Oklahoma State University
Oklahoma State University is a public Carnegie R1 land-grant research university serving 35,000+ students across five Oklahoma campuses with 300+ majors and 84 graduate programs, including the state's only veterinary and osteopathic medicine doctoral degrees, and $258 million in annual research expenditures.
- Company typePublic
- Founded1890
- HeadquartersStillwater, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Oklahoma State University does
Oklahoma State University is a public Carnegie R1 land-grant research university founded December 25, 1890 under the Morrill Act, headquartered in Stillwater, Oklahoma, and operating across a five-campus system that includes Stillwater, Tulsa (OSU Center for Health Sciences and OSU-Tulsa), Oklahoma City, Okmulgee (OSU Institute of Technology), and a Soldier Touchpoint Research Center in Lawton. The institution serves more than 35,000 students across all campuses—including 26,805 students on the Stillwater campus drawn from all 50 states and over 100 countries—and has produced more than 290,000 alumni since founding. OSU delivers 87 undergraduate majors with 200+ options, 110 minors, 84 master's programs, and 48 doctoral programs, including the only veterinary medicine and osteopathic medicine doctoral degrees offered in Oklahoma.
The university generates revenue through a diversified set of streams: tuition and fees (in-state undergraduate $13,920, out-of-state $29,440, plus block-rate tuition), state appropriations (including a historic $250 million allocation for a new veterinary teaching hospital), federal research grants and contracts (over $79 million in 2025 from agencies including NSF and NIH, with total research expenditures exceeding $258 million), NCAA Division I Big 12 Conference athletics revenue, philanthropic gifts through the OSU Foundation, and emerging commercial channels such as the Sportsmo fan-micro-donation platform. Distribution combines residential instruction, fully online degree programs, hybrid formats, and the OSU Cooperative Extension service operating in all 77 Oklahoma counties.
Technology and research capabilities span advanced domains: the Hamm Institute for American Energy focuses on grid resilience and data-center power needs; the Oklahoma Aerospace Institute for Research and Education supports NASA's Vision 2040 sustainable aviation agenda via $750,000 in multiscale modeling funding; proprietary AI/ML work includes the EyeFM facility-management computer vision tool (EfficientNet-B7), counter-drone video analytics, and generative AI research supported by an NSF CAREER award; agricultural IP includes the drought-resistant Endarra 81 bermudagrass and OSU P92 purple wheat; and a $10 million-plus Congressional Add funds the Soldier Touchpoint Research Center's psychophysiological and machine-learning research with Torch Technologies. Recent strategic moves—headlined by the $250 million veterinary hospital appropriation, the Osage Nation jersey patch partnership (the first all-sports Big 12 deal of its kind), and new leadership across athletics and veterinary medicine—indicate a posture of capital-led expansion anchored in OSU's statutory land-grant mission.
Oklahoma State University firmographics
Firmographics- Name
- Oklahoma State University
- Legal name
- Oklahoma State University
- Website
- https://go.okstate.edu
- Company type
- Public
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Oklahoma State University is a public Carnegie R1 land-grant research university serving 35,000+ students across five Oklahoma campuses with 300+ majors and 84 graduate programs, including the state's only veterinary and osteopathic medicine doctoral degrees, and $258 million in annual research expenditures.
- Ownership category
- akta.pro rank
Oklahoma State University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Land-Grant Public Research Universities (EDAHAAAB)
- akta.pro secondary industry
- Public Research Universities with Multi-Campus Systems (EDAHAAAI)
Keywords
Where Oklahoma State University is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Oklahoma State University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate tuition, with block rate tuition program and differentiated rates for in-state, out-of-state, and international students
- State Appropriations: State funding from Oklahoma for land-grant mission activities including teaching, research, and extension services. A $250 million state appropriation was secured for the new veterinary teaching hospital
- Research Grants and Contracts: Federal research agencies including NSF and NIH sponsored over $79 million in research in 2025. Total research expenditures exceeded $258 million in 2025
- Athletic Revenues: Revenue from NCAA Division I Big 12 conference athletics including media rights, ticket sales, sponsorships, and merchandise
- Gifts and Donations: Philanthropic support through OSU Foundation including the $750 million facility fundraising initiative at Texas Athletics as reference to similar OSU campaigns
- Sportsmo Platform Revenue: Fan-funded micro-donation platform enabling fans to make tax-deductible donations to sports teams during games, with schools receiving up to 87% of donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-State Undergraduate Annual Cost |
| Subscription | Annual | Out-of-State Undergraduate Annual Cost |
| Subscription | Annual | International Undergraduate Annual Cost |
| Subscription | Annual | Graduate In-State Annual Cost |
| Subscription | Annual | Graduate Out-of-State Annual Cost |
| Subscription | Annual | Veterinary Medicine Annual Cost |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Oklahoma State University product offering
Product offeringCore offering
Oklahoma State University is a public land-grant research university delivering undergraduate, graduate, and professional degree programs across five Oklahoma campuses and online, anchored by 300+ undergraduate majors and 200+ graduate programs. It also conducts federally funded R&D exceeding $258 million annually, runs the statewide Cooperative Extension network, and supports NCAA Division I Big 12 athletics. OSU is the state's only institution offering veterinary medicine and osteopathic medicine doctoral degrees.
Product overview
Oklahoma State University is a comprehensive land-grant university offering a broad portfolio of educational products and services. The core academic offerings include undergraduate programs (87 majors, 110 minors) and graduate programs (84 master's, 48 doctoral programs including the state's only veterinary and osteopathic medicine degrees). OSU operates online programs through OSU Online and provides Cooperative Extension services statewide. Research products include the Hamm Institute for American Energy, Human Performance and Nutrition Research Institute (HPNRI), and Oklahoma Aerospace Institute for Research and Education (OAIRE). Student support services span academic assistance (LASSO Center, Writing Center), career services, and health and wellness. The university also develops research products like EyeFM, an AI-powered facility management tool. OSU functions as a Carnegie R1 research university with over $258 million in annual research expenditures.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Programs OSU offers 87 undergraduate majors and over 200 options within those majors, plus 110 minors to supplement students' chosen fields of study across seven academic colleges. Designed for first-time freshmen, transfer students, and international undergraduates pursuing bachelor's degrees.
- Graduate and Professional Programs OSU provides 84 master's programs and 48 doctoral programs across multiple disciplines, including the state's only veterinary medicine and osteopathic medicine doctoral degree programs. Targets students pursuing advanced research, professional licensure, and academic careers.
- OSU Online Programs OSU offers online degree programs and courses for students seeking flexible, remote learning options across undergraduate and graduate levels, ranked by U.S. News & World Report.
- Research Services OSU conducts cutting-edge research across all campuses with over $258 million in research expenditures in 2025, including sponsored research funded by federal agencies like NSF and NIH exceeding $79 million. Available to industry partners, federal agencies, and collaborators.
- OSU Cooperative Extension Service OSU's Extension service provides science-based educational programs and resources to help Oklahomans address issues and manage resources wisely across all 77 counties in agriculture, family and consumer sciences, 4-H youth development, and community development.
- Hamm Institute for American Energy A cross-disciplinary research institute driving innovation in energy security, grid resilience, and data center infrastructure through research and industry collaboration. Convenes research projects, seed grant funding, and policy engagement on American energy.
- Endarra 81 Bermudagrass Drought-resistant bermudagrass variety developed through 11 years of research, released to market with high water conservation capabilities expected to significantly reduce water usage for residential lawns. Targeted at Oklahoma and southern U.S. turfgrass markets.
- EyeFM AI-Powered Facility Management Tool An AI-powered tool developed by OSU researchers using EfficientNet-B7 deep learning model fine-tuned with proprietary labeled images of facility equipment, helping maintenance professionals identify building components from photographs and receive real-time maintenance guidance.
Quantifiable outcome
- 50%+ of students graduate without student loan debt, lowest median debt ($20,500) in the Big 12
- +4 more outcomes
Companies that use Oklahoma State University
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Oklahoma State University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Oklahoma State University partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Osage NationcoreMulti-year jersey patch partnership displaying Osage Nation logo on the front of jerseys for all OSU men's and women's sports teams starting fall 2026. OSU became the first Big 12 school to sign a jersey patch deal covering all sports with the Osage Nation, building on existing ties including the reservation near campus and sponsorship arrangements with Osage Casino Hotel Tulsa.
- National Fallen Firefighters FoundationcoreThree-year strategic partnership to strengthen fire service leadership, expand applied research, and improve firefighter safety nationwide. The collaboration centers on the NFFF Fellowship Program, providing fellows with access to OSU's scholarly mentorship, applied research guidance, and potential micro-credentialing opportunities. Partnership reinforces ongoing joint research including the Firefighter Behaviors and Viewpoints Survey.
- Torch TechnologiesmajorDefense contractor collaboration to improve U.S. Department of Defense's weapons systems evaluation through human-centered design at the Soldier Touchpoint Research Center in Lawton, Oklahoma. The $10 million-plus Congressional Add initiative uses psychophysiological data collection including heart rate, brain activity, and eye tracking paired with machine learning to measure soldiers' cognitive workload under high-stress combat scenarios. Collaboration began November 2023.
- Textron AviationminorPresented case study challenge at OSU Datathon competition involving optimizing flight routes and sales zones for introducing new aircraft to the market, with winning team receiving $8,000 scholarship prize.
- Oklahoma Aerospace Institute for Research and EducationminorOSU provides flight testing support for OCAST-funded research project by Vigilant Aerospace Systems to advance onboard detect-and-avoid (DAA) technology for uncrewed aircraft, part of Oklahoma's coordinated strategy to build aerospace research capabilities and testing infrastructure.
- SuppCominorPartnership with OSU's Human Performance and Nutrition Research Institute to conduct the largest-ever creatine use survey leveraging SuppCo's platform of over 110,000 creatine users and presence in over 4,000 products. Survey aims to gather real-world data on creatine dosing, stacking habits, and side effects at unprecedented scale.
- Love's Alternative Energymajor10-year partnership for operation, maintenance, and renewable fuel supply of OSU's compressed natural gas bus fueling station effective May 28. Love's Alternative Energy will replace aging compressor equipment and supply renewable natural gas to OSU's fleet of 27 transit buses consuming approximately 150,000 Diesel Gallon Equivalents per year. OSU will earn tradeable Renewable Identification Numbers under EPA's Renewable Fuel Standard program.
- Merck Animal HealthmajorCharter member of OSU Beef Center of Excellence advisory board, joining Oklahoma Beef Council, Oklahoma Cattlemen's Association, and King Ranch Inc. to fund research and outreach supporting beef industry contributing over $3 billion annually to Oklahoma's economy.
- SafeLand USAminorPartnership making OSU the accrediting body for SafeLand USA's standardized safety training courses for the oil and gas industry in Oklahoma. Three courses will be available covering safety fundamentals, hydrogen sulfide safety, and defensive driving with goal to serve 1,000 students per year through train-the-trainer programs.
- NASAcoreThree-year $750,000 NASA grant for multiscale modeling initiative to accelerate design and certification of advanced aerospace materials. Project develops hybrid computing framework combining GPU-accelerated simulation with reduced-order modeling, strengthening OSU's partnership with NASA Glenn and NASA Langley research centers and supporting NASA's Vision 2040 for sustainable aviation.
Scale indicators14 records
Recent moves8 records
Expansion highlights7 records
Oklahoma State University competitors and assessment
Company assessmentDirect peers
- University of Oklahoma: Oklahoma's other major public research university and the state's flagship R1, competing directly with OSU for in-state students, research funding, athletic recruits (Big 12 rival), and state appropriations. Most directly comparable peer on geography, mission, and competitive set.
- Kansas State University: Direct Big 12 and land-grant peer with overlapping agricultural, engineering, and veterinary medicine programs; OSU has an active NSF-funded collaboration with K-State on livestock waste conversion. Similar mission, comparable size, and overlapping student demographics.
- Iowa State University: Big 12 land-grant R1 with similar size (~30K students), strong agriculture and engineering programs, and analogous veterinary medicine college. Highly comparable on mission, structure, and student demographics.
- Texas Tech University: Big 12 peer public research university with similar enrollment (~40K), strong agricultural and engineering programs, comparable tuition affordability, and overlapping recruitment markets in Texas and Oklahoma.
- Mississippi State University: SEC peer land-grant R1 with comparable size, agricultural and veterinary medicine focus, and rural-state mission. Similar structure of land-grant extension service across counties and tuition pricing profile.
- University of Arkansas: SEC peer public R1 with comparable enrollment size, land-grant-adjacent mission, agricultural extension, and similar student affordability positioning. Overlaps on out-of-state recruitment in the South-Central U.S.
Broad incumbents
- Texas A&M University: Larger SEC land-grant R1 with significantly greater scale, research expenditures, and endowment, but overlapping programs in agriculture, engineering, and veterinary medicine. Functions as the aspirational upper-bound peer in the same regional ecosystem.
- University of Kansas: Big 12 peer public R1 with broader research scope and AAU membership; competes with OSU for out-of-state students from the Plains states and offers overlapping graduate programs in education and health sciences.
Regional players
- Oklahoma City University: Private Oklahoma university competing for in-state and regional students in similar professional programs (business, nursing, law). Regional peer with a different tuition profile and smaller scale.
- University of Central Oklahoma: Oklahoma public regional university competing for in-state students, particularly transfer students from Oklahoma City metro. Overlaps on undergraduate and select graduate programs but at lower price points and smaller research footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
Oklahoma State University social profiles
Digital presenceOklahoma State University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oklahoma State University leadership team
Management profileNumber of profiles
Profiles8 records
Oklahoma State University subsidiaries and ownership
Company hierarchySubsidiaries6 records
Oklahoma State University funding detail
Funding detailFunding overview
Funding rounds9 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oklahoma State University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oklahoma State University
What does Oklahoma State University do?
Oklahoma State University is a public land-grant research university delivering undergraduate, graduate, and professional degree programs across five Oklahoma campuses and online, anchored by 300+ undergraduate majors and 200+ graduate programs. It also conducts federally funded R&D exceeding $258 million annually, runs the statewide Cooperative Extension network, and supports NCAA Division I Big 12 athletics. OSU is the state's only institution offering veterinary medicine and osteopathic medicine doctoral degrees.
Is Oklahoma State University a public or private company?
Oklahoma State University is a public company. It is classified as state government owned and is currently operating.
When was Oklahoma State University founded?
Oklahoma State University was founded in 1890. It employs 5,001 to 10,000 people.
Where is Oklahoma State University based?
Oklahoma State University is headquartered in Stillwater, United States, in the North America region.
How does Oklahoma State University make money?
Six revenue lines are on record. Tuition and Fees are the primary driver. The others are state Appropriations, research Grants and Contracts, athletic Revenues, gifts and Donations and sportsmo Platform Revenue.
Who are Oklahoma State University's main competitors?
Direct peers on record are University of Oklahoma, Kansas State University, Iowa State University, Texas Tech University, Mississippi State University and University of Arkansas. Broad incumbents are Texas A&M University and University of Kansas. Regional players are Oklahoma City University and University of Central Oklahoma.
Does Oklahoma State University have an API?
No public API is recorded for Oklahoma State University.
What industry is Oklahoma State University in?
Oklahoma State University's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAB, Land-Grant Public Research Universities, with a secondary code of EDAHAAAI, Public Research Universities with Multi-Campus Systems. Its NAICS code is 6113 and its SIC code is 8200.