Oklahoma State University

What Oklahoma State University does

Oklahoma State University is a public Carnegie R1 land-grant research university founded December 25, 1890 under the Morrill Act, headquartered in Stillwater, Oklahoma, and operating across a five-campus system that includes Stillwater, Tulsa (OSU Center for Health Sciences and OSU-Tulsa), Oklahoma City, Okmulgee (OSU Institute of Technology), and a Soldier Touchpoint Research Center in Lawton. The institution serves more than 35,000 students across all campuses—including 26,805 students on the Stillwater campus drawn from all 50 states and over 100 countries—and has produced more than 290,000 alumni since founding. OSU delivers 87 undergraduate majors with 200+ options, 110 minors, 84 master's programs, and 48 doctoral programs, including the only veterinary medicine and osteopathic medicine doctoral degrees offered in Oklahoma.

The university generates revenue through a diversified set of streams: tuition and fees (in-state undergraduate $13,920, out-of-state $29,440, plus block-rate tuition), state appropriations (including a historic $250 million allocation for a new veterinary teaching hospital), federal research grants and contracts (over $79 million in 2025 from agencies including NSF and NIH, with total research expenditures exceeding $258 million), NCAA Division I Big 12 Conference athletics revenue, philanthropic gifts through the OSU Foundation, and emerging commercial channels such as the Sportsmo fan-micro-donation platform. Distribution combines residential instruction, fully online degree programs, hybrid formats, and the OSU Cooperative Extension service operating in all 77 Oklahoma counties.

Technology and research capabilities span advanced domains: the Hamm Institute for American Energy focuses on grid resilience and data-center power needs; the Oklahoma Aerospace Institute for Research and Education supports NASA's Vision 2040 sustainable aviation agenda via $750,000 in multiscale modeling funding; proprietary AI/ML work includes the EyeFM facility-management computer vision tool (EfficientNet-B7), counter-drone video analytics, and generative AI research supported by an NSF CAREER award; agricultural IP includes the drought-resistant Endarra 81 bermudagrass and OSU P92 purple wheat; and a $10 million-plus Congressional Add funds the Soldier Touchpoint Research Center's psychophysiological and machine-learning research with Torch Technologies. Recent strategic moves—headlined by the $250 million veterinary hospital appropriation, the Osage Nation jersey patch partnership (the first all-sports Big 12 deal of its kind), and new leadership across athletics and veterinary medicine—indicate a posture of capital-led expansion anchored in OSU's statutory land-grant mission.

Name

Oklahoma State University

Legal name

Oklahoma State University

Website

https://go.okstate.edu

Company type

Public

Founded year

1890

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Oklahoma State University is a public Carnegie R1 land-grant research university serving 35,000+ students across five Oklahoma campuses with 300+ majors and 84 graduate programs, including the state's only veterinary and osteopathic medicine doctoral degrees, and $258 million in annual research expenditures.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Land-Grant Public Research Universities (EDAHAAAB)

akta.pro secondary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

Keywords

• Higher education
• Research university
• Undergraduate programs
• Graduate education
• Online degree programs

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, with block rate tuition program and differentiated rates for in-state, out-of-state, and international students
2. State Appropriations: State funding from Oklahoma for land-grant mission activities including teaching, research, and extension services. A $250 million state appropriation was secured for the new veterinary teaching hospital
3. Research Grants and Contracts: Federal research agencies including NSF and NIH sponsored over $79 million in research in 2025. Total research expenditures exceeded $258 million in 2025
4. Athletic Revenues: Revenue from NCAA Division I Big 12 conference athletics including media rights, ticket sales, sponsorships, and merchandise
5. Gifts and Donations: Philanthropic support through OSU Foundation including the $750 million facility fundraising initiative at Texas Athletics as reference to similar OSU campaigns
6. Sportsmo Platform Revenue: Fan-funded micro-donation platform enabling fans to make tax-deductible donations to sports teams during games, with schools receiving up to 87% of donations

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Oklahoma State University is a public land-grant research university delivering undergraduate, graduate, and professional degree programs across five Oklahoma campuses and online, anchored by 300+ undergraduate majors and 200+ graduate programs. It also conducts federally funded R&D exceeding $258 million annually, runs the statewide Cooperative Extension network, and supports NCAA Division I Big 12 athletics. OSU is the state's only institution offering veterinary medicine and osteopathic medicine doctoral degrees.

Product overview

Oklahoma State University is a comprehensive land-grant university offering a broad portfolio of educational products and services. The core academic offerings include undergraduate programs (87 majors, 110 minors) and graduate programs (84 master's, 48 doctoral programs including the state's only veterinary and osteopathic medicine degrees). OSU operates online programs through OSU Online and provides Cooperative Extension services statewide. Research products include the Hamm Institute for American Energy, Human Performance and Nutrition Research Institute (HPNRI), and Oklahoma Aerospace Institute for Research and Education (OAIRE). Student support services span academic assistance (LASSO Center, Writing Center), career services, and health and wellness. The university also develops research products like EyeFM, an AI-powered facility management tool. OSU functions as a Carnegie R1 research university with over $258 million in annual research expenditures.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs OSU offers 87 undergraduate majors and over 200 options within those majors, plus 110 minors to supplement students' chosen fields of study across seven academic colleges. Designed for first-time freshmen, transfer students, and international undergraduates pursuing bachelor's degrees.
• Graduate and Professional Programs OSU provides 84 master's programs and 48 doctoral programs across multiple disciplines, including the state's only veterinary medicine and osteopathic medicine doctoral degree programs. Targets students pursuing advanced research, professional licensure, and academic careers.
• OSU Online Programs OSU offers online degree programs and courses for students seeking flexible, remote learning options across undergraduate and graduate levels, ranked by U.S. News & World Report.
• Research Services OSU conducts cutting-edge research across all campuses with over $258 million in research expenditures in 2025, including sponsored research funded by federal agencies like NSF and NIH exceeding $79 million. Available to industry partners, federal agencies, and collaborators.
• OSU Cooperative Extension Service OSU's Extension service provides science-based educational programs and resources to help Oklahomans address issues and manage resources wisely across all 77 counties in agriculture, family and consumer sciences, 4-H youth development, and community development.
• Hamm Institute for American Energy A cross-disciplinary research institute driving innovation in energy security, grid resilience, and data center infrastructure through research and industry collaboration. Convenes research projects, seed grant funding, and policy engagement on American energy.
• Endarra 81 Bermudagrass Drought-resistant bermudagrass variety developed through 11 years of research, released to market with high water conservation capabilities expected to significantly reduce water usage for residential lawns. Targeted at Oklahoma and southern U.S. turfgrass markets.
• EyeFM AI-Powered Facility Management Tool An AI-powered tool developed by OSU researchers using EfficientNet-B7 deep learning model fine-tuned with proprietary labeled images of facility equipment, helping maintenance professionals identify building components from photographs and receive real-time maintenance guidance.

Quantifiable outcome

• 50%+ of students graduate without student loan debt, lowest median debt ($20,500) in the Big 12
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Osage NationcoreStrategic or Co-development Partner · 23 June 2026Multi-year jersey patch partnership displaying Osage Nation logo on the front of jerseys for all OSU men's and women's sports teams starting fall 2026. OSU became the first Big 12 school to sign a jersey patch deal covering all sports with the Osage Nation, building on existing ties including the reservation near campus and sponsorship arrangements with Osage Casino Hotel Tulsa.
• National Fallen Firefighters FoundationcoreStrategic or Co-development Partner · 14 May 2026Three-year strategic partnership to strengthen fire service leadership, expand applied research, and improve firefighter safety nationwide. The collaboration centers on the NFFF Fellowship Program, providing fellows with access to OSU's scholarly mentorship, applied research guidance, and potential micro-credentialing opportunities. Partnership reinforces ongoing joint research including the Firefighter Behaviors and Viewpoints Survey.
• Torch TechnologiesmajorStrategic or Co-development Partner · 23 March 2026Defense contractor collaboration to improve U.S. Department of Defense's weapons systems evaluation through human-centered design at the Soldier Touchpoint Research Center in Lawton, Oklahoma. The $10 million-plus Congressional Add initiative uses psychophysiological data collection including heart rate, brain activity, and eye tracking paired with machine learning to measure soldiers' cognitive workload under high-stress combat scenarios. Collaboration began November 2023.
• Textron AviationminorStrategic or Co-development Partner · 3 March 2026Presented case study challenge at OSU Datathon competition involving optimizing flight routes and sales zones for introducing new aircraft to the market, with winning team receiving $8,000 scholarship prize.
• Oklahoma Aerospace Institute for Research and EducationminorStrategic or Co-development Partner · 24 February 2026OSU provides flight testing support for OCAST-funded research project by Vigilant Aerospace Systems to advance onboard detect-and-avoid (DAA) technology for uncrewed aircraft, part of Oklahoma's coordinated strategy to build aerospace research capabilities and testing infrastructure.
• SuppCominorStrategic or Co-development Partner · 27 January 2026Partnership with OSU's Human Performance and Nutrition Research Institute to conduct the largest-ever creatine use survey leveraging SuppCo's platform of over 110,000 creatine users and presence in over 4,000 products. Survey aims to gather real-world data on creatine dosing, stacking habits, and side effects at unprecedented scale.
• Love's Alternative EnergymajorStrategic or Co-development Partner · 26 January 202610-year partnership for operation, maintenance, and renewable fuel supply of OSU's compressed natural gas bus fueling station effective May 28. Love's Alternative Energy will replace aging compressor equipment and supply renewable natural gas to OSU's fleet of 27 transit buses consuming approximately 150,000 Diesel Gallon Equivalents per year. OSU will earn tradeable Renewable Identification Numbers under EPA's Renewable Fuel Standard program.
• Merck Animal HealthmajorStrategic or Co-development Partner · 26 January 2026Charter member of OSU Beef Center of Excellence advisory board, joining Oklahoma Beef Council, Oklahoma Cattlemen's Association, and King Ranch Inc. to fund research and outreach supporting beef industry contributing over $3 billion annually to Oklahoma's economy.
• SafeLand USAminorStrategic or Co-development Partner · 6 January 2026Partnership making OSU the accrediting body for SafeLand USA's standardized safety training courses for the oil and gas industry in Oklahoma. Three courses will be available covering safety fundamentals, hydrogen sulfide safety, and defensive driving with goal to serve 1,000 students per year through train-the-trainer programs.
• NASAcoreStrategic or Co-development Partner · 4 December 2025Three-year $750,000 NASA grant for multiscale modeling initiative to accelerate design and certification of advanced aerospace materials. Project develops hybrid computing framework combining GPU-accelerated simulation with reduced-order modeling, strengthening OSU's partnership with NASA Glenn and NASA Langley research centers and supporting NASA's Vision 2040 for sustainable aviation.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• University of Oklahoma: Oklahoma's other major public research university and the state's flagship R1, competing directly with OSU for in-state students, research funding, athletic recruits (Big 12 rival), and state appropriations. Most directly comparable peer on geography, mission, and competitive set.
• Kansas State University: Direct Big 12 and land-grant peer with overlapping agricultural, engineering, and veterinary medicine programs; OSU has an active NSF-funded collaboration with K-State on livestock waste conversion. Similar mission, comparable size, and overlapping student demographics.
• Iowa State University: Big 12 land-grant R1 with similar size (~30K students), strong agriculture and engineering programs, and analogous veterinary medicine college. Highly comparable on mission, structure, and student demographics.
• Texas Tech University: Big 12 peer public research university with similar enrollment (~40K), strong agricultural and engineering programs, comparable tuition affordability, and overlapping recruitment markets in Texas and Oklahoma.
• Mississippi State University: SEC peer land-grant R1 with comparable size, agricultural and veterinary medicine focus, and rural-state mission. Similar structure of land-grant extension service across counties and tuition pricing profile.
• University of Arkansas: SEC peer public R1 with comparable enrollment size, land-grant-adjacent mission, agricultural extension, and similar student affordability positioning. Overlaps on out-of-state recruitment in the South-Central U.S.

Broad incumbents

• Texas A&M University: Larger SEC land-grant R1 with significantly greater scale, research expenditures, and endowment, but overlapping programs in agriculture, engineering, and veterinary medicine. Functions as the aspirational upper-bound peer in the same regional ecosystem.
• University of Kansas: Big 12 peer public R1 with broader research scope and AAU membership; competes with OSU for out-of-state students from the Plains states and offers overlapping graduate programs in education and health sciences.

Regional players

• Oklahoma City University: Private Oklahoma university competing for in-state and regional students in similar professional programs (business, nursing, law). Regional peer with a different tuition profile and smaller scale.
• University of Central Oklahoma: Oklahoma public regional university competing for in-state students, particularly transfer students from Oklahoma City metro. Overlaps on undergraduate and select graduate programs but at lower price points and smaller research footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/okstate
• YouTubeyoutube.com/@okstateu
• Facebookfacebook.com/Oklahoma-State-University
• LinkedInlinkedin.com/company/oklahoma-state-university
• Instagraminstagram.com/okstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds9 records

Investors8 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma State University