Animaj

What Animaj does

Animaj is a Paris-based, next-generation children's media company founded in 2022 that combines proprietary AI-powered animation tools with platform-native content development for global kids' audiences. The company operates a portfolio of children's intellectual property brands, including owned properties Pocoyo (a BAFTA and Annecy winner), Maya the Bee (acquired via a Studio 100 strategic alliance), HeyKids, Kidibli, and Super Sema, plus a license for Rabbids Invasion. Its AI production stack comprises seven proprietary tools, notably Audience Intelligence™ for content decisioning, Sketch-to-Motion™, Sketch-to-Pose, Motion In-Betweening, and Motion-to-Motion Transfer, trained on 770,000+ Pocoyo frames and benchmarked by an accepted SIGGRAPH 2026 paper. Engineering investments include a 600x ML inference speedup achieved via a Rust-Python integration. The company reports that these tools reduce a 2-minute animation from 14+ hours to 6 hours and deliver a 67% productivity gain on motion in-betweening.\n\nRevenue is generated across five streams: YouTube advertising (representing approximately two-thirds of revenue), premium streaming licensing (Netflix, Disney+, Prime Video, Max, Spotify), consumer products and brand licensing, music distribution, and a recently formed advertising joint venture, LUMEE, with Hasbro Entertainment (subsequently extended to include Disney Advertising). Distribution footprint includes 242 million monthly viewers, 22 billion annual views, and a ranking as the 5th-largest digital kids audience worldwide. The company has also begun distributing via FAST channels on Samsung TV+, Roku, and Peacock and has expanded into interactive storytelling and edutainment through offerings such as Nurture and a partnership with Lingokids.\n\nThe business reached profitability on €20 million of 2024 revenue, up from approximately €10 million the prior year, and operates with 75+ employees across three offices. Capital partners include HarbourView Equity Partners and Bpifrance, who co-led an $85 million Series B in June 2025; the company is also an alumnus of the Disney Accelerator 2025 and a partner in the Google AI Futures Fund as the first children's media company in that program.

Name

Animaj

Legal name

ANIMAJ SAS

Website

https://animaj.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Animaj is a Paris-based next-generation children's media company that combines proprietary AI animation tools with a portfolio of established kids' IP (Pocoyo, Maya the Bee) to produce digital-first content distributed via YouTube, major streaming platforms, consumer products, and the LUMEE advertising joint venture with Hasbro.

Ownership category

akta.pro rank

Product category

Children's Entertainment / Kids' Media

NAICS

Motion Picture and Video Production (512110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industries

Kids & Family Streaming Platforms (MPACAAAG), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Kids animation production
• Digital media franchises
• AI content creation
• Content licensing
• Preschool entertainment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. YouTube Advertising Revenue: Two-thirds of revenue comes from YouTube before distributing to premium platforms. Content generates advertising revenue through YouTube channel network.
2. Streaming Platform Licensing: Content licensing to premium streaming platforms including Netflix, Disney+, Prime Video, Max. Flagship property Pocoyo distributed across 100+ platforms.
3. Consumer Products & Licensing: Franchise development spanning licensing, merchandising, podcasts, music, and live experiences. Toy lines developed with Bandai and other licensees.
4. Digital Advertising (LUMEE): Joint venture with Hasbro Entertainment providing advertising sales and brand partnerships across digital platforms. Combines IP portfolios including Peppa Pig, Pocoyo, Transformers for contextual advertising.
5. Music Distribution & Publishing: Global music partnership with Magic Star (Sony Music's The Orchard) and Sony Music Publishing for international distribution of recordings and global publishing of songs.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Animaj is a next-generation kids' media company that builds global children's franchises through a proprietary AI-powered, digital-first production platform. It owns and operates iconic IPs (Pocoyo, Maya the Bee, HeyKids, Kidibli, Super Sema) plus licensed properties (Rabbids Invasion), producing animated content distributed across YouTube, streaming platforms, music services, FAST/AVOD channels, mobile apps, and consumer products. The AI-native studio platform (Audience Intelligence™, Sketch-to-Motion™, Motion In-Betweening, Motion-to-Motion Transfer) produces full episodes from concept to YouTube release in under five weeks.

Product overview

Animaj is a next-generation media company operating a unified platform-plus-portfolio model. The core is the Animaj AI Studio Platform, which integrates the Audience Intelligence Tool (analyzing 1.5M videos for creative insights), Sketch-to-Motion (converting sketches to 3D poses and intermediate frames), and Motion-to-Motion Transfer (adapting motion to unique character shapes). This AI-native production engine drives a portfolio of owned and licensed children's brands including Pocoyo, Maya the Bee, HeyKids, Kidibli, Super Sema, and licensed Rabbids Invasion. The company operates distribution through YouTube, Netflix, Disney+, Prime Video, Spotify and others, monetizes via the LUMEE advertising joint venture with Hasbro, and delivers music through Sony Music partnerships. Content reaches 242 million monthly viewers generating 22 billion annual views, making Animaj the 5th largest digital kids audience worldwide. The company also provides the Screening Room platform for partner content previews.

Differentiator

Problem solved

Functional benefit

Brands

• LUMEE: A joint venture with Hasbro Entertainment providing advertising sales and brand partnerships across digital platforms including YouTube and Connected TV for children's content. Combines premium IP portfolios from both companies.

Products and services

• Animaj AI Studio Platform Proprietary AI-native studio platform combining Audience Intelligence, Sketch-to-Pose, Motion-In-Betweening, and Text-to-3D Motion tools to produce full animated episodes from concept to YouTube release in under five weeks, approximately four times faster than traditional animation pipelines.
• Pocoyo Award-winning Spanish preschool brand and global franchise available in 17+ languages with 40M+ YouTube subscribers and 100M+ mobile app downloads. Acquired from Zinkia Entertainment in 2023 and now in its 21st year, with 40+ industry awards including BAFTA and Annecy Cristal. Features original creator returning for new seasons and introduction of new character Bea.
• Maya the Bee Europe's beloved preschool icon celebrating 50 years on screen, present in 100+ countries across television, publishing, and consumer products. Joint ownership alliance with Studio 100 International (Animaj holds rights outside DACH and Benelux). Being reimagined for digital-first global franchise using Animaj's AI-powered production pipeline.
• LUMEE Joint venture with Hasbro Entertainment providing COPPA-compliant contextual advertising solutions for children's content on YouTube and Connected TV. Combines IP portfolios from both companies including Peppa Pig, Transformers, Pocoyo, and Maya the Bee for brand partnerships and ad sales, claiming 50B+ annual YouTube views and 100B+ combined views in 2025 after Disney Advertising expansion.
• HeyKids Children's entertainment brand in Animaj's portfolio acquired at founding. Part of Animaj's strategy to acquire strong brands and build global franchises using AI-powered production and platform-native content development.
• Kidibli Children's entertainment brand in Animaj's portfolio. Season 3 development was informed by Audience Intelligence Tool, resulting in 3x performance increase over Seasons 1 and 2.
• Super Sema Children's entertainment brand in Animaj's catalogue managed under the global music partnership with Magic Star (Sony Music's The Orchard) and Sony Music Publishing. Part of catalogue including Pocoyo, Maya the Bee, HeyKids, and Super Sema.
• Rabbids Invasion Rabbids (Lapins Crétins) animated series IP from Ubisoft, distributed by Animaj across Samsung TV Plus in 13 European countries through partnership with OTTera. Part of the portfolio of globally loved kids brands under the LUMEE joint venture with Hasbro.
• Screening Room Partner-facing content preview platform where approved users can screen and review Animaj's content offerings. Users can watch episodes, track watch time per episode, and access content for evaluation purposes. Supports 'Continue with Google' authentication for account creation and login.

Quantifiable outcome

• Full episodes produced from concept to YouTube release in under 5 weeks, roughly 4x faster than traditional animation pipeline
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Disney AdvertisingcoreGTM or Marketing Partner · 28 May 2026LUMEE expanded portfolio through agreement with Disney Advertising to represent family-focused advertising inventory across several Disney YouTube channels. Combined content reached 100B+ views on YouTube in 2025.
• Magic Star (The Orchard / Sony Music)coreChannel Partner/ Reseller/ Distributor · 17 February 2026Global music partnership where Magic Star manages international distribution of Animaj's recordings and masters, delivering tailored audio strategies for young audiences. Animaj retains 100% ownership of its IP.
• Sony Music PublishingcoreChannel Partner/ Reseller/ Distributor · 17 February 2026Global music publishing partnership managing worldwide publishing for Animaj's catalogue of properties including Pocoyo, Maya the Bee, HeyKids, and Super Sema.
• Hasbro EntertainmentflagshipStrategic or Co-development Partner · 13 February 2026Launch of LUMEE joint venture combining Animaj and Hasbro's IP portfolios for advertising sales and brand partnerships. Combines Peppa Pig, Transformers, Pocoyo, Maya the Bee for COPPA-compliant contextual advertising. Generates 50B+ annual views.
• NurtureminorChannel Partner/ Reseller/ Distributor · 28 January 2026Partnership to bring Pocoyo to Nurture's Life Readiness platform through interactive, story-driven adventures helping children develop essential human skills like creativity and flexible thinking.
• Studio 100 InternationalcoreStrategic or Co-development Partner · 1 October 2025Strategic alliance making Animaj and Studio 100 joint owners of Maya the Bee franchise. Animaj acquired Studio 100's rights outside DACH and Benelux regions. Combined strengths to elevate Maya's global presence through digital and premium content.
• Disney AcceleratorcoreStrategic or Co-development Partner · 28 July 2025Animaj selected as one of four companies to join Disney Accelerator 2025, receiving investment capital, mentorship from Disney's senior leadership, and opportunity to explore collaborations with leaders across The Walt Disney Company.
• LingokidsminorChannel Partner/ Reseller/ Distributor · 26 June 2025Partnership bringing Pocoyo content hub to Lingokids app with exclusive games designed to support early childhood development. Second time Lingokids opened platform to third-party IP.
• Zinkia EntertainmentcoreOEM/ Whitelabel/ Licensing Partner · 13 September 2023Animaj acquired the Spanish brand Pocoyo from Zinkia Entertainment, marking the beginning of Animaj's journey to federate influential independent kids' IPs.
• Ubisoft Film & TelevisionminorChannel Partner/ Reseller/ Distributor · 8 August 2023Partnership to distribute Rabbids Invasion animated series. Animaj distributes the IP channel to 13 European countries through Samsung TV Plus, powered by OTTera.
• OTTeraminorChannel Partner/ Reseller/ Distributor · 8 August 2023FAST linear and OTT application solutions provider powering and delivering Rabbids channel across 13 European countries through Samsung TV Plus.

Scale indicators15 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hasbro Entertainment: Global toy and entertainment company (Peppa Pig, Transformers, My Little Pony). LUMEE JV partner and incumbent with overlapping kids' IP, toy licensing, and entertainment distribution.
• The Walt Disney Company: Disney+ streaming partner and Disney Accelerator 2025 host. Massive incumbent across kids' IP, streaming, consumer products, and parks — sets the competitive ceiling in premium kids' content.
• DreamWorks Animation: Major animation studio producing feature and television content for global audiences. Comparable in animation production capability but with much larger budget and theatrical focus.

Direct peers

• Moonbug Entertainment: Digital-first kids' content company (CoComelon, Blippi, Little Baby Bum) operating across YouTube, streaming, and consumer products. Closest comparable in model, audience, and platform mix — acquired by Candle Media in 2022 for ~$3B.
• WildBrain: Canadian kids' entertainment company managing legacy IP (Peppa Pig, Teletubbies, Caillou) and YouTube channel network with multi-platform distribution. Directly comparable in IP-federation and kids' distribution strategy.
• pocket.watch: Kids' digital franchise builder turning YouTube creators (Ryan's World) into multi-format global franchises across content, consumer products, and licensing. Highly comparable digital-first franchise model.
• Studio 100 International: European kids' entertainment company and joint owner of Maya the Bee. Directly comparable in heritage-IP stewardship, international distribution, and licensing/merchandising depth.
• Zinkia Entertainment: Spanish animation studio that originally created Pocoyo before selling it to Animaj in 2023. Comparable as a creator and rights-holder of preschool animated IP.

Others

• Cartoon Network (Warner Bros. Discovery): Kids' cable/streaming network and animation studio. Comparable as a kids' content platform and distribution partner, but operates primarily through traditional broadcast/IP rather than Animaj's digital-first model.

Emerging players

• Lingokids: EdTech kids' app partnering with Animaj on the Pocoyo content hub. Comparable as an emerging player in the intersection of kids' digital content, learning, and app-based distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@animaj_official
• LinkedInlinkedin.com/company/animaj

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animaj