Arta Finance

What Arta Finance does

Arta Finance is a digital-native wealth management platform founded in 2021 and headquartered in Mountain View, California, that targets accredited investors and high-net-worth individuals — with a stated emphasis on tech-industry professionals managing equity compensation. The company offers a unified platform that consolidates public and private market access, combining curated private market funds (Carlyle, Vista, TPG, Silver Lake, Apollo, Golub Capital, Starwood, Nuveen), a high-yield cash reserve via automated U.S. Treasuries, structured investments, direct indexing with tax-loss harvesting, options, tax-smart portfolio transitions, and private placement life insurance. Underlying the platform is an agentic AI architecture marketed under the 'AI for Wealth' initiative, recognized by The Digital Banker (2025) and PWM Wealth Tech (2026), and positioned to deliver AI-powered advisory and recommendation capabilities across the wealth stack.

Arta operates as an SEC-registered investment adviser with client assets custodied at BNY Pershing and SIPC protection up to $500K, supplying institutional-grade regulatory infrastructure. Revenue is generated primarily through a flat 0.5% annual management/advisory fee on structured investments (with a $25,000 minimum) and through access fees and referral arrangements on alternative investments. Distribution is product-led and self-serve via artafinance.com and app.artafinance.com, supplemented by content marketing, a podcast, and member referrals. The company has expanded into Singapore with a regional HQ and a dedicated Singapore CEO, and has signaled intent to enter India, supported by strategic capital from EDBI (Singapore EDB) and senior advisory additions including former UBS CEO Ralph Hamers. Co-founder Felix Lin serves as Group CEO following a February 2026 leadership transition, with Chirag Yagnik as CIO and co-founder and Melissa-Ann Chan (ex-Google Pay) as CMO.

Name

Arta Finance

Legal name

Arta Finance

Website

https://artafinance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Arta Finance is an AI-powered digital wealth management platform that provides accredited investors and tech professionals with unified access to private market funds, structured investments, direct indexing, and alternatives, operating across the USA, Singapore, and planned India.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599)

SIC

Investment Advice (6282)

akta.pro primary industry

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

akta.pro secondary industries

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Digital wealth management
• Private market investments
• AI wealth advisory
• Accredited investor platform
• Alternative asset investing

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Management / Advisory Fees: Arta charges a flat 0.5% annual fee on structured investments as disclosed on their platform, alongside other potential management fees for wealth advisory and portfolio management services.
2. Alternative Investment Access: The platform provides access to curated private market funds (private equity, private credit, real estate, venture capital, hedge funds) from top-tier managers, potentially generating revenue through fund placement fees or referral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arta Finance operates a unified digital wealth management platform for accredited investors, providing curated access to private market funds (private equity, private credit, real estate, venture capital, hedge funds), a high-yield cash reserve via automated U.S. Treasuries, bespoke structured investments, and AI-powered advisory and tax-smart portfolio management services. The platform is SEC Registered, with assets held by BNY Pershing and SIPC protection up to $500K, enabling members to invest in alternatives and advanced strategies at materially lower minimums than traditional private banks.

Product overview

Arta Finance operates as a unified digital wealth management platform that democratizes access to institutional-quality investments for accredited investors. The platform combines a core wealth platform with multiple integrated modules: High-Yield Cash Reserve for liquidity management, Private Market Investments for access to alternative assets (PE, VC, hedge funds, private credit, real estate), Curated Structured Investments for bespoke risk/reward products, and AI-powered advisory services. Additional services include Tax-Smart Portfolio Transitions for tax-loss harvesting, Direct Indexing, Options Trading, and Private Placement Life Insurance. The platform emphasizes accessibility to opportunities typically reserved for high-net-worth investors, offering lower fees and minimums than traditional private banks while maintaining SEC registration and SIPC protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Platform A unified digital wealth management platform providing accredited investors with access to private and public market investments, including high-yield cash reserves, alternative investments, structured products, and AI-powered advisory capabilities. SEC Registered with assets held by BNY Pershing and SIPC protection up to $500K.
• High-Yield Cash Reserve A low-risk savings vehicle delivering market-leading yields through an automated U.S. Treasuries portfolio. Offers no state/local taxes, no lock-ups, and FDIC/SIPC protection through BNY Pershing custody.
• Private Market Investments Access to curated private equity, private credit, real estate, venture capital, and hedge funds from elite institutional managers including Carlyle, Vista, TPG, Nuveen, Starwood, and Golub Capital, with lower fees and minimums than traditional private banks.
• Curated Structured Investments Bespoke structured products with tailored risk and reward profiles designed to perform in specific market conditions. Available with a $25,000 investment minimum and a flat 0.5% annual fee.
• Tax-Smart Portfolio Transitions (TSPT) Portfolio management service that reduces concentration risk while managing taxes by building custom direct indexes to sell legacy positions over time and harvesting losses to offset gains.
• Direct Indexing Investment strategy allowing customization of portfolios with individual stocks to reduce taxes and maximize returns through tax-loss harvesting capabilities.
• Options Trading Advanced investment strategy enabling members to use derivatives trading to generate income off stocks, with a simplified technology interface making complex strategies accessible to retail investors.
• Private Placement Life Insurance (PPLI) Tax-efficient wealth preservation tool for qualified investors offering notable tax advantages for wealth protection and estate planning purposes.
• Drawdown Funds Management Guided fund lifecycle management that handles logistics and provides guidance through the drawdown stages of private market investments.

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• OCBCminorStrategic or Co-development Partner · 2 January 2026Wealth management experts from OCBC participated alongside Arta experts in providing investment allocation strategies for investors deploying S$100,000 in 2026, tailored to different risk appetites.
• Ralph Hamers (Former CEO, UBS)coreOthers · 11 October 2024Ralph Hamers, former CEO of UBS, joined Arta Finance as a senior adviser. The AI-based wealth management startup recently expanded to Singapore and plans to enter India.
• Javelin Wealth ManagementminorStrategic or Co-development PartnerWealth management experts from Javelin Wealth Management participated alongside Arta experts in providing investment allocation strategies for investors deploying S$100,000 in 2026.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Titan: Titan is an AI-powered digital wealth manager offering actively managed portfolios, crypto exposure, and alternatives for mass-affluent investors — a comparable fintech-style wealth platform targeting a tech-savvy investor base with similar digital-native positioning.
• iCapital Network: iCapital operates a leading alternative-investment platform providing accredited investors and advisors access to private equity, private credit, hedge funds, and structured products from elite managers — the closest direct competitor to Arta's core value proposition.
• Yieldstreet: Yieldstreet democratizes access to alternative investments (real estate, private credit, legal finance) for accredited retail investors through a digital platform with curated offerings — directly comparable to Arta's alternatives-onboarding thesis.
• Moonfare: Moonfare provides digital access to top-tier private equity and venture capital funds for individual investors with lower minimums than direct fund access — a directly comparable feeder-fund platform with global operations similar to Arta's PE/VC access.
• CAIS: CAIS operates an alternatives platform connecting financial advisors and wealth platforms to hedge funds, private equity, and structured notes — overlapping with Arta's curated fund-access value proposition for the HNW segment.
• Alto (formerly AltoIRA): Alto provides digital access to alternative investments (private equity, venture capital, crypto, real estate) for individual investors via IRAs and taxable accounts — competing with Arta in the alternatives-access-for-accredited-investors space.

Regional players

• StashAway: StashAway is a leading Southeast Asia-headquartered digital wealth manager (Amanda Ong, Arta's Singapore CEO, came from StashAway) — operating an AI-driven portfolio platform in Singapore and the broader APAC region, directly overlapping with Arta's Singapore expansion.

Broad incumbents

• Wealthfront: Wealthfront is a large, established robo-advisor offering automated portfolio management, direct indexing, and cash management — a broader incumbent in digital wealth management that overlaps with Arta's tech-professional ICP and automated investing motion.
• Empower (Personal Capital): Empower (formerly Personal Capital) combines digital wealth management tools with human advisor services for HNW investors — a broader incumbent offering portfolio management, retirement planning, and increasingly alternatives exposure comparable to Arta's bundled offering.

Emerging players

• Ellevest: Ellevest is a digital wealth management platform with goal-based investing, automated portfolios, and premium advisor access — targeting professional women and a similar tech-affluent customer segment with comparable digital-led onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arta_finance
• Facebookfacebook.com/Arta-Finance-61567861667211
• LinkedInlinkedin.com/company/arta-finance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arta Finance