Pro Padel League

What Pro Padel League does

Pro Padel League (PPL) is North America's first professional team-based padel circuit, founded in 2023 and headquartered in New York. The league operates 10 teams across the United States, Canada, and Mexico (including DC Matrix, Florida Goats, Houston Volts, Las Vegas Smash, Los Angeles Beat, Mexico Waves, Miami Padel Club, New York Atlantics, San Diego Stingrays, and Toronto Polar Bears), with 5 events planned for 2026 scaling to 10 in 2027 and a championship (The City's Cup) at season's end. In February 2026, PPL launched PPL II, a developmental circuit with 10 pairings and over $350,000 in guaranteed compensation, creating a North American talent pipeline that feeds the main league.

The league monetizes across five streams: sponsorship (multi-year deals with Franklin Sports, Frederique Constant, Padeltek, Engine, Fever, and others — revenue more than doubled between 2024 and 2025); franchise sales (entry fees that have risen from $200,000 in 2023 to over $10 million per team, with LA Beat sold at $10 million and New York Atlantics valued at $10 million); broadcast and streaming rights through Tennis Channel, DAZN, Game+, Bally Sports, FOX Sports Argentina, Eurovision, and Roku Sports reaching 300 million households across 100+ countries; ticketing via Fever ($30 GA to $190 VIP at the City's Cup Finals); and co-branded merchandise (Padeltek rackets, Frederique Constant limited-edition watches).

The technology stack is partner-sourced rather than proprietary: ScorePlay provides AI-powered media asset management for automated tagging of tournament content; Komo provides fan-engagement minigames and prediction features; Fever runs ticketing; Engine handles athlete and team travel; and AFP Courts supplies playing surfaces. The league is privately held, has raised $25 million in equity ($10M seed March 2025 led by Left Lane Capital; $15M Series A March 2026 led by Rick Schnall, Charlotte Hornets Co-Chairman), and is led by CEO Mike Dorfman with COO Brian Flinn and CCO Diane Gotua (both former NBA/Fanatics executives).

Name

Pro Padel League

Legal name

Pro Padel League Operations, Inc.

Website

https://propadelleague.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Padel League is North America's first team-based professional padel circuit, operating 10 franchises across the US, Canada, and Mexico, running an expanding events calendar (5 in 2026, 10 in 2027), and monetizing via sponsorships, franchise sales, broadcast rights reaching 300M households, ticketing, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Sponsorship Revenue: Multi-year sponsorship deals with major brands including Franklin Sports, Frederique Constant, Engine, Padeltek, and others. Sponsorship revenue more than doubled between 2024 and 2025.
2. Franchise Sales: Selling and reselling franchise teams in major North American markets. Franchise valuations have surged from $200,000 entry fee in 2023 to over $10 million currently.
3. Broadcast and Streaming Rights: Global distribution through partners including Tennis Channel, DAZN, Game+, Bally Sports, FOX Sports Argentina, Eurovision, and Roku Sports reaching 300 million households across 100+ countries
4. Ticket Sales: Direct ticket sales to fans for events. Tickets available through Fever platform with general admission starting at $30 and VIP at $190 for the 2025 City's Cup Finals
5. Merchandise: Co-branded products including Padeltek rackets available for sale at season stops and select distribution channels. Frederique Constant limited edition PPL branded watches.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Pro Padel League operates a team-based professional padel circuit in North America, fielding 10 franchise teams across the United States, Canada, and Mexico that compete in men's, women's, and mixed doubles formats. The league sells sponsorships, franchise ownership stakes, broadcast and streaming rights, event tickets, and co-branded merchandise, with the 2026 season featuring five event stops culminating in The City's Cup Finals in Miami and global distribution to over 300 million households across 100+ countries.

Product overview

The Pro Padel League operates as a unified professional padel competition platform with multiple integrated offerings. The core product is the PPL professional league featuring 10 teams competing in men's, women's, and mixed doubles formats across North America. Supporting the main league is PPL II, a player development initiative launched in February 2026 that provides a pathway for North American talent to reach professional ranks. The City's Cup serves as the championship event, while the Auction Draft system enables player acquisition with guaranteed multi-year contracts. Content distribution is handled through a ScorePlay-powered platform with AI-powered automated tagging for content management across broadcast and digital channels, reaching over 300 million households globally.

Differentiator

Problem solved

Functional benefit

Brands

• PPL II: Player development league launched February 2026 for emerging North American padel talent, featuring 10 team pairings competing across four regular season events with over $350,000 in guaranteed compensation and prize money.

Products and services

• Pro Padel League (PPL) Team-based professional padel league with 10 franchises across the United States, Canada, and Mexico, featuring men's, women's, and mixed doubles competition across a multi-event season calendar. Distributed globally to 300M+ households across 100+ countries.
• PPL II Player Development League Player development league for emerging North American padel talent, featuring 10 pairings (5 men's, 5 women's) operated by PPL clubs across four regular season events, with top teams qualifying for The City's Cup championship as Wildcard Entrants.
• Padeltek Co-Branded PPL Racket Co-branded padel racket from the Padeltek Nevo line, sold at PPL season stops and select retail channels for padel players of all skill levels.
• Frederique Constant Limited Edition PPL Watch Limited-edition Swiss luxury timepiece released under Frederique Constant's Official Timekeeper partnership with PPL, available through luxury watch retail channels.

Quantifiable outcome

• Sponsorship revenue more than doubled between 2024 and 2025
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FevercoreChannel Partner/ Reseller/ Distributor · 4 June 2026Official Ticketing Partner powering seamless fan access to all PPL events. Manages premium hospitality, VIP experiences, and exclusive pre-sale access across North America.
• PadeltekcoreStrategic or Co-development Partner · 22 April 2026Official Exclusive Racket Partner supplying equipment and designing co-branded rackets. Will collaborate on product initiatives benefiting professional athletes and everyday players, including PPL II development league.
• EnginecoreStrategic or Co-development Partner · 4 March 2026Official Travel Platform Partner managing travel arrangements for athletes, teams, and staff during the 2026 season.
• Frederique ConstantcoreStrategic or Co-development Partner · 28 January 2026Official Timekeeper and Official Watch of PPL. First professional sports partnership for Swiss luxury watchmaker. Includes branded match clocks, serve countdowns, limited-edition PPL watch, and immersive activations.
• ScorePlaycoreTechnology or Integration · 10 October 2025AI-powered media asset management platform serving as central content hub for tournament content, player highlights, and commercial partner assets.
• Franklin SportscoreStrategic or Co-development PartnerOfficial Ball Partner supplying high-performance equipment designed for professional play across every PPL event.
• AFP CourtscoreStrategic or Co-development PartnerOfficial Court Partner delivering world-class playing surfaces built for elite competition with consistent performance, safety, and broadcast-ready presentation.
• KalshiminorGTM or Marketing PartnerOfficial Prediction Marketplace bringing innovative regulated event prediction markets to fans, deepening engagement with league moments.
• Miami Open presented by ItaúcoreStrategic or Co-development PartnerHosted inaugural PPL II tournament and two weeks of fan activations including exhibition matches, crossover tennis moments, and Publix Padel Park.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Premier Padel: Premier Padel is the FIP-backed international professional padel tour and the dominant global circuit for the sport. It is the most direct competitor to Pro Padel League in padel competition, player contracts, and broadcast distribution.
• A1 Padel: A1 Padel is an international padel circuit featuring national-team-style competition and a growing event calendar. It competes with Pro Padel League for elite players, broadcast windows, and global sponsor attention in the padel category.
• World Padel Tour: World Padel Tour was one of the longest-running professional padel circuits before merging into Premier Padel, and remains a reference point for padel league economics, player contracts, and broadcast reach that Pro Padel League benchmarks against.
• World TeamTennis: World TeamTennis (WTT) is a US team-based professional tennis league featuring co-ed formats and franchise competition. It is a close analog to PPL within the racquet-sport category, sharing the team format, North American footprint, and dual-gender prize structure.

Emerging players

• Major League Pickleball: Major League Pickleball operates a team-based professional pickleball circuit in North America with franchise sales, marquee team owners, and rapid growth. It is structurally comparable to PPL as a team-based emerging racquet-sport league targeting US fans and sponsors.
• Premier Lacrosse League: Premier Lacrosse League is a US-based team professional sports league that scaled from a startup to a touring property with national broadcast and sponsor relationships. It offers a useful comparable for PPL's team-franchise, touring-event, and emerging-sport league economics.
• Athletes Unlimited: Athletes Unlimited operates a network of US professional sports leagues with player-led formats across multiple sports. It is comparable to PPL as a newer-model league operator experimenting with formats, player compensation, and broadcast relationships in emerging professional sports.
• Overtime: Overtime is a sports media and league operator focused on Gen-Z and millennial audiences through digital-first content and short-format competitions. It shares PPL's Gen-Z targeting and digital content distribution orientation, and is relevant as a comparable emerging-sports media property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propadelleague
• YouTubeyoutube.com/@propadelleague
• Facebookfacebook.com/propadelleague
• Instagraminstagram.com/propadelleague
• TikToktiktok.com/@propadelleague

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Padel League