What August Home does

August Home, Inc. is a San Francisco-based smart lock company founded in 2012 and operating as a wholly-owned subsidiary of Fortune Brands Innovations, Inc. — the Fortune 500 conglomerate that also owns the legacy Yale lock brand. The company designs and sells retrofit smart locks (August Wi-Fi Smart Lock, August Smart Lock + Connect, and the co-branded Yale Approach Lock with Wi-Fi), accessories (Connect Wi-Fi Bridge, Yale Keypad, Yale Keypad Touch, Yale Smart Cabinet Lock), and matched door hardware, addressing renters and homeowners who want keyless entry without replacing existing deadbolts.

The technology stack centers on Bluetooth Low Energy and Wi-Fi connectivity controlled via iOS and Android (with Apple Watch support), anchored by August's proprietary DoorSense sensor that detects both lock status and door closure. Differentiated features include Auto-Lock and Auto-Unlock via geo-fencing, virtual key sharing with time-bound access, biometric verified access via the phone's native fingerprint/face APIs, AES 128-bit plus TLS encryption, and mandatory two-factor authentication. The product surface integrates natively with Amazon Alexa, Google Assistant, Apple HomeKit, Samsung SmartThings, ecobee Smart Security, SimpliSafe, Philips Hue, Control4, Airbnb, and IFTTT.

The business model is overwhelmingly hardware sales, with catalog pricing from $19.99 (Cambridge Knob) to $259.99 (Smarter Hosting Bundle), sold direct via august.com and through US/Canada retail partners (Yale brand is co-sold as an OEM/embedded line). Primary customer segments are homeowners and apartment renters, with vacation-rental hosts and professional property managers as secondary personas. Distribution is intentionally limited to the United States and Canada. The company monetizes through one-time hardware sales, while ecosystem partners (e.g., ecobee Smart Security) own the recurring subscription layer.

Name

August Home

Legal name

August Home, Inc.

Website

https://august.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

August Home designs and sells retrofit smart locks and accessories (August and Yale-branded) for US and Canadian homeowners, apartment renters, and vacation-rental hosts seeking keyless entry without modifying existing deadbolt hardware.

Ownership category

akta.pro rank

Product category

Smart Home Security

NAICS

Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)

akta.pro secondary industries

Smart Locks & Access Control Retail (CRACAGAD), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)

Keywords

• Smart locks
• Smart home security
• Keyless entry
• Home access control
• Smart door locks

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Primary revenue from selling smart lock devices, keypads, Wi-Fi bridges, and accessories. Products include August Wi-Fi Smart Lock, August Smart Lock + Connect, Yale Approach Lock with Wi-Fi, Yale Keypad, Yale Keypad Touch, Connect Wi-Fi Bridge, and various door hardware bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

August Home develops and sells smart home access products, primarily smart locks, keypads, and related accessories that enable keyless entry, remote locking/unlocking, and managed access for residential doors. The company sells directly to consumers through e-commerce and through retail distribution channels in the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Yale Approach: Smart lock product line sold through August website, including Yale Approach Lock with Wi-Fi and related keypad accessories.
• Yale Keypad
• Yale Smart Cabinet Lock

Products and services

• Smart Locks Connected smart locks designed for residential doors, providing keyless entry, remote control via mobile app, and guest access management for homeowners and renters.
• Smart Keypads Companion keypads that provide PIN-code entry as an additional access method for August Home smart locks, used by homeowners, guests, and short-term rental visitors.
• Smart Lock Accessories Accessory products supporting August smart lock installation and use, intended for existing August smart lock owners.

Quantifiable outcome

• Installs in under 10 minutes
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship, core and secondary.

• ecobeeflagshipTechnology or Integration · 22 October 2024August and Yale partnered with ecobee in October 2024 to integrate Wi-Fi-enabled August or Yale smart locks with ecobee Smart Security. This integration enables automatic door locking when ecobee alarm is armed, automatic unlock when arriving home, and unified control through the ecobee app. The partnership creates a comprehensive smart home security ecosystem combining smart locks, doorbell cameras, and security systems.
• Yale (Fortune Brands Innovations)coreStrategic or Co-development PartnerAugust Home is a subsidiary of Fortune Brands Innovations, Inc. and operates alongside Yale as part of the company's smart lock portfolio. Products are sold under both August and Yale brands, with the Yale Approach Lock, Yale Keypad, and Yale Smart Cabinet Lock sold through the August website. The companies share technology, apps (August App and Yale Access App), and distribution channels.
• AirbnbcoreTechnology or IntegrationAugust smart locks integrate with Airbnb's platform to enable smooth self-check-ins with auto-generated unique door codes for guests. Property hosts can sync their August lock with their Airbnb listing for automated guest access without manual key exchanges.
• Amazon AlexacoreTechnology or IntegrationAugust smart locks are compatible with Amazon Alexa, enabling voice commands to lock, unlock, and check door status. Users can ask Alexa if their front door is locked and control their August lock through voice assistants.
• Google AssistantcoreTechnology or IntegrationAugust smart locks work with Google Home and Assistant, allowing users to control their door lock using voice commands. Compatible with Google Home Hub and other Assistant-enabled devices for voice-controlled access management.
• Apple HomeKit (Siri)coreTechnology or IntegrationAugust Wi-Fi Smart Lock and select models work with Apple HomeKit, enabling Siri voice control for locking and unlocking doors. Users can integrate their August lock into Apple Home scenes and automations.
• Samsung SmartThingssecondaryTechnology or IntegrationAugust smart locks integrate with Samsung SmartThings hub platform, allowing users to include their door lock in SmartThings automations and routines, such as having lights turn on when the door unlocks.
• Philips HuesecondaryTechnology or IntegrationIntegration with Philips Hue smart lighting allows users to create automations where locking the door triggers lights to turn off, enhancing the smart home experience.
• SimpliSafesecondaryTechnology or IntegrationAugust smart locks integrate with SimpliSafe security systems, enabling coordinated arm/disarm functionality between the door lock and security alarm.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Lockitron (BoltLock): One of the original smart retrofit lock startups (pioneered the over-the-deadbolt design August popularized). After a long hiatus, returned with the BoltLock deadbolt replacement; competes in the same retrofit D2C category with a more niche following.
• Eufy (Anker Innovations): Anker's smart-home brand offering the Smart Lock Touch & Wi-Fi and broader security ecosystem. Competes with August in D2C and Amazon channels at typically lower prices, with growing feature parity (fingerprint, Wi-Fi, app control).
• SimpliSafe: Whole-home DIY security system that integrates with August smart locks. Adjacent rather than direct competitor, but SimpliSafe's Smart Lock and bundled security offering competes for the same homeowner wallet share, especially in entry-level security bundles.
• Wyze: Low-cost smart home disruptor offering the Wyze Lock and broader ecosystem (cameras, doorbells, sensors) at aggressive price points. Competes with August on price-sensitive residential buyers and integrates with the same Alexa/Google ecosystems.

Broad incumbents

• Ring (Amazon): Amazon-owned home security brand with a smart lock offering plus dominant doorbell camera lineup. Competes indirectly through bundled security ecosystems and benefits from deep Alexa integration that August also relies on — Amazon has both partnership and competitive incentive dynamics with August.

Others

• ecobee (Generac): Generac-owned smart thermostat and home security company that partnered with August in Oct 2024 for ecobee Smart Security integration. Not a direct lock competitor but a key ecosystem partner whose strategic moves (e.g., launching own-brand locks) would directly affect August's distribution and integrations.

Direct peers

• Yale (Fortune Brands Innovations): Sister brand under Fortune Brands Innovations selling smart locks (Yale Approach, Yale Access) through overlapping channels and shared technology. Direct competitor in the same product category serving similar residential and rental-host customers, with shared backend (August App and Yale Access App integration).
• Level Lock: Premium invisible smart lock startup competing directly in the residential retrofit category. Targets design-conscious consumers and tech enthusiasts with a concealed-mechanism lock, often priced at a premium to August — competing for the same D2C buyer with strong Apple HomeKit focus.
• Kwikset (ASSA ABLOY): ASSA ABLOY-owned residential lock brand with Halo and Halo Touch smart lock lines competing head-to-head with August. Same retail channels, comparable features (Z-Wave, Wi-Fi, app control), similar retrofit over existing deadbolt positioning.
• Schlage (Allegion): Allegion-owned residential and commercial lock brand with the Schlage Encode smart lock line directly competing with August. Same residential retrofit use case, same retailer distribution (Home Depot, Lowe's, Best Buy), comparable smart-home integrations (Alexa, Google).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/AugustHomeInc
• YouTubeyoutube.com/user/AugustLock
• Facebookfacebook.com/AugustHomeInc
• Instagraminstagram.com/augusthomeinc
• LinkedInlinkedin.com/company/august-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August Home