What Lady Technologies Inc does

Lady Technologies Inc. (DBA kegg) is a private San Francisco-based medical device company founded in 2016 by CEO Kristina Cahojova. The company has built a single core product: the kegg fertility tracker, an FDA-registered, medical-grade silicone vaginal device that combines fertility monitoring with guided Kegel exercise routines. The device uses electrochemical impedance spectroscopy to measure changes in cervical mucus composition, producing daily Fertility and Cervical Mucus Scores (0-100), an impedance "fertile valley" trend, and an ovulation probability output that becomes increasingly personalized across cycles.

The company operates a direct-to-consumer e-commerce model through the kegg.tech webshop, selling the device at a regular price of $477 and a typical promotional price of $279 (a 42% off July 2026 promotion was active at the time of capture). Revenue is generated through one-time hardware sales with optional $99 add-ons (a 6-month pregnancy guarantee and a 30-day conception success program); there is no subscription or recurring consumable component, although payment plans via ShopPay, Affirm, Afterpay, and PayPal are supported. The company claims 100,000+ couples trusted and a 60,000+ user cervical mucus dataset.

The target customer base is women actively trying to conceive, with explicit verticalization toward PCOS, irregular cycles, endometriosis, and women over 40. Distribution is exclusively DTC in the United States, with a Japan market entry launched in April 2026 via a partnership with fermata Inc. using the GREEN FUNDING crowdfunding platform, followed by general sales from June 2026. The company has accumulated approximately $11 million in disclosed equity funding across multiple SOSV HAX-led rounds, capped by a $6.5 million Series A in January 2025 led by Relentless Consumer Partners, and has secured peer-reviewed clinical validation in Fertility and Sterility and Contraception and Reproductive Medicine.

Name

Lady Technologies Inc

Legal name

Lady Technologies, Inc.

Website

https://kegg.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lady Technologies Inc (DBA kegg) is a San Francisco-based medical device company that sells a single FDA-registered fertility tracking and Kegel exercise device to women trying to conceive, using electrochemical impedance spectroscopy to measure cervical mucus and predict fertile windows.

Ownership category

akta.pro rank

Product category

Fertility tracking devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

Keywords

• Fertility tracking device
• Cervical mucus monitoring
• Pelvic floor exerciser
• Women's health technology
• Electrochemical impedance sensing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Hardware Sales — kegg Fertility Tracker Device: One-time purchase of the kegg fertility tracking device (medical-grade silicone, FDA-registered). The device is sold directly through the kegg.tech e-commerce webshop. No monthly subscription or recurring consumables required. Optional guided kegel exercises included. The company also bundles a 6-month pregnancy guarantee ($99 value) and a 30-day conception success program ($99 value) with promotional offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

kegg is a medical-grade, FDA-registered vaginal device that uses electrochemical impedance spectroscopy to detect changes in cervical mucus composition and identify a user's fertile window in real time. The same device also provides guided Kegel (pelvic floor) exercise routines, combining fertility tracking with pelvic floor training in a single reusable product. It is sold directly to individual consumers through the kegg.tech e-commerce storefront.

Product overview

Lady Technologies Inc offers a single unified product: the kegg fertility tracker, a 2-in-1 device combining fertility monitoring and pelvic floor (Kegel) exercise guidance. The product consists of a reusable vaginal device with electrochemical impedance sensors, a charging cradle, and a companion mobile app. The device measures cervical mucus electrical impedance to generate daily Fertility and Cervical Mucus Scores, predict the fertile window, and provide guided Kegel exercise routines. The company also offers a 6-month Pregnancy Guarantee as part of the purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• kegg fertility tracker A reusable, medical-grade silicone vaginal device with electrochemical impedance sensors that detects changes in cervical mucus to predict the fertile window, paired with a companion mobile app and optional guided Kegel exercise routines. Designed for individual women trying to conceive.
• 6-Month Pregnancy Guarantee Optional $99 add-on that provides a full refund if the user does not conceive within six months of using kegg.
• 30-Day Conception Success Program Optional $99 add-on bundled with limited-time promotional offers to support users through a 30-day conception success program.

Quantifiable outcome

• Calendar-based apps are less than 22% effective at predicting ovulation; fertile window can vary by up to 10 days even in regular cycles.
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• fermata Inc.minorChannel Partner/ Reseller/ Distributor · 7 April 2026Japanese company fermata Inc. is the local partner for kegg's Japan market entry, announcing the launch of kegg via the GREEN FUNDING crowdfunding platform on April 7, 2026. fermata handles distribution and launch logistics for the Japanese market, with general sales planned from June 2026.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Natural Cycles: FDA-cleared digital fertility tracker (app + basal thermometer subscription) targeting women trying to conceive or avoid pregnancy. Direct competitor to kegg in the DTC fertility-tracking category with the same ovulation-prediction use case, though Natural Cycles relies on temperature rather than cervical mucus sensing.
• Ava: Wearable fertility tracking bracelet sold DTC to women TTC, using multi-sensor signals (temperature, heart rate, etc.) to predict the fertile window. Closest wrist-worn peer to kegg in target customer, go-to-market (DTC subscription), and category.
• Mira: Hormone-monitoring fertility device sold DTC that measures LH, FSH, and other cycle hormones at home. Comparable hardware-DTC model and target customer to kegg, with an alternative detection modality (hormones vs. cervical mucus impedance).
• Tempdrop: Wearable BBT sensor for cycle and fertility tracking, explicitly integrated with the kegg app for combined readings. Direct competitor in BBT-based fertility tracking and effectively a partner-adjacent peer to kegg in the same DTC hardware niche.
• Premom (Easy Healthcare): DTC fertility app paired with ovulation test strips and connected BBT thermometers, serving the same trying-to-conceive audience via a similar e-commerce + community model. Competes with kegg primarily on price and on a recurring consumables model.

Broad incumbents

• Oura: Smart ring with cycle-, temperature-, and readiness-tracking features aimed at broad consumer wellness. A broader incumbent whose cycle insights overlap kegg's category while Oura's size, subscription model, and brand create a long-term competitive threat.
• Apple (Health / Apple Watch): Apple Watch and iPhone Health ship Cycle Tracking and retrospective ovulation estimates as part of a much larger consumer-health platform. Represents a major incumbent threat to dedicated fertility trackers if Apple expands its cycle-sensing inputs.
• Clearblue (SPD Swiss Precision Diagnostics): Established, mass-market brand of ovulation test sticks and connected monitors (e.g., Advanced Digital Ovulation Test, Fertility Monitor). Competes with kegg as the incumbent reference choice for at-home ovulation tracking and benefits from deep retail distribution.

Emerging players

• Inito: At-home fertility monitor testing estrogen, LH, and PdG from urine strips. Early-stage but well-positioned peer in connected, hormone-based fertility hardware targeting the same narrow-TTC segment.
• Proov (MFB Fertility): DTC PdG (progesterone) urine test strips and connected reader focused on confirming ovulation. Niche player with partial overlap to kegg's at-home, hormone-adjacent fertility positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/keggcommunity
• Xx.com/kegg_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lady Technologies Inc