What Adsmurai does

Adsmurai is a Barcelona-headquartered Growth-Tech Partner founded in 2014 that sells a unified marketing-technology platform and managed services to enterprise brands. Its core product is AMP (Adsmurai Marketing Platform), which centralizes campaign management, feeds, creative production, planning, measurement and reporting across the major paid-media walled gardens (Meta, Google, TikTok, Pinterest, Microsoft, LinkedIn, Amazon) and connects them to commerce (Shopify, VTEX, Magento, WooCommerce), CRM (Salesforce), ERP (SAP) and data warehouse (BigQuery) systems through a proprietary serverless tracking solution called One Tag. The company complements AMP with Kata, an AI automation and agents layer launched in June 2026 that wraps generative AI (including Gemini) and proprietary MMMs to standardize campaign operations, surface insights and produce reusable workflows; the company also extends into offline/DOOH media through its AdsRebellion unit and into conversational-AI advertising through first-mover OpenAI Ads campaigns.

The business operates a hybrid revenue model combining annual SaaS-style platform subscriptions with professional services (strategy, omnichannel activation, creative production) sold via a consultative enterprise sales motion; pricing is quote-based and not publicly disclosed. Adsmurai holds top-tier partner status with every major ad platform — Meta Business Partner, Google Premier Partner, TikTok Marketing Partner (and first certified MMM partner), Pinterest Partner and Microsoft Elite Partner — and serves 500+ enterprise clients including Alcampo, FC Barcelona, Wilson, Mango, Logitech, Desigual, HP and UOC, with a specialist headcount of 350+ across offices in Barcelona, Madrid, Málaga and Bogotá.

The company was bootstrapped through early equity rounds totaling roughly $5.3M between 2015 and 2017, and in September 2025 took a significant minority investment from Seaya (a Spanish growth-equity firm) explicitly to fund international expansion and AI-driven transformation; founders remain majority shareholders. The firm has been recognized for two consecutive years (2025 and 2026) on Deloitte's Technology Fast 50 in Spain and previously appeared on the FT1000 list of Europe's fastest-growing companies for three consecutive years.

Name

Adsmurai

Legal name

ADSMURAI S.L.

Website

http://www.adsmurai.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Adsmurai is a Barcelona-based Growth-Tech Partner that sells its AMP marketing platform, Kata AI automation layer and managed services to enterprise brands (e.g., Mango, FC Barcelona, Logitech, Desigual), unifying campaign management, measurement and creative across major ad platforms.

Ownership category

akta.pro rank

Product category

Marketing Technology

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Digital marketing platform
• Marketing automation software
• AI advertising tools
• Creative production services
• Media planning platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscriptions: The company operates as a Growth-Tech Partner providing its AMP platform and Kata AI as core technology solutions. Services are offered through a subscription model with enterprise contracts, evidenced by the consultative sales approach and dedicated account management.
2. Managed Services: Full-service digital marketing execution including strategy, planning, activation, creativity and measurement services. This includes omnichannel activation (Paid Social, SEM & PPC, Retail Media, Programmatic, SEO, Content Marketing, Web Development, Community Management, Influencer Marketing).
3. Creative Production: Creative services including media productions, design & creatives, and TikTok Creative Exchange for catalogue and commerce management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Adsmurai is a Growth-Tech partner that sells the Adsmurai Marketing Platform (AMP), a connected SaaS for planning, campaign management, feeds & creatives, and marketing analytics, alongside AI-powered tools such as Kata AI and Brand Tracker. Around the platform, the company bundles managed services including strategy, media planning, catalog & commerce, creative production, media activation, data & measurement, and AI visibility for enterprise brand advertisers across major digital channels.

Product overview

Adsmurai is a Growth-Tech Partner offering a unified marketing platform architecture centered on AMP (Adsmurai Marketing Platform) as the core product, supplemented by specialized AI and data modules. The core AMP platform connects data, media, creativity and measurement, serving as the operational layer for all marketing activities. Key modules include Kata (AI-powered automation and agents), One Tag (serverless first-party tracking), Campaign Management (multichannel campaign control), Feeds & Creatives (dynamic ad generation), Marketing Dashboards (unified reporting), Marketing Mix Modeling (attribution and optimization), and Brand Tracker (AI visibility monitoring). The product portfolio enables brands to govern marketing intelligence, scale what works, and prioritize decisions with the greatest impact on growth.

Differentiator

Problem solved

Functional benefit

Brands

• AMP (Adsmurai Marketing Platform): The central platform that connects data, campaigns, feeds, creatives, planning, measurement and reporting for marketing operations.
• Kata
• One Tag
• AdsRebellion

Products and services

• Adsmurai Marketing Platform (AMP)

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Meta (Facebook)coreGTM or Marketing PartnerMeta Business Partner 2026 with capabilities across Facebook and Instagram advertising, analytics, and marketing technology integrations.
• GooglecoreGTM or Marketing PartnerGoogle Premier Partner 2026 with certified capabilities in advertising, measurement, incremental analysis, and MMM. Adsmurai is part of Google's Accelerated Growth Team collaboration in Spain.
• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner 2026 and one of the first certified MMM partners. Also TikTok Shop Marketing Partner with creative exchange capabilities.
• PinterestcoreGTM or Marketing PartnerPinterest Partner 2026 for marketing and advertising capabilities on the Pinterest platform.
• Microsoft AdvertisingcoreGTM or Marketing PartnerMicrosoft Elite Partner 2026 status for advertising capabilities across Microsoft ecosystem.
• UPC (Universitat Politècnica de Catalunya)minorStrategic or Co-development PartnerAcademic collaboration for the MMMs project: Universitat Politècnica de Catalunya collaborated on automatic model selection and optimization stages of the Marketing Mix Modeling project.
• OpenAIcoreTechnology or IntegrationStrategic partnership for OpenAI Ads - preparing brands for advertising in AI environments like ChatGPT. Adsmurai activated first campaigns in OpenAI environment.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Croud: Croud is a global digital marketing agency built on a proprietary tech platform (Croud Control) that connects data, media, and creative across major platforms. Highly comparable to Adsmurai's AMP-plus-services hybrid model, with similar enterprise brand focus and platform-partner-led distribution.
• Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing partner combining proprietary technology, media activation, and creative production for enterprise brands. Comparable to Adsmurai in offering unified marketing solutions across paid media, analytics, and content, with similar platform-partner credentials.
• Brainlabs: Brainlabs is a digital media agency with a strong data and analytics orientation, operating proprietary programmatic and search technology. Comparable to Adsmurai in blending media activation with proprietary measurement and optimization tooling for enterprise clients.
• Dept: Dept is a global digital agency combining technology, marketing, and creative services for enterprise brands. Comparable to Adsmurai's Growth-Tech Partner positioning with similar emphasis on integrated digital marketing and engineering-driven campaign execution.
• ForwardPMX: ForwardPMX (now part of Stagwell Global) is a performance marketing agency offering data-driven digital media, programmatic, and analytics for enterprise brands. Comparable to Adsmurai's data-led, multi-platform activation model with similar enterprise client profile.
• MediaMonks: MediaMonks (S4 Capital / Monks) is a global digital-first advertising and technology company offering content, media, and data services. Comparable to Adsmurai in combining creative production, media activation, and proprietary technology for enterprise brands across multiple platforms.
• Kepler Group: Kepler Group is a digital marketing agency focused on data-driven performance media, analytics, and activation for enterprise clients. Comparable to Adsmurai's emphasis on performance marketing, attribution, and platform-integrated campaign management.

Broad incumbents

• iCrossing: iCrossing (Hearst) is a global digital marketing agency offering search, social, content, and analytics services. Comparable to Adsmurai in performance marketing and measurement capabilities, with broader scale and longer operating history as a Hearst-owned entity.
• Performics: Performics is Publicis Groupe's performance marketing network offering paid media, SEO, and commerce media at global scale. Comparable to Adsmurai's performance-and-measurement proposition with the advantage of Publicis's global holding-company scale.
• HubSpot: HubSpot is a leading CRM and marketing platform offering integrated software for marketing, sales, and customer service. Comparable to Adsmurai's platform-plus-services model at the SaaS layer, though broader in scope and significantly larger in scale, representing a structural competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Adsmurai
• Facebookfacebook.com/adsmurai
• LinkedInlinkedin.com/company/adsmurai
• Instagraminstagram.com/adsmurai
• TikToktiktok.com/@adsmurai

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsmurai