Heard Technologies
Heard Technologies is a financial management platform for therapists and wellness practitioners, integrating done-for-you bookkeeping, tax support, payroll, S corp services, and business banking into a single subscription. Founded in 2019, it serves 5,000+ solo and group practices across the United States.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Heard Technologies does
Heard Technologies operates a financial back-office platform built specifically for therapists, counselors, and adjacent wellness practitioners in private practice. Founded in 2019 and headquartered in the United States (with company materials referencing both San Francisco and Seattle), the company serves solo practitioners, group practices, and 1099 contractors who lack formal business training and need integrated bookkeeping, tax, payroll, and banking support. The company is venture-backed, having raised approximately $26.3 million across four disclosed funding rounds, the most recent being a $15 million round in June 2023 led by Headline with participation from GGV and others.
Heard's product is a cloud-based subscription platform that bundles done-for-you monthly bookkeeping, quarterly tax estimates, business and personal tax filing, automated payroll, S corporation election and compliance, and a business banking account provided in partnership with i3 Bank (Member FDIC). Core technology includes automated bank-account transaction categorization, account reconciliation reviewed by a dedicated human bookkeeping team, a quarterly tax estimate engine, an S corp assessment tool, and real-time practice-insight dashboards. Distribution combines a self-serve, content-led go-to-market—driven by the Heard Business School podcast, The Ledger weekly newsletter, a Tax Hub, SEO articles, and webinars—with a free consultation touchpoint and direct website signup. The platform is offered as two plans: Essential for solo LLCs/sole proprietors and Premium for S corps and group practices, with an annual billing discount of 15% and a $39/month plus $6/employee payroll add-on.
The business model is recurring subscription revenue with a high-touch services component, serving 5,000+ mental health and wellness practitioners across the United States. Geographic scope is explicitly domestic and the company does not serve practices based outside the U.S., non-health practices, practices with multiple owners, or C corporations. Leadership includes co-founder and CEO Andrew Riesen, co-founder Victoria Li (Forbes 30 Under 30 honoree), Chief Product & Technology Officer Art Litvinau (joined February 2026), CFO Brooke Skinner, VP of Operations Jeff Jones, and VP of Marketing Melanie Hahn. Headcount is reported at 11-50 employees, consistent with a service-heavy operating model.
Heard Technologies firmographics
Firmographics- Name
- Heard Technologies
- Legal name
- Heard Technologies, Inc.
- Website
- https://joinheard.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heard Technologies is a financial management platform for therapists and wellness practitioners, integrating done-for-you bookkeeping, tax support, payroll, S corp services, and business banking into a single subscription. Founded in 2019, it serves 5,000+ solo and group practices across the United States.
- Ownership category
- akta.pro rank
Heard Technologies industry classification
Industry- Product category
- Therapist Practice Financial Management
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Bill Management & Subscription Management (FSAGADAG)
Keywords
Where Heard Technologies is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heard Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Essential Plan: Monthly or annual subscription for solo practice owners who are LLCs or Sole Proprietors, providing bookkeeping, tax support, and financial reporting. Annual subscribers save 15% compared to monthly billing.
- Subscription - Premium Plan: Subscription for S Corporations and/or group practices, including payroll for up to one user. Additional employees cost $6 per month each. Targeted at more complex practice structures.
- Payroll Add-on: Additional service priced at $39/month plus $6/employee/month for payroll processing, tax withholding, and compliance management. Available as an add-on to both subscription tiers.
- Catch-up Bookkeeping Setup Fee: One-time setup fee of $99 per month of catch-up bookkeeping required for new customers who need historical bookkeeping completed for the current tax year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan for solo practice owners with LLC or Sole Proprietor status, including bookkeeping, tax support, and financial reporting. |
| Subscription | Monthly | Premium Plan for S Corporations and/or group practices, including payroll for up to one user with additional employees at $6/month each. |
| Unit Pricing | Monthly | Payroll add-on for both Essential and Premium subscribers requiring employee or contractor payroll processing. |
| One time/ perpetual license | Pay-as-you-go | One-time catch-up bookkeeping setup for new customers requiring historical bookkeeping completion. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Heard Technologies product offering
Product offeringCore offering
Heard Technologies provides an all-in-one financial management subscription platform built specifically for therapists and wellness practitioners. The platform bundles done-for-you monthly bookkeeping, quarterly tax estimates, annual federal and state tax filing, payroll processing, business banking through an i3 Bank partnership, and S corporation election and maintenance support, with dedicated bookkeeping and tax specialists supporting each customer.
Product overview
Heard Technologies offers a comprehensive all-in-one financial platform specifically designed for therapists and wellness practitioners. The platform integrates six core services: Bookkeeping (done-for-you monthly bookkeeping with automatic transaction categorization and reconciliation), Taxes (year-round tax support including quarterly estimates and annual filing), Payroll (automated payroll processing for $39/month plus $6/employee/month), Heard Banking (business banking provided in partnership with i3 Bank, Member FDIC), and S Corp Services (S corporation election and compliance support). The platform is offered through two subscription plans: Essential Plan for solo practice owners (LLCs or Sole Proprietors) and Premium Plan for S Corporations and/or group practices with payroll included. Additional offerings include Insurance Billing Support via partner, a Tax Hub with calculators and guides, the Heard Business School Podcast, Resource Hub with educational content, Heard Community peer network, Summer Setup Grant program for new practices, and The Ledger weekly newsletter. The company also provides dedicated specialist support with tax and bookkeeping experts available 8am-7pm CT.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping Done-for-you monthly bookkeeping service that automatically categorizes transactions, reconciles accounts against bank statements, and produces financial reports for solo and group therapy practices. Performed by dedicated bookkeeping experts and supported by Heard's bank-sync platform.
- Taxes Year-round tax support for therapists including automated quarterly estimated tax calculations, step-by-step payment guidance, expense deduction tracking, and annual federal and state business and personal tax filing (including joint returns).
- Payroll Automated payroll processing service for solo and group therapy practices that handles payments to owners, employees, and contractors, plus tax withholdings and payroll tax filings. Available as a $39/month add-on plus $6/employee/month and included for one user in the Premium plan.
- Heard Banking Business banking account built specifically for therapy practices, provided through a partnership with i3 Bank (Member FDIC) and included with every Heard subscription plan.
- S Corp Services S corporation election and ongoing maintenance service for therapy practices, including a personalized S corp savings assessment, IRS election filing, payroll setup, distributions management, and year-round compliance support.
- Heard Financial Platform Heard's all-in-one subscription platform for therapists and wellness practitioners, combining bookkeeping, tax estimates and filing, payroll, Heard Banking, and S corp services into one product, sold through Essential and Premium plans.
Quantifiable outcome
- 5,000+ therapists trust Heard to handle their finances
- +3 more outcomes
Companies that use Heard Technologies
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Heard Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Heard Technologies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- i3 BankcoreBanking services provider for Heard Banking, Heard's business bank account product. i3 Bank is an FDIC member providing the banking infrastructure that Heard integrates into its financial platform. Banking services are described as being provided by i3 Bank, Member FDIC.
- HeadwayminorPartnership mentioned in webinar context: 'Benefits of Accepting Insurance as a Mental Health Provider with Headway.' Heard provides educational content about accepting insurance through Headway, demonstrating a GTM partnership for customer acquisition.
- United Financial Planning GroupminorFeatured partner in financial planning webinar with Ryan Derousseau, CFP, who specializes in working with therapists. Webinar content demonstrates a content/partnership relationship for educating customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Heard Technologies competitors and assessment
Company assessmentRegional players
- SimplePractice: SimplePractice is a leading practice management, scheduling, and EHR platform for therapists in the US. It is a vertical peer that owns the therapist workflow and could either partner with or compete against Heard's financial layer over time.
Broad incumbents
- Xero: Xero is a leading cloud accounting SaaS platform used by SMBs and their accountants globally. Competes with Heard at the platform layer and through its Xero Tax and advisor ecosystem.
- FreshBooks: FreshBooks provides accounting and invoicing software aimed at service-based SMBs and freelancers. It targets a similar end customer (independent professionals) but lacks Heard's therapy-specific workflows and bundled tax/payroll depth.
- QuickBooks Live: Intuit's QuickBooks Live pairs the dominant SMB accounting platform with human bookkeeping experts. It is the broad incumbent most likely to encroach on Heard's positioning if Intuit invests in vertical content or healthcare workflows.
Direct peers
- Pilot.com: Pilot offers bookkeeping, tax, and CFO services for small businesses and startups. Comparable to Heard in bundling software with human experts, and similarly competes for high-skill solopreneurs who want an outsourced finance function.
- Bench: Bench provides done-for-you bookkeeping paired with a software platform for SMBs, including tax support and financial reporting. It is the most direct competitor to Heard's core offering in the human-assisted bookkeeping space, although without Heard's therapist vertical specialization.
Others
- Karbon: Karbon is a practice management workflow platform for accounting firms. Relevant as a peer in the broader 'financial back office tooling' space and as a potential partner or acquirer of vertical SaaS models serving SMB finance teams.
- Alma: Alma is an insurance credentialing and billing platform for therapists, and an existing GTM partner of Heard's. It is a vertical ecosystem peer shaping how private practices get paid and which could expand into adjacent financial services.
- Canopy: Canopy provides practice management, client engagement, and document workflow tools for accounting and tax firms. Comparable to Heard's bundled workflow ambition but aimed at the accounting firm side rather than the small business owner.
Emerging players
- Botkeeper: Botkeeper combines AI/automation with human accountants to deliver bookkeeping at lower price points. It represents an emerging threat to Heard's service-heavy model through automation-driven unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heard Technologies social profiles
Digital presenceHeard Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heard Technologies leadership team
Management profileNumber of profiles
Profiles6 records
Heard Technologies funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heard Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heard Technologies
What does Heard Technologies do?
Heard Technologies provides an all-in-one financial management subscription platform built specifically for therapists and wellness practitioners. The platform bundles done-for-you monthly bookkeeping, quarterly tax estimates, annual federal and state tax filing, payroll processing, business banking through an i3 Bank partnership, and S corporation election and maintenance support, with dedicated bookkeeping and tax specialists supporting each customer.
Is Heard Technologies a public or private company?
Heard Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heard Technologies founded?
Heard Technologies was founded in 2019. It employs 51 to 100 people.
Where is Heard Technologies based?
Heard Technologies is headquartered in San Francisco, United States, in the North America region.
How does Heard Technologies make money?
Four revenue lines are on record. Subscription - Essential Plan is the primary driver. The others are subscription - Premium Plan, payroll Add-on and catch-up Bookkeeping Setup Fee.
Who are Heard Technologies's main competitors?
SimplePractice is listed as a regional player. Broad incumbents are Xero, FreshBooks and QuickBooks Live. Direct peers are Pilot.com and Bench. Others are Karbon, Alma and Canopy. Botkeeper is listed as an emerging player.
Does Heard Technologies have an API?
No public API is recorded for Heard Technologies.
What industry is Heard Technologies in?
Heard Technologies's product category is Therapist Practice Financial Management. Its primary akta.pro industry code is FSAGADAG, Bill Management & Subscription Management. Its NAICS code is 5412 and its SIC code is 8700.