Moxie
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Moxie firmographics
Firmographics- Name
- Moxie
- Legal name
- Moxie Inc.
- Website
- https://joinmoxie.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Moxie industry classification
Industry- Product category
- Medspa Practice Management Software
- NAICS
- Software Publishers (5132), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where Moxie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moxie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Percentage of Client Sales: Moxie generates revenue by charging clients a percentage of total sales, aligning success with customer outcomes. This performance-based model means no fixed monthly fees and the company succeeds only when practices succeed.
- Subscription/Platform Fees: SaaS platform fees for access to Moxie Suite software, compliance tools, marketing services, coaching, and preferred pricing on supplies and injectables
- Preferred Pricing/Supply Discounts: Revenue generated through negotiated discounts on injectables, devices, and supplies from pharmaceutical partners, offering practices up to 55% savings while Moxie captures margin on volume purchases
- Professional Services: Launch services including medical director matching, legal templates, insurance brokering, and setup support for new medspa launches
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Core Platform - Performance-based percentage of sales |
| Hybrid | Multi-year contract | Scale Suite - Multi-Provider Enterprise Tier |
| Other | One time/ perpetual license | Launch Accelerator - Practice Launch Services |
| Unit Pricing | Pay-as-you-go | Preferred Pricing - Supply Discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Moxie product offering
Product offeringCore offering
Moxie sells a clinical-grade operating system for independent aesthetic medicine practices, anchored by the Moxie Suite software platform that combines EMR/charting, scheduling, billing, payroll, inventory, telehealth, compliance, and patient retention. Layered on top are expert-led services including business coaching, marketing, medical director matching, launch support, financing (Moxie Capital), and preferred pricing on injectables and devices negotiated with pharmaceutical partners.
Product overview
Moxie is a clinical-grade operating system for aesthetic medicine practices, delivered as a unified platform-plus-modules architecture. The core product is Moxie Suite, an all-in-one software platform combining EMR/charting, scheduling, billing, payroll, inventory, compliance, patient retention, and membership management. Built on top of Moxie Suite, Moxie offers a suite of expert-led services including marketing, business coaching, medical director matching, preferred pricing on supplies, and financing. The platform is anchored by a proprietary Clinically-Led Growth methodology. Recent additions include Scale Suite (a multi-provider tier with margin intelligence and AI-driven compliance alerts), MAIA (an OpenAI-powered AI booking assistant), and Scale Society (a peer community). Moxie supports over 700 independent medspas nationwide, helping practitioners launch in as little as 30 days and scale with measurably higher profitability.
Differentiator
Problem solved
Functional benefit
Brands
- Scale Suite: Multi-provider operational infrastructure product designed to bring margin intelligence, AI-driven compliance alerts, and business management tools to independent aesthetic practices.
- MAIA
- Moxie Suite
- Moxie Payroll
- Moxie Capital
- Scale Society
- Medspa MBA
Products and services
- Moxie Suite All-in-one practice management platform for medspas combining EMR/charting, scheduling, billing, payroll, inventory, memberships, patient retention, telehealth, and compliance tools into a single integrated system for independent aesthetic medicine practices.
- MAIA AI-powered booking assistant and chatbot built on OpenAI that handles client-facing conversations, appointment booking, and FAQ responses for aesthetic practices using the Moxie Suite platform.
- Scale Suite Multi-provider operational infrastructure tier for established aesthetic practices with multiple providers, offering margin intelligence, AI-driven compliance alerts, multi-provider scheduling, and financial reporting tools to enable profitable scaling.
- Medspa Marketing Expert-led marketing services for medspa practices including website creation, local SEO optimization, social media campaigns (Instagram and Facebook), SMS marketing, Meta ads, and in-spa sales strategy coaching.
- Business Coaching Ongoing strategic coaching for medspa practice owners including P&L reviews, margin optimization, pricing strategy, compensation design, workflow audits, and expansion planning.
- Medical Director Matching Service connecting medspa entrepreneurs with licensed, qualified medical directors in their state to fulfill compliance requirements and oversee clinical operations.
- Preferred Pricing Exclusive supply discounts and preferred pricing on injectables, devices, and aesthetic supplies through Moxie's network of pharma and device partners, saving practices up to 55% on supplies.
- Moxie Capital Financing solutions for medspa entrepreneurs to fund practice launch, equipment, and growth.
- Launch Accelerator Structured launch program guiding medspa entrepreneurs from idea to open medspa in as little as 30 days, including medical director matching, legal templates, insurance brokering, supply setup, pricing, and first-client acquisition.
- Migrations Migration support for medspa practices transitioning from existing platforms or disconnected systems to the Moxie Suite platform.
- Practice Recruiting Recruiting services to help medspa practices find and hire qualified providers and staff.
Quantifiable outcome
- 60% faster growth rate compared to industry average for supported practices
- +7 more outcomes
Companies that use Moxie
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Moxie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Moxie partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Obagi MedicalcoreStrategic collaboration in ALOHA (Aesthetics Leadership with Obagi's Hyaluronic Acid) Program to generate real-world evidence for Obagi saypha MagIQ hyaluronic acid filler. Moxie facilitates structured assessments across its network using software, marketing, coaching, and compliance tools to collect standardized data on filler integration into med spa workflows.
- StripecorePayment infrastructure partnership through Stripe Payments Company for money transmission services and account services. Moxie Suite uses Stripe Treasury for FDIC-insured account services with funds held at Fifth Third Bank N.A.
- OpenAIcoreAI technology partnership powering MAIA, Moxie's AI chatbot assistant for automated customer interactions and booking within the platform.
- Allergan AestheticsflagshipTop 5 strategic partner providing exclusive supply discounts and product access for Moxie's network of supported aesthetic practices.
- RevanceflagshipTop 5 strategic partner providing exclusive supply discounts and product access for Moxie's network of supported aesthetic practices.
- GaldermaflagshipTop 5 strategic partner providing exclusive supply discounts and product access for Moxie's network of supported aesthetic practices.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Moxie competitors and assessment
Company assessmentDirect peers
- Vagaro: Vagaro provides appointment scheduling, POS, and business management software for beauty, wellness, and fitness businesses including medspas. It overlaps with Moxie's scheduling, billing, and marketing capabilities for personal care businesses.
- PatientNow: PatientNow offers EMR and practice management software specifically built for medical spas and aesthetic practices. It is a direct peer serving the same medspa vertical with comparable charting and marketing functionality.
- Zenoti: Zenoti is an all-in-one cloud-based software for beauty, spa, salon, and medspa businesses. It directly competes with Moxie's Moxie Suite across scheduling, EMR, payments, and marketing for aesthetic practices.
- Booksy: Booksy offers booking and business management software for beauty and wellness professionals. It is comparable to Moxie's booking and SMB-facing tooling, though it is less focused on clinical/EMR functionality.
- Jane App: Jane App provides practice management software for health and wellness practitioners including charting, scheduling, and billing. It is comparable to Moxie Suite's clinical-grade EMR and practice management functionality.
- Boulevard: Boulevard provides business management software for self-care businesses including medspas, salons, and spas. It is a direct peer to Moxie in offering booking, payments, and client management for aesthetic practices.
- Aesthetics Pro: Aesthetics Pro is a practice management and marketing platform designed exclusively for medical spas and aesthetic practices. It competes head-to-head with Moxie Suite in EMR, scheduling, and patient engagement.
Broad incumbents
- Mindbody: Mindbody is a large, established wellness business management platform serving spas, salons, fitness, and wellness providers. It overlaps with Moxie in scheduling and client management but is broader and not medspa-specialized.
- Square Appointments: Square Appointments is a broader SMB scheduling and payments tool from Block. It competes loosely with Moxie's scheduling and payments functionality but lacks aesthetic-specific EMR, compliance, and supply features.
Regional players
- Phorest: Phorest is a salon and spa software platform primarily serving Europe and other international markets. It is comparable to Moxie in offering salon/spa management but does not directly compete in the US medspa vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Moxie social profiles
Digital presenceMoxie compliance and trust
Trust signalCompliance1 record
Moxie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moxie leadership team
Management profileNumber of profiles
Profiles3 records
Moxie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moxie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moxie
What does Moxie do?
Moxie sells a clinical-grade operating system for independent aesthetic medicine practices, anchored by the Moxie Suite software platform that combines EMR/charting, scheduling, billing, payroll, inventory, telehealth, compliance, and patient retention. Layered on top are expert-led services including business coaching, marketing, medical director matching, launch support, financing (Moxie Capital), and preferred pricing on injectables and devices negotiated with pharmaceutical partners.
Is Moxie a public or private company?
Moxie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moxie founded?
Moxie was founded in 2022. It employs 101 to 250 people.
Where is Moxie based?
Moxie is headquartered in New York, United States, in the North America region.
How does Moxie make money?
Four revenue lines are on record. Percentage of Client Sales are the primary driver. The others are subscription/Platform Fees, preferred Pricing/Supply Discounts and professional Services.
Who are Moxie's main competitors?
Direct peers on record are Vagaro, PatientNow, Zenoti, Booksy, Jane App, Boulevard and Aesthetics Pro. Broad incumbents are Mindbody and Square Appointments. Phorest is listed as a regional player.
Does Moxie have an API?
No public API is recorded for Moxie.
What industry is Moxie in?
Moxie's product category is Medspa Practice Management Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 5132 and its SIC code is 7372.