DTiQ
- Company typePrivate
- Founded1998
- HeadquartersFramingham, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
DTiQ firmographics
Firmographics- Name
- DTiQ
- Legal name
- DTiQ
- Website
- https://dtiq.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
DTiQ industry classification
Industry- Product category
- Loss Prevention Video Analytics Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Retail CCTV/Video Review & Evidence Support (LP-focused) (BPAKAJAE)
Keywords
Where DTiQ is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DTiQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to the 360iQ platform encompassing VIDEOiQ, DATAiQ, AUDITiQ, and DRIVETHRUiQ modules. Video Verification is also offered as a subscription capability. Customers can scale capabilities based on location count and feature requirements.
- Hardware Sales: Sale of physical equipment including cameras, drive-thru timers, headsets, speaker posts, and loop-based detection systems. DTiQ is camera agnostic and can integrate with existing IP or analog cameras, but also offers proprietary hardware.
- Expert Services: Managed services including Loss Prevention Experts, Field Services, audits, incident investigation, employee training, mystery shopping, and dedicated Program Directors. Services described as professionally managed with proven ROI often within first 90 days.
- Professional Services: Full software implementation, seamless onboarding with dedicated Customer Success Manager, 24/7/365 support, and ongoing training for both web and mobile platforms.
- Dispute Management: SmartDispute service for managing third-party delivery chargebacks and refund disputes with video-powered resolution, protecting revenue and profits from false claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on location count and solution scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
DTiQ product offering
Product offeringCore offering
DTiQ provides an AI-powered video surveillance and loss prevention platform for multi-location QSR, retail, and convenience store operators. Its flagship 360iQ platform unifies video analytics, POS data analytics, remote auditing, and drive-thru intelligence to help businesses reduce shrinkage, detect fraud, optimize speed of service, and monitor compliance across thousands of locations.
Product overview
DTiQ offers a platform-plus-modules architecture centered on the 360iQ unified platform, which integrates four core modules: VIDEOiQ (intelligent video surveillance and analytics), DATAiQ (POS data analytics and exception-based reporting), AUDITiQ (remote and field auditing services with SmartAudit), and DRIVETHRUiQ (AI-powered drive-thru intelligence with timers, ranking, computer vision detection, and Panorama reporting). The platform serves QSR, retail, and C-store operators with AI-driven video analytics, loss prevention, speed of service optimization, and compliance monitoring across over 37,000 locations. Additional add-on features include Cloud Archive, Service Insights, Entry Count, Heatmaps, Account Analysis, Field Services, and Video Verification. Accessories include drive-thru headsets and speaker posts.
Differentiator
Problem solved
Functional benefit
Brands
- 360iQ Platform: Central hub platform integrating VIDEOiQ, DATAiQ, AUDITiQ, and DRIVETHRUiQ solutions for comprehensive business intelligence and operational visibility.
- VIDEOiQ
- DATAiQ
- AUDITiQ
- DRIVETHRUiQ
- SmartAudit
- SmartDispute
- Panorama
Products and services
- 360iQ Platform Central unified platform integrating VIDEOiQ, DATAiQ, AUDITiQ, and DRIVETHRUiQ solutions under a single login. Provides secure real-time visibility across video, POS data, audits, and drive-thru insights for multi-location QSR, retail, and C-store operators.
- VIDEOiQ Intelligent video surveillance and cloud-based video analytics module that integrates with existing cameras and POS systems to deliver real-time insights for loss prevention, speed of service, heatmaps, and compliance monitoring.
- DATAiQ POS data analytics module that transforms raw transaction data into actionable insights. Supports over 30 POS integrations with exception-based reporting and links to VIDEOiQ for transaction-video correlation.
- AUDITiQ Remote and field auditing module delivering operational audits, compliance tracking, and loss prevention assessments through SmartAudit and expert-driven services.
- DRIVETHRUiQ AI-powered drive-thru intelligence module with timers, ranking systems, computer vision vehicle detection, and Panorama reporting. Maximizes drive-thru efficiency and enhances customer service through gamification and real-time performance metrics.
- SmartAudit Customizable 10-question remote video audit solution performed by trained experts using advanced algorithms. Delivers over 28,000 monthly audits with weekly or monthly reporting covering transactional fraud, operational compliance, speed of service, and employee productivity.
- Exception-Based Reporting AI-powered POS transaction monitoring capability that flags unusual transactions, amounts, and activity patterns including excessive voids, manual price overrides, refunds, and deleted transactions, with customizable alert thresholds.
- Cloud Archive Secure cloud storage for video footage enabling business protection from slip-and-fall claims, robbery evidence, and HR training needs. Stores footage for as long as needed with instant access and sharing capabilities.
- Service Insights AI-powered real-time insights capability within VIDEOiQ providing guest queue management alerts, staff engagement insights, staff deployment alerts, and guest surge detection for operational optimization.
- Heatmaps Computer vision AI solution for visualizing customer movement patterns and identifying high-traffic areas. Optimizes store layout, product placement, staffing, and promotional positioning.
- Entry Count Camera-based customer traffic tracking using existing VIDEOiQ infrastructure. Provides real-time visibility into guest traffic, peak times, conversion gaps, and marketing effectiveness without additional hardware.
- Field Services Hands-on loss prevention support with in-house expert teams providing in-store audits, theft response, compliance coaching, and mystery shops. Includes dedicated Program Director and nationwide boots-on-the-ground coverage.
- Account Analysis Deep-dive incident investigation service analyzing findings from SmartAudit. Investigates singular incidents causing large-scale problems including 360iQ video review, transactional fraud research, remote incident investigation, and trend analysis.
- Video Verification Subscription capability for validating critical alerts and enhancing after-hours security monitoring through collaboration with Noonlight's professional monitoring service. Reduces false alarms and enables faster emergency response with verified video evidence.
Quantifiable outcome
- 18% average profit increase within first year for DTiQ users
- +7 more outcomes
Companies that use DTiQ
Customer profileNamed customers39 records
Segments3 records
Ideal customer profiles3 records
DTiQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability16 records
Feature12 records
DTiQ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NoonlightcoreCollaboration for Video Verification capability development. Noonlight's professional monitoring service validates critical alerts and enables faster emergency response with verified video evidence from DTiQ's platform.
- Hungry Jack'scoreExpanded collaboration with Australia's second-largest fast-food chain to enhance the 360iQ platform for improved operational efficiency and insights. Partnership supports theft, waste, and safety operations with ongoing development aligned to growth ambitions.
- GNCcorePartnership to scale in-store loss prevention visibility across GNC's retail locations nationwide. DTiQ provides AI-powered video analytics and loss prevention solutions for the health and wellness retailer.
- Summit InnovationscoreAcquisition of Australian-owned drive-thru analytics firm Summit Innovations in Q4 2022. Summit's technology used in over 10,000 restaurants across 40+ countries. Integration brought drive-thru timing expertise into DTiQ's broader intelligent video and analytics platform.
- Restaurant Technology NetworkminorOpen API framework partnership enabling integration between DTiQ analytics and various POS platforms. Supports ecosystem of technology collaboration in restaurant industry.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
DTiQ competitors and assessment
Company assessmentDirect peers
- Interface Systems: Interface Systems provides managed video surveillance, loss prevention, and audio detection services for retail and restaurant chains — a direct competitor combining technology with human LP experts, mirroring DTiQ's hybrid services-plus-software model.
- March Networks: March Networks (now a Delta subsidiary) delivers intelligent video surveillance and business intelligence solutions focused on retail and QSR — directly comparable to DTiQ's video + analytics + POS integration stack.
- Solink: Solink is a video analytics platform focused on loss prevention, operational intelligence, and POS-integrated surveillance for retail and QSR — directly overlapping with DTiQ's VIDEOiQ, DATAiQ, and AUDITiQ offerings and serving the same customer base.
- Envysion: Envysion offers video-based loss prevention and exception-based reporting for QSR and retail, integrating video with POS data — a direct peer in DTiQ's SmartAudit and exception-reporting product category.
- Everseen: Everseen applies computer vision to retail checkout loss prevention, detecting scan avoidance and sweethearting — overlapping directly with DTiQ's DATAiQ exception-based reporting and AI-powered transaction monitoring for retailers and QSRs.
Emerging players
- Rhombus Systems: Rhombus provides cloud-managed physical security cameras with AI analytics for enterprises — an emerging player whose modern cloud UX and AI features compete with DTiQ in multi-location retail and QSR deployments.
- Verkada: Verkada offers a hybrid cloud physical security platform combining cameras, access control, and AI-based analytics — an emerging cloud-native player expanding into operational use cases that overlap with DTiQ's VIDEOiQ and Service Insights offerings.
- Spot AI: Spot AI provides cloud-based video intelligence for operations and safety across physical sites — an emerging cloud-native player whose AI-camera platform increasingly competes with DTiQ for multi-location operators in retail and similar verticals.
Broad incumbents
- Genetec: Genetec is a broad physical security and video management platform incumbent (Security Center, AutoVu) — while not LP-specialized, its open-architecture VMS and analytics are commonly deployed alongside or against DTiQ at enterprise retail/QSR customers.
- Motorola Solutions (Avigilon): Motorola Solutions' Avigilon video security and analytics portfolio serves enterprise retail, hospitality, and QSR — a broad incumbent whose scale, R&D, and channel could pressure DTiQ's pricing and product roadmap over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DTiQ social profiles
Digital presenceDTiQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
DTiQ leadership team
Management profileNumber of profiles
Profiles7 records
DTiQ subsidiaries and ownership
Company hierarchySubsidiaries1 record
DTiQ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DTiQ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DTiQ
What does DTiQ do?
DTiQ provides an AI-powered video surveillance and loss prevention platform for multi-location QSR, retail, and convenience store operators. Its flagship 360iQ platform unifies video analytics, POS data analytics, remote auditing, and drive-thru intelligence to help businesses reduce shrinkage, detect fraud, optimize speed of service, and monitor compliance across thousands of locations.
Is DTiQ a public or private company?
DTiQ is a private company. It is classified as private equity controlled and is currently operating.
When was DTiQ founded?
DTiQ was founded in 1998. It employs 251 to 500 people.
Where is DTiQ based?
DTiQ is headquartered in Framingham, United States, in the North America region.
How does DTiQ make money?
Five revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are hardware Sales, expert Services, professional Services and dispute Management.
Who are DTiQ's main competitors?
Direct peers on record are Interface Systems, March Networks, Solink, Envysion and Everseen. Emerging players are Rhombus Systems, Verkada and Spot AI. Broad incumbents are Genetec and Motorola Solutions (Avigilon).
Does DTiQ have an API?
No public API is recorded for DTiQ.
What industry is DTiQ in?
DTiQ's product category is Loss Prevention Video Analytics Software. Its primary akta.pro industry code is BPAKAJAE, Retail CCTV/Video Review & Evidence Support (LP-focused). Its NAICS code is 541511 and its SIC code is 7370.