TADA

What TADA does

TADA is a zero-commission ride-hailing platform founded in 2018 in Singapore and operating as a wholly-owned subsidiary of MVLLABS. The platform serves individual riders seeking transparent, upfront-priced rides and driver-partners who retain 100% of fares minus a small fixed platform fee (~SGD 0.60 per ride in Singapore, charged to both sides), differentiating it from competitors that charge 20-30% commissions. TADA operates across six markets — Singapore, Cambodia, Vietnam, Thailand, Hong Kong, and Colorado, USA — with planned launches in New York City (beta May 2026, full launch June 2026) and Africa (Kenya and Nigeria, Q4 2026). As of early 2026, the platform has accumulated 5.8M+ registered users, 200,000+ driver-partners, and 150M+ completed rides globally, with three consecutive years of operational profitability.

The core technology is built on the MVL Protocol blockchain, which records every trip on-chain for verifiable transparency, distributes driver incentives via smart contracts, and gives drivers self-custodied ownership of reputation data through the Hotpot loyalty system. The product portfolio spans three ride tiers (Just TADA for everyday rides, TADA Premium for MPVs, TADA Family for child-seat-equipped vehicles), a beta-stage TADA Rentals vehicle leasing program, and MUSUBI — a 2025-launched vehicle tokenization platform that converts ONiON Mobility vehicles into NFTs leased to global investors and sub-leased to drivers at rates below traditional bank financing in high-interest markets like Cambodia. Distribution combines a self-serve mobile app (iOS/Android), an SDK licensed to driver cooperatives (e.g., Denver Drivers Cooperative in Colorado), and a cross-promotional partnership with foodpanda across Singapore, Malaysia, and Taiwan.

TADA's business model is anchored on a fixed-fee transaction structure rather than a percentage take rate, with growth driven by product-led, community-referred supply acquisition rather than paid advertising. The company is pursuing a US$100 million capital raise to fund expansion to 20+ countries within two years, and its competitive positioning has been reinforced by Singapore's Platform Workers Act (effective January 2025), which raised labor costs for commission-based competitors and drove TADA's Singapore market share from approximately 10% to 13-15%.

Name

TADA

Legal name

TADA Mobility (Singapore) Pte. Ltd.

Website

https://tada.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TADA is a Singapore-headquartered zero-commission ride-hailing platform serving drivers and riders across six markets in Asia and the US. Powered by the MVL blockchain, it uses a fixed-fee model with three consecutive years of operational profitability and is expanding into NYC and Africa.

Ownership category

akta.pro rank

Product category

Ride-hailing Mobility Services

NAICS

Taxi and Ridesharing Services (485310)

akta.pro primary industry

Dockless Scooter Rentals (THADAGAA)

Keywords

• Ride-hailing platform
• Zero commission taxi
• Mobility blockchain
• On-chain transparency
• Driver-partner app

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fixed Transaction Fee (Platform Fee): TADA charges a small fixed network fee (60 cents SGD in Singapore, charged to both driver and rider per ride) rather than a percentage commission. This is transparent, predictable, and independent of trip value or surge pricing. This model sustained operational profitability for three consecutive years as of early 2026, with market share growing from 10% to 13-15% in Singapore. The fixed-fee approach means TADA's revenue does not scale with fare size during surge pricing — drivers keep the full surge benefit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

TADA is a zero-commission ride-hailing platform that connects individual drivers and riders through a mobile application, charging a small fixed platform fee per ride instead of a percentage commission. The platform is powered by the MVL blockchain protocol, which records every trip on-chain for transparency, and offers multiple service tiers (Just TADA, TADA Premium, TADA Family) plus ancillary products including driver rentals, a loyalty points system, and a vehicle tokenization platform.

Product overview

TADA is a purpose-driven ride-hailing platform operating as a multi-product mobility ecosystem. The core offering is the TADA ride-hailing platform with three service tiers (Just TADA for everyday rides, TADA Premium for premium MPVs, and TADA Family for child-seat-equipped vehicles). The platform is powered by the MVL Protocol blockchain, which records trip data on-chain for transparency. Additional products include TADA Rentals (vehicle rental for drivers, in beta), Hotpot (blockchain-based loyalty points system), and the MUSUBI vehicle tokenization platform. The TADA SDK enables partner platforms to deploy TADA's technology. TADA differentiates through its zero-commission model where drivers retain 100% of fares minus a small fixed platform fee.

Differentiator

Problem solved

Functional benefit

Products and services

• TADA Ride-Hailing Platform Zero-commission ride-hailing mobile platform connecting drivers and riders via iOS and Android apps. Drivers retain 100% of fares minus a small fixed platform fee; riders see upfront fare breakdowns with no hidden fees or surge pricing.
• Just TADA Affordable everyday ride-hailing tier for 1-4 passengers covering daily commute and short-distance travel under the TADA zero-commission model.
• TADA Premium Premium ride-hailing tier offering spacious, comfortable rides in premium MPVs for business travel and special occasions.
• TADA Family Family-focused ride tier providing safe, reliable cars equipped with child seats for riders traveling with young children.
• TADA Rentals Vehicle rental service built for TADA drivers offering daily, weekly, or monthly rentals with maintenance, insurance, and 24/7 roadside assistance included. Currently in beta.
• Hotpot Loyalty System Blockchain-based loyalty system where drivers earn TADA Points for qualifying rides, stored on-chain in driver-controlled Hotpot wallets redeemable for vouchers, staking privileges, and governance rights.
• MVL Blockchain Protocol Blockchain protocol underlying TADA that records trip data (trip counts, pickup/drop-off, costs, timestamps) on-chain for immutable transparency and driver data sovereignty.
• TADA Application SDK Software development kit licensed to partner platforms (e.g., Drivers Cooperative Colorado) to deploy TADA's zero-commission ride-hailing technology under their own brand.

Quantifiable outcome

• Drivers retain 100% of fare minus small fixed fee, vs losing 20-30% to competitors' commissions
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• FoodpandacoreGTM or Marketing Partner · 1 October 2025Foodpanda partnered with TADA to extend pandapro membership benefits into ride-hailing. The collaboration launched in Singapore, Malaysia, and Taiwan, offering pandapro subscribers exclusive ride discounts (five monthly 10% ride vouchers from TADA) while TADA users gain access to a complimentary two-month pandapro subscription. The partnership positions pandapro as the only subscription service in Singapore offering savings across food delivery, pick-up, groceries, and rides, creating a one-stop digital ecosystem connecting food and transportation services. In Taiwan, pandapro merchants saw order volumes grow up to four times following the partnership launch.
• Denver Drivers Cooperative (DCC)coreStrategic or Co-development Partner · 1 January 2025TADA partnered with the Drivers Cooperative Colorado (DCC), a driver-owned ride-hailing platform where the people doing the work own the company. Through this partnership, TADA provides its application SDK to DCC's COOP platform, introducing a zero-commission model in the U.S. for the first time. Drivers in Colorado gain ownership in the platform they work for, control over their own data, the ability to set fair rates, and more of their earnings retained in their pockets. This partnership represents TADA's first US market entry and serves as a proof-of-concept for the driver-owned, blockchain-powered mobility model in a highly regulated market.
• ONiON MobilitycoreStrategic or Co-development Partner · 1 January 2025ONiON Mobility is TADA's sister company under the MVL Group umbrella. Through the MUSUBI vehicle tokenization platform launched in 2025, ONiON Mobility vehicles are tokenized as NFTs on-chain and leased to global investors. The vehicles are then leased to local mobility service providers (drivers) at rates significantly lower than traditional bank loans — addressing the problem of bank interest rates reaching 20-30% in markets like Cambodia. This creates a vertical integration within the MVL ecosystem, connecting vehicle ownership, ride-hailing services, and blockchain-based investment.

Scale indicators11 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Grab: Southeast Asia's dominant ride-hailing super-app, operating in many of the same markets as TADA (Singapore, Thailand, Vietnam, Cambodia, Malaysia). Direct competitor for drivers and riders across overlapping geographies, using a commission-based model that TADA's zero-commission positioning directly attacks.
• Bolt: European-founded ride-hailing and food delivery platform expanding aggressively across emerging markets (Africa, Latin America, SE Asia). Competes on price and driver-friendly economics with a similar positioning to TADA's zero-commission approach, making it a close comparable in both model and target geographies.
• inDrive: Global ride-hailing platform with a reverse-bidding model that gives drivers and riders pricing power. Operates heavily in emerging markets (Latin America, Africa, SE Asia) with a similar focus on driver-friendly economics and emerging-market expansion as TADA.
• Curb Mobility: US-focused taxi-hailing app connecting riders to licensed taxi drivers. Comparable to TADA's taxi fleet/cooperative partnerships and emphasis on the taxi industry, though Curb uses a traditional commission model rather than zero-commission.

Broad incumbents

• Uber: Global ride-hailing incumbent dominating most of TADA's expansion markets, especially the US (where TADA is launching in NYC and Colorado). Operates a broader mobility and delivery portfolio and will directly compete with TADA for drivers and riders in expansion geographies.
• Lyft: US-focused ride-hailing incumbent alongside Uber. Will be a direct competitor in TADA's NYC and Colorado markets. Operates with a higher commission model that TADA's zero-commission positioning can attack, mirroring the Singapore competitive dynamic.
• DiDi: Chinese ride-hailing incumbent with global expansion in Latin America, Japan, and Australia. Operates with a higher commission model and is not directly competing in TADA's current markets, but is the closest Asian analog to a global ride-hailing incumbent and a useful comparable for unit-economics benchmarking.

Regional players

• FreeNow: European ride-hailing and taxi-hailing platform owned by BMW and Mercedes-Benz. Operates primarily in Europe and parts of Latin America; does not directly compete with TADA in Asia but competes on a similar taxi-fleet digitization value proposition.
• Careem: MENA-focused ride-hailing super-app, now a subsidiary of Uber. Operates across the Middle East, Pakistan, and parts of Africa — including potential overlap with TADA's planned Kenya/Nigeria expansion — and competes on driver-friendly positioning in emerging markets.

Emerging players

• Via: US-based shared mobility platform focused on pooled rides and transit partnerships. Operates in a different segment (commuter-focused shared rides vs. TADA's on-demand taxi model) but is an emerging player in alternative mobility economics and platform design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TADA_Singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TADA