What Premom does

Premom is a consumer fertility and reproductive health platform operated by Easy Healthcare Corporation, a private company governed under Illinois law. The company's core product is a free mobile application for iOS and Android that provides period and ovulation tracking, basal body temperature (BBT) charting via Bluetooth thermometer integration, automatic digital reading of ovulation and pregnancy test strips through computer vision, AI-powered cycle and fertile window prediction, and personalized cycle analytics. Premom reports that over 1.5 million users have logged pregnancies or positive pregnancy test results while using the app, establishing a meaningful outcome dataset that underpins prediction accuracy. The platform serves primarily women actively trying to conceive, with secondary segments including women with PCOS (via the PCOS Pro program), pregnant women, and male partners (via the Predad feature).

The company's technology stack combines proprietary cycle-prediction algorithms (strengthened by the August 2025 acquisition of Fertility Focus Limited and its viO HealthTech algorithms), computer vision for test strip interpretation, natural language processing via OpenAI for the Ask AI chatbot, and integrations with Apple HealthKit, Bluetooth basal thermometers, QuickBlox for live video consultations, and Google/Facebook sign-in. Premom monetizes through five distinct revenue streams: auto-renewing Premium app subscriptions (including Cycle Analysis Reports and personalized Fertility Expert Reports), fixed-term PCOS Pro subscriptions, per-question Ask an Expert credits, per-minute virtual consultations with fertility practitioners, and one-time physical product sales spanning ovulation tests, pregnancy tests, Bluetooth thermometers, prenatal supplements, and the male fertility supplement Sperm Fortify.

Distribution combines direct-to-consumer e-commerce (premom.com and the Easy Healthcare-associated healthcare-manager.com) with third-party retail and marketplace presence across Amazon, Walmart, and select CVS Pharmacy locations for Bluetooth thermometers. The app is distributed globally via Apple App Store and Google Play, with localized versions in German, Spanish, Italian, French, and Polish; however, monetized consultation services are restricted to US and Canada residents. Sister brand Easy@Home operates as the first and largest online volume seller of ovulation tests in the United States, providing integrated hardware distribution. Marketing centers on doctor-reviewed educational content, the "Pregnant with Premom" Facebook community, app store optimization, and consecutive BrandSpark/Newsweek Best New Product Awards (2025 for Premium Prenatal Vitamins, 2026 for Sperm Fortify).

Name

Premom

Legal name

Easy Healthcare Corporation

Website

https://premom.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Premom is a consumer fertility tracking platform that offers a free mobile app with computer-vision ovulation test reading, AI-powered cycle prediction, and Bluetooth BBT integration, complemented by ovulation tests, supplements, virtual consultations, and money-back guarantee programs serving women trying to conceive and their partners.

Ownership category

akta.pro rank

Product category

Digital Fertility & Reproductive Health Software

NAICS

Family Planning Centers (621410)

SIC

Services-Prepackaged Software (7372), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)

akta.pro secondary industries

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ), Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility tracking app
• Ovulation prediction software
• Cycle monitoring app
• Pregnancy planning tools
• Reproductive health platform

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Premium App Subscription: Recurring subscription revenue from Premom Premium membership offering cycle analysis reports, cycle comparison reports, fertility expert reports, free ovulation test kits, and discounts on Ask an Expert service. Auto-renewing subscriptions through Apple App Store/Google Play.
2. PCOS Pro Program Subscription: Fixed-term prepaid subscription for PCOS-specific educational content, insights, and personalized analysis tools. Non-auto-renewing; users must manually repurchase.
3. Ask an Expert Service: Per-question payment model using Question Credits currency. Users purchase credits to ask fertility-related questions answered by trained experts within one business day.
4. Virtual Consultations: Fee-based one-on-one video consultations with independent fertility consultants and licensed practitioners. Users purchase minute packages; consultations scheduled 48 hours in advance.
5. Physical Products: One-time product sales including ovulation tests, pregnancy tests, fertility thermometers, prenatal supplements, personal health products, and post-pregnancy care items through e-commerce, retail, and marketplace channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Premom offers a free mobile fertility tracking application for iOS and Android that uses AI-powered cycle prediction, a computer-vision digital ovulation test reader, and intelligent BBT charting to help women identify their fertile windows and conceive. The platform is complemented by a portfolio of physical products (Easy@Home/Premom ovulation and pregnancy tests, Bluetooth basal thermometers, and supplements such as Premium Prenatal Vitamins and Sperm Fortify), plus premium subscription tiers, virtual fertility consultations, an Ask an Expert Q&A service, and an Ask AI chatbot.

Product overview

Premom is a fertility and reproductive health platform operated by Easy Healthcare Corporation. The core offering is a free mobile app for iOS and Android that provides period and ovulation tracking, automatic LH test strip reading via computer vision, BBT charting via Bluetooth thermometer integration, AI-powered cycle predictions, and personalized fertility analytics. The platform is complemented by a portfolio of physical products — Easy@Home/Premom ovulation test strips, pregnancy tests, and Bluetooth basal thermometers — as well as a supplements line including Premium Prenatal Vitamins and the award-winning Sperm Fortify male fertility supplement. Premium subscription tiers add Cycle Analysis Reports, Cycle Comparison Reports, a personalized Fertility Expert's Report & Plan, and a free ovulation kit. Specialized programs include PCOS Pro (a PCOS-specific tracking subscription), FastPass to Pregnancy (a 6-cycle refund guarantee program), and the 9-Cycle Money-Back Guarantee (a 9-cycle refund program with free iOS consultations). The partner feature Predad shares selected fertile window and pregnancy data with a connected partner account. Virtual video consultations with fertility experts and the Ask an Expert Q&A service provide human-guided support, while Ask AI (powered by OpenAI) delivers AI chatbot responses to fertility questions. The product ecosystem is available in English, German, Spanish, Italian, French, and Polish.

Differentiator

Problem solved

Functional benefit

Brands

• Easy@Home: First and largest online volume seller of ovulation tests in the United States. Sister brand of Premom.
• PCOS Pro
• Predad
• FastPass to Pregnancy
• Sperm Fortify
• Premium Prenatal Vitamins

Products and services

• Premom App A free fertility tracking mobile app for iOS and Android that provides period and ovulation tracking, basal body temperature charting, LH surge detection via automatic test strip scanning, fertile window prediction, and personalized cycle analytics for women trying to conceive.
• Ovulation & Pregnancy Test Combo Packs

Quantifiable outcome

• 1.5 Million+ users have gotten pregnant while using Premom
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and regional.

• Easy@HomecoreStrategic or Co-development PartnerSister brand owned by Easy Healthcare Corporation. Easy@Home is the first and largest online volume seller of ovulation tests in the United States. Provides high-quality, trusted pregnancy tests, ovulation testing kits, and BBT thermometers sold alongside Premom products.
• CVS PharmacyregionalChannel Partner/ Reseller/ DistributorSelect CVS retail locations carry Premom and Easy@Home Bluetooth Basal Thermometers, providing physical retail presence for Premom hardware products.
• Easy Healthcare CorporationcoreOthersParent company of Premom brand. Easy Healthcare Corporation owns and operates Premom, Easy@Home, and related fertility and health product brands. Governed by Illinois law.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ovia Health: Ovia Health (owned by Labcorp) provides fertility, pregnancy, and family health tracking apps used by employers and health plans, competing with Premom for the same conception and pregnancy-tracking consumer.
• Natural Cycles: Natural Cycles is an FDA-cleared fertility tracking app that uses BBT data to identify fertile windows for conception or contraception, competing directly with Premom's BBT charting and ovulation prediction functionality.
• Flo Health: Flo Health operates Flo, one of the most popular period and ovulation tracking apps globally, with a freemium subscription model and AI-driven cycle predictions that directly compete with Premom's core trying-to-conceive audience.
• Clue: Clue is a leading consumer period and fertility tracking app offering cycle predictions, ovulation insights, and a premium tier, directly competing with Premom for the same trying-to-conceive and cycle-aware user base.
• Glow: Glow offers a fertility and menstrual tracking app with ovulation prediction, partner engagement, and an optional fertility benefits platform, overlapping with Premom's app-plus-ecosystem approach to conception support.

Emerging players

• Proov: Proov sells at-home PdG (progesterone metabolite) and ovulation test strips with a companion app, comparable to Premom's ovulation test strips and digital reader for confirming ovulation.
• Tempdrop: Tempdrop makes a wearable BBT thermometer that syncs with a fertility charting app, directly comparable to Premom's Bluetooth basal thermometer and BBT charting workflow.
• Ava: Ava offers a wearable fertility tracker bracelet that captures physiological data to predict fertile windows, overlapping with Premom's BBT and cycle tracking use case via a different hardware input.
• Modern Fertility: Modern Fertility (acquired by Ro) sells at-home fertility hormone tests and a tracking companion experience, adjacent to Premom's test strip and cycle tracking offering and serving a similar pre-conception audience.

Broad incumbents

• Apple Health: Apple Health ships built-in menstrual cycle tracking, fertile window estimation, and HealthKit integration with third-party apps like Premom, representing a broad incumbent that competes on basic cycle tracking while also enabling Premom's data ingestion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/PregnantwithPremom
• Xx.com/premomfertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premom