Fair Harbor

What Fair Harbor does

Fair Harbor is a New York-based sustainable apparel company founded in 2014 that converts recycled plastic bottles into men's and children's swimwear, casual tops, bottoms, and accessories. The brand is built around a recycled-materials platform — garments use on average 12 recycled plastic bottles each, and the company has recycled 80M+ bottles cumulatively — combined with proprietary comfort features such as the BreezeKnit built-in liner, quick-dry 4-way stretch fabric (88% recycled polyester/12% spandex), and organic cotton twill-terry blends (68% organic cotton/32% recycled polyester). The company holds B Corp certification and reports secondary sustainability metrics including 45+ beach cleanups and 4.2 liters of water saved per garment via eco-wash denim.

The product portfolio spans four swim trunk silhouettes (Anchor, Bayberry, Bungalow, Ozone), an expanding casual lineup (Salty Oxford button-downs, Saltaire tees and hoodies, Tailwind hoodies, Ravello and Pacific polos, One Short and Horizon shorts and pants, Driftwood stretch denim), a kids collection with Dad-and-Son matching, a UPF 50 sun-protective line, and a custom embroidery personalization service. Pricing runs from $49 for entry shorts to $158 for denim, with multi-item bundle discounts (e.g., Buy 3 tees get $40 off) used to drive AOV.

Fair Harbor operates a DTC-led omnichannel model anchored by a Shopify-powered e-commerce site (fairharborclothing.com), with selective wholesale inquiries accepted and physical retail expansion underway following the March 2022 Broad Sky Partners investment (part of a $36.7M exempt securities offering). Marketing is multi-channel: Klaviyo email (20% off first-order incentive), Instagram organic and paid social, a Refer-a-Friend program ($25 credit both sides), the FH Journal content blog, and paid acquisition across Meta, Google, Pinterest, Reddit, and Taboola. The team of 11-50 is led by founders Jake Danehy (CEO) and Caroline Danehy (CXO/CCO).

Name

Fair Harbor

Legal name

Fair Harbor Clothing Inc.

Website

https://fairharborclothing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair Harbor is a New York-based sustainable apparel company founded in 2014 that converts recycled plastic bottles into men's and children's swimwear, casual wear, and accessories, sold via direct-to-consumer e-commerce with growing retail and wholesale channels.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Sustainable swimwear
• Recycled apparel
• Eco-friendly clothing
• Men's swimwear
• Coastal lifestyle apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through fairharborclothing.com, selling apparel directly to consumers. Products include swim trunks, shirts, shorts, hoodies, sweatshirts, and accessories with transaction-based pricing.
2. Retail Distribution: Expansion into physical retail stores as part of growth strategy following investment from Broad Sky Partners.
3. Wholesale: Wholesale inquiries accepted for businesses interested in carrying Fair Harbor products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fair Harbor designs, manufactures, and sells sustainable apparel made primarily from recycled plastic bottles. Its product portfolio centers on men's swim trunks, shirts, hoodies, shorts, and denim, complemented by a kids' line, headwear, and a UPF 50 sun-protective collection. The brand sells primarily direct-to-consumer via its Shopify-powered website and is expanding into physical retail and wholesale, with a proprietary BreezeKnit™ liner as a key differentiator.

Product overview

Fair Harbor is a sustainable lifestyle apparel brand offering a diverse product portfolio centered around swimwear, tops, and bottoms for men and children. The core swimwear line includes four distinct trunk styles: Anchor (performance-focused with BreezeKnit liner and 6-10 inch inseams), Bayberry (heritage-style with 7-inch inseam), Bungalow (relaxed 5-inch inseam), and Ozone (board shorts for high-intensity activities). The tops collection spans Salty Oxford shirts, Saltaire tees and hoodies, Tailwind hoodies, Ravello terry polos, Oasis textured shirts, Oceanfront shirts, and Kismet tees. Bottom offerings include One Short and Horizon shorts/pants, plus Driftwood stretch denim. Additional offerings include kids' collections, UPF 50 sun-protective clothing, and a custom embroidery personalization service. The brand emphasizes sustainability with recycled materials (averaging 12 recycled plastic bottles per garment) and B Corp certification. All products are available through direct-to-consumer online sales and select retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Anchor Trunk (and broader Men's Swim Trunks line) Bestselling performance men's swim trunks with quick-dry 4-way stretch fabric and built-in BreezeKnit™ liner; available in multiple inseam lengths (5", 6", 7", 8", 10"). Made from recycled polyester and spandex, with water-draining pockets and hidden zipper back pocket. Targeted at men seeking comfortable, sustainable swimwear for beach, pool, and active use.
• Men's Shirts & Button-Downs (Salty Oxford, Oceanfront, Saltaire, Oasis, Ravello Terry Polo, Pacific Polo) Men's woven shirts, oxfords, polos, and button-downs priced $98-$128. Includes customer-favorite Salty Oxford Shirt, terry polos, and textured shirts designed for coastal/everyday wear with sustainable fabric blends.
• Men's Hoodies & Sweatshirts (Tailwind, Saltaire, SeaBreeze, Sundown) Men's hoodies, crewnecks, and graphic sweatshirts priced $108-$118, including the organic cotton Tailwind Hoodie (68% Organic Cotton / 32% Recycled Polyester). Designed for everyday layering with lightweight, breathable construction.
• Men's Tees & Henleys (Saltaire, Kismet, Saltaire Graphic Tees) Men's basic tees ($48), graphic tees and premium options ($58), and henleys in multiple colors and graphic designs such as 'Salty Souls Club.' Available with bundle discount (Buy 3 Tees get $40 off).
• Men's Bottoms (One Short, Horizon Short, Horizon Pants, Driftwood Denim) Men's shorts, pull-on pants, 5-pocket pants, and stretch denim priced $49-$158. Includes Driftwood Stretch Denim using eco-wash technology that saves 4.2 liters of water per garment, and One Short with bundle discount (Buy 2 get $25 off).
• Kids' Collection (Kids Bayberry, Kids Anchor, rashguards, shirts, hoodies, Dad & Son matching) Children's sustainable apparel line including swim trunks (Kids Bayberry, Kids Anchor), rashguards, shirts, hoodies, and coordinated Dad & Son matching items. Available with bundle discount (Buy 3 Kids' Swim Trunks get $25 off). Targeted at parents seeking sustainable children's wear.
• UPF 50 Sun-Protective Collection Sun-protective apparel line featuring UPF 50-rated fabric for UV protection, targeted at outdoor and water-activity consumers.
• Hats & Headwear Headwear collection including various hat styles sold as apparel accessories.
• Anchor Rashguard Rashguard shirt designed for swimming and water activities, part of the Anchor swim collection for active water-sports consumers.
• Custom Embroidery Personalization Service Made-to-order personalization service letting customers add custom embroidery (initials, icons such as Sun, Palm Tree, Sailboat, or text like '2026 Grad' or 'No. 1 Dad') to selected apparel items for an additional charge with 5-7 business day processing.

Quantifiable outcome

• 12 recycled plastic bottles per garment on average
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Athletic Brewing CominorGTM or Marketing PartnerCollaborative collection pairing Fair Harbor apparel with Athletic Brewing Co products, targeting active lifestyle consumers who enjoy both fashion and non-alcoholic craft beverages.
• FootjoyminorStrategic or Co-development PartnerFair Harbor x FootJoy collaboration creating golf-inspired apparel that blends performance features with everyday comfort. Products designed for life beyond the course, leveraging golf lifestyle positioning.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Outerknown: Founded by surfer Kelly Slater, Outerknown is a sustainable apparel brand built around surf/coastal lifestyle using recycled and organic materials — a near-twin of Fair Harbor in positioning, with broader category depth.
• Faherty Brand: Premium men's coastal-lifestyle apparel brand with strong DTC and retail presence; directly comparable to Fair Harbor on male coastal-lifestyle positioning, premium pricing, and hybrid DTC/wholesale model.
• Marine Layer: California-based casual apparel brand known for proprietary fabrics and a playful, comfort-first men's assortment; overlaps directly with Fair Harbor on men's casual tops/bottoms, DTC strength, and emphasis on fabric innovation.

Broad incumbents

• Vuori: Premium men's and women's performance-lifestyle brand with strong DTC and wholesale distribution; competes for the same eco-conscious men's premium sportswear customer at higher scale.
• Patagonia: Iconic sustainable apparel incumbency with deep environmental credentials and broad product portfolio; sets the benchmark Fair Harbor's B-Corp/recycled positioning competes against in the premium casual segment.
• Cotopaxi: Certified B Corp outdoor and lifestyle apparel brand using recycled materials and adventure positioning; competes for eco-conscious millennial/Gen-X consumers across adjacent casual and outdoor categories.
• prAna: Sustainable apparel brand (now under Columbia Sportswear) selling men's casual, swim and activewear with recycled/organic fabrics; comparable target customer and sustainability-led merchandising approach.

Emerging players

• Summersalt: Direct-to-consumer swimwear brand with a strong sustainability story and category focus; overlaps on swimwear DNA and DTC motion, though primarily women's and at higher scale in that segment.
• Rhone: Premium men's activewear and lifestyle brand with strong DTC engine and growing retail footprint; competes for the same premium, performance-oriented male consumer entering coastal/lifestyle categories.
• Free Fly Apparel: Men's and women's lifestyle apparel built around sun-protective and bamboo-blend fabrics; overlaps with Fair Harbor on coastal lifestyle, UPF 50 product extension, and premium men's casual positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fairharbor
• Xx.com/fairharborcloth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Harbor