What Planet FWD does

Planet FWD is a San Francisco-based carbon management platform founded in 2019 that helps consumer goods companies measure, reduce, and report product-level and corporate greenhouse gas emissions, with a primary focus on Scope 3 supply chain emissions. The platform is built on a proprietary Life Cycle Inventory database developed over 16+ years of research, covering North American food production with farm-level modeling that captures management practices, soil conditions, and climate factors. Its core products are Life Cycle Assessments (LCAs) for product-level footprinting, Corporate Inventory for GHG Protocol-aligned Scope 1/2/3 measurement, and a Scope 3 Decarbonization module with hotspot analysis, scenario planning, and supplier engagement tools; add-on modules cover Carbon Labeling, SBTi/CDP target setting, supplier data collection, and compliance reporting across CSRD, California SB 253/261, ESPR, EUDR, NY Fashion Act, and EPR frameworks. The platform uses machine learning for automated mapping of customer data to emissions factors, API-driven data ingestion, and dynamic recalculation of LCAs, with methodology aligned to ISO 14040/14044 and GHG Protocol standards and PACT v3 conformance for interoperable PCF exchange.

Planet FWD generates revenue through quote-based enterprise SaaS subscriptions sold primarily through a direct field sales motion to large CPG, retail, food service, and apparel companies, supplemented by a self-serve free trial funnel for mid-market customers. Pricing is not publicly disclosed and is tailored to company size, product portfolio complexity, and selected modules, billed annually and inclusive of expert consultation and verification services. The company reports approximately 100 customers across Food & Beverage, Retail, and Apparel verticals, with named logos including Kroger, Compass Group, IFF, Thrive Market, CAVA, Horizon Organic, Sprouts, Just Salad, Ritual, Numi Organic Tea, Moonshot, Everlane, and Seed, and over 50% of its 11-50 person team composed of climate scientists, PhDs, and developers. The company is venture-backed (legal entity Planet Forward Inc., Delaware), having raised approximately $15.2 million across a 2020 seed, a late-2020 round, and a $10 million Series A in May 2022 co-led by Acre Venture Partners and Congruent Ventures.

Name

Planet FWD

Legal name

Planet Forward Inc.

Website

https://planetfwd.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet FWD is a San Francisco-based decarbonization platform that uses LCA methodology and machine learning to help consumer goods brands measure, reduce, and report product-level and Scope 3 carbon footprints across food, retail, and apparel verticals.

Ownership category

akta.pro rank

Product category

Carbon Management Software

NAICS

Administration of Environmental Quality Programs (924)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG)

Keywords

• Carbon management software
• Life cycle assessment
• Scope 3 emissions
• Sustainability reporting platform
• Consumer goods decarbonization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS platform subscription model providing access to carbon measurement, reporting, and reduction tools. Companies subscribe to access Life Cycle Assessments, Corporate Inventory, and Scope 3 Decarbonization modules. Pricing is quote-based based on company size and scope of services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Planet FWD is a B2B SaaS carbon management platform that enables consumer goods brands to measure, reduce, and report their carbon footprints using AI-powered Life Cycle Assessments. The platform provides product-level LCAs, organizational Scope 1/2/3 Corporate Inventories aligned to GHG Protocol, and Scope 3 Decarbonization tooling for supply chain emissions hotspot identification, scenario planning, supplier engagement, carbon labeling, and compliance reporting for regulations such as CSRD, California SB 253/261, ESPR, EUDR, and the NY Fashion Act.

Product overview

Planet FWD is a decarbonization platform for consumer goods companies offering a three-part solution: Life Cycle Assessments for product-level carbon footprinting, Corporate Inventory for organizational Scope 1/2/3 measurement, and Scope 3 Decarbonization for supply chain emissions reduction. The platform is built on 16+ years of research and features a comprehensive LCI database for North American food production. The LCA module integrates with Corporate Inventory to provide unified product and corporate emissions data. Additional capabilities include carbon labeling, supplier engagement tools, scenario planning for net zero, and compliance reporting across major regulatory frameworks including CSRD, California SB 253, and EU regulations. The platform emphasizes AI-powered automation for rapid LCA calculations and machine learning for emissions factor mapping.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Cycle Assessments (LCA) AI-powered Life Cycle Assessments that provide fast, accurate carbon footprint measurements for individual products. Enables ingredient-level analysis, identifies lower-impact materials, and supports credible sustainability claims backed by real data. Results can be integrated directly into Corporate Inventory for comprehensive reporting.
• Corporate Inventory Comprehensive Scope 1, 2, and 3 GHG Protocol-aligned greenhouse gas inventories providing audit-ready emissions measurement for CDP, CSRD, investor compliance, and impact reporting. Features automated data ingestion via API and expert review of emissions drivers.
• Scope 3 Decarbonization Detailed LCA-based Scope 3 accounting that identifies supply chain emissions hotspots at the ingredient and supplier level. Enables scenario planning for net zero targets, supplier engagement tools, and quantified emissions reduction actions with farm-level emissions analysis.
• Carbon Labeling Expert-verified carbon labeling service that empowers consumers to choose low-emissions products and differentiates products and menu items with verified sustainability claims compliant with PACT standards.
• SBTi and CDP Target Setting Target setting and progress measurement services aligned with Science Based Targets initiative (SBTi) and CDP reporting frameworks, enabling companies to set credible, data-backed impact and ESG reporting targets.
• Supplier Data Tools Data collection questionnaires and templates for gathering supplier information. Enables seamless data ingestion from tens to thousands of suppliers, supports supplier LCAs, and fills data gaps using the consumer goods industry dataset.
• Compliance and Impact Reporting PACT-compliant reporting aligned with global standards, supporting California SB 253, CSRD, EU ESPR, EUDR, NY Fashion Act, EPR, TCFD, and other regulatory frameworks, showcasing company-wide sustainability initiatives with credible, verified data.
• PACT v3 Conformant Platform Platform capability that supports the standardized, interoperable exchange of Product Carbon Footprint data through WBCSD's PACT v3 standard, enabling sustainability, procurement, and supply chain teams to exchange standardized emissions data.

Quantifiable outcome

• 35% average emissions reductions per product achievable through platform insights
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Thrive MarketcoreStrategic or Co-development Partner · 8 April 2026Thrive Market launched the Climate Action Working Group initiative in partnership with Planet FWD, PCX Markets, and Climate Positive Consulting. The program helps over 1,000 consumer brands measure and reduce carbon emissions and plastic waste through educational resources, measurement frameworks, and reduction targets. This supports Thrive's goal to become the world's first climate-positive grocery store by 2030.
• The Change Climate ProjectcoreStrategic or Co-development Partner · 29 January 2026Expanded partnership to deliver product-level climate insights to Climate Label Certified companies. Planet FWD's platform provides more accurate product-level climate data for certified brands.
• Pure StrategiescoreStrategic or Co-development Partner · 5 January 2026Strategic partnership to power smarter climate decisions and action. Combined expertise in sustainability consulting and carbon measurement to help brands accelerate their decarbonization journeys.
• PCX MarketssupportingOthersPartnership with Planet FWD as part of the Thrive Market Climate Action Working Group. Specializes in plastic pollution measurement and reduction services.
• Climate Positive ConsultingsupportingOthersPartnership with Planet FWD as part of the Thrive Market Climate Action Working Group. Provides consulting expertise for emissions reduction strategies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Watershed: Watershed is an enterprise carbon accounting platform that helps companies measure, report and reduce emissions, including Scope 3. It directly competes with Planet FWD on corporate inventory, decarbonization, and regulatory reporting for large enterprises.
• Persefoni: Persefoni is a climate management and accounting platform for enterprises and financial institutions covering Scope 1–3 emissions. It competes head-to-head with Planet FWD in carbon accounting, regulatory disclosure, and decarbonization workflows.
• Sweep: Sweep is a carbon management platform focused on helping businesses measure and reduce emissions across their value chain, with strong emphasis on Scope 3 and supplier engagement. It overlaps directly with Planet FWD's supplier engagement and corporate inventory modules.
• Normative: Normative provides a science-based carbon accounting and reduction platform with deep Scope 3 modeling for businesses, including consumer goods. It competes with Planet FWD on LCA-grade emissions analytics and decarbonization planning.
• Greenly: Greenly is a carbon management SaaS platform that helps SMEs and mid-market companies measure and reduce their carbon footprint. It overlaps with Planet FWD on Scope 1–3 measurement and CSRD-style reporting for smaller consumer brands.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise sustainability platform offering carbon accounting, Scope 3 tracking, and ESG reporting integrated with the Salesforce ecosystem. It is a broad incumbent that competes with Planet FWD for large enterprise accounts.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is a cloud-based sustainability platform for tracking emissions, water, and waste across Scope 1, 2, and 3. As a broad incumbent with deep enterprise distribution, it competes with Planet FWD for enterprise carbon accounting and reporting budgets.
• Sphera: Sphera is an enterprise EHS and sustainability software provider offering product LCA, Scope 3 emissions management, and ESG reporting. It is a broad incumbent that overlaps with Planet FWD in product-level LCA and supply chain emissions for manufacturers.
• Workiva: Workiva is a cloud platform for ESG, sustainability, and regulatory disclosure reporting used by large enterprises. While not an LCA specialist, it overlaps with Planet FWD on the reporting and disclosure layer (CSRD, SB 253, TCFD).

Emerging players

• EcoVadis: EcoVadis provides sustainability ratings and assessments for supply chains, including carbon and Scope 3 data exchange between buyers and suppliers. It overlaps with Planet FWD's supplier engagement and disclosure use cases, but is ratings- rather than LCA-centric.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/planet-fwd
• Xx.com/PlanetFwd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds4 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet FWD