pricing, and digital gift cards.
Product overview
Wander + Ivy is a female-founded premium single-serve wine company offering an elevated wine experience through elegant 187mL glass bottles. The core product portfolio includes individual single-serve wines (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Rosé, Red Wine Blend) plus limited editions (Orange Wine, Bubbles, Rosé Bubbles). Wine set offerings range from the 4-bottle Wine Lover's Gift Box to Mixed Varietals Sets (8/16/24 bottles), All Reds Set, All Whites Set, Reds + Rosé Set, Whites + Rosé Set, and Cabernet + Chardonnay Set. The company operates a Wine Subscription Box platform for recurring deliveries with 15% subscriber discounts, and a Corporate Gifting platform for bulk/custom business orders with volume discounts. The ecosystem is unified by the single-serve format (6.3oz/187mL), certified organic grapes with zero added sugar, and sustainable packaging—connected through a flexible e-commerce platform with subscription management, gift messaging, and product recommendation features.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabernet Sauvignon Premium single-serve California Cabernet Sauvignon made from certified organic grapes grown on highland valleys and mountain slopes of Mendocino County. Aged 14 months on French oak. Sold in 8/16/24-bottle sets for individual consumers.
- Chardonnay Premium single-serve California Chardonnay from a single vineyard with a Mediterranean climate. Produced via tank press fermentation in stainless steel. Sold in 8/16/24-bottle sets.
- Sauvignon Blanc Premium single-serve French Sauvignon Blanc from an award-winning organic vineyard in the Languedoc region. Night-harvested to preserve aromatic potential. Sold in 8/16/24-bottle sets.
- Pinot Noir Premium single-serve California Pinot Noir from a single vineyard with a Mediterranean climate. Light oak influence complements delicate grape flavors. Sold in 8/16/24-bottle sets.
- Rosé Light and crisp French Rosé, dry in style with fresh notes of raspberry and strawberry. Made from organically grown grapes in France's Languedoc region. Sold in 8/16/24-bottle sets.
- Red Wine Blend Spanish Red Blend from Valencia, Spain made with organically grown Bobal and Merlot grapes. Barrel-aged for 4 months with indigenous yeast fermentation. Sold in 8/16/24-bottle sets.
- Orange Wine (Limited Edition) Limited edition premium Orange Wine from certified organic Chenin Blanc grapes sourced from Clarksburg Delta, California. Created with extended 21-day skin contact fermentation producing distinctive orange hue and complex flavors. Available only as one-time purchase in Orange Wine Sets or Orange Era Mixed Varietal Sets while quantities last.
- Bubbles Sparkling White Wine Sparkling white wine made from certified organic grapes grown in upland Redwood Valley, Mendocino County. Sold in 8/16/24-bottle sets as a celebratory sparkling option.
- Rosé Bubbles Sparkling rosé wine sourced from an award-winning vineyard in the Languedoc region of France, made from Cinsaut, Grenache, and Syrah grapes. Sold in 8/16/24-bottle sets.
- Wine Lover's Gift Box Chic 4-bottle gift box ($38) featuring a curated selection of French Rosé, California Chardonnay, California Pinot Noir, and California Cabernet Sauvignon. Gift-ready packaging with no additional wrapping required. Targeted at gift buyers for special occasions.
- Mixed Varietals Set Bestselling multi-pack set including all wine varietals from around the world in 8, 16, or 24 single-serve bottle configurations. Starting at $68 for 8 bottles.
- All Reds Set Curated set featuring red wines only (Pinot Noir, Red Wine Blend, and Cabernet Sauvignon) in 8, 16, or 24 bottle single-serve configurations.
- All Whites Set Curated set featuring white wines only (California Chardonnay and French Sauvignon Blanc) in 8, 16, or 24 bottle single-serve configurations.
- Gift + Sip Summer Sampler Limited-edition summer wine sampler featuring 2 Wine Lover's Gift Boxes plus 8 single-serve bottles. Available summer-only.
- Wine Subscription Box Flexible wine subscription service allowing customers to build their own wine box or choose curated 8, 16, or 24-bottle sets. Offers 15% discount on subscription orders. Configurable delivery frequency (monthly, bi-monthly, or quarterly) and wine selections. Subscription can be modified or cancelled at any time.
- Corporate Gifting Program B2B custom corporate wine gift box program for businesses. Configurable in 4, 8, 16, or 24-bottle configurations with customizable varietal selections. Volume discounts: 15% off 48+ bottle orders, 20% off 240+ bottle orders. Includes direct-to-recipient shipping.
- Digital Gift Card Digital gift cards available in $50, $75, $100, $150, and $200 denominations. Can be sent as a gift or downloaded instantly. Recipients choose their own wines.
Quantifiable outcome
- 100,000+ meals provided to families in need through Feeding America and Colorado Feeding Kids partnerships
- +1 more outcomes
Companies that use Wander + Ivy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Wander + Ivy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Wander + Ivy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, regional, key and standard.
- Feeding AmericacoreNational food rescue organization partnership. Wander + Ivy donates 1% of sales annually to support Feeding America's network of food banks providing healthy food to those in need across the United States.
- Colorado Feeding KidsregionalColorado-based nonprofit focused on providing healthy meals to children. Partnership supports local community feeding programs in Colorado where Wander + Ivy was founded.
- Baby2BabycoreNational organization providing diapers and essentials to families in need. Wander + Ivy contributed to distributing 250,000 diapers for Mother's Day and provided additional aid for Maui fire relief efforts.
- Whole Foods MarketkeyMajor natural and organic grocery chain retailer partnership for brick-and-mortar distribution of Wander + Ivy single-serve wines in stores across the United States.
- World MarketkeySpecialty retailer partnership for distribution of Wander + Ivy single-serve wines in World Market stores across the United States.
- Sprouts Farmers MarketkeyHealth-focused grocery chain partnership for distribution of Wander + Ivy single-serve organic wines in Sprouts stores.
- Natural GrocersstandardNatural and organic grocery retailer partnership for distribution of Wander + Ivy wines emphasizing organic and sustainable positioning.
- Fresh MarketstandardSpecialty grocery retailer partnership for distribution of Wander + Ivy premium single-serve wines.
- Family-Owned Vineyards (California, France, Spain)corePartnerships with award-winning, family-owned organic vineyards in California (Mendocino County, Redwood Valley), France (Languedoc region - 14+ generations), and Spain (Valencia - father-son duo) for sourcing premium organic grapes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wander + Ivy competitors and assessment
Company assessmentDirect peers
- Usual Wines: Usual Wines is a DTC single-serve wine brand selling premium varietals in 187mL glass formats — directly comparable to Wander + Ivy on format, serving size, and DTC gifting use case, though Usual uses bag-in-box rather than standalone bottles.
- Bright Cellars: Bright Cellars is a wine subscription club using a taste-preference quiz to ship curated bottles monthly. It overlaps with Wander + Ivy on subscription mechanics and DTC-first acquisition, though at standard bottle sizes.
- Firstleaf: Firstleaf is a personalized wine subscription club shipping curated varietals to consumers. Comparable to Wander + Ivy on subscription model and DTC gifting angle, but focused on full-format bottles.
- Babe Wine: Babe is a single-serve canned wine brand backed by AB InBev with deep retail penetration and viral social marketing. It targets the same single-serve, on-the-go occasion as Wander + Ivy and competes for shelf space and consumer mindshare in the same channels.
- Avaline: Avaline is a clean-label, organic DTC wine brand founded by Cameron Diaz and Katherine Power that sells in standard-format bottles via DTC and retail. It overlaps with Wander + Ivy on organic positioning and premium female-targeted branding, though it lacks the single-serve format.
- Winc: Winc (formerly Club W) is a DTC wine subscription company offering curated, customizable monthly wine deliveries — directly comparable to Wander + Ivy's subscription and bundle model on customer experience, pricing structure, and target consumer.
- YES You Can: YES You Can is a single-serve canned wine brand selling premium varietals in 187mL cans, directly comparable to Wander + Ivy's single-serve, premium positioning, though distributed primarily through DTC rather than major retail.
- Archer Roose: Archer Roose is a direct single-serve wine competitor offering premium canned wines in 250mL and 187mL formats via DTC and retail, positioning around convenience and portion control — the same core use cases as Wander + Ivy, just in cans versus glass.
Broad incumbents
- E. & J. Gallo Winery: Gallo is one of the largest US wineries with broad premium and value portfolios across retailers including Whole Foods. It overlaps with Wander + Ivy on category and retail channel, but does not specialize in single-serve and operates at vastly greater scale.
Emerging players
- FitVine Wine: FitVine is a low-sugar, low-calorie wine brand sold in standard-format bottles via retail. It overlaps with Wander + Ivy on the clean-label, health-conscious positioning but lacks the single-serve glass format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wander + Ivy social profiles
Digital presenceWander + Ivy compliance and trust
Trust signalCompliance1 record
Wander + Ivy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wander + Ivy leadership team
Management profileNumber of profiles
Profiles2 records
Wander + Ivy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wander + Ivy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wander + Ivy
What does Wander + Ivy do?
Wander + Ivy produces and sells premium wines packaged in proprietary 187mL (6.3 fl oz) single-serve glass bottles made from certified organic grapes with zero added sugar. The portfolio includes individual varietals (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Rosé, Red Wine Blend), limited editions (Orange Wine, Bubbles, Rosé Bubbles), curated multi-bottle gift sets, a flexible wine subscription, corporate gifting with volume pricing, and digital gift cards.
Is Wander + Ivy a public or private company?
Wander + Ivy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wander + Ivy founded?
Wander + Ivy was founded in 2017. It employs 1 to 10 people.
Where is Wander + Ivy based?
Wander + Ivy is headquartered in Denver, United States, in the North America region.
How does Wander + Ivy make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wine Subscription, corporate Gifting and digital Gift Cards.
Who are Wander + Ivy's main competitors?
Direct peers on record are Usual Wines, Bright Cellars, Firstleaf, Babe Wine, Avaline, Winc, YES You Can and Archer Roose. E. & J. Gallo Winery is listed as a broad incumbent. FitVine Wine is listed as an emerging player.
Does Wander + Ivy have an API?
No public API is recorded for Wander + Ivy.
What industry is Wander + Ivy in?
Wander + Ivy's product category is Single-Serve Premium Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.