OrangeX
OrangeX is a global cryptocurrency exchange platform offering spot trading, perpetual futures with up to 200X leverage, copy trading, and yield products to over 3.5 million retail traders across 50+ countries, with planned rebranding to WOWX in July 2026.
- Company typePrivate
- Founded2021
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What OrangeX does
OrangeX is a cryptocurrency trading platform founded in 2021 and registered in Saint Vincent and the Grenadines, serving over 3.5 million users across more than 50 countries. The platform provides spot trading, perpetual futures contracts with up to 200X leverage, copy trading, and yield-generating earn products (Simple Earn up to 15% APR, Dual Asset Earn up to 960% APR). Underlying infrastructure includes a proprietary matching engine with ultra-low latency execution, an arbitrage dashboard, a 1:1 reserve system backed by a 1,000 BTC insurance fund, and a developer API (openapi-docs.orangex.com). Liquidity is supported by 50+ market-making teams.
OrangeX operates a self-serve, product-led distribution model accessible via web (orangex.com) and mobile applications on iOS and Android, with fiat on-ramps provided through third-party partners (volet.com, OpenCrypto/Banxa/Mercuryo). Revenue is generated primarily through trading fees on spot and perpetual transactions, plus transaction-based fees on fiat deposits and structured earn products. The platform holds US MSB and NFA licenses with pending regulatory applications in Canada, Lithuania, and Estonia, and announced a planned rebranding to WOWX effective July 2026.
The company has raised $30 million cumulatively across two funding rounds: a $10 million seed/Series A in September 2023 and a $20 million Series B in August 2025, both led by Kryptos. The GTM motion combines product-led onboarding (self-serve registration and KYC) with community-led acquisition (Telegram, Twitter, referral/affiliate programs) and promotional trading competitions. Customer base is overwhelmingly long-tail retail and SMB crypto traders, with no disclosed enterprise concentration.
OrangeX firmographics
Firmographics- Name
- OrangeX
- Legal name
- OrangeX.com
- Website
- https://orangex.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrangeX is a global cryptocurrency exchange platform offering spot trading, perpetual futures with up to 200X leverage, copy trading, and yield products to over 3.5 million retail traders across 50+ countries, with planned rebranding to WOWX in July 2026.
- Ownership category
- akta.pro rank
OrangeX industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
- akta.pro secondary industries
- Crypto-Digital Asset Market Making (Spot & Derivatives) (FSACANAJ), Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Yield Aggregators, Auto-Compounding & Strategy Vaults (DeFi Yield) (FSADAHAK), Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB), Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where OrangeX is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
OrangeX business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Trading Fees: Fees collected from spot and perpetual trading transactions on the platform.
- Fiat Deposit Services: Fiat deposit fees of 0.5% per transaction (charged by third-party provider volet.com), with daily limit of 49,999 USD and monthly limit of 299,999 USD.
- Earn Products: Revenue generated from earn products including Simple Earn (up to 15% APR) and Dual Asset Earn (up to 960% APR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trading fees not publicly disclosed; quote-based model implied. |
| Transaction based/ take rate | Pay-as-you-go | Fiat deposit: 0.5% fee (min 0.01 USD), daily limit 49,999 USD, monthly limit 299,999 USD. |
| Usage-based | Monthly | Simple Earn: up to 15% APR with flexible and fixed-term options. |
| Usage-based | Pay-as-you-go | Dual Asset Earn: up to 960% APR for buy low/sell high products. |
| Usage-based | Pay-as-you-go | Copy trading minimum: 100 USDT per copy order. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OrangeX product offering
Product offeringCore offering
OrangeX is a professional cryptocurrency exchange platform that enables individual traders to buy, sell, and trade digital assets via spot markets and perpetual futures (up to 200X leverage). Beyond core trading, the platform offers copy trading (auto-mirroring of expert trader portfolios), yield products (Simple Earn up to 15% APR, Dual Asset Earn up to 960% APR), fiat on-ramps, and an arbitrage dashboard. The service targets retail crypto traders across 50+ countries and is accessible through web and mobile applications.
Product overview
OrangeX is a professional cryptocurrency trading platform offering a comprehensive suite of trading products. The core offerings include Spot Trading for token-to-token exchanges and Perpetual Trading with up to 200X leverage, supported by deep liquidity from 50+ market-making teams. The platform extends its ecosystem with Copy Trading for social/trust-based trading, Simple Earn and Dual Asset Earn for yield products (up to 15% and 960% APR respectively), and an Arbitrage Dashboard for price monitoring. Supporting services include Convert (zero-fee swaps), Demo Trading (simulator), and fiat on-ramps via Quick Buy and Fiat Deposit using third-party providers. The platform is registered in Saint Vincent with MSB and NFA (US) licenses, maintains 1,000 BTC in insurance, and serves 3.5+ million users across 50+ countries. The company announced rebranding to WOWX in July 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Spot Trading Token-to-token spot trading platform that enables individual crypto traders to buy and sell a wide range of cryptocurrencies with easy and fast execution.
- Perpetual Trading Perpetual futures contracts with up to 200X leverage, supported by top-level liquidity and ultra-low-latency execution, targeting derivatives crypto traders.
- Copy Trading Social/copy trading platform that allows retail users to automatically replicate portfolios managed by expert lead traders, with a minimum copy amount of 100 USDT and profit-sharing between lead traders and followers.
- Simple Earn Yield-bearing savings product enabling users to earn interest (up to 15% APR) on crypto holdings through flexible or fixed-term subscriptions.
- Dual Asset Earn Structured dual-asset product that combines options-style contracts with crypto holdings, allowing users to buy low or sell high while earning returns (APR up to 960%).
- Arbitrage Dashboard Market intelligence tool that monitors price differences between OrangeX and global exchanges to help traders identify arbitrage opportunities.
- Convert Zero-fee instant cryptocurrency conversion feature enabling simple token swaps on the platform.
- Demo Trading Risk-free perpetual trading simulator that allows users to practice trading strategies using virtual funds without risking real capital.
- Fiat Deposit Fiat currency deposit service (USD) integrated via third-party provider Volet.com with 0.5% transaction fee, $49,999 daily limit and $299,999 monthly limit.
- Quick Buy Fiat on-ramp service for purchasing cryptocurrency using local fiat currency via third-party providers OpenCrypto, Banxa, and Mercuryo.
- OrangeX Mobile App All-in-one mobile trading application for iOS and Android providing full access to OrangeX platform features including spot, perpetual, copy trading and earn.
Quantifiable outcome
- 3.5 million+ users across 50+ countries
- +3 more outcomes
Companies that use OrangeX
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
OrangeX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
OrangeX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting.
- Market-Making Teamssupporting50+ market-making teams provide deep liquidity and support ultra-low latency trading across the platform. These partners contribute to the robust order book and diverse order types available.
- OpenCryptosupportingThird-party crypto purchase aggregation platform integrated for Quick Buy feature, enabling users to purchase USDT via connected payment channels including Banxa and Mercuryo.
- Volet.comsupportingThird-party fiat deposit service provider enabling USD deposits with 0.5% fee (minimum $0.01), daily limit $49,999, and monthly limit $299,999.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
OrangeX competitors and assessment
Company assessmentBroad incumbents
- Binance: The world's largest centralized crypto exchange by trading volume, offering spot, perpetual futures, copy trading, and earn products — directly overlapping OrangeX's full product stack but at vastly greater scale and brand recognition.
- Crypto.com: Established regulated crypto exchange and card-issuer with spot, derivatives, and earn products; competes with OrangeX for retail users while offering deeper fiat and banking integrations.
- Coinbase: Largest US-regulated crypto exchange, offering spot, futures (via Coinbase Derivatives), and staking/earn products; serves as the institutional and compliance benchmark against which exchanges like OrangeX are measured.
Direct peers
- OKX: Top-tier centralized crypto exchange with a near-identical product suite (spot, perpetual futures up to 125X, copy trading, earn) and a global user base, making it one of the closest functional comparables to OrangeX.
- Bybit: Derivatives-focused centralized exchange offering spot, perpetual futures with high leverage, copy trading, and earn products — a direct competitor in OrangeX's core perpetual and copy-trading segments.
- Bitget: Centralized exchange that has built scale largely on copy trading and derivatives; offers spot, futures, copy trading, and earn products, making it one of the closest product-line comparables to OrangeX.
- KuCoin: Mid-tier global centralized exchange with a broad altcoin spot selection, perpetual futures, copy trading, and earn products — competing head-to-head with OrangeX for retail altcoin and derivatives traders.
- MEXC: Centralized exchange known for aggressive altcoin listings, perpetual futures, and earn products; directly comparable to OrangeX in product breadth, leverage offering, and target retail user.
- Gate.io: Long-standing centralized exchange offering spot, perpetual futures, copy trading, and a wide altcoin selection — overlapping substantially with OrangeX's product surface and target customer.
- HTX (formerly Huobi): Global centralized exchange offering spot, perpetual futures, copy trading, and earn products, with a comparable user-acquisition footprint to OrangeX in emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OrangeX social profiles
Digital presenceOrangeX compliance and trust
Trust signalCompliance3 records
OrangeX financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrangeX leadership team
Management profileNumber of profiles
OrangeX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrangeX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrangeX
What does OrangeX do?
OrangeX is a professional cryptocurrency exchange platform that enables individual traders to buy, sell, and trade digital assets via spot markets and perpetual futures (up to 200X leverage). Beyond core trading, the platform offers copy trading (auto-mirroring of expert trader portfolios), yield products (Simple Earn up to 15% APR, Dual Asset Earn up to 960% APR), fiat on-ramps, and an arbitrage dashboard. The service targets retail crypto traders across 50+ countries and is accessible through web and mobile applications.
Is OrangeX a public or private company?
OrangeX is a private company. It is classified as venture growth investor backed and is currently operating.
When was OrangeX founded?
OrangeX was founded in 2021. It employs 11 to 50 people.
Where is OrangeX based?
OrangeX is headquartered in Bern, Switzerland, in the Europe region.
How does OrangeX make money?
Three revenue lines are on record. Trading Fees are the primary driver. The others are fiat Deposit Services and earn Products.
Who are OrangeX's main competitors?
Broad incumbents on record are Binance, Crypto.com and Coinbase. Direct peers are OKX, Bybit, Bitget, KuCoin, MEXC, Gate.io and HTX (formerly Huobi).
Does OrangeX have an API?
Yes. OrangeX provides API documentation for developers to build trading applications and integrate with the platform. The API documentation is available at openapi-docs.orangex.com. Developer documentation is at openapi-docs.orangex.com.
What industry is OrangeX in?
OrangeX's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine), with a secondary code of FSACANAJ, Crypto-Digital Asset Market Making (Spot & Derivatives). Its NAICS code is 5231 and its SIC code is 6200.