Agero

What Agero does

Agero is a privately held, white-label business-to-business provider of digital driver assistance services, headquartered in Medford, Massachusetts, and operating as a subsidiary of Cross Country Group. The company serves automotive OEMs, insurance carriers, fleet operators, and mobility providers, with coverage of approximately two out of every three new U.S. passenger vehicles and protection for roughly 150 million drivers annually. Its core offerings span Roadside Assistance, Accident Management, and EV Experience, delivered through a white-label model that embeds Agero's services under partner brands rather than marketing directly to consumers.

The company's technology foundation is its proprietary Swoop dispatch platform, acquired through the 2018 purchase of SwoopMe. Swoop integrates generative AI copilots, process automation, and predictive routing to dispatch service events across a nationwide provider network handling 30,000-plus drivers daily and 13-14 million events annually. Agero is augmenting this stack through the announced 2026 acquisition of Urgently, which would add connected vehicle, predictive analytics, and emotional AI capabilities to the platform. Operational infrastructure is supported by a partnership with Datadog for platform observability.

Agero generates revenue through enterprise contracts with OEMs, insurance carriers, fleets, and mobility providers on per-event, subscription, and program-management pricing models. The white-label go-to-market is reinforced by integration depth: Swoop connects into OEM telematics, mobile applications, and carrier claims workflows, creating operational switching costs. Customer additions in 2026 (KeyMe Locksmiths, Virginia Farm Bureau Insurance) and the retention of specialty customers such as Hagerty indicate active commercial expansion, while the company's 2025 Frost & Sullivan Company of the Year recognition reflects incumbent positioning in a market approaching efficient scale domestically.

Name

Agero

Legal name

Agero, Inc.

Website

https://agero.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Agero is a white-label B2B provider of digital driver assistance services, including roadside assistance, accident management, and EV support, serving automotive OEMs, insurance carriers, fleets, and mobility providers across the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. White-Label Roadside Assistance Programs: Agero provides white-label digital driver assistance services to automotive OEMs, insurance carriers, and mobility providers. Revenue is generated through contracted B2B arrangements where Agero manages roadside assistance programs on behalf of enterprise clients, who pay for the service provision and platform access.
2. Accident Management Services: End-to-end accident management services including claims handling, vehicle recovery, and repair coordination, billed through service events managed on behalf of insurance and automotive clients.
3. Swoop Software Licensing: Swoop dispatch management software is offered to service providers and clients, with the platform enabling job management, billing, and performance tracking for roadside and towing operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Founded in 1975, Agero is a B2B white-label provider of roadside assistance, accident management, and connected vehicle services for automotive OEMs, insurance carriers, fleets, and mobility providers. The company operates a nationwide network of service providers and processes more than 13 million service events annually, protecting approximately 150 million drivers. Its proprietary Swoop dispatch platform powers real-time service delivery, customer engagement, and connected vehicle data integration for its clients.

Product overview

Agero is a white-label digital driver assistance services provider offering a unified platform-plus-modules architecture. The core offerings include Roadside Assistance, Accident Management, and Electric Vehicle Experience services, all powered by the proprietary Swoop dispatch management platform. Swoop serves as the central technology layer enabling real-time dispatch, job management, billing, and service provider coordination. The company operates B2B for automotive OEMs, insurance carriers, repair networks, fleet operators, and mobility providers, managing approximately 13-14 million service events annually across over 150 million covered vehicles. Additional capabilities include AI-powered customer service tools and observability solutions for operational resilience.

Differentiator

Problem solved

Functional benefit

Brands

• Swoop: Award-winning dispatch management platform providing real-time transparency throughout roadside events for consumers, agents, clients, and dealers. Swoop was acquired by Agero in January 2018 and is the complete software platform for delivering vertically integrated, modern roadside solutions.

Products and services

• Roadside Assistance White-label roadside assistance program covering towing, jump-starts, tire changes, lockouts, fuel delivery, and winching for automotive OEMs, insurance carriers, motor clubs, fleets, and rental companies. Delivered through a nationwide service provider network and dispatched via the Swoop platform.
• Accident Management End-to-end accident management service for insurance carriers and automotive OEMs covering first notice of loss, dispatch, repair coordination, rental, subrogation, and total-loss handling.
• Connected Vehicle Services Connected vehicle program that ingests OEM telematics and in-vehicle data to deliver proactive roadside, crash notification, stolen vehicle, and customer engagement services.
• Swoop Dispatch Platform Proprietary SaaS-style dispatch and customer engagement platform that matches incoming service events to the optimal service provider in real time, supports messaging, status updates, and integrations with client systems.
• Electric Vehicle Experience Roadside and support program tailored for electric vehicles, including out-of-charge towing, mobile charging, and dispatch workflows that account for EV-specific needs.
• Motor Club Services Back-office and dispatch support for motor club and consumer roadside membership programs delivered under partner brands.

Quantifiable outcome

• 2 out of 3 new U.S. passenger vehicles covered by Agero
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KeyMe LocksmithscoreTechnology or Integration · 24 February 2026KeyMe Locksmiths partnered with Agero to expand professional vehicle lockout assistance services for consumers nationwide through Agero's network of vetted service providers. The collaboration allows consumers to access services via phone or online booking, leveraging Agero's coverage of over 150 million vehicles and 13 million annual service events. This represents KeyMe's largest roadside assistance partnership to date.
• Virginia Farm Bureau InsurancecoreOEM/ Whitelabel/ Licensing Partner · 21 January 2026Virginia Farm Bureau Insurance partnered with Agero to provide roadside assistance to policyholders in Virginia. Agero's technology and extensive network deliver reliable, rapid roadside services, leveraging data and digital tools to improve customer experience for farm bureau members.
• Sandy Schwartz (Cox Automotive)minorOthers · 2 December 2025Agero appointed Sandy Schwartz, former president and CEO of Cox Automotive, to its board of advisors. Schwartz brings more than 25 years of automotive industry expertise and will advise on product strategy, market expansion, and partnership growth to accelerate innovative solutions for automakers and insurance carriers.
• HagertycoreStrategic or Co-development Partner · 10 September 2024Hagerty renewed its multi-year partnership with Agero to continue delivering specialized roadside assistance to driving enthusiasts. The partnership focuses on classic and specialty vehicle coverage tailored to Hagerty's member base of automotive enthusiasts.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urgently: Urgently is a digital roadside assistance platform that Agero is acquiring for $280-300M. Both companies operate technology-led dispatch networks connecting drivers with towing, locksmith, and battery service providers, serving overlapping automotive OEM, insurance, and fleet clients.
• HONK Technologies: HONK is a tech-enabled roadside assistance platform serving insurance carriers, automotive OEMs, and fleets with on-demand towing, tire, battery, and lockout services. It competes directly with Agero in the digital-first roadside dispatch market for enterprise B2B contracts.

Broad incumbents

• Allstate Motor Club: Allstate Motor Club is the roadside assistance and motor club arm of Allstate, offering similar towing, lockout, and battery services. As a vertically integrated insurance-owned program, it overlaps with Agero's insurance-carrier roadside offerings but is bundled with Allstate's broader insurance products.
• American Automobile Association (AAA): AAA is the largest U.S. motor club offering roadside assistance, insurance, and travel services. While it operates as a membership-based consumer-facing brand rather than a white-label B2B platform, AAA competes for the same enterprise insurance carrier roadside programs that Agero serves.
• Verizon Connect: Verizon Connect provides fleet management, telematics, and connected vehicle solutions to commercial customers. Its fleet roadside and vehicle management capabilities overlap with Agero's fleet operator segment, though Verizon Connect's broader portfolio spans GPS tracking and fleet analytics.

Others

• Geotab: Geotab is a leading telematics and connected vehicle platform for fleet management. While not a direct roadside dispatch competitor, Geotab's vehicle data and fleet analytics overlap with Agero's connected vehicle and fleet service offerings and increasingly inform predictive roadside interventions.
• Spireon: Spireon provides connected vehicle and asset intelligence solutions for automotive dealers, lenders, and fleet operators. Its dealer-side connected car data and recovery services intersect with Agero's OEM and dealership roadside offerings, particularly around lot management and vehicle tracking.
• Cox Automotive: Cox Automotive is a large diversified automotive services conglomerate (Manheim, Autotrader, Dealertrack, Kelley Blue Book). Agero's board advisor Sandy Schwartz is Cox Automotive's former CEO. Cox overlaps with Agero's dealer and OEM relationships, though its core focus is dealer technology and remarketing rather than roadside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgeroNews
• LinkedInlinkedin.com/company/9477
• Xx.com/ageronews

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agero