heva
heva is an AI-native vertical SaaS and marketplace that connects independent healthcare providers in Latin America (Mexico, Dominican Republic, Colombia) with US and Canadian medical tourists seeking elective procedures, monetizing via provider subscriptions and a 5-10% transaction markup on cross-border patient payments.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What heva does
heva (legal name HEVA Inc.) is an AI-native vertical SaaS and two-sided marketplace focused on cross-border medical tourism, connecting independent healthcare providers in Latin America — primarily Mexico, the Dominican Republic, and Colombia — with international patients, predominantly from the United States and Canada, seeking elective procedures such as cosmetic surgery, dental, bariatric, orthopedic, ophthalmology, fertility, and aesthetic treatments at 50-80% cost savings versus US prices. The platform comprises two surfaces: heva for Providers, a sales-led B2B practice management surface offering AI-powered matching, 24/7 multilingual AI patient engagement (text and voice), intelligent cross-time-zone scheduling, secure multi-currency payment processing with built-in loss prevention and Buy Now Pay Later financing, adaptive intake forms, and reputation-building tools; and heva for Patients, a self-serve consumer discovery surface with verified provider credentials, authentic patient reviews, transparent pricing, and an embedded Google Maps destination browser.
Revenue mechanics combine (a) a recurring subscription paid by providers on monthly or annual auto-renewal (pricing confidential and not publicly disclosed) with (b) a 5-10% transaction markup on patient payments facilitated through the platform's Stripe-integrated payment rail, where heva remits the provider's stated charge amount to the provider and retains the service fee spread. Go-to-market is hybrid: sales-led demo cycles for mid-market providers, self-serve web for patients, and founder-led in-person relationship building in destination markets (documented Mexico City and Dominican Republic engagement weeks). The company claims outcomes including 150% average increase in patient conversions for providers, 2x first-year ROI, 15+ hours saved weekly on administrative tasks, and a 4.8/5 average patient rating on the platform.
heva was founded in 2024 by Héctor Terrero (CEO, ex-Apple AI engineer with prior RAG and generative AI experience) and Varun Annadi (Co-Founder and Advisor, ex-Google/Apple/Stryker/Noom, Harvard MBA), is a Delaware C-corporation headquartered in New York, NY, completed the Techstars NYC '24 accelerator, filed an SEC Form D in December 2025 for a private placement of approximately $3.1 million, and is backed by a disclosed investor syndicate including Flybridge, Collide Capital, Benchstrength, Spice Capital, The MBA Fund, Meridian Ventures, Bharat Biotech, and Techstars.
heva firmographics
Firmographics- Name
- heva
- Legal name
- HEVA Inc.
- Website
- https://heva.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- heva is an AI-native vertical SaaS and marketplace that connects independent healthcare providers in Latin America (Mexico, Dominican Republic, Colombia) with US and Canadian medical tourists seeking elective procedures, monetizing via provider subscriptions and a 5-10% transaction markup on cross-border patient payments.
- Ownership category
- akta.pro rank
heva industry classification
Industry- Product category
- Medical Tourism Platform
- NAICS
- Custom Computer Programming Services (541511), General Medical and Surgical Hospitals (6221)
- akta.pro primary industry
- International/Medical Tourism Hospital Systems (HLAFAAAN)
- akta.pro secondary industries
- Appointment Scheduling & Online Booking (HLACADAA), Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)
Keywords
Where heva is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
heva business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Provider Platform Subscription: Recurring subscription fee paid by healthcare providers to heva. Subscription auto-renews on a monthly or annual cadence (cadence selected at checkout), with pricing displayed at checkout or on invoice. Pricing is confidential and not publicly disclosed.
- Patient Transaction Service Fee (Markup): A 5%–10% markup applied to payment transactions facilitated on the heva platform and paid by the patient. heva remits to the provider the provider's stated charge amount for the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Provider Platform Subscription (auto-renewing) |
| Subscription | Annual | Provider Platform Subscription (annual option) |
| Transaction based/ take rate | Pay-as-you-go | Patient Service Fee (Transaction Markup) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
heva product offering
Product offeringCore offering
heva operates an AI-native, two-sided SaaS platform for medical tourism: 'heva for Providers' gives clinics and doctors subscription-based AI-powered practice management (AI-driven patient matching, 24/7 multilingual AI patient engagement, intelligent scheduling, secure multi-currency payments, smart intake forms, reputation tools); 'heva for Patients' lets international patients discover verified providers abroad, read authentic reviews, and book procedures with transparent pricing. heva earns a recurring provider subscription and a 5%–10% patient transaction fee markup.
Product overview
heva operates a single AI-native healthcare platform structured as a core platform with two main user surfaces — heva for Providers and heva for Patients — augmented by integrated features including the AI-Powered Patient Nurturing chatbot, AI-Powered Provider Matching, Care Coordination & Intelligent Scheduling, Secure Cross-Border Payments, Smart Document Management, and Provider Reputation Building. Together these products form an end-to-end practice management and patient acquisition system for medical tourism, with heva for Providers as the B2B practice-management surface and heva for Patients as the consumer-facing discovery and booking surface, both powered by the same AI matching, multilingual engagement, and payment rails.
Differentiator
Problem solved
Functional benefit
Products and services
- heva for Providers
Quantifiable outcome
- 50–80% average cost savings for patients vs. U.S. prices
- +7 more outcomes
Companies that use heva
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
heva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature7 records
heva partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
heva competitors and assessment
Company assessmentDirect peers
- Bookimed: Bookimed is a global medical tourism marketplace that connects patients with clinics across dozens of countries and specialties. It is a direct competitor to heva's two-sided patient/provider model, with a much larger established provider network and brand.
- Medical Departures: Medical Departures operates a medical tourism marketplace focused on dental, cosmetic, and bariatric procedures in Mexico, Thailand, and other destinations — the same corridors and specialties heva targets. Comparable in patient/provider matching and verified-provider positioning.
- WhatClinic: WhatClinic is a clinic comparison and booking platform operating across multiple countries and treatment categories, including cross-border medical tourism. It directly overlaps with heva's patient-facing discovery, pricing transparency, and review-driven provider selection.
- Dental Departures: Dental Departures is a dental-tourism marketplace focused on cross-border dental procedures in Mexico, Costa Rica, and Thailand. It overlaps with heva on Latin America corridors, dental procedures, and verified-provider positioning, making it a strong direct peer.
- Medigo (BookingHealth): Medigo (now part of BookingHealth) is a medical travel platform that books treatment packages for patients abroad, with provider verification and patient support services. It is comparable to heva on the patient-facing cross-border booking and trust-verification layer.
Broad incumbents
- Zocdoc: Zocdoc is the largest U.S. doctor-discovery and appointment-booking marketplace. While it does not operate cross-border, it is comparable to heva on the AI-enabled doctor matching, scheduling, and patient-review surface, and represents the broader U.S. healthcare SaaS competitive set.
- Practo: Practo is a global digital health platform combining doctor discovery, booking, telemedicine, and practice management tools. It is comparable to heva's provider SaaS + patient marketplace design, though Practo's footprint and capital base are substantially larger.
Regional players
- Doctolib: Doctolib is Europe's leading healthcare SaaS platform for doctor booking, scheduling, and practice management. Comparable to heva on the SaaS-practice-management surface, though Doctolib does not currently operate cross-border or in the medical tourism corridor.
Emerging players
- Anterior: Anterior is an AI-native healthcare administrative automation company that uses AI agents to streamline prior authorization, clinical documentation, and operations for providers. It overlaps with heva's AI-driven admin automation thesis and target buyer (provider practices).
- Hippocratic AI: Hippocratic AI builds AI agents for healthcare workforce tasks including front-desk, clinical navigation, and admin workflows. It is comparable to heva on the AI-agent-in-healthcare-admin positioning and is explicitly referenced on heva's own blog alongside KPMG as a category peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
heva social profiles
Digital presenceheva financial estimates
Financial estimateRevenue estimate
Valuation estimate
heva leadership team
Management profileNumber of profiles
Profiles2 records
heva funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
heva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about heva
What does heva do?
heva operates an AI-native, two-sided SaaS platform for medical tourism: 'heva for Providers' gives clinics and doctors subscription-based AI-powered practice management (AI-driven patient matching, 24/7 multilingual AI patient engagement, intelligent scheduling, secure multi-currency payments, smart intake forms, reputation tools); 'heva for Patients' lets international patients discover verified providers abroad, read authentic reviews, and book procedures with transparent pricing. heva earns a recurring provider subscription and a 5%–10% patient transaction fee markup.
Is heva a public or private company?
heva is a private company. It is classified as venture growth investor backed and is currently operating.
When was heva founded?
heva was founded in 2024. It employs 11 to 50 people.
Where is heva based?
heva is headquartered in New York, United States, in the North America region.
How does heva make money?
Two revenue lines are on record. Provider Platform Subscription is the primary driver. The others are patient Transaction Service Fee (Markup).
Who are heva's main competitors?
Direct peers on record are Bookimed, Medical Departures, WhatClinic, Dental Departures and Medigo (BookingHealth). Broad incumbents are Zocdoc and Practo. Doctolib is listed as a regional player. Emerging players are Anterior and Hippocratic AI.
Does heva have an API?
No public API is recorded for heva.
What industry is heva in?
heva's product category is Medical Tourism Platform. Its primary akta.pro industry code is HLAFAAAN, International/Medical Tourism Hospital Systems, with a secondary code of HLACADAA, Appointment Scheduling & Online Booking. Its NAICS code is 541511.