Freebee
Freebee is a Miami-based, on-demand electric microtransit operator serving municipalities, counties, business improvement districts, universities, and healthcare systems through managed-services contracts, with revenue subsidized primarily by government contracts and advertising on a 300-vehicle all-electric fleet.
- Company typePrivate
- Founded2012
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Freebee does
Freebee, founded in 2012 in Miami and operated by Beefree LLC, runs an on-demand, 100% electric microtransit platform that delivers turnkey transit services to cities, counties, business improvement districts, universities, healthcare systems, and planned communities. The platform combines a consumer-facing Ride Freebee mobile app (iOS/Android) with a managed-services operating layer that dispatches electric vehicles, including Tesla sedans, VW ID. Buzz vans, and GEM neighborhood EVs, across both on-demand and fixed-route configurations. Service templates include general microtransit, dedicated senior transport, healthcare-access programs such as Green Cars For Kids, and market-specific sub-brands like Scout (Seminole County), Holly Springs Hopper, Ballantyne Bolt, and SouthPark Skipper.
The company monetizes primarily through multi-year managed-services contracts with municipal and county transit authorities, which account for 93% of its disclosed $50 million in 2025 revenue; the remainder comes from advertising (vehicle wraps, in-vehicle video, in-app sponsorship, dynamic OOH, and digital retargeting) and a freemium local-business partner program. Most services are free to end riders, subsidized by contracts and ad revenue, with Seminole County's Scout operating as a rare fare-based exception ($4-$14 per ride). The go-to-market combines direct sales to government procurement officers with community-led channels: BIDs, tourism boards, and local business networks that drive grassroots adoption, supported by a 2022 $8 million Series A led by bp ventures that also provides EV charging infrastructure collaboration.
Freebee firmographics
Firmographics- Name
- Freebee
- Legal name
- Beefree LLC
- Website
- https://ridefreebee.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Freebee is a Miami-based, on-demand electric microtransit operator serving municipalities, counties, business improvement districts, universities, and healthcare systems through managed-services contracts, with revenue subsidized primarily by government contracts and advertising on a 300-vehicle all-electric fleet.
- Ownership category
- akta.pro rank
Freebee industry classification
Industry- Product category
- Electric Microtransit Services
- NAICS
- Taxi and Ridesharing Services (485310)
- akta.pro primary industry
- On-Demand Microtransit & Vanpool (App-Dispatched Shuttles) (THAIAGAF)
Keywords
Where Freebee is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freebee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government Transit Contracts: Primary revenue stream (93% of $50M revenue) from recurring government contracts with municipalities. Freebee operates as a public transit provider, replacing or supplementing fixed-route bus services with on-demand electric rideshare. Contracts are multi-year and provide predictable recurring revenue.
- Advertising and Brand Partnerships: Vehicle wraps turn the fleet into mobile billboards. In-vehicle video advertising engages captive riders. In-app sponsorships and digital retargeting provide additional advertising inventory. Brands include Bud Light, Burger King, Coca-Cola, Goya, Pepsi, and Miami Heat.
- Public Transit Fares: Some services (Scout in Seminole County) operate on a fare-based model with prices ranging from $4 to $14 per ride, representing a small minority of revenue.
- Local Business Partnership Platform: Free platform for local businesses to appear as featured destinations in the app. Business partners gain exposure to riders exploring neighborhoods, with no upfront cost to join the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Scout On-Demand Service (Seminole County) |
| Freemium | Multi-year contract | Standard Municipal Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Freebee product offering
Product offeringCore offering
Freebee provides on-demand and fixed-route electric microtransit services under contracts with cities, counties, and business improvement districts. The company operates an all-electric fleet (Tesla, VW ID. Buzz, GEM) and a rider-facing mobile app for booking rides, while also monetizing captive in-vehicle and in-app audiences through advertising and a Local Business Partner program. 93% of its ~$50M revenue comes from recurring government transit contracts that replace or supplement fixed-route bus service.
Product overview
Freebee is a Miami-based electric microtransit company offering a unified platform combining on-demand ride services and fixed-route transportation. The core Ride Freebee App enables users to book electric rides across various service types: the primary On-Demand Electric Ride Service provides flexible door-to-door transportation, while Fixed Route Services (including Aventura Express and Lake Nona routes) offer scheduled shuttle options. Specialized services include Senior Services for elderly passengers, Green Cars For Kids for healthcare transportation, and Scout Service for public transit replacement. The platform also includes advertising products (Vehicle Advertising, In-Vehicle Video, In-App Sponsorship, Dynamic OOH, Digital Retargeting) and a Local Business Partner Program that enables businesses to appear as destinations in the app. The company operates primarily in Florida with expansion into North Carolina, serving nearly 2 million passengers annually with a fleet of electric vehicles including Tesla and VW ID. Buzz models.
Differentiator
Problem solved
Functional benefit
Brands
- Scout: On-demand transit service operating in Seminole County, Florida, replacing traditional bus routes with a flexible rideshare service.
- Holly Springs Hopper
- Ballantyne Bolt
Products and services
- Ride Freebee Mobile App Freebee's iOS and Android mobile app that lets riders request on-demand electric rides, discover local businesses, and redeem in-app deals within Freebee's service areas.
- On-Demand Electric Ride Service Door-to-door on-demand electric rides operated under municipal and county contracts, providing free or subsidized microtransit within designated Freebee service zones using Tesla, VW ID. Buzz, and GEM electric vehicles.
- Fixed Route Shuttle Services Scheduled shuttle services on fixed routes operated with electric vehicles, including the Aventura Express (Green, Purple, Yellow), Coconut Grove Fixed Route, Lake Nona, and Tradition routes.
- Scout On-Demand Public Transit Fare-based on-demand public transit service operating in Seminole County, Florida, replacing fixed LYNX bus routes with 42 Freebee electric vehicles across five zones at fares of $4–$14 per ride.
- Holly Springs Hopper Door-to-door on-demand electric ride service powered by Freebee in Holly Springs, North Carolina, providing affordable rides within town limits and the surrounding planning area.
- Ballantyne Bolt On-demand electric ride service operating in the Ballantyne area of Charlotte, North Carolina, Monday through Friday 11am–8pm.
- SouthPark Skipper On-demand electric shuttle service operating in Charlotte's SouthPark neighborhood in North Carolina.
- Senior Transportation Services Specialized door-to-door transportation for senior citizens, including the Doral Senior Service and Miami Beach Senior Service programs, designed to support elderly residents with safe, accessible rides.
- Green Cars For Kids Free electric transportation service for children and families traveling to and from healthcare facilities, including Cora E. Braynon Family Health Center, Jackson Memorial Hospital, and Palm Beach locations.
- Freebee Advertising Platform Sold advertising inventory across the Freebee fleet, combining vehicle wraps that turn the fleet into mobile billboards with in-vehicle video, in-app sponsorships, dynamic OOH placements, and digital retargeting to reach captive urban and suburban audiences.
- Local Business Partner Program Free program for local businesses to be featured as destinations in the Ride Freebee app, offering exclusive deals to riders to drive foot traffic to partner establishments within Freebee service areas.
Quantifiable outcome
- 1.94 million passengers served in 2025, record-breaking year
- +3 more outcomes
Companies that use Freebee
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Freebee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Freebee partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Downtown Development Authority (DDA) - MiamicoreFreebee partnered with the Downtown Development Authority to provide free, on-demand electric rides covering Downtown Miami, Brickell, and Edgewater. DDA funds the service as part of urban mobility initiatives.
- Wynwood Business Improvement DistrictcoreWynwood BID funds Freebee services in the neighborhood where the company originally launched over 10 years ago. All-electric VW ID. Buzz fleet serves the creative district.
- Seminole CountycoreSeminole County replaced LYNX bus routes with Scout, Freebee's on-demand service. County pays Freebee to operate 42 vehicles across five zones as public transit.
- City of PlantationcoreCity of Plantation contracted Freebee to provide free, on-demand electric transportation in the Midtown Development District, launching July 2025.
- Lake NonacoreLake Nona partnered with Freebee for fixed-route and on-demand services connecting the planned community, including launches in February 2026.
- Holly Springs, NCcoreHolly Springs launched the Holly Springs Hopper on January 5, 2026 - an affordable on-demand service powered by Freebee operating within town limits.
- Bradenton-Palmetto (Manatee County CRA)coreManatee County's Community Redevelopment Agency funds Freebee services in Bradenton and Palmetto, expanding eco-friendly transit to northern communities.
Scale indicators7 records
Recent moves14 records
Expansion highlights6 records
Freebee competitors and assessment
Company assessmentDirect peers
- Via Transportation: Via is the leading global on-demand microtransit platform that contracts with municipalities to provide dynamic, shared-ride transit services — the same core B2G model Freebee pursues, competing head-to-head in municipal RFPs across the US and globally.
- Circuit: Circuit operates free, electric, on-demand microtransit in partnership with cities and sponsors — directly comparable to Freebee's free-ride B2G model with advertising monetization across Florida, Texas, and other US markets.
Broad incumbents
- Uber (Uber Transit): Uber operates Uber Transit partnerships that integrate public transit and on-demand microtransit into the Uber app. As a broad incumbent with massive capital and reach, Uber represents both a partner and a competitive threat in city RFPs.
- Lyft: Lyft operates Lyft Healthcare, commuter partnerships, and transit integrations that overlap with Freebee's healthcare and municipality services. As a well-capitalized incumbent, Lyft could pursue adjacent microtransit contracts competitively.
- Moovit: Moovit (owned by Intel) provides a global transit data and mobility-as-a-service platform used by transit agencies and riders — adjacent ecosystem player whose agency relationships could enable either partnership or competitive entry.
Emerging players
- Spare (formerly Operator/CoGo): Spare is a SaaS platform that powers on-demand transit for transit agencies and municipalities — adjacent to Freebee's operating business as a technology enablement layer, and overlapping in transit-agency RFPs.
- RideCo: RideCo provides on-demand transit software and operating services for transit agencies across North America, with an overlapping municipal microtransit focus that places it in direct or partial RFP competition with Freebee.
- Zum: Zum operates student transportation and microtransit for school districts and municipalities with an electric fleet — overlapping with Freebee's EV-only positioning and B2G service model in adjacent transit verticals.
- May Mobility: May Mobility operates autonomous microtransit shuttles in partnership with cities and universities — overlapping with Freebee's municipal and university microtransit positioning but with an autonomous-vehicle technology angle.
Regional players
- Padam Mobility: Padam Mobility operates on-demand microtransit software and services primarily in Europe. Comparable business model targeting municipal transit contracts, but operates in different geographies than Freebee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Freebee social profiles
Digital presenceFreebee compliance and trust
Trust signalCompliance1 record
Freebee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freebee leadership team
Management profileNumber of profiles
Profiles4 records
Freebee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freebee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freebee
What does Freebee do?
Freebee provides on-demand and fixed-route electric microtransit services under contracts with cities, counties, and business improvement districts. The company operates an all-electric fleet (Tesla, VW ID. Buzz, GEM) and a rider-facing mobile app for booking rides, while also monetizing captive in-vehicle and in-app audiences through advertising and a Local Business Partner program. 93% of its ~$50M revenue comes from recurring government transit contracts that replace or supplement fixed-route bus service.
Is Freebee a public or private company?
Freebee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freebee founded?
Freebee was founded in 2012. It employs 251 to 500 people.
Where is Freebee based?
Freebee is headquartered in Miami, United States, in the North America region.
How does Freebee make money?
Four revenue lines are on record. Government Transit Contracts are the primary driver. The others are advertising and Brand Partnerships, public Transit Fares and local Business Partnership Platform.
Who are Freebee's main competitors?
Direct peers on record are Via Transportation and Circuit. Broad incumbents are Uber (Uber Transit), Lyft and Moovit. Emerging players are Spare (formerly Operator/CoGo), RideCo, Zum and May Mobility. Padam Mobility is listed as a regional player.
Does Freebee have an API?
No public API is recorded for Freebee.
What industry is Freebee in?
Freebee's product category is Electric Microtransit Services. Its primary akta.pro industry code is THAIAGAF, On-Demand Microtransit & Vanpool (App-Dispatched Shuttles). Its NAICS code is 485310.