ServiceNow

Name

ServiceNow

Legal name

ServiceNow, Inc.

Website

https://servicenow.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Workflow Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Enterprise workflow automation
• IT service management
• AI platform software
• Cloud workflow platform
• Business process automation

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (Primary): ServiceNow's primary revenue stream comes from subscription fees for access to the Now Platform and its various products. The company reported $13 billion in 2025 subscription revenue with approximately 20-21% year-over-year growth. Subscriptions are typically sold on a per-seat or platform basis with annual or multi-year contracts.
2. Professional Services: Implementation, customization, and consulting services to help customers deploy and optimize the ServiceNow platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

ServiceNow sells the Now Platform, a unified AI-powered cloud platform that combines AI, data, and workflows to automate enterprise operations. The platform underpins a modular portfolio of enterprise software products spanning IT Service Management, IT Operations Management with AIOps, Customer Service Management, HR Service Delivery, Security Operations, Governance Risk and Compliance, Field Service Management, Strategic Portfolio Management, and vertical-specific solutions for healthcare, financial services, telecommunications, public sector, and manufacturing. Native AI capabilities include Now Assist (generative AI), AI Agents (autonomous AI), AI Control Tower (governance), and ServiceNow Otto (AI experience layer), sold primarily as multi-year enterprise subscriptions with professional services for implementation.

Product overview

ServiceNow is an AI platform company offering a unified platform-plus-modules architecture for enterprise workflow automation and digital transformation. The core AI Platform combines AI, data, and workflows together, with flagship AI products including Now Assist (generative AI assistant), AI Agents (autonomous agents), and AI Control Tower (governance). Key platform capabilities include Workflow Data Fabric for data integration, App Engine for low-code development, and RaptorDB for fast data processing. The product portfolio spans IT Service Management, IT Operations Management (with AIOps), Customer Service Management, Employee Experience (HR Service Delivery, EmployeeWorks), Security and Risk (Security Operations, Veza identity security, Vault), CRM (Sales and Order Management, CPQ), and Industry-specific solutions (Healthcare, Financial Services, Government, Telecommunications, Manufacturing, Banking, Insurance, Automotive, Retail, Technology Providers). Notable recent acquisitions include Armis ($7.75B, cybersecurity), Veza (identity security), Traceloop (AI observability), Raytion (search/knowledge management), and Quality 360 (manufacturing quality). The platform integrates with partners including IBM watsonx, AWS Bedrock, Google Cloud Gemini, HPE GreenLake, Cognizant Neuro AI, NICE CXone, and Wipro for cross-platform AI orchestration.

Differentiator

Problem solved

Functional benefit

Brands

• Now Platform: The underlying platform powering ServiceNow's workflow automation and AI capabilities.
• Now Assist
• AI Control Tower (AICT)
• ServiceNow Otto
• Now Platform App Engine
• ServiceNow University
• RaptorDB
• ServiceNow EmployeeWorks
• Autonomous Workforce

Products and services

• ServiceNow AI Platform (Now Platform) The unified AI-powered cloud platform combining AI, data, and workflows that underpins all ServiceNow enterprise software products. Sold as a platform subscription to large enterprises globally.
• Now Assist Generative AI assistant that enables customer self-service, boosts agent productivity, and helps developers create and automate workflows using natural language processing. Embedded across IT, HR, and customer service workflows.
• AI Agents Autonomous AI agents that take action across IT, customer service, employee workflows, and security operations, assigned to roles with business context and permissions to handle complex workflows end-to-end.
• AI Control Tower Centralized AI governance platform that connects strategy, governance, management, and performance for all AI across the enterprise, providing visibility and oversight of AI agents, models, datasets, prompts, and skills.
• ServiceNow Otto Unified AI experience for every person in the organization where users ask and work gets done from start to finish on the platform that already runs the business.
• IT Service Management (ITSM) Transforms IT service management for productivity and ROI, enabling digital workflows across service delivery, incident management, and change management for enterprise IT organizations.
• Customer Service Management Empowers self-service, boosts agent productivity, and speeds up resolution across multiple customer communication channels for enterprise customer service organizations.
• HR Service Delivery Gives employees instant answers, guidance, and fast issue resolution for HR-related requests and workflows across the enterprise.
• Security Operations Defends against security threats and attacks with AI-powered security incident response and vulnerability management for enterprise security operations teams.
• Governance, Risk, and Compliance Enables an integrated approach that builds operational resilience and mitigates risk across the enterprise for compliance and risk management teams.
• Field Service Management Reduces field service costs and improves efficiency with AI-powered scheduling optimization and technician empowerment for organizations with field service operations.
• Strategic Portfolio Management Provides insights to move from strategy to business outcomes, aligning portfolio investments with organizational goals for enterprise program and portfolio management.
• ServiceNow Store Certified marketplace with hundreds of ready-to-use applications that extend and complement the ServiceNow AI Platform with third-party integrations and industry solutions.

Quantifiable outcome

• 98% customer renewal rate over 20 consecutive quarters
• +10 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability12 records

Feature9 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• HCLTechcoreImplementation/ SI/ Consulting Partner · 25 June 2026HCLTech expanded collaboration with Google Cloud and ServiceNow to deliver AI agents for enterprise adoption on the Gemini Enterprise platform. Solutions include Factory Shop Floor Assistant for manufacturing, Gemini Live with ServiceNow Field Service Management for field technicians, and customer experience solutions. HCLTech showcases collaboration at Google Cloud Summit 2026 and ServiceNow World Forum.
• ScienceLogicmajorTechnology or Integration · 24 June 2026ScienceLogic announced Skylar AI updates with new integration with ServiceNow Knowledge Bases, enhancing usability features, expanded analytics datasets, and improved scalability. ScienceLogic recognized as Leader in IDC MarketScape Worldwide AIOps 2026.
• ID.memajorStrategic or Co-development Partner · 23 June 2026ID.me, Servos, and ServiceNow announced three-way partnership to create integrated platform for modernizing state health and human services systems. Partnership combines ID.me's digital identity wallet with ServiceNow AI Platform and Servos' implementation expertise to help state agencies comply with federal mandates including twice-yearly Medicaid redeterminations.
• NametagmajorTechnology or Integration · 23 June 2026Nametag deepened integration with ServiceNow, embedding identity assurance engine directly into ServiceNow IT Service Management. Integration allows service desk agents to verify user identity before performing sensitive actions like password resets, MFA changes, and account unlocks. Certified and available on ServiceNow Store.
• ExperianmajorTechnology or Integration · 19 June 2026Experian launched Agent Operating System within its Ascend Platform with ServiceNow as first partner. Multi-year partnership enables financial institutions to access trusted data and governance capabilities within ServiceNow workflows to automate processes like fraud detection and credit risk.
• Aria SystemsmajorStrategic or Co-development Partner · 19 June 2026Aria Systems and ServiceNow launched world's first agentic Business Support System solution for communication service providers. Joint cloud-native platform combines ServiceNow's AI Platform and workflow automation with Aria's real-time billing and monetization. Targets 70% reduction in cost-to-serve and 50%+ TCO savings.
• T-Systems / Deutsche TelekomminorStrategic or Co-development Partner · 18 June 2026T-Systems and SupplyOn partnership connecting SupplyOn's supply chain platform to T-Systems Industrial AI Cloud. ServiceNow is a founding partner of the Industrial AI Cloud alongside SAP and Siemens, enabling AI-powered automation of procurement, logistics, and supplier management.
• ARD Consortium (Microsoft, Google, Cisco, NVIDIA, Salesforce, Snowflake, Databricks, GitHub, Hugging Face)coreStrategic or Co-development Partner · 18 June 2026Consortium of 11 major technology companies including ServiceNow launched AI agent open protocol ARD (Agentic Resource Discovery) under Apache 2.0 license. Protocol designed as discovery layer enabling AI agents to find, evaluate, and verify tools and services without hardcoded integration.
• Hewlett Packard Enterprise (HPE)coreStrategic or Co-development Partner · 17 June 2026HPE and ServiceNow partnership to integrate GreenLake Intelligence with ServiceNow's autonomous AI workforce for end-to-end autonomous service delivery. HPE announced at Discover Las Vegas 2026, connecting GreenLake's agentic AI framework with ServiceNow IT workflows for hybrid cloud and AI operations governance.
• The Hackett GroupmajorImplementation/ SI/ Consulting Partner · 17 June 2026The Hackett Group joined ServiceNow Partner Program as Consulting and Implementation partner, combining Hackett AI XPLR tool with ServiceNow AI Platform to help organizations identify and prioritize high-value AI initiatives. Partnership enables enterprises to evaluate AI opportunities based on expected business impact and implementation complexity.
• Inspira EnterprisecoreImplementation/ SI/ Consulting Partner · 17 June 2026Inspira Enterprise expanded to become full-spectrum ServiceNow delivery partner across AI, cybersecurity, and identity platforms. Inspira has deployed ServiceNow AI Control Tower internally with 50+ onboarded AI agents, achieving 40% increase in AI adoption and 35% improvement in operational productivity. Partnership enables enterprises to govern, implement, and scale AI investments globally.
• NetoxminorImplementation/ SI/ Consulting Partner · 17 June 2026Nordic IT services provider Netox announced deployment of ServiceNow AI Control Tower across its business operations, positioned among first organizations in Europe to publicly commit to AI governance platform. Implementation delivered in partnership with Synechron | ServiceNow.
• Reason GroupminorImplementation/ SI/ Consulting Partner · 17 June 2026Reason Group, Canberra-based technology service provider founded in 2007, has deepened partnership with ServiceNow over 18 months, implementing AI capabilities across government agencies in IT service management, HR, and mission-critical areas.
• DigimarcmajorTechnology or Integration · 16 June 2026Digimarc extending agent-native provenance and verification platform to leading agentic AI ecosystems including ServiceNow Action Fabric. Partnership enables AI agents to cryptographically stamp outputs, verify incoming content authenticity, and retrieve complete lineage chains for audit and compliance.
• Amazon Web Services (AWS)coreTechnology or Integration · 15 June 2026ServiceNow expanded partnership with AWS to build governance architecture for AI agents, integrating ServiceNow AI Control Tower with Amazon Bedrock AgentCore. Partnership allows customers to build AI agents on AWS while using ServiceNow for governance. ServiceNow has surpassed $1 billion in sales through AWS Marketplace.
• Tata Consultancy Services (TCS)minorImplementation/ SI/ Consulting Partner · 12 June 2026TCS forming strategic partnership with Anthropic to help customers scale enterprise AI adoption using Claude models. Mentioned alongside IBM expanding collaboration with ServiceNow for joint AI solutions.
• IBMcoreStrategic or Co-development Partner · 11 June 2026IBM and ServiceNow expanded multi-year collaboration to help enterprises modernize legacy systems and apply AI at scale. Partnership combines IBM's AI, data, and automation capabilities (watsonx, Red Hat Ansible, Hashicorp) with ServiceNow AI Platform across three areas: application modernization, enterprise data governance, and autonomous infrastructure operations. Joint solutions expected H2 2026.
• PhenommajorTechnology or Integration · 11 June 2026Phenom announced collaboration with ServiceNow to integrate AI hiring agents into ServiceNow AI Platform. Integration enables hiring managers to autonomously handle intake meetings, job description generation, candidate sourcing, screening, and interview scheduling within ServiceNow workflows. Built on A2A and MCP open standards.
• NICEmajorStrategic or Co-development Partner · 10 June 2026ServiceNow and NICE Ltd. launched unified AI customer engagement and workflow solution integrating NICE's CXone AI platform with ServiceNow Customer Service Management. Partnership enables real-time intent and sentiment-based routing of customer inquiries, triggering automated workflows across IT, operations, and finance.
• CognizantcoreStrategic or Co-development Partner · 4 June 2026ServiceNow and Cognizant announced partnership to enhance AI governance for enterprise customers by integrating Cognizant's Neuro AI Trust feature into ServiceNow AI Control Tower solution. Integrated offering targets regulated enterprises, helping companies manage and govern AI systems at scale while supporting audit readiness and faster deployment.
• WiprocoreStrategic or Co-development Partner · 28 May 2026ServiceNow expanded partnership with Wipro to deploy agentic AI workflows at scale across core enterprise functions. Combined platform integrates Wipro's AI-powered enterprise solutions with ServiceNow AI Platform for traceable, accountable, and governance-compliant AI-driven actions. Partnership positions ServiceNow as the workflow backbone to close the execution gap between AI pilots and operational scale.

Scale indicators18 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Salesforce: Salesforce competes directly with ServiceNow across CRM, customer service management, and increasingly AI agent platforms (Agentforce), serving the same Fortune 500 enterprise buyers with overlapping workflow automation capabilities.
• Microsoft (Dynamics 365 and Power Platform): Microsoft's Dynamics 365, Power Platform, and Copilot Studio compete with ServiceNow across CRM, low-code app development, IT service management, and AI agents, with the advantage of native Office 365 and Azure distribution.
• Atlassian: Atlassian competes with ServiceNow in ITSM (Jira Service Management), team workflows, and increasingly in AI-powered work management, targeting overlapping enterprise IT and software team buyers.
• Workday: Workday is a direct competitor in HR service delivery, employee experience, and finance workflows, and is expanding into AI agents for the enterprise, competing for the same CHRO and CFO buyer.
• Pegasystems: Pega competes with ServiceNow in low-code workflow automation, CRM, and customer service, particularly in process-heavy industries like financial services and telecommunications.
• BMC Software: BMC is a longstanding competitor in IT service management, IT operations management (Helix ITSM), and AIOps, competing for the same CIO buyer and Fortune 500 IT organization.

Broad incumbents

• SAP: SAP competes with ServiceNow across enterprise workflows, HR (SuccessFactors), finance, and procurement, and is a co-founding partner with ServiceNow in the T-Systems Industrial AI Cloud, making it both a competitor and ecosystem partner.
• IBM: IBM's watsonx, Red Hat Ansible, HashiCorp, and Instana compete with ServiceNow in AI, automation, and IT operations, while also being a core strategic partner for joint solutions; the relationship is deeply cooperative and competitive.

Emerging players

• Zoho: Zoho competes with ServiceNow in CRM, IT management, and HR through its integrated suite, targeting mid-market and cost-sensitive enterprises that find ServiceNow expensive.

Others

• Moveworks: Moveworks was an AI-native IT support platform that competed directly with ServiceNow ITSM and Now Assist; ServiceNow acquired Moveworks in March 2025 for $2.85B, making it a now-owned subsidiary and a relevant peer for AI agent capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/servicenow
• Xx.com/servicenow
• Facebookfacebook.com/servicenow

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries11 records

Funding overview

Funding rounds8 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A44 records

Investments43 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceNow