AestheticsPro
AestheticsPro is a HIPAA-compliant, cloud-based SaaS platform providing integrated EMR, scheduling, CRM, marketing, payments, telemedicine, and AI-powered documentation tools purpose-built for medical spas and aesthetic practices across the US and Canada.
- Company typePrivate
- Founded2007
- HeadquartersLacey, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AestheticsPro does
AestheticsPro is a cloud-based SaaS platform purpose-built for medical spas and aesthetic practices, founded in 2007 in Lacey, Washington by Graham and Lora Budd (originally as Inet Portals). The platform consolidates HIPAA-compliant EMR/E-Records, scheduling, online booking, client management, CRM, marketing automation, integrated payments (AP Payments), telemedicine, e-prescribing, loyalty programs, and reputation management into a single system, with an architecture the company describes as the industry's first cloud-based EMR for medical spas (introduced in 2013). The platform claims nearly 30% market share of medical spas in the US and Canada, serving 6,500+ businesses and 19,500+ users with 99.9% uptime.
The platform's technology stack is anchored in cloud-native architecture with HIPAA and PCI DSS compliance, an AI feature layer (Ask Kai for in-app guidance, Kai AI Content Assistant for generative documentation, and AP Photo's computer vision for clinical photography), and a native integrations framework covering Google Calendar, Zoom, Twilio, Cherry patient financing, Constant Contact, Salesforce, MDToolbox e-prescribing, Worldpay and Gravity payment gateways, Sendgrid, and webhooks for custom workflows. Mobile access is supported via dedicated Apple App Store and Google Play Store applications.
AestheticsPro operates on a quote-based subscription SaaS model with tiered pricing from approximately $24/month for entry-level plans up to several hundred dollars per month per location for enterprise solutions, supplemented by transaction-fee revenue from AP Payments. Distribution combines direct demo-led inside sales with strategic consulting partner referrals (Apex Aesthetic Consulting, Acara Partners, ChromePMS) and marketing presence across LinkedIn, Facebook, Instagram, YouTube, Pinterest, and TikTok. The company is privately owned with no outside investors and has not raised institutional funding, funding growth organically over 18 years.
AestheticsPro firmographics
Firmographics- Name
- AestheticsPro
- Legal name
- AestheticsPro, Inc.
- Website
- https://aestheticspro.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AestheticsPro is a HIPAA-compliant, cloud-based SaaS platform providing integrated EMR, scheduling, CRM, marketing, payments, telemedicine, and AI-powered documentation tools purpose-built for medical spas and aesthetic practices across the US and Canada.
- Ownership category
- akta.pro rank
Where AestheticsPro is headquartered
LocationHeadquarters
- HQ city
- Lacey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AestheticsPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): AestheticsPro operates primarily as a subscription-based SaaS platform offering HIPAA-compliant medical spa management software. Pricing is quote-based and scales with business size. The platform includes scheduling, EMR, client management, marketing, payments, and reporting in a unified system.
- AP Payments (Payment Processing): Integrated payment processing through AP Payments generates transaction fees. The solution offers transparent pricing with competitive rates, one-on-one support, and seamless checkout integrated into the platform workflow.
- Enterprise Solutions: Enterprise solutions with pricing ranging from several hundred dollars monthly per location for advanced features and add-ons, targeting larger multi-location medspa operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Platform |
| Subscription | Monthly | Enterprise Solutions |
| Subscription | Monthly | Basic Entry Tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
AestheticsPro product offering
Product offeringCore offering
AestheticsPro is an all-in-one, HIPAA-compliant, cloud-based SaaS platform purpose-built for medical spas, medspas, aesthetics practices, and wellness/spa businesses. It unifies EMR/E-Records, scheduling, online booking, client management, marketing automation (AP Marketing Solutions), integrated payment processing (AP Payments), medical photography (AP Photo), telemedicine, e-prescribe, loyalty, and reporting into a single centralized system with embedded AI assistants (Ask Kai and Kai AI Content Assistant). Pricing is quote-based, scaling by business size and per location for enterprise multi-site operators.
Product overview
AestheticsPro is a unified, cloud-based all-in-one platform purpose-built for medical spas, medspas, aesthetics practices, and wellness/spa businesses. The platform is delivered as a single integrated product with the AestheticsPro Core Platform at its center, supported by distinct branded variants for Medical Spa Software, Medspa Software, Aesthetics Software, and Spa Management Software. The core platform combines HIPAA-compliant EMR/E-Records, CRM, client management, scheduling and online booking, AP Payments (integrated payment processing), AP Marketing Solutions (HIPAA-compliant marketing CRM), AP Photo (advanced medical photography), telemedicine, e-prescribe, loyalty and rewards, and reputation management into one centralized system. Key AI-powered additions include Ask Kai (built-in AI assistant) and Kai AI Content Assistant (generative AI for documentation). The platform also offers AP Integrations connecting to tools like Google Calendar, Zoom, Twilio, Cherry, Constant Contact, Salesforce, and webhooks for custom workflows.
Differentiator
Problem solved
Functional benefit
Brands
- AP Marketing Solutions: HIPAA-compliant marketing tools for medspas, including email marketing, campaign tracking, and customer review management.
- AP Payments
- AP Photo
- Ask Kai
- Kai AI Content Assistant
- INETPortals
Products and services
- AestheticsPro Core Platform All-in-one HIPAA-compliant cloud-based medspa software platform that combines EMR, CRM, scheduling, online booking, marketing, payments, communication, telemedicine, e-prescribe, loyalty, and reporting into one centralized system for medical spas, medspas, aesthetic practices, and wellness/spa businesses.
- AP Marketing Solutions HIPAA-compliant cloud CRM and marketing platform with email marketing, campaign tracking, customer review management, targeted client segmentation, and filtering capabilities designed to help practices attract new clients, re-engage existing ones, and drive bookings.
- AP Payments Fully integrated PCI-compliant payment processing solution for aesthetic practices, providing a point of sale with UPC scanner support, seamless checkout within the AestheticsPro workflow, automated invoicing and billing, real-time sales reporting, transparent pricing, and one-on-one support.
- AP Photo Advanced medical photo solution for medical spas with alignment guides and ghosting features for consistent photo capture, intuitive markup tools (ERecord Draw) for personalized treatment plans, before-and-after comparison photos, and HIPAA-compliant image storage, available through the AestheticsPro mobile app.
- Form Creator / E-Records HIPAA-compliant EMR and electronic records management offering 500+ ready-to-use aesthetic-specific forms, customizable interactive intake forms, secure digital charting, and treatment documentation for medical spas and aesthetic practices.
- AP Integrations Integration framework connecting AestheticsPro with third-party tools for scheduling, marketing, communication, telemedicine, payments, and more, including native integrations (Google Calendar, Zoom, Twilio, Cherry, Constant Contact, MDToolbox, Salesforce), webhook support for custom workflows, and sub-processors such as Sendgrid and Worldpay.
Companies that use AestheticsPro
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
AestheticsPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
AestheticsPro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Apex Aesthetic ConsultingcoreApex Aesthetic Consulting specializes in medspa business coaching and plastic surgery business coaching, aiming to increase practice profitability. They provide personalized consulting services including initial consultations, ongoing coaching, and practice assessment. Aims to help medspa and plastic surgery practices achieve peak performance and profitability.
- Acara PartnerscoreFull-service business consulting agency specializing in the aesthetic medical industry. Led by industry veteran Francis X Acunzo, Acara Partners offers decades of experience in business development, operations, sales, and strategic brand development. Services include business consulting, practice development, implementation support, and ongoing operations support for medical spas.
- ChromePMS (Chrome Premiere Medspa Solutions)coreChrome Premiere Medspa Solutions offers a concierge approach to unlocking the full potential of aesthetics businesses. Services include 360 consulting, training & education, sales & operations, event planning, social media management, capital equipment and retail consulting, talent sourcing, and marketing & web solutions through partnership with Barta Media Group.
Scale indicators8 records
Expansion highlights6 records
AestheticsPro competitors and assessment
Company assessmentDirect peers
- Boulevard: Boulevard is a cloud-based management platform for salons, spas, and medspas, offering scheduling, client management, payments, and reporting. It directly competes with AestheticsPro in the medspa vertical, targeting the same buyers with a similar all-in-one SaaS model.
- Vagaro: Vagaro provides salon, spa, and medspa business management software with booking, POS, marketing, and client management features. It is frequently listed alongside AestheticsPro in medspa software comparisons and serves a substantially overlapping customer base.
- SimplePractice: SimplePractice is a practice management platform for health and wellness practitioners including HIPAA-compliant scheduling, charting, telehealth, and billing. It competes with AestheticsPro for aesthetic and wellness practices seeking compliant EMR with client engagement features.
- Jane App: Jane App is a clinic management platform with online booking, charting, billing, and telehealth for allied health and wellness practices. It competes with AestheticsPro in the aesthetic and wellness practice segment, offering a similarly integrated workflow.
- Mangomint: Mangomint is a modern cloud-based salon and spa management software with scheduling, POS, and client management. It targets upscale salons and medspas, directly competing with AestheticsPro for premium aesthetic practice buyers.
- Booksy: Booksy is a booking and business management app for beauty and wellness professionals including medspas. It overlaps with AestheticsPro in online booking, client management, and POS, and is consistently featured in medspa software comparison lists.
- Phorest: Phorest is a salon and spa management platform with booking, marketing, retail, and client engagement tools. While more salon-centric, it overlaps with AestheticsPro in the spa and medspa segments for client retention and marketing-driven rebooking.
Broad incumbents
- Mindbody: Mindbody is a large, established business management software for wellness, beauty, and fitness services. While broader in scope, it overlaps with AestheticsPro in spa and medspa scheduling, payments, and client management, making it a horizontal incumbent in the same space.
- PatientPop (by Tebra): PatientPop, now part of Tebra, is a patient experience and practice growth platform for independent practices including medical aesthetics. It overlaps with AestheticsPro's AP Marketing Solutions and reputation management modules, brought by a much larger healthcare-tech incumbent.
- DrChrono: DrChrono (now part of EverHealth) is an EHR/EMR platform with scheduling, billing, telehealth, and e-prescribe for medical practices. As a broader healthcare IT incumbent, it competes with AestheticsPro's EMR and e-prescribe capabilities for medical aesthetic providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
AestheticsPro social profiles
Digital presenceAestheticsPro compliance and trust
Trust signalCompliance2 records
AestheticsPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
AestheticsPro leadership team
Management profileNumber of profiles
Profiles2 records
AestheticsPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AestheticsPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AestheticsPro
What does AestheticsPro do?
AestheticsPro is an all-in-one, HIPAA-compliant, cloud-based SaaS platform purpose-built for medical spas, medspas, aesthetics practices, and wellness/spa businesses. It unifies EMR/E-Records, scheduling, online booking, client management, marketing automation (AP Marketing Solutions), integrated payment processing (AP Payments), medical photography (AP Photo), telemedicine, e-prescribe, loyalty, and reporting into a single centralized system with embedded AI assistants (Ask Kai and Kai AI Content Assistant). Pricing is quote-based, scaling by business size and per location for enterprise multi-site operators.
Is AestheticsPro a public or private company?
AestheticsPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AestheticsPro founded?
AestheticsPro was founded in 2007. It employs 11 to 50 people.
Where is AestheticsPro based?
AestheticsPro is headquartered in Lacey, United States, in the North America region.
How does AestheticsPro make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are AP Payments (Payment Processing) and enterprise Solutions.
Who are AestheticsPro's main competitors?
Direct peers on record are Boulevard, Vagaro, SimplePractice, Jane App, Mangomint, Booksy and Phorest. Broad incumbents are Mindbody, PatientPop (by Tebra) and DrChrono.
Does AestheticsPro have an API?
No public API is recorded for AestheticsPro.