Level Home
Level Home designs and sells "invisible" smart locks — Level Lock Pro, Level Lock, and Level Bolt — using miniaturized precision motor technology, serving residential homeowners and property managers through direct-to-consumer and Amazon channels. Founded 2016, acquired by ASSA ABLOY in September 2024.
- Company typePrivate
- Founded2016
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Level Home does
Level Home (legal entity Level Lock Inc.) designs and sells a portfolio of "invisible" smart locks that replace or retrofit existing deadbolts without any visible exterior hardware. Founded in 2016 in Redwood City, California, the company builds around three core SKUs — Level Lock Pro ($349), Level Lock ($249), and Level Bolt ($199) — plus accessories including the Level Keypad, Level Connect Wi-Fi bridge, and matching hardware. The proprietary technology centers on the smallest precision-geared motor drive train ever used in a smart lock (protected by 10 electro-mechanical patents) and a patented release mechanism, achieving BHMA AAA durability certification rated to 500,000 operations. Connectivity spans Bluetooth, NFC, Wi-Fi, and UWB, with native support for Apple Home Key, Matter, and the Aliro standard developed by the Community Standards Alliance.
Level's go-to-market is primarily direct-to-consumer via its e-commerce storefront (level.co) and Amazon marketplace distribution, supplemented by earned media, design-award positioning, and content marketing. Pricing is one-time hardware purchase with no subscription required. The customer base is anchored in residential homeowners seeking smart-home integration, with secondary segments in property managers and Airbnb hosts (extended via the November 2021 acquisition of Dwelo, a smart home property management software platform). The company raised approximately $171M across two rounds in 2019 and 2021, with strategic investors including Cox Communications, Walmart, Lennar, and Hut 8.
In September 2024, Level Lock Inc. was acquired by ASSA ABLOY, the publicly traded Swedish global leader in door opening solutions, and now operates as a subsidiary brand within the ASSA ABLOY group while retaining the Level product line and brand identity. The acquisition gives Level access to enterprise locksmith, hospitality, and commercial distribution channels that were previously unavailable to a D2C startup, and embeds it within a larger residential and commercial smart access portfolio.
Level Home firmographics
Firmographics- Name
- Level Home
- Legal name
- Level Lock Inc.
- Website
- https://level.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Level Home designs and sells "invisible" smart locks — Level Lock Pro, Level Lock, and Level Bolt — using miniaturized precision motor technology, serving residential homeowners and property managers through direct-to-consumer and Amazon channels. Founded 2016, acquired by ASSA ABLOY in September 2024.
- Ownership category
- akta.pro rank
Level Home industry classification
Industry- Product category
- Smart Home Locks
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Commercial-Grade Access for Small Businesses (Light Commercial Entry Systems) (HSAHAEAK), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)
Keywords
Where Level Home is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Level Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: One-time purchase model for smart lock hardware products including Level Lock Pro, Level Lock, and Level Bolt. Revenue generated from direct consumer sales through e-commerce and retail channels.
- Accessories and Add-ons: Sale of complementary products including Level Keypad and Level Connect Wi-Fi bridge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Level Lock Pro - Premium smart lock with advanced features |
| Unit Pricing | Pay-as-you-go | Level Lock - Core smart lock product |
| Unit Pricing | Pay-as-you-go | Level Bolt - Retrofit smart lock solution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Level Home product offering
Product offeringCore offering
Level Home (operating as Level) designs, manufactures, and sells invisible smart locks and related accessories for residential doors. Its flagship products—Level Lock Pro, Level Lock, and Level Bolt—integrate Bluetooth, NFC, Wi-Fi, and UWB connectivity and support standards such as Matter, Apple Home Key, and Aliro to enable keyless entry, remote access, activity monitoring, and temporary guest passes through smartphones, watches, or keypads.
Product overview
Level Home offers a portfolio of invisible smart locks designed to integrate seamlessly into home aesthetics while providing advanced smart home connectivity. The product line consists of three smart lock models (Level Lock Pro, Level Lock, Level Bolt) and accessory products (Level Keypad, Level Connect Wi-Fi bridge, Matching Hardware). All three lock models support Matter standard for broad smart home platform compatibility, with Level Lock Pro offering additional Apple Home Key integration. The company positions its technology as invisible—smallest precision-geared motor drive train with patented mechanisms and no visible external components. Level Home operates as a subsidiary of ASSA ABLOY following acquisition in September 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Level Lock Pro Premium invisible smart lock for residential doors featuring Apple Home Key integration, door status detection, and Matter support. Engineered with stainless steel, brass, bronze, and glass. Targeted at homeowners seeking high-end keyless entry with smart home ecosystem compatibility. Priced at $349 ($295 promotional).
- Level Lock Compact invisible smart lock with Matter support for broad smart home platform compatibility. Designed for homeowners seeking minimalist keyless entry. Priced at $249.
- Level Bolt Retrofit smart bolt that converts existing deadbolts into connected smart locks while preserving the original exterior hardware and physical keys. Supports Matter for smart home integration. Priced at $199 ($149 promotional).
- Level Keypad Companion keypad accessory enabling code-based keyless entry to Level smart locks for users who prefer not to use a smartphone or physical key.
- Level Connect Wi-Fi bridge accessory that connects Level smart locks to home Wi-Fi networks, enabling remote access, cloud-based control, and integration with smart home platforms.
- Matching Hardware Complementary door hardware accessories (handles, knobs, and trim) designed to coordinate visually with Level smart locks for a cohesive home aesthetic.
Quantifiable outcome
- Tested to 500,000 operations (equivalent to 135 years of typical use)
- +1 more outcomes
Companies that use Level Home
Customer profileSegments3 records
Ideal customer profiles3 records
Level Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Level Home partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ASSA ABLOYflagshipASSA ABLOY completed the acquisition of Level Lock Inc. in September 2024. This strategic acquisition strengthens ASSA ABLOY's position in the residential and commercial smart lock market. Level Lock now operates as part of the ASSA ABLOY group, gaining access to extensive distribution networks and resources while maintaining its brand identity.
- Community Standards Alliance (Aliro Standard)coreLevel is a founding supporter of the Aliro smart lock standard developed by the Community Standards Alliance. The standard enables any smartphone to unlock compatible smart locks using NFC, Bluetooth, and UWB technology. Around 200 companies including Apple, Google, Samsung, ASSA ABLOY, and Kwikset support the standard.
- Apple (HomeKit/Home Key)coreLevel Lock products integrate with Apple HomeKit and support Apple Home Key functionality, allowing users to unlock doors using iPhone or Apple Watch.
- Matter StandardcoreLevel Lock products support the Matter smart home standard, enabling seamless integration with Google Home, Amazon Alexa, and other major smart home platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Level Home competitors and assessment
Company assessmentDirect peers
- August Home: August Home is a direct smart lock competitor — both companies are owned by ASSA ABLOY and both sell premium connected deadbolts to residential consumers. August's earlier move to HomeKit integration parallels Level's Apple Home Key strategy, making it the most direct functional and structural peer.
- Nuki Home Solutions: Nuki is a European smart lock startup focused on retrofit/connected deadbolts with similar invisible/minimalist design philosophy. It supports Matter and is integrating Aliro standard — making it a direct technology and product peer, primarily competing in Europe.
- U-tec (Ultraloq): U-tec makes Ultraloq, a competing smart lock line with biometric and keyless entry options. Like Level, it offers retrofit solutions and supports multiple smart home ecosystems. Direct comparable product and price positioning.
- Lockitron: Lockitron was an early smart lock pioneer with a similar retrofit/accessory approach and minimalist aesthetic. While smaller in scale, it represents a comparable DTC-positioned smart lock philosophy targeting residential consumers.
Broad incumbents
- Yale Home: Yale (also an ASSA ABLOY brand) is one of the largest residential lock brands globally and has its own smart lock line (Assure Lock, Yale Access). It is a broad incumbent competing in the same product category but with deeper retail penetration and broader product portfolio beyond smart locks.
- Schlage: Schlage is a leading residential and commercial lock brand (Allegion subsidiary) with a substantial smart lock portfolio including Encode, Encode Plus, and Sense. It competes on price-performance and is widely distributed through major home improvement retailers.
- Kwikset: Kwikset is a major North American residential lock brand owned by Spectrum Brands with a smart lock line (Halo, Aura, Obsidian). It competes across similar price tiers to Level and is a fellow supporter of the Aliro standard.
- Vivint (now part of NRG Energy): Vivint is a smart home services company with integrated smart locks as part of professionally installed and monitored home security packages. It competes with Level at the home-security-bundled level and represents an alternative go-to-market model (subscription vs. one-time purchase).
Emerging players
- Aqara: Aqara is a smart home ecosystem player whose products already support Aliro alongside Level. While broader than just locks, its smart lock offerings compete directly with Level on price and feature set, particularly for users in the Apple Home and Matter ecosystems.
- Wyze: Wyze is an emerging smart home brand offering a smart lock as part of a broader affordable smart home ecosystem. It competes on price ($80-$150 range) and provides an alternative for budget-conscious consumers who might otherwise consider Level Bolt or Level Lock.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Level Home social profiles
Digital presenceLevel Home compliance and trust
Trust signalCompliance2 records
Level Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Home leadership team
Management profileNumber of profiles
Profiles2 records
Level Home funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Home M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Home
What does Level Home do?
Level Home (operating as Level) designs, manufactures, and sells invisible smart locks and related accessories for residential doors. Its flagship products—Level Lock Pro, Level Lock, and Level Bolt—integrate Bluetooth, NFC, Wi-Fi, and UWB connectivity and support standards such as Matter, Apple Home Key, and Aliro to enable keyless entry, remote access, activity monitoring, and temporary guest passes through smartphones, watches, or keypads.
Is Level Home a public or private company?
Level Home is a private company. It is classified as corporate owned and is currently acquired.
When was Level Home founded?
Level Home was founded in 2016. It employs 101 to 250 people.
Where is Level Home based?
Level Home is headquartered in Redwood City, United States, in the North America region.
How does Level Home make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Add-ons.
Who are Level Home's main competitors?
Direct peers on record are August Home, Nuki Home Solutions, U-tec (Ultraloq) and Lockitron. Broad incumbents are Yale Home, Schlage, Kwikset and Vivint (now part of NRG Energy). Emerging players are Aqara and Wyze.
Does Level Home have an API?
No public API is recorded for Level Home.
What industry is Level Home in?
Level Home's product category is Smart Home Locks. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 334512 and its SIC code is 3829.