Velexa
Velexa is a London-based WealthTech firm offering a customisable API-driven investing-as-a-service platform for wealth managers, family offices, and brokerages. It provides multi-asset market access, AI analytics, and white-label solutions distributed through partner EXANTE.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Velexa firmographics
Firmographics- Name
- Velexa
- Website
- https://velexa.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velexa is a London-based WealthTech firm offering a customisable API-driven investing-as-a-service platform for wealth managers, family offices, and brokerages. It provides multi-asset market access, AI analytics, and white-label solutions distributed through partner EXANTE.
- Ownership category
- akta.pro rank
Velexa industry classification
Industry- Product category
- Investment API Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Exchanges (52321), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Hybrid Robo-Advisory Platforms (Advisor + Automation) (FSAGAEAB), Robo-Advice for Institutional/Treasury (OCIO-lite, Cash & Liquidity) (FSAGAEAJ)
Keywords
Where Velexa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Velexa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- White-label and API Solutions: Velexa provides white-label and API solutions to financial institutions, likely through licensing or subscription arrangements. Integration and support functions are consolidated under partner EXANTE.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Velexa product offering
Product offeringCore offering
Velexa provides a fully customisable investing-as-a-service platform that enables financial institutions to access global markets across all major asset classes and currencies through a single API integration. The platform includes AI analytics, real-time market data, and one-click trading functionality, and is delivered via white-label and embedded solutions consolidated under partner EXANTE.
Differentiator
Problem solved
Functional benefit
Products and services
- Velexa Investing-as-a-Service Platform A fully customisable WealthTech platform providing financial institutions—including wealth managers, family offices, and brokerages—access to all global markets through a single API integration, with AI analytics, real-time market data, and one-click trading. White-label and API solutions are consolidated under partner EXANTE.
- Shari'ah-Compliant Digital Trading Platform Islamic finance-compliant digital trading platform developed in partnership with Ajyad Capital, targeting the UK-GCC corridor and the Shari'ah-compliant investment market, which surpassed USD 5 trillion in 2024 and is forecasted to reach USD 7.7 trillion by 2033.
Quantifiable outcome
- Market opportunity in Islamic finance projected to reach USD 7.7 trillion by 2033
- +1 more outcomes
Companies that use Velexa
Customer profileSegments5 records
Ideal customer profiles5 records
Velexa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Velexa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Ajyad CapitalflagshipLandmark agreement to expand UK-GCC business collaboration in WealthTech innovation. The partnership includes launch of a Shari'ah-compliant digital trading platform powered by Velexa's technology, targeting the Islamic finance market which surpassed USD 5 trillion in 2024 and is forecasted to reach USD 7.7 trillion by 2033.
- EXANTEcoreEXANTE serves as Velexa's primary integration and support partner. Velexa is consolidating both integration and support functions under EXANTE for white label and API solutions. Customers are directed to contact EXANTE for white label and API solutions to scale their business.
Scale indicators3 records
Velexa competitors and assessment
Company assessmentDirect peers
- Alpaca: API-first brokerage and investing infrastructure platform serving fintechs, broker-dealers, and institutions globally. Directly comparable to Velexa in offering embedded trading capabilities via APIs and white-label to enterprise customers.
- EXANTE: Global multi-asset broker offering white-label trading infrastructure to financial institutions. Directly comparable to Velexa and also its primary integration and distribution partner, representing both alliance and competitive overlap.
- DriveWealth: Embedded investing infrastructure provider powering digital brokerage and trading experiences for global fintechs and institutions. Highly comparable to Velexa's API-first, white-label model targeting brokerages and wealth platforms.
- Tradier: Cloud-based brokerage API platform providing trading infrastructure, market data, and white-label capabilities to fintechs and broker-dealers. Closely aligned with Velexa's API-first, multi-asset, white-label GTM.
- Apex Fintech Solutions: End-to-end fintech infrastructure offering clearing, custody, and trading technology for digital-first brokerages and wealth platforms. Comparable to Velexa as enterprise-grade B2B investing infrastructure.
- B2Broker: Provider of liquidity, brokerage technology, and white-label trading platforms to forex, crypto, and multi-asset brokers. Closely comparable B2B infrastructure positioning to Velexa across asset classes and client types.
Broad incumbents
- Interactive Brokers: Large global multi-asset broker offering institutional and retail trading infrastructure with extensive API connectivity. Competes with Velexa across institutional and wealth segments as a broad incumbent with deeper resources.
- Saxo Bank: Global investment bank providing multi-asset trading infrastructure, white-label platforms (SaxoPlatform), and institutional solutions. Directly comparable white-label and institutional offering to Velexa at greater scale.
- IG Group: Established global online trading platform offering multi-asset execution and white-label/technology services to institutions. Comparable to Velexa in asset-class breadth and institutional infrastructure, with far greater scale.
Others
- Plaid: Financial data connectivity platform enabling institutions and fintechs to link bank accounts and access transaction data. Adjacent infrastructure player that serves overlapping enterprise customers and embeds into similar investing workflows, though not a direct trading competitor.
Market position
Customer concentration
Velexa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velexa leadership team
Management profileNumber of profiles
Profiles1 record
Velexa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velexa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velexa
What does Velexa do?
Velexa provides a fully customisable investing-as-a-service platform that enables financial institutions to access global markets across all major asset classes and currencies through a single API integration. The platform includes AI analytics, real-time market data, and one-click trading functionality, and is delivered via white-label and embedded solutions consolidated under partner EXANTE.
Is Velexa a public or private company?
Velexa is a private company. It is classified as unknown and is currently operating.
When was Velexa founded?
Velexa was founded in 2021. It employs 11 to 50 people.
Where is Velexa based?
Velexa is headquartered in London, United Kingdom, in the Europe region.
How does Velexa make money?
One revenue line is on record: white-label and API Solutions.
Who are Velexa's main competitors?
Direct peers on record are Alpaca, EXANTE, DriveWealth, Tradier, Apex Fintech Solutions and B2Broker. Broad incumbents are Interactive Brokers, Saxo Bank and IG Group. Plaid is listed as an others.
Does Velexa have an API?
Yes. Velexa offers an investing-as-a-service platform with API access enabling institutions to integrate trading and wealth management capabilities. White label and API solutions are consolidated under their partner EXANTE. Specific API technical details (REST, GraphQL, authentication, rate limits, sandbox) are not specified in the available sources.
What industry is Velexa in?
Velexa's product category is Investment API Platform. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAGAEAB, Hybrid Robo-Advisory Platforms (Advisor + Automation). Its NAICS code is 523940 and its SIC code is 6282.