Magnify
- Company typePrivate
- Founded2021
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Magnify does
Magnify Technologies, Inc. is a venture-backed private software company founded in 2021 and headquartered in Bellevue, WA (with offices in Bend, OR, Seattle, WA, and Belfast, Northern Ireland) that has pioneered a software category it calls Customer Growth Automation (CGA). The platform combines AI and machine learning with multi-system workflow orchestration to automate the post-sales customer lifecycle for enterprise software companies, ingesting data from more than 35 integrations (including Salesforce, Gainsight, Pendo, Snowflake, HubSpot, Zendesk, Slack, Marketo, and Intercom) and executing personalized engagement actions across email, in-app, support, and task systems. Its product architecture centers on a core platform with three specialized AI agents—Research Agent for cross-system insights, Forecaster Agent for churn and expansion prediction, and Automations Agent for multi-platform workflow execution—supplemented by a Motion Builder no-code interface and an Agentic AI Assistant launched in October 2025 that autonomously monitors signals and executes plays.
Magnify firmographics
Firmographics- Name
- Magnify
- Legal name
- Magnify Technologies, Inc.
- Website
- https://magnify.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Magnify industry classification
Industry- Product category
- Customer Growth Automation (CGA) Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Magnify is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Magnify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model with three pricing tiers (Starter, Corporate, Enterprise) offering increasing account limits, system integrations, automation capabilities, and support levels. Revenue generated through monthly or annual subscription fees with upgrade/expansion opportunities as customer accounts grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier for small teams: Up to 100 accounts, 5 systems integrated, 10 motions, unlimited users |
| Subscription | Monthly | Corporate tier for mid-market: Up to 500 accounts, 10 systems integrated, 100 motions |
| Subscription | Annual | Enterprise tier with unlimited scale and advanced AI capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Magnify product offering
Product offeringCore offering
Magnify sells a Customer Growth Automation (CGA) SaaS platform that uses agentic AI and machine learning to integrate customer-facing systems, forecast churn and expansion, and automatically execute personalized engagement motions across email, in-app messaging, support, and tasks. The platform is sold to enterprise software companies via subscription tiers (Starter $100/month, Corporate $500/month, and custom Enterprise) and targets Customer Success, Revenue, and Product-Led Growth teams.
Product overview
Magnify offers a unified Customer Growth Automation (CGA) platform designed for enterprise software companies to automate the post-sales customer lifecycle. The platform is architected as a core platform with integrated AI agents (Research Agent, Forecaster Agent, Automations Agent) and specialized modules for Customer Success, Revenue Growth, and Product-Led Growth. Key capabilities include the Agentic AI Assistant (an add-on for autonomous customer monitoring and action execution), Motion Builder (for no-code workflow creation), and three pricing tiers (Starter at $100/month, Corporate at $500/month, and Enterprise with unlimited features). The platform integrates with 35+ tools including Salesforce, Gainsight, Slack, Snowflake, and Pendo, and pioneered the Customer Growth Automation category combining AI/ML insights, multi-platform automation, and personalized customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnify Platform AI-powered Customer Growth Automation platform that integrates all customer-facing systems, uses AI to understand churn and expansion drivers, and automatically engages users across product, email, chat, and other channels to drive adoption and revenue growth. Built for enterprise software companies' Customer Success, Revenue, and Product-Led Growth teams.
- Agentic AI Assistant for Post-Sales Growth First agentic AI purpose-built to help GTM teams drive post-sales revenue growth automatically. Operates as a proactive agent monitoring customer signals, forecasting outcomes, and executing plays across digital touchpoints. Combines GPT-powered personalization with multi-platform orchestration.
Quantifiable outcome
- $5 billion in revenue under management for customers
- +3 more outcomes
Companies that use Magnify
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Magnify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability8 records
Feature6 records
Magnify partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and customer.
- GainsightcoreIntegration partnership with industry-leading customer success platform. Magnify pulls health scores, account status, renewal data, and engagement history from Gainsight, adding AI intelligence layer for revenue forecasting and recommended actions.
- SalesforcecoreIntegration with world's leading CRM platform for managing sales, customer data, and revenue workflows. Bidirectional data exchange for health fields, AI recommendations, and task creation.
- SnowflakecoreIntegration with cloud data platform for centralizing, sharing, and analyzing customer data across organization. Enables data-driven intelligence for post-sales operations.
- ChassicustomerVP of GTM Ryan Richards represented Chassi in Gainsight Pulse session with Magnify CEO. Customer using Magnify platform for customer engagement transformation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Magnify competitors and assessment
Company assessmentDirect peers
- ClientSuccess: Customer success management platform for tracking health, renewals, and account engagement. Listed as a direct Magnify integration and competes for the same CS leader and CCO buyer.
- Catalyst: Customer success software focused on intuitive health scoring and playbooks for SaaS CS teams. Overlaps directly with Magnify's CS module in the mid-market and enterprise customer success buying center.
- Planhat: Customer success platform with strong customer data modeling and lifecycle automation. Competes with Magnify on data unification across GTM systems and AI-assisted CS actions for B2B SaaS customers.
- Gainsight: The dominant customer success platform that Magnify integrates with and competes against. Gainsight offers health scoring, renewals, and CS workflows that overlap with Magnify's CS and RevOps modules, while also being a data source for Magnify's intelligence layer.
- Totango: Customer success platform offering segmentation, health scoring, and automated lifecycle engagement. Directly comparable to Magnify's Customer Success module and listed as a Magnify integration, indicating head-to-head overlap in digital CS use cases.
- ChurnZero: Real-time customer success and churn-prevention platform focused on SaaS. Competes with Magnify on automated engagement, health scoring, and at-risk account detection for mid-market and enterprise software companies.
- Vitally: Customer success platform for B2B SaaS combining health scores, CS workflows, and customer journey analytics. Targets a similar ICP to Magnify and competes on digital CS automation and product-led customer management.
Broad incumbents
- Salesforce (Sales Cloud / Service Cloud / Agentforce): World-leading CRM with Einstein AI and Agentforce agentic capabilities touching the full customer lifecycle. A Magnify integration partner but also a broad incumbent that could ship native post-sales agentic features that compete with Magnify's intelligence layer.
Emerging players
- Pendo: Product analytics and in-app engagement platform with growing CS and product-led growth capabilities. Magnify integrates with Pendo for product telemetry while Pendo's adoption and NPS features overlap with Magnify's PLG module.
- 6sense: Revenue intelligence and predictive analytics platform with growing post-sales and account intelligence capabilities. Adjacent to Magnify's Forecaster Agent and Revenue Growth module, with overlap on churn and expansion prediction for B2B revenue teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnify social profiles
Digital presenceMagnify compliance and trust
Trust signalCompliance1 record
Magnify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnify leadership team
Management profileNumber of profiles
Profiles6 records
Magnify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnify
What does Magnify do?
Magnify sells a Customer Growth Automation (CGA) SaaS platform that uses agentic AI and machine learning to integrate customer-facing systems, forecast churn and expansion, and automatically execute personalized engagement motions across email, in-app messaging, support, and tasks. The platform is sold to enterprise software companies via subscription tiers (Starter $100/month, Corporate $500/month, and custom Enterprise) and targets Customer Success, Revenue, and Product-Led Growth teams.
Is Magnify a public or private company?
Magnify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magnify founded?
Magnify was founded in 2021. It employs 1 to 10 people.
Where is Magnify based?
Magnify is headquartered in Bend, United States, in the North America region.
How does Magnify make money?
One revenue line is on record: saaS Subscription.
Who are Magnify's main competitors?
Direct peers on record are ClientSuccess, Catalyst, Planhat, Gainsight, Totango, ChurnZero and Vitally. Salesforce (Sales Cloud / Service Cloud / Agentforce) is listed as a broad incumbent. Emerging players are Pendo and 6sense.
Does Magnify have an API?
No public API is recorded for Magnify.
What industry is Magnify in?
Magnify's product category is Customer Growth Automation (CGA) Software. Its primary akta.pro industry code is HDAAAHAC, Customer Churn, CLV & Retention Intelligence, with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 51321 and its SIC code is 7372.