GoFibre
GoFibre is an Edinburgh-based independent full fibre broadband (FTTP) provider delivering gigabit broadband to residential and business customers across rural Scotland and North England, supported by UK government Project Gigabit contracts covering approximately 76,000 premises.
- Company typePrivate
- Founded2017
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What GoFibre does
GoFibre is a privately-held, Edinburgh-based full fibre broadband (FTTP) provider founded in 2017, delivering symmetric gigabit broadband to residential and business customers across rural Scotland and North England, including Aberdeenshire, Angus, East Lothian, Fife, Scottish Borders, Northumberland, and Teesdale. Its core technology is an end-to-end fibre-to-the-premises network using Nokia Optical Line Terminals and Xantaro's smart street cabinet solutions with heat exchange cooling, providing symmetrical speeds up to 1Gbps and differentiating from copper-based FTTC and partial-fibre alternatives.
The company operates a recurring subscription revenue model with four residential tiers (£22.50–£34.50/month on 24-month contracts) and four business tiers (£27–£59/month ex-VAT on 36-month contracts), supplemented by add-on modules (Advanced Router, Enhanced Wi-Fi mesh, Balanced Broadband upload boosts, Cyber Shield antivirus, Call Plan+ VoIP), a £20/month social tariff for benefit recipients, and a referral programme offering up to £75 in Amazon vouchers. Go-to-market combines self-serve online ordering via postcode availability checking for residential customers with telephone-based sales for business customers, supported by One Touch Switching and up to £200 in switching credit to remove switching friction.
GoFibre is currently scaling rapidly on the back of two UK government Project Gigabit contracts covering approximately 76,000 premises in Scottish Borders/East Lothian and the North East, which are expected to roughly double its network footprint by 2026. The company is backed by £125 million raised in August 2025 from the Scottish National Investment Bank (lead) and Hamburg Commercial Bank, and operates with 101–250 employees. A Wholesale Partner Programme also enables other ISPs to resell GoFibre infrastructure, adding a secondary B2B distribution channel.
GoFibre firmographics
Firmographics- Name
- GoFibre
- Legal name
- GoFibre
- Website
- https://gofibre.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoFibre is an Edinburgh-based independent full fibre broadband (FTTP) provider delivering gigabit broadband to residential and business customers across rural Scotland and North England, supported by UK government Project Gigabit contracts covering approximately 76,000 premises.
- Ownership category
- akta.pro rank
GoFibre industry classification
Industry- Product category
- Full Fibre Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Fiber-to-the-Home (FTTH) Operators (HDAIACAB), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)
Keywords
Where GoFibre is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GoFibre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Residential Full Fibre Broadband: Monthly subscription fees for full fibre broadband packages ranging from 150Mbps to 1000Mbps. Contracts are typically 24 months. Revenue is recurring and predictable, with price increases at specific future dates disclosed upfront. Additional revenue from add-ons such as Call Plan+, Enhanced Wi-Fi, Balanced Broadband, and Cyber Shield.
- Business Full Fibre Broadband: Monthly subscription fees for business broadband packages ranging from 150Mbps to 1000Mbps on 36-month contracts. Pricing is exclusive of VAT. Additional revenue from business add-ons including Cyber Shield, Enhanced Wi-Fi, Advanced Router, and Call Plan+ VoIP service at £13.62/month.
- Social Tariff: Low-cost broadband package at £20/month for eligible customers receiving state benefits (Universal Credit, Pension Credit, Income Support, Jobseeker's Allowance, or Employment and Support Allowance), providing 30Mbps speeds.
- Referral Program: Customers can earn up to £75 in Amazon vouchers by referring friends who sign up for GoFibre. Both referrer and referee receive rewards, driving customer acquisition through existing customer advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GoFibre 150 - 150Mbps symmetric broadband |
| Subscription | Monthly | GoFibre 300 - 300Mbps symmetric broadband |
| Subscription | Monthly | GoFibre 500 - 500Mbps symmetric broadband |
| Subscription | Monthly | GoFibre MAX - 1000Mbps symmetric broadband |
| Subscription | Monthly | Business 150 - 150Mbps business broadband |
| Subscription | Monthly | Business 300 - 300Mbps symmetric business broadband |
| Subscription | Monthly | Business 500 - 500Mbps symmetric business broadband |
| Subscription | Monthly | Business MAX - 1000Mbps symmetric business broadband |
| Subscription | Monthly | Social Tariff - 30Mbps for benefit recipients |
| Subscription | Monthly | Call Plan+ - VoIP phone service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GoFibre product offering
Product offeringCore offering
GoFibre delivers ultrafast full fibre (FTTP) broadband services ranging from 150Mbps to 1000Mbps to residential households and small/medium businesses across Scotland and North England. The company runs fibre optic cables directly from the exchange to customer premises, providing symmetrical upload/download speeds on higher-tier packages. Core revenue is generated through monthly subscription fees on 24-month (residential) and 36-month (business) contracts, supplemented by optional add-ons such as advanced Wi-Fi routers, mesh coverage, VoIP calling, cybersecurity, and a low-cost social tariff for benefit recipients.
Product overview
GoFibre is an Edinburgh-based full fibre broadband provider offering a unified product portfolio of residential and business broadband services complemented by optional add-on modules. The core offering consists of four residential packages (GoFibre 150, 300, 500, and MAX at speeds from 150Mbps to 1000Mbps) and four business packages (Business 150, 300, 500, and MAX) with contract terms of 24-36 months. Add-on modules include router options (Standard and Advanced with Wi-Fi 6), Wi-Fi optimisation services, upload speed boosts (Balanced Broadband), cybersecurity (Cyber Shield), VoIP phone service (Call Plan+), and switching assistance tools (One Touch Switching, Switching Credit). The company also operates a referral programme and offers a Social Tariff for benefit-eligible customers. GoFibre participates in the UK government's Project Gigabit programme for rural Scottish broadband deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- GoFibre 150 (Residential)
Quantifiable outcome
- Full fibre broadband is 18x faster than standard broadband
- +3 more outcomes
Companies that use GoFibre
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
GoFibre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoFibre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XantarocoreXantaro and GoFibre renewed and expanded their partnership to deliver full fibre broadband infrastructure across Scotland under the UK government's Project Gigabit programme. The partnership utilizes Xantaro's smart street cabinet solutions featuring heat exchange cooling systems and Nokia Optical Line Terminals to accelerate fibre deployments while reducing maintenance needs and operational complexity.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
GoFibre competitors and assessment
Company assessmentDirect peers
- Hyperoptic: UK altnet providing full-fibre broadband to residential and business customers in urban areas. Comparable business model — symmetric FTTP tiers, multi-year contracts, add-on ecosystem — although Hyperoptic's footprint is concentrated in major UK cities rather than rural regions.
- CityFibre: UK's largest alternative fibre network operator, building wholesale FTTP infrastructure and competing head-to-head with GoFibre in the altnet market. Both target underserved UK regions with full-fibre rollouts, although CityFibre operates at significantly greater national scale.
- Trooli: UK altnet building FTTP networks primarily in the South East of England. Comparable to GoFibre as a regional fibre challenger using full-fibre technology to serve residential and SME customers outside the Openreach footprint.
- Community Fibre: London-focused UK altnet delivering gigabit FTTP broadband to residential and business customers. Direct comparable to GoFibre on business model (FTTP retail ISP), although concentrated in London versus GoFibre's rural Scotland/North England footprint.
- Gigaclear: UK rural-focused altnet delivering ultrafast FTTP broadband to homes and businesses in underserved areas, particularly across central and southern England. Closest direct peer to GoFibre on rural geographic focus and FTTP technology.
- B4RN (Broadband for the Rural North): Rural UK community-led full-fibre broadband provider operating across northern England. Direct overlap with GoFibre's rural Scotland and North England customer base and FTTP-only delivery model.
- Truespeed: South West England-focused altnet delivering full-fibre broadband to underserved communities. Comparable as a regional UK fibre challenger operating outside the Openreach footprint with a similar residential/SME proposition.
- Jurassic Fibre: UK altnet rolling out FTTP in the South West of England targeting rural and semi-rural premises. Direct comparable to GoFibre as a regional challenger focused on underserved areas with full-fibre infrastructure.
Broad incumbents
- BT Openreach: Dominant UK wholesale fixed-line infrastructure operator, including the largest FTTP rollout in the country. Indirectly competitive with GoFibre as it serves ISPs that target rural Scotland and North England, and its accelerating FTTP build erodes GoFibre's first-mover position over time.
Others
- Virgin Media O2: One of the UK's largest consumer broadband providers, offering cable and fibre services nationwide. Broad incumbent competing with GoFibre where their footprints overlap and increasingly relevant as they expand FTTP into rural areas adjacent to GoFibre's regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoFibre social profiles
Digital presenceGoFibre financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoFibre leadership team
Management profileNumber of profiles
GoFibre funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoFibre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoFibre
What does GoFibre do?
GoFibre delivers ultrafast full fibre (FTTP) broadband services ranging from 150Mbps to 1000Mbps to residential households and small/medium businesses across Scotland and North England. The company runs fibre optic cables directly from the exchange to customer premises, providing symmetrical upload/download speeds on higher-tier packages. Core revenue is generated through monthly subscription fees on 24-month (residential) and 36-month (business) contracts, supplemented by optional add-ons such as advanced Wi-Fi routers, mesh coverage, VoIP calling, cybersecurity, and a low-cost social tariff for benefit recipients.
Is GoFibre a public or private company?
GoFibre is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoFibre founded?
GoFibre was founded in 2017. It employs 101 to 250 people.
Where is GoFibre based?
GoFibre is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does GoFibre make money?
Four revenue lines are on record. Residential Full Fibre Broadband is the primary driver. The others are business Full Fibre Broadband, social Tariff and referral Program.
Who are GoFibre's main competitors?
Direct peers on record are Hyperoptic, CityFibre, Trooli, Community Fibre, Gigaclear, B4RN (Broadband for the Rural North), Truespeed and Jurassic Fibre. BT Openreach is listed as a broad incumbent. Virgin Media O2 is listed as an others.
Does GoFibre have an API?
No public API is recorded for GoFibre.
What industry is GoFibre in?
GoFibre's product category is Full Fibre Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIACAB, Fiber-to-the-Home (FTTH) Operators. Its NAICS code is 517111 and its SIC code is 4813.